Chapter 783 The Hot Walkman
Chapter 783 The Hot Walkman
Soon it was December, and the Walkman test also found some problems, which were then rectified and tested again;
In the middle of the month, in the Carrefour supermarket in Central, Yang Wendong also brought Su Yiyi here;
Thanks to his control over the media, photos of the Yang family members basically do not appear in newspapers, so many people know Yang Wendong, but they don’t know what he looks like unless they deliberately check. This is unpredictable, and Yang Wendong does not force it;
After putting on a mask, the Yang family can basically go shopping without worry, but there are still many bodyguards around them, at least 20 people, openly and secretly, distributed around;
Relatively speaking, the safety of Central is still acceptable. Gangs don't dare to run wild here, and some fierce criminals won't choose this place either, because the density of JCs is very high, and nothing can be accomplished.
"Brother Dong, there are so many people in this supermarket." Su Yiyi said with emotion. She also felt it was very crowded.
Yang Wendong smiled and said, "This shows that Hong Kong's economy is good now. Everyone can shop freely. It is much better than we were in the past."
The rise in Hong Kong's real estate market has brought about huge economic effects, and even those who have not bought a house have benefited from it;
Although it is more difficult for these people to buy houses, the cost of buying clothes and food is much lower than before.
Su Yiyi nodded and said, "Yes, we were reluctant to eat meat at the beginning. I don't know if there are still such people in Hong Kong now."
"Of course there are, but probably not many. A lot of refugees have come recently, and the Hong Kong government has given them a lot of food. We also bought a lot of sausages and instant noodles from Watsons at cost price." Yang Wendong sighed.
Su Yiyi noticed something was wrong and asked, "What's wrong?"
Yang Wendong shook his head and said, "Nothing, it's just that this group of refugees may cause a lot of trouble to Hong Kong in the future. The Hong Kong government should not agree to Britain and the United States using Hong Kong as a transit point."
Now, there is war in Vietnam, many people have fled, and naturally some have come to Hong Kong;
This is quite normal. Southeast Asia is so large that not many people come to Hong Kong.
But the pitfall is that Europe and the United States are ostensibly accepting refugees, so they ask Hong Kong to be a transit point. As a result, a large number of Vietnamese refugees come, but many European and American countries delay accepting them. As a result, these evils remain in Hong Kong, posing a great threat to Hong Kong's future economy and security.
He doesn't care about economic issues, since they are the responsibility of the Hong Kong government, but he needs to be very cautious when it comes to security.
"It's not easy for us to interfere in matters like this." Su Yiyi said helplessly.
"Yes, never mind. We can't speak out about this kind of thing. Just let him be." Yang Wendong had no choice. If he refused, he would be accused of something very serious.
Su Yiyi smiled and said, "Let's take a look at the walkman. Look, there are so many people gathered over there."
"Yeah." Yang Wendong also shifted his gaze over;
In the Carrefour home appliance area, a huge sign is very attractive, which reads: portable player walkman; there are also many small devices of various colors on the table below.
A man and a woman walked over. The man looked at the introduction and asked in surprise, "Is this a music player? It's so small?"
The waiter introduced: "Yes, this is the portable player that our Honor Electronics just launched. You can put it in your pocket and play it through headphones."
After that, she took a headset from the collar of her clothes, put it into her ears, then took it out and handed it to the customer;
The man took the earphones, put them in his ears, and indeed heard the clear singing. He then played them to his girlfriend.
"Wow, I can really put it on my body and listen to it." said the female customer in surprise.
The man wanted to put the player into his pocket to feel it, but found that it couldn't fit into his pocket at all.
The waiter quickly said, "Sir, the pockets on each piece of clothing and pants are different sizes, your clothes may not fit."
"Is that so?" The man thought it made sense: "It's just that the pockets on my clothes are all about the same size."
The waiter quickly said, "That's not a problem. As long as you buy our products, we will give you a shirt or pants with the right pocket size. You can choose whatever you want."
"Really? You can get a piece of clothing." The man said with a smile: "How much is this walkman?"
The waiter said, "The price is 666 Hong Kong dollars."
