Chapter 776 The Hot Whampoa Garden

As Red Bull gradually became popular, many giant companies also got involved. Although it may not be launched on the market immediately, relevant news will soon be revealed. After all, there are many people involved, and some companies are ready to acquire existing companies.

Naturally, this matter soon reached Yang Wendong's ears, but he didn't care much about it: "I didn't expect Pepsi to get involved."

Zhou Haoran said: "Although Pepsi's cooperation with us is good, it is only a part of the business in Asia and cannot affect the decision of the US headquarters."

"Well, we don't lack Pepsi as a rival." Yang Wendong put away the information and said, "When we achieve results, it will definitely attract the attention of our peers, which is also expected;
Don't worry about them. We just need to follow the original plan and do our own thing. In terms of funds, we will continue to invest heavily in advertising, investing tens of millions of dollars a year worldwide. I want to see whether companies like Coca-Cola are willing to spend so much money for a new market. "

From Yang Wendong's perspective, he knows how big the market size of Red Bull will be in the future. This will be the only company in the world that has entered the top ten global beverage brands with just one beverage since the 21st century, and its net profit is no worse than Pepsi and Coca-Cola, and this is the result of there being three Red Bull companies in the world.

From the perspective of other brands, they know that sports drinks may have a big market in the future, but they don’t know how big it will be. If they spend too much money, they really can’t afford it. After all, Yang Wendong is the dictator of the company, and other companies are controlled by the board of directors, so there will always be people who oppose it.
Yang Wendong had predicted today's situation. The only way to deal with it is to spend money on advertising like Internet companies did in the past. If you spend so much money that other players can't afford it, then you win.

Zhou Haoran agreed: "Okay, I know what to do."

"Okay, what else?" Yang Wendong asked.

Zhou Haoran said: "There is one thing, do we need to build a factory in Europe or the United States? It will be more convenient to build it there."

"Europe and America." Yang Wendong thought for a moment and said, "Let's put it this way. We should build a factory in Hong Kong first. If we feel that transportation is too slow, we can use express shipping.
Then you can discuss with Wei Zetao and try to build a factory in the UK. I have cooperation with some British officials and need to bring some jobs to the UK. "

Although he also wanted to place the Red Bull factory in Hong Kong to create long-term employment, beverages are unlikely to be produced in only one place. There must be a global production base in the future. At most, when allocating production capacity, he would give more to Hong Kong.

"Okay, if it's placed in the UK, it will be convenient for the European market." Zhou Haoran asked again: "What about the United States? The United States is our largest market. We can still rely on the UK for the east coast of the United States, but we can only ship goods from Hong Kong to the west coast of the United States."

Yang Wendong said: "That's it for now. There isn't enough ZZ capital in the United States yet. When we find a suitable one in the future, this investment and employment will also be one of our weapons."

As for Britain, he invested in Thatcher, so there would be no problem at least for the next 15 years;

But in the United States, the most suitable investment target among the presidents in the 80s is Reagan. He has not yet made contact with him. After a while, when he finds an opportunity, he will need to invest himself.

Just like Thatcher, there is no need for any specific rewards, as long as fairness can be guaranteed. With the knowledge of a time traveler, as long as there are no ZZ problems, it will basically be successful.

Zhou Haoran also knew that his boss had started to invest in international politics, so he didn't ask any more questions and said, "Okay, Mr. Yang."

Time soon came to mid-August.

As time passed, Hong Kong media began to return to normal from last month's disaster reporting and started reporting on economic issues every day, such as real estate and the stock market, which are two topics that Hong Kong people always pay attention to.

The Hang Seng Index broke through 600 points this month, although it is still far from the peak of 1950 points, the upward trend is hope, and many people who started at the lowest point or bought stocks recently have made money;
Seeing others making money, those who are jealous and timid also join in one after another. The nature of the stock market is that everyone prospers together. If everyone buys stocks, the stock price will naturally rise.

