Chapter 1153: Confident
If you want to attack, you must defend.
First of all, defense is to reduce the heat. The best way to cure the disease is to reduce the heat. Without heat, no one will mention it, and there will be no topic.
However, this time the opponent is aggressive. It is estimated that Song's plan to go public has made many people feel that their cheese has been moved.
So this time we are facing more than one or two opponents.
Also because Qin is a successful example, this time it is not like Qin's plan to go public, and the scale of public opinion is not that large.
This time, two videos of Qin's self-ignition appeared in succession, and they were widely circulated at the same time, pointing directly to the biggest safety issue of new energy vehicles and the most concerned issue for consumers.
This is the most aggressive public opinion that Zhonghuajia Technology Co., Ltd. has ever faced.
If Liumeng does not deliberately suppress and control the traffic, the current public opinion will be much louder and more frequent, and the public relations department alone cannot suppress the heat.
Moreover, Zhonghuajia took the initiative to issue an announcement to inform netizens that they have paid attention to the video and said that the spontaneous combustion plan promised by Chen Changliu was a defensive behavior.
When suppressing the heat, Qin smoked for ten minutes before burning, indicating that the driver and passengers were not in any danger.
Moreover, the video that Qin had a car accident and did not spontaneously combust was broadcast, so that netizens can see why Qin did not spontaneously combust after the car accident?
When the announcement was released to pay attention to the video, it also stated that no report was received from the owner of the video contacting any 4S store, which is a disguised explanation of the trick.
As long as the flower grower does not say this kind of trick, but someone will interpret it and help guide it, then the seeds of doubt will be buried in the hearts of some people who eat melons.
It can be said that in such a short period of time, with such a response method, the public relations department is definitely qualified.
Watching the video, Gao Hongtao, who replaced Feng Lin as the director of the public relations department, also came to the company, and Feng Lin was already in charge of the company, Chen Changliu was relieved.
It is worthy of being trained by himself!
"Okay, follow your pace, we believe in you!"
The meeting ended, the video was just turned off, and Ke Meng on the side said worriedly:
"Do you really not need to go to the company?"
Chen Changliu hugged Ke Meng and shook his head:
"It's not necessary, because even if I go, I may not do better than Feng Lin and Gao Hongtao, it doesn't matter whether I go or not."
Hearing what Chen Changliu said, Ke Meng nodded.
"This time, multiple camps of the other side attacked together and came prepared. In fact, spontaneous combustion itself is easy to solve.
Just now I found that the words said by the onlookers or car owners in the video are more lethal to the flower growers.
Anyway, they all support the argument that fuel vehicles are safer.
And you didn't pay attention to a detail. At the end of the video of the spontaneous combustion on the road, the owner actually made a "yeah" gesture.
You know, as a normal consumer, it is impossible to have such a mentality at this time."
Hearing Ke Meng's words, Chen Changliu raised his eyebrows. He really didn't notice these. When he opened the video, it was really the case.
However, after the incident of Mini spontaneous combustion after long-term soaking in water, the other party would not be so stupid to leave a handle.
The two Qins in the video burned severely after spontaneous combustion. It is usually possible to find out the cause of the spontaneous combustion, but it is difficult.
The method is nothing more than the following points.
1. On-site investigation and evidence analysis:
Find the fire point: Professionals carefully examine the wreckage of the vehicle to find the most serious burning and the first fire site, so as to determine the possible fire point.
For example, if the degree of burn damage in a certain area of the vehicle is obviously more serious than that in other places, and there are signs of spreading to the surrounding area, then this area is likely to be the fire point.
Check the electrical system: Check the vehicle's electrical components such as wires, cables, fuses, relays, etc.
Although it may have been burned, it is possible to determine whether there are abnormal conditions such as short circuit, open circuit, overload, etc. by checking the remaining traces.
For example, look for the melting mark of the wire, analyze whether it is a primary melting bead (molten bead formed during the fire) or a secondary melting bead (molten bead caused by high temperature after the fire), and the primary melting bead can provide important clues for determining the fire point.
Check the battery system: For new energy vehicles, the battery is the key inspection object. Check whether the battery shell is damaged or deformed, and whether the battery cell inside the battery is leaking or swollen.
Even if the battery has been severely burned, it is possible to determine whether the battery had any abnormalities before the spontaneous combustion by analyzing the chemical composition of the battery debris.
Check mechanical parts: Check whether the vehicle's engine, transmission, braking system and other mechanical parts have any faults or abnormal wear. These problems may generate high temperature or friction sparks and cause fires.
Surrounding monitoring and driving recorders: If there are surveillance cameras around the accident site, or the vehicle itself is equipped with a driving recorder, then these video materials can provide information such as the driving status and surrounding environment of the vehicle before the spontaneous combustion, helping to determine whether there is a possibility of spontaneous combustion caused by external factors.
But no matter which one, it is impossible for the flower grower to find evidence of artificial spontaneous combustion, and it can only be said that there are doubts.
Moreover, as new energy vehicles are an emerging product, various third-party identification technologies are worse than those of the flower growers themselves, and it is impossible for the flower growers to be both players and referees.
So this is why, even when new energy vehicles became popular in the future, facing this kind of spontaneous combustion, even if there were doubts, all car companies had no good solution.
In fact, if Qin had real-time data recording in the background like in the future, it could record various data of the vehicle during the driving process, such as battery status, vehicle speed, temperature, current, voltage, etc.
Then these data can provide important basis for analyzing the cause of spontaneous combustion.
But Qin did not, because the cloud computing center and data center at that time could just meet the mobile phone business.
This time, Song's car is equipped with the function of real-time data feedback to the background.
After thinking about it, Chen Changliu finally told Feng Lin and Gao Hongtao about this performance, and the two knew how to use this information.
After finishing, Chen Changliu hugged Ke Meng and said:
"Let's go, go back to sleep.
Damn, these people have no sense of public morality. The person who made this time must be an old bachelor. He doesn't know how pleasant it is to sleep with a beautiful woman in his arms."
Looking at Chen Changliu who was still in the mood to joke at this time, Ke Meng didn't know what to say!
Well, it should be called having a plan in mind!
PS: The typos will be updated first and corrected later.