"So expensive?" The man was shocked and said, "I can buy a large music player now, but it doesn't cost this much."
The waiter explained: "Sir, this electronic product is not food. Regardless of the size, this small player is very convenient for you to carry with you, while the traditional player can only be placed at home. This is different and is completely not the same product."
The man thought about it and felt that it made sense, but when he considered the price, he still felt that it was too expensive;
But the woman next to him was obviously moved, and whispered in his ear: "We made a lot of money in the stock market before, let's buy one to celebrate, how about it?"
"It's a bit too expensive." The man still felt a little distressed;
The woman continued, "Why is it so expensive? You make so much money but don't spend it. Are you saving it for your grave?"
Seeing that the woman was a little angry, the man quickly coaxed her, "I just want to save money to get married, don't I?"
"A few hundred bucks isn't a big deal for getting married."
"Okay, okay, let's buy one." The man was a little helpless, but he also liked this player.
Walkman players were placed in Carrefour supermarkets in many places in Hong Kong, and people quickly gathered around them. Everyone found this player very novel and did not expect that the player could be so small. In their minds, music players should be household appliances like TVs, which are placed at home.
The price is a bit high, but Hong Kong today is not short of rich people. The stock market and the local market have created many rich people. Although they are not cashed out, they are virtual, but everyone also thinks that they are rich, so the desire to buy goods is naturally high; plus the walkman music player itself is very attractive, so naturally many people are willing to spend this money;
The next morning, after Yang Wendong arrived at the Kangle Building, Wang Zhiqun and Liu Huayu came over together;
"Sit down, eat as much fruit as you want here, or it will go bad if you don't eat it now." Yang Wendong greeted with a smile;
There are usually fruits on the table in his office, but you can't eat too much of them, so sometimes they might go bad. Therefore, when someone comes, they can help share some of them. Although they are not worth much, his principle is not to waste them.
"Thank you, Mr. Yang." The two of them were not polite because they were used to it and it happened frequently.
Liu Huayu said, "Mr. Yang, the sales data of Walkman came out yesterday. A total of 122 units were sold in 1315 stores across Hong Kong, most of which were white."
"More than 1300 units, that's or yuan?" Yang Wendong did some mental calculations and said, "Not bad, and that's without any large-scale advertising in advance."
Wang Zhiqun smiled and said, "Mr. Yang, there is actually no need for advertising. Hong Kong is so small, and this thing is meant to be used outside, so it has its own advertising effect.
I also want to see how its sales will perform without advertising, so that I can guide our overseas advertising strategy in advance.”
"Okay, there is no rush in Hong Kong. We also hope that the Hong Kong market can help us make mistakes." Yang Wendong nodded and said;
Although it may not sound good, the domestic market is indeed the most suitable, because if there is a problem, it is easy to deal with. If there is a problem in Europe, America or Japan, it will be really troublesome.
In the past, the export requirements of many commodities in the mainland were higher than those in China. On the one hand, it was because the standards of different countries were different. On the other hand, it was also due to after-sales considerations. If there were quality problems overseas, the cost of handling them would be frighteningly high.
Wang Zhiqun said: "Yes, our factory is still in the process of increasing its production capacity. It will take until after next year to increase the capacity. It is a good time to take a look at the after-sales feedback from the Hong Kong market."
"Well, okay. This player will be one of our main markets in the future, so we should pay attention to it." Yang Wendong said.
"Understood." Wang Zhiqun replied;
After the two of them left, Wang Zhiqun and Liu Haoyu found a tea restaurant downstairs, ordered some snacks, and chatted while eating;
Liu Haoyu said: "Mr. Wang, you have been really busy at Glory Electronics during this period. I heard that there are many large projects being launched at the same time?"
Although they belong to different subsidiaries, many things that are not kept secret cannot be hidden from the bosses of other subsidiaries. In particular, the direction that the boss Yang Wendong is concerned about is also the focus of each subsidiary.
Wang Zhiqun smiled helplessly, "Yes, I have too many projects recently, and I am very stressed. I didn't go to bed until after 12 o'clock last night. You know, at our age, going to bed late is not good for our health, but there is nothing I can do."