The same is true for the real estate market. Tycoons have great influence, but in fact, the prices of houses and land are collectively determined by countless retail investors who buy houses. If they are willing to buy, they can continue to push up the house prices. The more people there are, the higher the house prices will be.
The profession of "scalper" has reappeared in the real estate market of Hong Kong. As long as a property is opened, there will be many scalpers buying houses in advance, and some real estate companies even deliberately invite scalpers to come;
In short, judging from the current upward trend, whether it is real estate companies, scalpers or home buyers, they can all make a lot of money, the only difference is how much they make, which naturally makes countless people crazy;

This month, Whampoa Garden, the largest real estate project in Hong Kong's history, will also be launched.

Of course, this is only the first phase, and there will be four more phases. Even in the first phase, there are a total of 2500 houses, with an average area of 600-1300 feet. In terms of area alone, it can be said to be a large apartment (60 square meters in Hong Kong is already considered large).

The weather at the moment is extremely hot and it hasn't rained for many days, but the high temperature has not affected the enthusiasm of home buyers and scalpers. Before dawn, there are already many people queuing at the entrance of Huangpu Garden.

When Yang Wendong arrived at 8:2011, he saw a long and dense queue at the door, and suddenly a familiar feeling came into his heart: this was very similar to the entrance of the Apple store in when the new Apple mobile phone went on sale.

Seeing the boss looking at the team in the distance, Zheng Zhijie hurriedly explained: "Mr. Yang, now that real estate projects in Hong Kong are launched, the first batch of people who grab the house units, whether they are scalpers or normal home buyers, can sell them for a few thousand or even tens of thousands;

This is much faster than working in a factory, so many people will line up to buy and grab houses.”

"Thousands or tens of thousands a day? 99.9% of white-collar workers in Central can't make that much?" Yang Wendong said with a smile;
Even the top executives of top companies generally only have an annual salary of a few hundred thousand, and those who earn over a million are considered high-ranking officials.

Zheng Zhijie smiled and said, "That's not the case. There aren't many opportunities like this in a month, and the competition is very fierce."

"Well, once a month is enough. No wonder many capable people don't go to work in factories now." Yang Wendong said helplessly;

Although scalpers are opportunistic, in fact, those who dare to take this first step are already not ordinary people, and are much better than most people who dare not take risks and only work. Even many wealthy people started out by doing similar businesses such as scalping.
Even the factories under the Changxing Group have slightly better welfare at best. It is impossible to really make a lot of money in the factory. Being a senior manager can only be said to have achieved the lowest level of financial freedom.

Zheng Zhijie said: "Yes, many of my employees have transformed from factories. It seems that Hong Kong will be like Europe and the United States in the future, and its industry will become worse and worse."

"Or maybe industrial transformation." Yang Wendong didn't say anything more: "Let's go in. It's hot outside. Let's go inside and take a look."

The launch of Whampoa Garden is the largest residential pre-sale in Hong Kong. Yang Wendong happened to be not busy at that time, so he came to take a look.

"Okay, this way please." Zheng Zhijie said quickly: "I have invited the celebration team and some reporters. If you don't want to show up, please pay attention."

"Did TVB come?" Yang Wendong asked. Zheng Zhijie shook his head and said, "No, we don't need TV stations to promote the opening of the property, and we don't lack customers, so we just invited some newspapers and media to report on it."

"Yeah, okay." Yang Wendong nodded and followed the crowd in;

Outside, the time soon reached 9 o'clock. With the activities of the professional emcee and the celebration team, the opening ceremony was very beautiful. Many reporters also took out their cameras to take pictures. This will be a pretty good news;
After 9:, the pre-sale hall of the property officially opened, and under the command of the security guards, a large number of home buyers poured in.

"I'm buying 20 sets. The size doesn't matter, as long as I have them." A middle-aged woman, holding a check and shouting through a loud speaker, shouted.

The others were obviously in the same boat, shouting all kinds of things, afraid that their voices would be too low.

The sales manager, who had tinnitus from the sudden loud noise, was furious and immediately said to the security guard, "Take away all the speakers. If this continues, our ears will be ruined."

But he knew that the boss and the top boss were downstairs. Although the noise upstairs was quieter, it would definitely be uncomfortable if it was heard upstairs. If the boss was unhappy, he might lose his job.

