Chapter 2 High-frequency sea tactics
Chapter 2 High-frequency sea tactics
Xu Shenxue said he wanted to briefly say a few points, and the managers under him all picked up their pens and began to take notes.
Xu Shenxue paused for a moment before continuing.
"Given the fast-cycle nature of the market, we need to increase the speed of research and development and mass production of new mobile phone models, and strive to launch a new mobile phone with independent micro-innovation every week."
“When potential new products from competitors appear in the market, we should not discuss whether to make them or how to make them. Instead, we should directly and simply absorb the advantages of new products from multiple competitors, improve and integrate them into our new phones, and launch new phones at a rate of one per week.”
“We should not simply pursue new models or new functions, but keep running forward at a fast pace and constantly absorb the advantages of others in the process!”
"This kind of fast-cycle R&D task is difficult, but difficulty is not a reason to stop us. If the R&D department is short of staff, we will hire more people. If there is frequent overtime and people are upset, we will increase the project bonus."
“The administrative department must also provide logistical support, such as providing sufficient coffee, snacks, and midnight snacks to colleagues in the R&D department free of charge.”
“Colleagues in the marketing department should collect and analyze market trends in a timely and accurate manner, and provide the R&D department with suggestions for new product development based on market changes!”
"Colleagues in the production department must also do a good job in material supply, quality inspection, production safety, warehousing and logistics, etc. Producing multiple models of mobile phones and launching them to the market at the same time poses considerable challenges to the supply chain, production organization, warehousing and logistics. You must pay attention to this."
Having said this, Xu Shenxue paused for a moment, looked around, and continued:
"It is undoubtedly difficult to launch new models of mobile phones at a high frequency and maintain the production and sales of multiple models according to market changes, but we have no choice!"
"We need to implement a high-frequency mobile phone strategy to let our channel partners know that Weiku Electronics' mobile phones are the latest and most comprehensive. As long as the customer needs it, we have it; even if the customer has never thought of it, we still have it!"
“We want to be ahead of our customers!”
After hearing what Xu Shenxue said, everyone present fell into deep thought... Xu Shenxue's words seemed full of clichés, but they contained a lot of information.
It can even be said that it means the company will make major strategic adjustments.
Bai Qiwen circled the two key words "high frequency" and "sea of machines" with a pen.
The strategy of launching a large number of mobile phones is not uncommon in the mobile phone industry. Many big-name manufacturers like to use this strategy, such as international brands such as Nokia and Sixin, as well as domestic brands such as Spinach and Tianyu.
They launch dozens of new mobile phones every year, and old models are also sold at the same time, which means that there will be a lot of models on sale at the same time.
But Huaqiangnan manufacturers rarely play this...
Because it is not easy to use the strategy of launching a large number of machines. First of all, you must have certain technical research and development capabilities. Even if the core hardware is not adjusted, and you only delete, modify, and add functions at the application level, and then change the outer shell, you still have to provide a design drawing and adjust the production line!
Secondly, it must have a relatively large production capacity and be able to open production lines for multiple different models of mobile phones at the same time.
However, most of the mobile phone manufacturers in Huaqiangnan are actually small workshops, and their R&D and production lines cannot keep up, so they are not capable of this kind of thing.
And medium-sized manufacturers like Weiku Electronics are only barely qualified to play around.
As for high frequency!
This practice is rarely seen among big-brand mobile phone manufacturers. The cost of designing, producing and marketing a model is very high, so how can they replace it at will?
But in Huaqiangnan, this is a common practice... Many small workshops are following the trend, they make whatever mobile phones are popular, and the frequency of product replacement is very high.
Bai Qiwen is not sure whether the combination of high frequency and the sea of machines can work, but he thinks it is worth a try.
Because just from these words, Bai Qiwen has found the idea of developing marketing work.
Bai Qiwen immediately put down his pen and said, "Boss Xu is still standing high and seeing far. This high-frequency sea of machines tactics is really enlightening to me!"
"Just like what Mr. Xu said, as long as we have a full range of mobile phones and stay ahead, it will be much easier to talk to channel dealers and OEM customers later." Xu Shenxue smiled and said, "The channel dealers also want to find a reliable and worry-free long-term partner!"