Since last year, Yang Wendong has focused his main energy on Honor Electronics, including several games, arcade development, home game consoles, personal computers, portable music players, etc. Each project is important to Yang Wendong;
Although as the head of a subsidiary, he does not need to follow up on the project in person, he still needs to know the progress of the project, what difficulties there are, etc. He also needs to report to Yang Wendong regularly, so he is naturally very busy;
Liu Haoyu smiled and said, "Being valued by Mr. Yang shows how important it is. In the future, Honor Electronics will be the No. 1 company in Changxing Group."
"Haha, your Carrefour is not bad either." Wang Zhiqun said politely.
Liu Haoyu shook his head and said, "In the past few years, Mr. Yang also paid great attention to Carrefour, but in recent years, the attention has dropped a lot. Carrefour itself is just expanding normally, and it can be self-sufficient in terms of funds. There is nothing that Mr. Yang needs to watch over personally.
Only the new products and projects under Honor Electronics will be different. As for Changxing Industrial and Watsons, Mr. Yang only pays attention to Red Bull. For the others, he just asks casually and looks at the financial statements every month. "
“That’s right.” Wang Zhiqun nodded and said, “But this is also because Yang Sheng had foresight and made plans in the early years. Now that the scale has been established, there is naturally no need to pay too much attention to it;
In my case, because the development of the electronics industry is quite special, every few years our products are like a new era. Otherwise, if we only make old home appliances, we will be the same as you.”
"Haha, come, let me toast you a glass. I wish our Changxing Group will become bigger and bigger in the future." Liu Haoyu said with a laugh;
Japan:
Sony Corporation Headquarters:
Morita Akio was busy with his day's work when suddenly there was a knock on the door:
"Come in." said Morita Akio.
One of his men came in with a plastic object in his hand. He came to Morita Akio and said, "President, this is a music player that Hong Kong Honor Electronics Group has just launched."
"Music player? Why report this? Didn't we say that we should focus on observing the other party's arcade games?" Morita Akio asked in confusion;
Sony didn't care about Hong Kong's Honor Electronics Group at first. It was just a regional electronics company. Although the boss behind it was financially strong, the quality and technology of its products were far from Sony's.
However, during a business trip to the United States, Morita Akio came to an American bar and found that the arcade machines in the bar were so popular. He then arranged for someone to investigate and found that this market that no one paid attention to was actually worth tens of millions of dollars and had a very high profit margin.
The founder of this arcade is none other than Honor Electronics;
After returning to Japan, Morita Akio arranged for a detailed investigation, including Yang Wendong's rise to wealth, and he was deeply impressed. However, profit came first, and he also wanted Sony to make arcade games and get a share of the pie.
However, the first game failed, so they sent people to Honor Electronics to poach people, and arranged for people to stay in Hong Kong to monitor Honor Electronics' every move;
The subordinate said: "This is a very special player. It was promoted in Hong Kong as being able to fit in a pocket. We think it has great potential in the future, so we bought one and brought it back for you to see."
"Can it be put in your pocket?" Akio Morita was surprised after hearing this, and then he took the player and observed it carefully.
After a long while, Morita Akio said, "Your analysis is correct. This product does have great potential. I never thought that a Hong Kong electronics company would have the ability to miniaturize it to this extent."
The subordinate continued, "President, although Honor is from Hong Kong, our investigation shows that most of their core members were hired from the United States and Japan, including arcade games, which are mainly some of the key problems that Honor's R&D center in the United States is researching."
"It doesn't matter. Hong Kong's overseas companies are naturally considered Hong Kong's research capabilities." Morita Akio shook his head and said, "It seems that I have to be cautious about this honor as a competitor to our Sony."
"Is it necessary, President?" the subordinate asked, "In the field of technology, he is far behind us."
Morita Akio shook his head and said, "Don't underestimate it. The profit from just one arcade game is far more than I imagined. Once they have the funds, the research and development problems will be easy to solve. The most important thing is creativity."
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(End of this chapter)