Chapter 1155: The Flower Growers lack everything except morality
This series of dazzling operations by the flower grower did not seem to make any difference to ordinary netizens outside, and they thought it was just a normal development process.
But only people in the industry know how there can be so many coincidences. This series of crisis public relations is textbook level, and many companies have targeted the management of the public relations department of Zhonghuajia.
Because everyone realizes that in the era of self-media, the importance of the public relations department is not comparable to that in the era of traditional media.
Let’s put it this way, with the vigorous development of self-media, information dissemination is extremely fast and wide-ranging, and the public opinion environment faced by enterprises is more complex and changeable.
In the past, the best time to handle crisis public relations was 꺘 days, but now the best time to handle crisis public relations is within 24 hours, and the requirements will even be higher in the future.
For example, when a company encounters problems such as product quality doubts or service disputes, if the public relations department cannot handle them quickly and effectively, negative information may spread rapidly on self-media platforms, causing huge losses to the company, and may even affect the company's survival. .
And this time the flower grower's crisis public relations can show what an excellent public relations team can bring to the company?
1. Maintain corporate image
1. Monitor public opinion: The public relations department can monitor the dynamics of public opinion on self-media platforms in real time and promptly discover information that is unfavorable to the company, so that response measures can be taken quickly to maintain a good image of the company.
2. Crisis handling: When a crisis occurs, the public relations department can use self-media channels to speak out in a timely manner, clarify facts, express attitudes, and minimize negative impacts.
2. Enhance brand awareness
1. Content dissemination: Plan and disseminate valuable content through self-media platforms to attract user attention and increase corporate brand exposure.
2. Active marketing: Actively interact with users to enhance users’ recognition and loyalty to the brand.
꺘. Establish good public relations
1. Communicate with the public: Use self-media to communicate with consumers, partners, media, etc. to enhance mutual understanding and trust.
2. Industry cooperation: Use self-media platforms to expand industry cooperation opportunities and enhance the company’s status and influence in the industry.
In short, in the era of self-media, the public relations department is an important bridge for communication between the company and the outside world, and plays a decisive role in the survival and development of the company.
Not only was Song's popularity not affected by the crisis this time, but because of the perfect operation of the Flower Planter's public relations department, it ushered in a wave of popularity and made a lot of money.
What company wouldn't want such an excellent management team?
Gao Hongtao, director of the public relations department, was the first person to be poached.
In the coffee shop, Gao Hongtao looked a little unhappy. The person who asked him out this time was a schoolmate, so he came.
But I didn't expect to find out that he was not the only one, but also a guy who claimed to be the senior vice president of Xikang Technology Co., Ltd.
"Mr. Gao, you flower growers value resoluteness and efficiency, and I don't want to talk in circles with you.
I solemnly invite you to join Xikang Technology Co., Ltd. and you will become the senior vice president of Xikang Technology Co., Ltd.
And you can rest assured that your salary will be 20% higher than what you received at Huajiajia Technology Co., Ltd., and you will receive corresponding equity.
We all know that we would rather be a chicken head than a phoenix tail. Your opportunity to be promoted to vice president in a flower garden will not be available in a short period of time.
Moreover, your equity in the flower garden only has the right to dividends, and it is impossible to cash out, because the flower garden will not be listed on the market.
However, our Xikang Association will be listed on the market. With the support of our godfather and President Ma, it will not be difficult to go public within a few days.
Once the equity is sold, financial freedom will be completely achieved.
If you agree, we can rush over as soon as the wind blows..."
The people from Xikang Technology are quite capable, and they seduce all the positions, platforms, and salaries that professionals value most.
The expression on Gao Hongtao's face did not change at all from beginning to end. When the senior vice president of Xikang finished speaking, he leaned back and said calmly:
"Well, the conditions you gave me are very sincere. I would rather be a chicken head than a phoenix tail. You are indeed right.
But I want to ask you, is a senior vice president of your Xikang Technology Co., Ltd. as popular as a general manager of a business group of our company?
Does he have a higher status in the industry than the general manager of one of our business groups? "
Gao Hongtao's rude words made Xikang's senior vice president almost lose his temper and his face turned ugly. Moreover, it could be seen from these words that it was impossible to poach Gao Hongtao.
But before he could speak, Gao Hongtao continued what he had not finished.
"To be honest, if someone from another company came to poach me, I wouldn't be so rude, but you are fine, haha.
You should know where your deputy technical director came from, right?
Tsk tsk tsk, it was your Mr. Feng who went all the way to visit that guy Huang Zhang. Huang Zhang even entertained him warmly and took him to visit various places. It can be said that he was very sincere.
And what about you, Mr. Feng? Sneaky poaching of his people.
Let's put it this way, Huazhuajia Technology Co., Ltd. lacks everything except morality.
And your behavior, Mr. Feng, is considered unethical in the eyes of us flower growers, repaying kindness with hatred, so I disdain to be associated with you! "
After saying that, he stood up, took just one step, then stopped, turned to face his old classmate and said:
"We don't want to interact with each other in the future!"
After saying this, he walked out of the coffee shop, where his old classmate was pale and the senior vice president of Xikang looked ugly and even angry.
Gao Hongtao did not have a happy expression on his face when he walked out of the coffee shop, but became solemn.
Because someone could poach him, it meant that he could poach people below him.
Only some key departments of Zhonghuajia, especially the technical department, had non-compete agreements, and the middle management of the public relations department did not have them.
Thinking of this, he immediately drove back to the company.
But even if Gao Hongtao was prepared, in the next week, Zhonghuajia's public relations department still lost 3 managers.
Some were from car companies and some were from Internet companies.
It can be said that this was the worst time that Zhonghuajia was poached.
However, this did not hurt Zhonghuajia, and it still carried out its work according to the work plan.
On July 25, the Honor 3 product launch conference of Meizu, a sub-brand that was independently operated, was held on time.
This time, Zhao Yanan unexpectedly came to support the launch of the Honor series products.
Zhao Yanan's appearance can be said to have raised the popularity of the Honor series of the Meizu to a higher level.
"Damn, why does the Flower Growers always have beauties? Not to mention the guest workers department, the executive team should have the most beauties among all companies."
"Indeed, there was President Ke before, who was a person who could overshadow the entertainment industry. Liumeng Investment, which she founded, has now become a unicorn.
A talented woman with both beauty and wisdom!
And this Vice President Zhao Yanan is not much worse than President Ke, how can this be so sacred?"
PS: The typos will be corrected later.