Chapter 1 Independent Micro-Innovation
Chapter 1 Independent Micro-Innovation
Chapter One
Shenzhen, Weiku Electronics Co., Ltd.
Marketing manager Bai Qiwen looked at the report in his hand with worry on his face.
After a long time, he slowly stood up and walked towards the general manager's office on the second floor with the report in his hand.
"Knock, knock, knock." He knocked gently on the door of the general manager's office. After a few seconds, a young man's crisp voice came from inside the door: "Come in!"
Bai Qiwen pushed the door open and saw a young man in a white shirt and side-parted hair sitting at a desk. He immediately said, "Boss Xu!"
After seeing Bai Qiwen coming in, the young man named Xu put down the pen in his hand and smiled: "Old Bai, come and sit down!"
Bai Qiwen took two steps closer and gently placed the folder in his hand on the table, then said, "Boss Xu, last month's sales report has been sorted out!"
"The report shows that our total sales of various models of mobile phones last month were more than 1.3 units, a decrease of 7.5% from the previous month and % from the previous year. The gross profit margin has also further narrowed. The situation... is not optimistic!"
Xu Shenxue took the folder, glanced through it quickly, and put it down, frowning slightly: "It seems that the market competition is even more intense than I expected!"
"Notify all department managers to hold a meeting at 2pm!"
After Bai Qiwen left, Xu Shenxue half-lay on the chair and closed his eyes!
No one knows that he is no longer the same person at this moment!
Xu Shenxue was originally from Earth, but after a drunken incident he traveled to this blue planet that seemed like something other than a real planet, and replaced the second-generation boss of a mobile phone company, who had the same name as him.
However, the mobile phone company is facing a lot of trouble...
After the original owner's father died in a car accident at the beginning of the year, the newly graduated original owner hastily took over the company. However, due to lack of experience, fierce competition in the copycat phone market, and external encirclement of low-priced models of branded phones, both sales and profit margins eventually declined.
The original body was exhausted and died suddenly from overwork, and was replaced by Xu Shenxue from another time and space.
However, Xu Shenxue thinks the company’s current problems are not a big deal!
Because... he has a system!
Just after traveling to this different time and space half a month ago, Xu Shenxue triggered the scientific research system.
The scientific research system is simple and clear. You can get achievement points by simply obtaining a series of achievements, including business achievements, fame achievements, etc. In addition, you can also get a fixed amount of 100 achievement points every month.
Achievement points can be used to enhance one's physical fitness, or they can be used to redeem scientific research quotas. According to the system pricing, a D-level scientific research quota is ten achievement points, and a C-level scientific research quota is one hundred points.
This scientific research quota can be used by employees of the host company to enhance their learning and scientific research capabilities in all aspects.
Moreover, you can take back the quota at any time, so you don't have to worry about the trained talent jumping ship or even stabbing you in the back.
Xu Shenxue pondered, through this system, wouldn't he be able to turn some ordinary technicians into technical backbones?
Technical backbone becomes an expert?
Experts and big names become world-class?
Just imagine, Xu Shenxue has a large group of top scientific research experts under him who continuously develop various advanced core technologies. What will the scene be like then?
To put it simply, it was able to push Weiku Electronics and Xu Shenxue to the pinnacle of the high-tech business field.
In a broader sense, we will be able to get involved in more high-end industries, grab more overseas resources, create more social wealth, and benefit more Chinese people!
Of course, whether it is a small pattern or a big pattern, it is still too far away from Xu Shenxue now.
The most urgent task is not to do these high-end things, but to keep Weiku Electronics alive and expand and strengthen the copycat mobile phone business!
No matter what you want to do in the future, you must have money first. Even if you have the help of the scientific research system, you still need money to do research and development.
----
At two o'clock in the afternoon, the sun shone obliquely into the conference room on the second floor of the administrative building of Weiku Electronics Co., Ltd. As usual, the company's senior executives entered one after another and sat around the conference table.
At 2:01, the door of the conference room slowly opened, and everyone's eyes were cast towards the door. Xu Shenxue, wearing black casual trousers and a white shirt, with a black leather watch on his wrist, walked into the conference room calmly. After entering the door, he briefly looked around, then nodded slightly and stretched out his hand to indicate that everyone did not need to stand up.