Who doesn’t want to get new products from partners as soon as there are changes in the market, and then distribute them to make money!
When others heard these words, although they had some concerns, they were mainly concerned about R&D capabilities and production capabilities, but they were still optimistic about the market prospects.
It is certainly incomparable with those big-brand mobile phones, but there is still some hope of standing out among the countless unknown brands of mobile phones in Huaqiangnan.
Xie Jianyong from the R&D department said: "If this high-frequency machine sea strategy can really succeed, we will have a large number of models to sell. In this way, we can even follow the example of those big brands and open specialty stores or counters."
"This is also very beneficial to our brand building and the establishment of offline channels!"
The other people's eyes lit up after hearing this.
This kind of mobile phone specialty store, even if it is a small street store run by a channel dealer, is the style of a big brand. Ordinary Huaqiangnan manufacturers can't have such a high level of fanfare.
Like Weiku Electronics, after it partnered with several other medium-sized manufacturers in Huaqiangnan to obtain a mobile phone license two years ago, it stopped making black mobile phones and continued to do OEM while establishing its own "Weiku" mobile phone brand.
By producing OEM products on one hand and having its own brand on the other, Weiku Electronics has gotten rid of its former shady identity and transformed itself into a regular army.
Among them, its own brand "Weiku Mobile Phone" has sold a total of 400,000 to 500,000 units in the past two years. However, Weiku Mobile Phone is only famous in the industry circle of Huaqiang South. As for the outside world... not to mention other places, as long as it is outside the small area of Huaqiang South, no one knows what Weiku Mobile Phone is.
It is said to have a brand, but it is almost the same as not having one.
And their WeCool mobile phone company has accumulated more mobile phone models by relying on this high-frequency machine sea strategy. It seems that if they work hard, they can also establish a specialty store model and force their way into the circle of branded mobile phones?
If this works, even if the Wecool phone is still considered a miscellaneous brand in the eyes of many people in the future, it will still be a big brand among miscellaneous brands!
In this case, can the selling price be raised to increase the gross profit margin?
At worst, if you can establish offline channels in various places by yourself, you can bypass those vampire middlemen in Huaqiangnan, grab the profits of some channels, and then increase the overall profit!
----
After finalizing the high-frequency sea of machines tactics at the meeting and asking each department to do the preliminary preparations, Xu Shenxue and Xie Jianyong went to the R&D department on the first floor.
The factory of Weku Electronics Co., Ltd. is located in the slightly remote north of the city, covering a large area. Behind the gate is a large multi-storey factory building used to assemble mobile phones and produce some less difficult spare parts.
There is also a dormitory building with a canteen behind the factory.
On the right side of the gate is a smaller three-story office building where Xu Shenxue's office as well as the company's administrative, marketing, R&D and other departments are located.
After arriving at the R&D department on the first floor, Xu Shenxue took a quick look, but did not disturb the employees in the R&D department. Instead, he went directly to Xie Jianyong's office.
"For the subsequent high-frequency sea of machines tactics, most of the responsibility lies with the R&D department. We don't have enough manpower right now. Tell me about the current personnel situation in the R&D department, and I'll have the HR department recruit people accordingly!"
While Xie Jianyong poured tea for Xu Shenxue, he sat across from him on the sofa and said, "Boss Xu, we now have a total of 16 people in our R&D department. We have a software group that is mainly responsible for the development of various software functions; an appearance group that is mainly responsible for designing the appearance of mobile phones; and finally, the whole machine design group that I personally lead, which is responsible for the design of circuit boards and internal structures, etc."
"In terms of personnel, the two team leaders and I are veterans, and each team also has a few backbones. The rest can basically only help out."
Xu Shenxue said: "Bring your resume here so I can take a look!"
Today, Xu Shenxue didn't come here to learn about the R&D progress or anything like that... but he was planning to distribute the R&D quotas to the employees in the R&D department to strengthen the R&D capabilities of WeCool Electronics.
Even if its R&D capabilities are seen as child's play by those big-name mobile phone manufacturers...
(End of this chapter)