His consideration was actually quite correct. Yang Wendong was on the balcony upstairs and also felt that the noise was too loud. After a while, the loudspeaker was put away, and the normal roar was no longer noisy.

"These people are really professional. They even have loudspeakers." Yang Wendong said with a smile.

Zheng Zhijie said: "It's normal. In order to make money, they all show their talents."

"What is the current pre-sale price?" Yang Wendong asked.

Zheng Zhijie replied: "Our pre-sale price is between 200-250. The housing prices around Hung Hom are generally around 200. Relatively speaking, our price is still a bit high.

It is also because our residential area will have its own kindergarten, playground, fire station, private hospital, supermarket and a large shopping mall in the future, and the transportation will also be coordinated by KMB, which are all plus points, so we can sell it at a high price. "

"Yeah, but looking at the people below, I feel like it's sold too cheaply." Yang Wendong said with a smile;

Zheng Zhijie said: "Maybe. In fact, other real estate projects in Hong Kong will be like this at the beginning. When scalpers speculate too much, the real estate projects will increase their prices appropriately. People are not stupid. Scalpers can get a share of the soup, but if they want to eat the meat, we have to do it ourselves."

"Well, at this price, the entire Huangpu Garden can be sold for more than 20 billion." Yang Wendong nodded and said.

The total land area of Whampoa Garden is 200 million square feet, and the plot ratio obtained from the Hong Kong government is 7.5, which means that 1500 million square feet can be built;

However, the community cannot be entirely residential. There are many other commercial areas, etc. The pre-sale area is approximately 1200 million square feet.

Zheng Zhijie replied: "Based on the current housing price trend in Hong Kong, prices will continue to rise in the future, so 30 billion or even 40 billion is possible."

This is a huge number, and the total profit may exceed one billion or even more, which is a very generous return for Hutchison Whampoa and Cheung Kong Properties.

Yang Wendong smiled and said, "That's right, then let's wait for today's data."

Zheng Zhijie added: "Mr. Yang, today we only plan to pre-sell one-tenth, which is 250 houses."

"So few?" Yang Wendong glanced at the crowd below. The number was far more than 250 people.

"This is a marketing model. If all the units are sold on the first day, only scalpers or some homebuyers will get a discount later." Zheng Zhijie explained: "We will release a small part first, and then wait for the market to change. If the price rises enough, we can make the second pre-sale according to the market conditions."

"Hunger marketing?" Yang Wendong nodded, and then asked: "But won't this delay our payment?"

Although everyone knows that the later a house is built, the more valuable it is, most real estate companies will still seek to secure the profits first. It is not that they look down on profits, but that they can quickly move on to the next project after getting the money, so that the ultimate profit can be the highest.

Zheng Zhijie explained: "This will not take a long time. Generally, we can know the follow-up after observing the market changes in about a week. Then, the subsequent pre-sales will seek to maximize profits while recovering funds as soon as possible. Other large real estate companies in Hong Kong also do this."

"Okay, if that's the case, just do it this way." Yang Wendong didn't ask any more questions;

After decades of development, the real estate industry in Hong Kong has developed many routines. It can be said that many of the various sales models in the mainland in the past were learned from Hong Kong.
On the first floor downstairs, many people were crowding to get to the front to buy a house, or to be qualified;

Sales manager Wang Zhengfang was very happy to see the huge crowd. He then stood on a high platform and said loudly: "Everyone, because there are too many people here, our company does not have enough houses, so in order to be fair, everyone will use the auction model to obtain the qualification to buy a house."

"It's too dark. You have to bid to buy a house." Many people complained angrily, and some even cursed.

Manager Wang shouted back, "Who doesn't know who most of you are? Don't even mention who is more evil. If it weren't for you, we wouldn't have to go through so much trouble.
Those who want to stay can stay, and those who don’t want to can leave at any time. We don’t care.”

Suddenly many people quieted down. They just complained that their interests were taken back by the real estate company. But no matter what, as long as they got the qualification to buy a house, they could sell it for a few thousand.

"Let's get started." Manager Wang said happily;

PS: Please give me a monthly ticket
(End of this chapter)

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