Chapter 626: Changxing Real Estate's Two Core Projects
Chapter 626: Changxing Real Estate's Two Core Projects
In the following days, Honor Electronics' team in Los Angeles, based on previously established channels, sent "Pong" game consoles to more than 200 bars in Los Angeles, San Francisco, Las Vegas, and San Diego. The bars selected were all larger in size, with an average of two or three consoles per bar, which also made management easier.
The follow-up will depend on the feedback from each bar. If the business is good, the arcade machines can be sold to them. At the same time, with this performance, it will be easy to convince other bars in other places or the dealers behind these bars. After all, there are tens of thousands of bars in the United States, and Rongyao cannot contact them one by one, and can only communicate through multiple middlemen.
Even in the future, when the scale becomes larger and this becomes a considerable industry, there will be specialized first, second and third-level distributors, such as those responsible for different levels such as states, cities and districts. This is also the normal model for any business.
On the other hand, "Enter the Dragon: Street Fighter" has been released for more than a week. Thanks to the channel resources of 20th Century Fox and various customer feedback in the first few days, more and more theaters have added screens, and the box office results in the first week directly exceeded 820 million US dollars.
After getting the data, George, the vice president of 20th Century Fox, hurried to the InterContinental Hotel where Yang Wendong was. Seeing Yang Wendong still playing badminton, he smiled and said, "Eric, your badminton level is really good."
"It's just an amateur level. This sport is relatively simple." Yang Wendong said with a smile.
This person always needs to exercise. In order to exercise, Yang Wendong often jogged in his early years. But the problem is that jogging too much can easily hurt the knees, and the process is too boring. Running like this for an hour is too boring.
However, competitive games such as basketball and football require a lot of people. Although it is easy to find these people and they can be here by themselves, these people dare not cooperate too much;
In comparison, simple two-person sports such as table tennis and badminton are much more convenient, interesting, and can also be used for fitness. The intensity is not very high, and it is enough to reach the level of aerobic exercise.
Of course, swimming and mountain climbing are also possible, but these are subject to natural conditions and cannot be done whenever you want.
George smiled and said, "That's great too. If we have a chance, we can practice together."
"Is it not possible now?" Yang Wendong raised his racket to indicate, and asked, "What's the matter?"
George shook his head and said, "No, I have something else to do, Eric. The first week box office of Enter the Dragon: Street Storm is out, a total of 820 million US dollars, which ranks among the top three this year."
"What was the box office revenue for the first week for the No. 1?" Yang Wendong asked back.
George replied, "No. 1070 is Fiddler on the Roof, with $5000 million in its first week and a total of just over $ million."
Yang Wendong said: "Based on this ratio, our movie box office can reach 4000 million US dollars?"
4000 million US dollars may not be a big deal considering the box office performance of movies in the past, but this was the early 70s, when the US dollar was still very valuable and had very strong purchasing power. For example, the construction cost of the two-story Twin Towers of the World Trade Center, which was about to be completed, was only US$7 million, and a Boeing 737 aircraft only cost five or six million US dollars; the tallest building under construction in Hong Kong, the Leisure Building, cost only HK$1.5 million (US$3000 million).
George replied, "Yes, the minimum guarantee is so high. Christmas is coming soon, and the number of moviegoers at that time may be even higher. So I plan to do some advertising on American TV stations during this period. The cost is about $30. As long as the promotion is done well, it will definitely bring in more users."
"Okay, I agree to this." Yang Wendong agreed, "But we must focus on promoting Li Xiaolong."
$30 is not a lot. Movie promotion itself also requires investment, which is also a necessary business behavior. It will be fed back in the form of increased box office revenue later.
For him, the most important thing is to make Li Xiaolong famous. Any increase in fame will be of great help to his future entry into the US retail market.
George smiled and agreed: "Of course. In fact, although this movie has two protagonists, the core still depends on Li Xiaolong."
Before the filming of the movie, in order to be on the safe side and in the negotiation between the two parties, 20th Century Fox invited a well-known young white American actor to promote the movie.
But now that the movie is out, all the audience's feedback is that they went to see it for Li Xiaolong, and as for the others, they were just so-so;
This is a martial arts movie. The audience spends money to buy movie tickets, naturally, to see the fighting, is it to see who is handsome? Moreover, most of the people who watch this kind of movie are men, so it may be more interesting to have a beautiful actress.
It's just that although there is a heroine at the core of this plot, she is waiting to be rescued, and she doesn't appear for much in a 90-minute movie.
"Well, that's fine." Yang Wendong smiled. This was within his expectations.
George asked, "Eric, why don't we discuss our next film collaboration? We don't need to come to a conclusion today, but we can first reach an agreement on the intended collaboration. What do you think?"
Yang Wendong shook his head and said, "Let's wait until the box office of the movie is fully released. I won't stay in the United States for a long time, and the same goes for Bruce. We will return to Hong Kong in a few days;
Christmas is coming up soon here, so let’s consider the future after Christmas.”
Good birds choose trees to inhabit. Now that the value of Li Xiaolong has been shown to Hollywood through a movie, there is no need to worry that no one will be willing to cooperate. 20th Century Fox is no longer the only choice.
Although time is precious, it does not take only one or two months to make a decision.
"Okay then." George naturally knew what Yang Wendong was thinking. This was normal. They would definitely do the same thing in return. He said, "Then, after Christmas, I will go to Hong Kong. On the one hand, I want to get to know your company more carefully, and on the other hand, I can discuss the follow-up cooperation matters."
