Chapter 691 Talking about Cooperation 1 to 1
When the market suddenly changed, the factory's products were unsalable and faced the crisis of layoffs, he continued to research and travel non-stop, and never gave up despite encountering setbacks. During those difficult times, fatigue and anxiety were deeply embedded in his bones, but he persevered with his love for this land and his responsibility to the villagers.
Today, the village has seen the light of day, but Qi Tongwei understands that this is only a temporary victory and the future is still full of challenges. As the village became more famous, more and more tourists came, and rural tourism became a new development opportunity. Qi Tongwei realized that he must seize the opportunity to further enhance the village's attractiveness. He mobilized the villagers to create special tourist routes, repair ancient houses, and develop farmhouse projects based on the village's natural scenery and folk culture. The villagers responded positively, some transformed their houses into warm and comfortable homestays, learned to cook authentic farmhouse dishes; some picked up traditional handicrafts and made exquisite handicrafts for sale.
However, the process of developing tourism was not smooth. At the beginning, due to lack of experience, the service quality was uneven and complaints from tourists occurred frequently. Some homestays did not meet the hygiene standards, and some farmhouses had a monotonous taste, which had a negative impact on the village's tourism reputation. Qi Tongwei was anxious and organized villagers to participate in tourism service training, invited professionals to teach room management and catering service skills, and set up a tourist feedback mechanism to reward operators with outstanding performance and urge everyone to improve their service level.
Qi Tongwei also encountered difficulties in promoting tourism projects. The village is relatively remote, with inconvenient transportation and limited publicity funds, which makes it difficult to quickly increase its popularity. However, he was not intimidated by the difficulties. On the one hand, he actively sought funds from his superiors to improve the road conditions leading to the village; on the other hand, he used the Internet platform to mobilize villagers to shoot short videos to promote the beautiful scenery, food and folk customs of their hometown. Gradually, more and more tourists came, and the village became more and more popular.
At the same time, the village's education is also making continuous progress. In order to create better learning conditions for the children, Qi Tongwei actively sought social donations, built a modern multimedia classroom, and introduced excellent teachers. The children thrived under the nourishment of knowledge. Many young people chose to return to the village after being admitted to university and use the knowledge they learned to contribute to the development of their hometown. They brought new ideas and technologies to help the village continue to innovate in agriculture, tourism and other fields.
With the diversified development of the village, industrial integration has become a new trend. The village's agricultural product processing workshop is combined with tourism to develop production projects that tourists can participate in and experience, allowing tourists to understand the processing of agricultural products during their tours and buy special souvenirs; agricultural planting is also integrated with sightseeing elements to create four-season flower fields and picking gardens to attract tourists. The villagers have more and more income channels, and their lives are thriving.
But Qi Tongwei was not satisfied with this. He knew that under the impact of the tide of the times, if he did not advance, he would retreat. He paid attention to the rise of the environmental protection industry, combined with the natural ecological advantages of the village, and planned to introduce environmental protection enterprises to develop ecological agriculture and circular economy. When this idea was first proposed, the villagers were a little worried that the new industry would bring new problems. Qi Tongwei patiently explained and organized everyone to visit and learn from successful cases in other regions, so that the villagers could see the potential and prospects of the environmental protection industry.
During the preparation process, problems such as funding, technology, and talent came one after another. Qi Tongwei ran around, attended investment promotion meetings and trade fairs, and looked for partners. He sought loans from banks, applied for government support funds, and contacted universities and research institutions to seek technical support and talent. After many twists and turns, the environmental protection project finally took root, and the village made great strides towards green and sustainable development.
Qi Tongwei knows very well that along the way, the fate of the village is closely linked to every villager and is also closely related to his own struggle.
However, the heavy blows of fate are never subject to human will. When the environmental protection project was initially put into operation and seemed to be on a smooth road, new challenges quietly came like a turbulent undercurrent.
The market is unpredictable, and the environmentally friendly products that the village has been vigorously developing have suddenly encountered price squeezes from industry giants. These giants, relying on their strong capital and mature industrial chain, have set off a frenzy of low-price dumping in the market, attempting to strangle the nascent village environmental protection industry in the cradle. For a time, orders for village products dropped sharply, and the mountains of goods in the warehouse seemed to be silently telling of the predicament. The faces of the villagers, who were originally full of energy, were filled with gloom again. Everyone gathered together and discussed anxiously: "What can we do? We have spent so much effort to build this, and it seems to be going to fail."
To make matters worse, a crisis also occurred on the technical level. A key technology that was originally introduced in cooperation with universities and research institutions was exposed to patent disputes. The partners were mired in lawsuits and had no time to take care of the subsequent technical support from the village, which forced some links of the production line to stagnate. The newly trained technical workers were helpless in the face of emergencies and could only worry. The old people in the village sighed and felt that this was God's deliberate embarrassment. The good days that they had worked so hard for were hanging in the air again.
The capital chain was even more precarious. Due to the downward pressure of the overall economic situation, banks have become more strict in controlling loan risks and have begun to tighten credit. The village's subsequent capital repayments have also become slow due to the cold market, and the funding gap is getting bigger and bigger. Equipment updates and raw material procurement for environmental protection projects have become problems. Every expense is like a huge stone pressing on Qi Tongwei's heart, making him breathless.
Qi Tongwei looked at the village in trouble, his heart filled with sadness and reluctance. But he knew that if he gave up now, all his previous efforts would be in vain, and the village would return to poverty and gloom. He forced himself to cheer up, on the one hand to comfort the villagers, telling them that the difficulties were only temporary, and as long as they were united, there would be no obstacles that could not be overcome; on the other hand, he once again embarked on the difficult road to break through.
In order to cope with the market impact, Qi Tongwei organized villagers and young marketing talents in the village to re-analyze the market situation and explore the differentiated competitive advantages of products. They found that although the village's environmentally friendly products could not compete with the giants in terms of price for the time being, they were superior in natural raw materials and exquisite craftsmanship, which was more in line with the current consumer's pursuit of high-quality, green and environmentally friendly products. Therefore, Qi Tongwei decided to change the marketing strategy, focusing on high-end customization, avoiding the red ocean of price wars, and opening up a niche and high-profit blue ocean market. He took his team to participate in high-end environmental protection product exhibitions everywhere, negotiated cooperation one-on-one with large enterprises and high-end clubs in need, and impressed customers with sincerity and quality.