However, the management present still stood up to show respect, and only after Xu Shenxue walked to the main seat at the conference table and sat down did everyone take their seats.
After Xu Shenxue sat down, he looked around at the crowd. These people were all senior managers of Weiku Electronics Co., Ltd., including managers of core departments such as the Finance Department, R&D Department, Marketing Department, Human Resources Department, Production Department, and Administration Department.
He picked up the teacup on the table, took a sip of water, and slowly said, "Everyone is here, let's get started."
He paused and continued, "I believe everyone is aware of the purpose of today's meeting. Last month, our mobile phone sales were not ideal. The growth rate still failed to meet expectations and continued to decline, and the profit margin also decreased further."
"This is the fourth month that both sales and profit margins have declined. This cannot continue. We must find a way to reverse this situation."
After glancing at everyone's reactions, Xu Shenxue continued, "We are all veterans of the company. If you have any ideas, please share them and see how to turn this situation around!"
The seven or eight people below were silent after hearing this. After a while, it was the Marketing Manager Bai Qiwen who spoke first:
"Mr. Xu, I think our current problem is that our mobile phones do not have a clear differentiated advantage in the market."
"Whether in terms of function, appearance or price, our products are not significantly different from those of other competitors in Huaqiangnan. This puts us in a passive position in the competition."
Bai Qiwen's words were filled with anxiety: "We must find a way to change this. Whether it is function, appearance, or price, we must have an advantage, even if it is not obvious."
"If we had any differentiation advantage, I would be able to convince those distributors to expand their distribution scale and even develop new channels...but now..."
Bai Qiwen looked helpless: "The existing channels are barely maintained by relying on years of cooperative relationships, and the channels have repeatedly asked us to reduce prices and make concessions. If this continues, sales and profit margins will continue to fall!"
Xie Jianyong, the R&D manager at the side, slowly said: "Homogeneity is almost inevitable. After all, everyone uses Lianke's chip solutions, and the prices of core components are transparent, so we can't make any big differences in price."
"As for functions and appearance, we have independently developed many functions and appearances with obvious advantages and launched them to the market before, but you all know the speed of Huaqiangnan. If an attractive new function selling point comes out today, other manufacturers can adjust their design and production plans within a few days, and similar competing products will appear in a week at most."
"However, our R&D colleagues are also aware of the company's predicament. During this period, I will lead my R&D colleagues to work overtime and strive to come up with a few more new products with obvious differentiation."
"At the same time, we will also pay close attention to the Huaqiangnan market. Once new functions and new appearances appear, our R&D department will come up with a complete design plan in the shortest possible time, and then start mold production, which will definitely not delay the marketing department's work!"
Bai Qiwen on the side nodded slightly, as if he was satisfied with what Xie Jianyong said.
In the special market of Huaqiangnan, efficiency means money, and the R&D department used to be too slow...
Then, other people also spoke one after another, but the theme of the meeting gradually became how to discover the potential of competitors to sell products faster and better, how to carry out "independent micro-innovation" faster and better, how to quickly open molds for mass production and distribution...
For example, the marketing manager Bai Qiwen suggested that more marketing specialists be dispatched to increase the frequency and depth of investigations into the Huaqiang South market!
Establish a 24-hour uninterrupted communication channel so that front-line marketing specialists can contact the relevant responsible personnel of the company at any time to ensure that they are informed of new and best-selling products of competitors at the first time and purchase samples in time.
In order to stimulate the enthusiasm of marketing specialists, it is also proposed to further improve the incentive standards for marketing specialists and increase the rewards from the existing standards according to the circumstances.
Xie Jianyong, the R&D manager, applied to Xu Shenxue for permission to expand the R&D department and recruit a group of technical developers covering different fields such as software engineering and engineering design to accelerate the development of new mobile phone solutions.
The other people also contributed their ideas and made many suggestions.
After a while, Xu Shenxue coughed lightly, and when everyone stopped talking and turned to look at him, he spoke: "Everyone said very well, which gave me a lot of inspiration, especially the two points of adding marketing specialists and strengthening the construction of the R&D department, which are very constructive!"
"Also, let me just say a few things!"
(End of this chapter)