Chapter 863 Consumption of Crafts
However, just as Qi Tongwei was immersed in this gratifying scene, a phone call broke the silence. The person on the other end of the phone was the company's marketing manager, who said anxiously: "Mr. Qi, it's bad! Our newly launched batch of hand-embroidery products have encountered malicious competition in the international market. Some competitors deliberately lowered the price and spread rumors that our products are machine-made, not pure handmade. This has a great impact on our sales."
Qi Tongwei's face suddenly became serious. He knew the importance of the international market to the company's development and understood that once the reputation of traditional handicrafts was damaged, it would be very difficult to restore it. He immediately rushed back to the company and called the heads of the marketing, legal and public relations departments to discuss countermeasures.
"We must clarify the facts as soon as possible and not let these rumors continue to spread." Qi Tongwei said firmly, "The Legal Department will immediately collect evidence and sue those competitors who maliciously spread rumors; the Public Relations Department must increase publicity efforts and use various channels to showcase the production process of our products so that consumers can see that our products are all handmade."
With the close cooperation of various departments, the company quickly launched a counterattack. The legal department obtained evidence of malicious competition from competitors through investigation and evidence collection, and filed a lawsuit in court; the public relations department produced a series of promotional videos and articles, detailing the production process of traditional handicrafts and the quality assurance of the company's products, and published them on major media platforms and social networks.
At the same time, Qi Tongwei decided to personally visit the international market to communicate with local partners and consumers. He took the company's handicrafts and professional craftsmen to participate in various international exhibitions and cultural exchange activities, demonstrating the production process of traditional handicrafts on site, allowing foreign friends to witness the charm of traditional Chinese handicrafts.
At an international exhibition, Qi Tongwei met a foreign collector who was very interested in Chinese culture. The collector praised the company's handicrafts, but also expressed concerns about rumors in the market. Qi Tongwei smiled and explained to him: "Each of our products is made by craftsmen with their blood and sweat. What we pass on is not only skills, but also culture. Those rumors are just malicious means of competitors. We are confident that the truth will be revealed to the world." As he said, he invited the collector to visit the craftsmen's on-site production.
The collector was moved by the craftsmen's superb skills and concentration. He said with emotion: "I believe in your products and your dedication to cultural heritage. I am willing to help you promote these beautiful handicrafts in the international market." With the help of the collector, Qi Tongwei made more international friends, who expressed their willingness to endorse the company's products and spread China's traditional handicraft culture.
After some efforts, the company successfully resolved the crisis in the international market. The malicious rumors of competitors were clarified, the company's product sales gradually recovered, and it won a higher reputation in the international market. However, Qi Tongwei was not satisfied with this. He knew that in order for traditional handicrafts to continue to develop in modern society, they must continue to innovate and expand.
Qi Tongwei began to pay attention to market trends and changes in consumer demand. He found that as people's living standards improved, the demand for personalized and customized handicrafts was increasing. So he decided to launch a customized service in the company to tailor unique handicrafts for consumers based on their needs and creativity.
In order to achieve this goal, Qi Tongwei organized training for the company's designers and craftsmen to learn modern design concepts and personalized customization processes. At the same time, he also established an online and offline customization platform to facilitate communication and exchanges between consumers and designers and craftsmen.
After the launch of the customized service, it has been warmly welcomed by consumers. Many consumers have placed orders to customize their favorite handicrafts. Some consumers require their own photos or stories to be incorporated into the handicrafts, while others hope to combine traditional crafts with modern elements to create unique works.
During a customization process, a young mother approached Qi Tongwei, hoping to customize a special gift for her unborn child. She hoped that the gift would reflect both traditional Chinese culture and a modern design. Qi Tongwei gave this task to a young designer and a senior embroidery artist of the company.
After many communications and attempts, the designer and embroidery artist finally designed a baby swaddle with the traditional dragon and phoenix pattern as the theme. They adopted a modern and simple design style, ingeniously integrated the dragon and phoenix pattern into it, and used soft and comfortable natural fabrics. The embroidery artist embroidered the pattern on the swaddle with exquisite skills, and every stitch and thread was full of blessings for the new life.
When the young mother saw the customized swaddling cloth, she was moved to tears. She said excitedly: "This is exactly the gift I want, it's perfect! You not only passed on the traditional craft, but also gave it new life and meaning."
With the continuous development of customized services, the company's business scope has further expanded and its brand awareness has become increasingly high. Qi Tongwei has not forgotten his original intention of charity. He has reinvested part of the profits from customized services into education and traditional handicraft inheritance projects in poor areas.
In a remote mountainous area, Qi Tongwei funded the establishment of a handicraft school. The school not only provides free education for local children, but also offers traditional handicraft courses, allowing children to be exposed to and learn traditional handicrafts from an early age. Qi Tongwei often comes to the school to communicate with the children and encourage them to inherit and carry forward traditional handicrafts.
During a craft class at school, Qi Tongwei saw a little boy carefully making a small wood carving ornament. Although the boy's skills were still immature, his eyes were full of concentration and passion. Qi Tongwei walked over to him and patted him on the shoulder: "Well done, do you like wood carving?" The little boy raised his head with a gleam in his eyes: "I like it. When I grow up, I want to be like you and let more people know about our traditional handicrafts."
Qi Tongwei was deeply moved by the boy's words. He knew that the inheritance of traditional handicrafts requires the efforts of generations. He decided to set up a scholarship system in the school to encourage more children to learn traditional handicrafts and provide them with better learning conditions and development opportunities.
In addition to the field of education, Qi Tongwei also pays attention to women in poor areas. He found that many women in poor areas have a certain foundation in manual work, but due to the lack of market channels and design concepts, their works cannot be converted into economic income.