Chapter 765 Harbour City Opening
Chapter 765 Harbour City Opening
Japanese real estate is difficult to invest in, but Japanese stocks are still easy to buy, just as foreign investors can easily buy shares of Cheung Kong Industries at this time;
The only problem is that he doesn't know which company to buy. Yang Wendong has no idea about this. He also doesn't know what the situation of the Japanese real estate market was in the 80s. He can only say that he can selectively invest in stocks of companies with more properties. Anyway, they will all be sold around the 90s.
This quick money may not have a higher return on investment than the technology industry, but this is a country's stock market. The former does not require a high amount of capital no matter how high the return rate is, while the latter can accommodate almost a huge amount of capital. Even if Yang Wendong's net worth increases tenfold, the Japanese market can easily take it over.
When family funds have reached the current level, they are no longer pursuing a high rate of return. Relatively speaking, it is best to choose an industry that can accommodate more funds. This is why many big capitals like government bonds. By using leverage, they can also obtain a considerable return, and the capacity is very high.
It was October soon;
The Hong Kong government bid for the third TV station license, Jiayi, which was eventually won by Ho Tsou-chi at a high price. Behind this was Yang Wen-dong's strong sponsorship.
However, in order to comply with the requirements of the Hong Kong government, Yang Wendong did not have any shares in ATV. Instead, the two parties cooperated in other areas. For example, when ATV had just started broadcasting and had no programs to broadcast, it bought some TV series from TVB a few years ago.
Although it looks like "aiding the enemy", even if the Changxing Group does not participate, other consortiums will take over the TV station and operate it in their own way. If this is really the case, it will only make TVB more passive.
Moreover, He Zuozhi is a very capable person. If he can make Jiayi a success and give TVB a competitor, this may be a good thing in the long run, as it can avoid the internal decline that may occur after TVB becomes the only dominant player.
In early November, a large commercial plaza opened in Hong Kong, that is Harbour City;
Starting from 73, after Yang Wendong acquired Wharf Holdings, he invested heavily in the rapid construction of Harbour City. The original 75-year construction plan of Jardine Matheson was completed halfway in two years. The commercial part downstairs of Harbour City had been built and renovated, and it was officially opened in November 11, so it could catch up with major holidays such as Christmas and Spring Festival in the future.
As for the office buildings, hotels, apartments, etc. on the top of Harbour City, they can just continue to be built. This will not affect the businesses downstairs.
Yang Wendong has made full preparations for the opening of Shangcang, his future rental-collecting company. A large amount of advertising had already begun two months ago. TVB started warming up half a month ago. At the same time, he also arranged a large number of part-time students to place paper advertisements in Central, Admiralty and other places, or distribute some small plastic fans. Anyway, they are all produced by Changxing Industrial itself, so the cost risk is low.
Hong Kong's cinemas have also begun promoting Harbour City before the movies start. The exits of Cathay Pacific Airport are also filled with advertisements introducing Harbour City in multiple languages. In addition, there are special taxis waiting to take overseas tourists in batches to go shopping.
In terms of transportation, Wharf Holdings' Star Ferry has specially increased a large number of boat flights from Hong Kong Island to Harbour City Port. In terms of buses, KMB does not belong to the Changxing Group, but Wharf Holdings has specially signed a cooperation agreement with them to increase transportation strength, and also put advertisements behind the seats of two buses in Hong Kong.
China Motor Bus and Kowloon Motor Bus had never seen this kind of advertising model before. They were immediately overjoyed by Wharf Motors’ move. From now on, they would have a pure profit business with advertising revenue.
In order to have a perfect opening, Changxing Group has gathered all its strength;
On November 11, Harbour City officially opened;
Thanks to a lot of early publicity, thousands of people had been waiting at several entrances of Harbour City. In order to avoid accidents, the local police station also specially arranged a large number of patrol posts.
For such a large-scale event, the Governor of Hong Kong, Murray MacLehose, also came in person. His appearance immediately attracted the attention of countless media, and various "click" sounds were heard;
Yang Wendong was naturally accompanying the Governor. Qian Yicheng, the person in charge of Harbour City, was also introducing the various designs of Harbour City to the Governor and the boss.
"Mr. Yang, this is a perfect piece of commercial art." After listening to the introduction, MacLehose said with emotion: "Perhaps, with this Harbour City, Hong Kong's tourism industry can be increased by several percentage points."
"I also hope so, so that we can provide more shopping services to Hong Kong citizens and overseas tourists can have a better shopping experience in Hong Kong." Yang Wendong said with a smile.
The main source of business for Harbour City is actually overseas tourists, and may also include mainland tourists in the future, but the mainland will have to wait until its economy develops at least after 2000.