"Okay, I will definitely give you a warm welcome when you arrive in Hong Kong." Yang Wendong nodded and said.
Although he is not yet known as "Yang Bancheng" in Hong Kong, he can provide basic services to foreign guests.
George smiled and said, "Okay, thank you very much. Then I can spend Christmas in peace. I hope next year will be the beginning of another large-scale cooperation between us."
"Me too. As long as the conditions are right, I also hope to cooperate with old customers." Yang Wendong also said.
He actually doesn't trust any company in Hollywood. Now that the box office results are out, it depends on whether the other party will do anything. If everything is normal, then it is in his interest to cooperate with old customers.
This is because he has enough theaters in Asia, plus Li Xiaolong's guarantee, otherwise George would not be so easy to talk to now. On December 12, Yang Wendong returned to Hong Kong from the United States;
Because I had a good sleep on the plane this time, I was still very energetic, so I went directly to Kangle Street in Central the next morning. Looking at the tall building in front of me, I smiled and said, "This Kangle Building has not been completed yet, but it is already the tallest building in Hong Kong."
Zheng Zhijie from Changxing Real Estate said: "Yes, it is now on the 43rd floor. This floor is already the highest in Hong Kong."
"When will the roof be completed?" Yang Wendong asked again.
Kangle Building has a total of 56 floors, including 4 underground floors and 52 above-ground floors, with a total height of 226 meters.
Before that, Hong Kong didn’t even have a ranking of the “tallest buildings”. There was no skyscraper that was widely recognized as the tallest building in the strict sense. Most buildings were only 20 to 30 stories high, and no one competed for the first place.
This was the case in history until the iconic super-high-rise building such as the Connaught Building was built, and then in the 80s, it was surpassed by the Hopewell Building.
Of course, the fundamental reason is that after entering the 70s, Hong Kong's land prices have increased exponentially. In order to obtain maximum profits, real estate developers have no choice but to build high-rise buildings as much as possible.
Zheng Zhijie replied: "It is expected to be topped out in two months. Our construction speed plan is to build one floor per week, and everything is going according to plan.
However, after the roof is completed, there will be a lot of work to be done inside, including water pipes, electrical wires, elevators, security, refrigeration, fire protection and other equipment. It is estimated that it will be completed in April or May next year, and it will require a certain degree of acceptance. After that, it can be decorated. Because I plan to use it myself, the decoration time will be longer. It is estimated that I can move in by the end of 4 years. "
"Well, okay, this kind of building does take some time." Yang Wendong nodded and said.
In fact, the construction speed is very fast. The 50-story building was completed in more than a year. If it is mainly rented out to others as in the past, the first rental income will be available in May next year.
But Kangle Building had already been built by Yang Wendong for his own group, so it would still take some time to renovate it.
Zheng Zhijie also said: "Yes, our own headquarters building must be built more beautifully. The decoration plan has been drawn up. Yang Sheng, would you like to take a look at it?"
"I'll just take a look at my floor, and you can decide for the other floors among yourselves." Yang Wendong didn't want to ask about trivial matters that didn't make any sense, so he asked, "How's the Regent Center in Tsim Sha Tsui?"
After acquiring the Blue Chimney Pier from Swire Group, they naturally immediately built a large commercial building. As for the name, Yang Wendong was too lazy to think about it and directly used the name of his previous life: Regent Center;
The entire Regent Center has a large shopping mall, a Four Seasons Hotel, a self-owned apartment building and two office buildings. However, the floors are not very high, only about 20 to 30 floors. The current land price at this location is not worth building too tall houses, so a normal height is sufficient.
Zheng Zhijie said: "The foundation has been laid, and several buildings are being built at the same time. Yang Sheng, do you want to go and take a look?"
"Well, let's go and take a look." Yang Wendong agreed.
As early as 67, Changxing Real Estate had accumulated a large amount of land, and began to develop it in batches a few years later;
However, most of them are sold for cash after development, because the location is very ordinary and there is no need to hold them. In addition, some of them have self-holding value, but the characteristics are ordinary, so Yang Wendong just knows them.
Kangle Building and Regent Center can be said to be the two largest real estate projects within Changxing Real Estate. Their future valuations are both worth tens of billions, so he naturally attaches great importance to them.
Soon, everyone reached the other side via the Star Ferry, and then a convoy took them to the Blue Chimney in Tsim Sha Tsui.
"The area here is indeed much larger. If all of them are built up, it will truly be a commercial complex." Yang Wendong said after looking at several buildings under construction.
Zheng Zhijie smiled and said, "Yes, but although the area is much larger than the Kangle Building, the price is not comparable."
"They each have their own advantages. When will the Regent Center be completed?" Yang Wendong asked.
Zheng Zhijie replied: "The buildings around Regent Center are not very tall. Except for the Four Seasons Hotel, which needs luxurious interior decoration, the others are estimated to be completed by the end of next year."
Yang Wendong nodded and asked, "This is a commercial project. How are the various lessors being found?"
"Don't worry, Mr. Yang. After we issued the lease, there were so many people asking for it that it exceeded our property needs." Zheng Zhijie said with a smile, "Considering that house prices and rents may continue to rise in the future, I didn't agree to too much. I only agreed to some well-known brands in the mall."
"Don't delay it too long. Let's settle it in the first half of next year. Anyway, we can adjust it according to the market price in the future." Yang Wendong suddenly said, "I don't think the housing price will continue to rise."
PS: Please give me a monthly ticket
(End of this chapter)