Chapter 8 Opportunities in e-commerce channels
Chapter 8 Opportunities in e-commerce channels
After the meal, Xu Shenxue also went home after get off work.
When he got home, he saw Xu Weiwei studying under the guidance of her tutor. Xu Shenxue did not disturb her. After a simple greeting, he went into the room to take a shower. After taking a shower, he continued to open the computer in the room to look at the company's financial documents.
At about nine o'clock, after the tutor left, Xu Shenxue came out and said, "During this period, my mother's beauty salon is preparing for the opening, so it will be quite busy, so I will temporarily live in Anhua's place. I am also busy with work, so you should pay more attention to your studies and life. If you have any questions, feel free to tell me!"
Xu Weiwei uttered an "oh", but after a moment she said, "She called me at noon!"
After saying this, he hesitated for a while and then said: "Actually, I don't hate my mother, I love her... It's just that she nags me every day. She nags me as soon as I come home. It was better before, but since Dad passed away, she says it every day..."
Xu Shenxue didn't know what to say, so he just said, "Mom overreacted after Dad got into trouble, so her way of expressing herself was a little urgent. It will be fine after some time."
"Let's do this for a while. When her beauty salon opens later, we can go check it out together."
Xu Weiwei said: "Okay!"
Xu Shenxue said: "You should go to bed early!"
After saying this, Xu Shenxue went back to his room to continue looking at the financial report.
Today, the financial situation of Weiku Electronics is actually very good, with abundant cash flow. The company’s difficulties are not that it can no longer operate, but that both sales and profits have declined...
Just looking at those two slowly declining sales and profit curves is enough to make people frown involuntarily, and the original owner was extremely anxious about it.
After taking a quick look at the recent financial report, Xu Shenxue thought about it and opened the webpage to check out several major e-commerce platforms. He was thinking about how to open up e-commerce channels and present Wecoo Electronics' mobile phones directly to consumers.
After checking several e-commerce platforms, I also looked up the sales data of e-commerce in the past year, especially the sales status of mobile phones.
After looking through the information, he saw that it was only ten o'clock in the evening, so he immediately sent a text message to the marketing manager Bai Qiwen, asking him to first have a brief understanding of the e-commerce channels and to meet and hold a small meeting on the e-commerce channels when he arrived at the company tomorrow.
After a while, Bai Qiwen replied: Received!
Then Bai Qiwen, who was just about to go to bed, got up from the bed, went to the desk beside him and turned on the computer. When Bai Qiwen's wife saw this, she couldn't help but complain: It's already so late and you're still working, working overtime every day. It's okay to work overtime outside, but you also work overtime when you get home. Do you still have this family in your eyes?
Bai Qiwen could only smile repeatedly, then took his laptop to the living room...
If we don’t work overtime, this company will be in trouble!
When he arrived at the dining table in the living room, Bai Qiwen first briefly looked through various e-commerce-related materials, and then called several team leaders under him one by one, asking them to look up information and make preparations separately, and then summarize the information to him.
This way, when Mr. Xu talks to him about e-commerce channels tomorrow, he will have something to say. He can't just be clueless about everything.
That night, everyone in the marketing department got up suddenly to look up various materials. Bai Qiwen didn't fall asleep until after 1 a.m. During this time, although his wife complained, she still cut some fruit for him and prepared some midnight snacks before going to sleep with the children.
The next morning, Bai Qiwen arrived at the company early and held a simple meeting with several team leaders to conduct the final summary of the information.
As for Xu Shenxue, he went to bed after sending a message to Bai Qiwen... In fact, he didn't think too much about it, and he didn't expect to keep a group of people in the marketing department up until one or two o'clock. He just wanted Bai Qiwen to have a brief understanding of the basic situation of each e-commerce platform, and then hold a simple meeting to discuss the e-commerce channels.
But I didn't expect Bai Qiwen to give him a feasibility report or something like that overnight. That was unrealistic.
Then at nine o'clock the next morning, Xu Shenxue saw Bai Qiwen, who looked like he had not slept well, and muttered in his heart, I just asked you to take a look at the sales status of mobile phones on several e-commerce platforms. I just took a quick look in half an hour. I hope it won't make you have panda eyes?
Did he have a quarrel with his wife and then slept on the sofa? But it was not easy to pry into his subordinates' affairs, so he could only pretend that he didn't see it.
He invited Bai Qiwen to sit on the sofa and said while making tea: "Our sales channels are still relatively limited now. We rely heavily on offline distributors, and they are not fully developed."
"It is difficult and costly to develop offline channels, so I wondered if I could develop an online channel!"
"I took a quick look at the online mobile phone sales data last night. The scale is not small. Taotao's announcement said that a total of 3.32 million mobile phones were sold in the first half of the year, with an average unit price of around 1,000 yuan. The total sales amounted to 4.7 billion yuan, accounting for 9.9% of Taotao's total sales!"
"This is a huge number. It can even be considered the largest single mobile phone channel in China!"
Bai Qiwen did some urgent homework last night and this morning, so he naturally understood these basic data: "Mr. Xu, you have a keen eye. Online channels are indeed a major trend now. Although they only account for a small part compared to offline channels, they have great potential in the future!"
"In addition to Taotao, several other small and medium-sized e-commerce platforms have also sold some mobile phones. Among them, Jingxi Mall is worthy of our attention. They mainly sell 3C products. Although the total sales volume is a little lower, the growth rate is very large. Last year, it was more than million, and this year it is expected to exceed billion. Mobile phones account for a relatively large proportion of the total sales."
"And their self-operated model is very unique, so consumers trust it!"
"However, online sales now have certain limitations. That is, consumers tend to prefer international brands. Not to mention small brands, even the sales of several large domestic brands are very small... After all, mobile phones are relatively expensive products. Even small-brand phones cost hundreds of yuan. Consumers are still quite concerned about domestic mobile phones!"
"It may not be easy to break the deadlock under such circumstances!"
As he spoke, Bai Qiwen handed the investigation report in his hand to Xu Shenxue. Xu Shenxue took it and flipped through it quickly, secretly shocked.
Bai Qiwen is very capable. He looked up some information last night and came here this morning and collected and organized so much information in less than an hour.
A lot of the information was general information about the prospects of e-commerce. Xu Shenxue skipped over it and looked at some of the statistics.
One of them is the sales data of various mobile phones in the first half of the year on the Taotao website.
The best-selling product was Nokia, which sold more than 73 mobile phones. The best-selling one was the N2006, a feature phone released in with a market price of more than yuan. Even now it is not cheap, costing more than yuan.
In addition, the N95 is also selling very well. This phone now costs more than yuan.
Seeing this, Xu Shenxue couldn't help but sigh that this is really the era of Nouya. Even though the era of smart phones has arrived, relying on the inertia of the era of feature phones, it has still gained a huge market share, and at a very high premium!
The N95 alone costs over NT$3, while the Hong Kong version of the Apple Watch G is only over NT$. These products are from two different eras, but the prices are surprisingly the same...
I can only say that the consumption inertia is really too great.
At the same time, Xu Shenxue also saw an opportunity!
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(End of this chapter)