Many people from the business community also came, such as Pao Yugang, Li Jiacheng, and even Swire Group and Wheelock Group also sent people. Only Jardine Matheson did not come, which was normal, after all, this was the property that Yang Wendong had taken away from them;
After Yang Wendong said goodbye to the Governor, he also met with them one by one;
"Mr. Yang, your mall is really impressive. I envy you." Bao Yugang said with great emotion.
"Haha, Baosheng, there are still a lot of land in Hong Kong now, you can buy it and build a house." Yang Wendong laughed;
Originally in history, this Harbour City belonged to the Bao family. Now that I have taken it, I don't know how Bao Yugang will land in the future. But then again, the Bao family eventually became the Wu family, which is quite a pity.
Thinking of this, he glanced at Wu Guangzheng who was following Bao Yugang. This guy was truly a winner in life.
Shen Bi from HSBC also came and said to Yang Wendong: "Mr. Yang, I wish your Harbour City business will be prosperous."
"Thank you." Yang Wendong smiled and said, "I would also like to thank HSBC for its strong support for the Harbour City project." The entire Harbour City project was basically funded by HSBC. For large local projects, local banks would naturally be preferred for cooperation. This was also Yang Wendong's intention to build a good relationship with HSBC.
After all, there is no business conflict between Changxing Group and HSBC today, and cooperation is mutually beneficial. It is just that sometimes they choose other banks to avoid being too dependent.
As for HSBC's bad reputation decades later, that is something that will happen a long time in the future and there is no need to consider it now. Not to mention companies, even between countries, decades are enough time for several wars to break out and several friendly relations to occur.
In front of the main entrances of Harbour City, there have been various lion and dragon dance teams jumping happily for a long time. Hong Kong people love this kind of celebration the most, and it is indispensable for every opening of a business.
The opening time was not chosen randomly, but was carefully calculated by Hong Kong's famous Feng Shui master Chen Lang - 9:08:08 a.m., which means "long-term prosperity". This auspicious time, accurate to the second, also made the relevant team very cautious;
At 9 o'clock sharp, the host announced in a loud voice the official start of the opening ceremony. On the stage, a senior representative of Hutchison Whampoa delivered a speech, thanking all sectors of society for their support for the construction of Harbour City. Yang Wendong did not participate.
At 09:09, as the auspicious time arrived, invited by Yang Wendong, guests including Pao Yue-kong, Su Cheng, Mai Lihao, and Shen Bi walked to the ribbon in the center of the stage holding golden scissors and cut it together;
Harbour City officially opened;
The rolling doors in all directions slowly rose up, and countless people poured in. They looked around curiously, as if they had entered a new world;
“It’s so huge, I can’t see the end at a glance. It feels really different from the shopping malls in Central.” A man and a woman followed the crowd in, and after looking around, the man whispered.
The girl nodded and said, "Yes, the shopping malls in Central are all located on the lower floors of office buildings, and are only about 30 to 40 meters long. Harbour City looks like it's several hundred meters long in one direction. There's no comparison at all."
Traditional shopping malls in Hong Kong are located below office buildings, with the same width as above. Some may be slightly larger. This area is sufficient as an office building, but it is really not enough as a shopping mall.
It is only in a small place like Hong Kong Island that development can only be done this way due to social environment constraints. Hong Kong people have gradually become accustomed to this model and think that everything is natural.
But after seeing a huge shopping mall like Harbour City, it was a completely different experience.
"Over there are Louis Vuitton, Hermès, and Dior. Look, there are so many people queuing up at the door." The woman said in surprise, pointing in a direction.
The man immediately became generous and said, "Let's go and take a look."
When they arrived, they found that there were too many people at the door and it was hard to squeeze in. The man said, "Ayue, there are too many people here. Let's go upstairs to see where to eat. I heard that Harbour City has all kinds of food from all over the world. Let's go have some steak."
"Okay." Although the woman liked bags, there were indeed too many people.
The two of them passed through the crowded crowd and came to the second floor, only to find that there were even more people queuing for food.
"No way, it's only 10 o'clock and there are so many people queuing up." The man was speechless.
The mall opens at 9 o'clock. I walked around inside for an hour and felt a little hungry, so I thought of eating here. I didn't expect that there were many more people here than downstairs.
The woman asked, "What should we do? Should we wait?"
"It seems like someone is calling numbers over there. Let's get a number and go somewhere else to play and come back when the time is about right." The man suggested.
The woman looked at it for a while and agreed, "Okay, let's get a number first, and then go out for a walk. We're in Harbour City today, so even if we can't buy anything, we must eat here."
Too many people have similar experiences. After entering Harbour City, it is like entering a whole new world and the experience is absolutely different.
PS: Please give me a monthly ticket
(End of this chapter)