Chapter 9 Internet Brand Mobile Phones

The second best-selling brand of mobile phones is Six-Star, which sold more than 200,000 units. Next are Sony and Mora, which also sold more than 100,000 units. Then there is the new star in the smart phone field, HTZ, which is a wholly-owned subsidiary of HTZ in China. It sold more than 100,000 units in half a year, but it is currently selling feature phones in China.

Of course, they themselves do not admit that they sell feature phones, but smartphones...

However, according to the standards of ordinary people in later generations for smart phones, there is not even one real smart phone among the current domestic official products, but there are some parallel imported products.

Below that are the brands that only have sales of tens of thousands of units. For example, Lianxiang’s sales in half a year are only tens of thousands of units, and their sales are not even as large as those of smuggled fruit machines!
As for other small and medium-sized brands, there is basically no trace of them. They cannot be found in the statistical list and are directly listed as "others", including the well-known domestic brands such as Tianyu, Spinach, CCT, and foreign brands such as HG.

Just by looking at this statistical table, you can tell that online mobile phone sales are extremely unfriendly to domestic mobile phones!
Under such circumstances, if Weiku Electronics wants to enter the e-commerce channel, it may not be so easy!
However, Xu Shenxue is not too worried about this... because Weku Electronics is different from the domestic brand mobile phones that ordinary people are familiar with... Strictly speaking, Weku Electronics' mobile phones are actually generic brands!
In terms of brand positioning, it is even lower than those domestic big-name mobile phones... Don’t you think it would be worse if this is the case?

But it's not.

At least Xu Shenxue saw an opportunity in it...

Nowadays, there are a lot of mixed mobile phones sold online. Foreign brands may seem superior, but their actual sales are not that high, and there is no direct sales model from manufacturers.

Nowadays, the mobile phones purchased on Taotao.com are actually sold by various small channels or even retailers... This means that the mobile phones have been charged an additional price, or even several levels of price!

Very few mobile phone manufacturers directly intervened... Even if they did, they could not sell at a low price, because this would disrupt the price system of offline channels, and those channel dealers would rebel...

But WeCool Electronics doesn't have this burden... You said it will have an impact on the offline channel price system of WeCool mobile phones, can't I just change the brand and sell it?

The Wecool mobile phone brand was not well-known in the first place, so it was just a small matter to register a new mobile phone brand.

The report also mentioned that the current online mobile phone market is full of mixed goods, with a lot of counterfeit and shoddy products, and a lot of Huaqiang South African and French profiteers mixed in, selling high-quality imitation phones as genuine phones...

Especially some well-made high-imitation feature phones... To be honest, if you are not a professional, you can't tell whether it is a brand phone or a high-imitation phone.

This causes many consumers to be concerned about purchasing mobile phones online and they are reluctant to place an order easily!

Thinking of this, Xu Shenxue said, "If we create a new brand and sell it online directly under the name of factory direct sales, we can set the price to the extreme. For example, our J56 series mobile phones are selling well now. Most models are sold to first-tier channel dealers for 320 yuan. First-tier channel dealers sell them to small wholesalers outside the city for around yuan. When they reach consumers, they will cost at least yuan, or even more than yuan."

"So if we change the brand of this phone, slightly modify the appearance and color, and then sell it online for more than 400 yuan, can we attract those consumers who are more sensitive to price?"

"For example, college students from ordinary families, young people who have just started working?"

"They are the main force of Internet users at present, and they are more receptive to online shopping. However, they don't have much money and can't afford branded phones, but they also need mobile phones!"

"When this group of people need to buy a phone, they are faced with an online brand phone that costs more than 400 yuan, compared to the unknown brand phones sold in offline street shops that cost 500 or 600 yuan."

"Which one do you think they will choose?"

Bai Qiwen said after hearing this: "In this case, there will definitely be a clear price advantage. Even if we sell it for 400 yuan, it will be at least 100 or even 200 yuan cheaper than the retail price of offline terminals, but our profit will be directly increased by dozens of yuan per unit!" "But it will be difficult to provide after-sales service at that time!"

Xu Shenxue said: "After-sales service is not a big problem. We provide nationwide warranty and follow the after-sales policy of branded machines. If there is a problem, we will let consumers send it back to us for repair. If it is really a quality problem, we will give them a refund or exchange within a time limit. It is not much different from the current after-sales service!"

As Xu Shenxue spoke, he stood up, his mind racing, and he said, "It may not be enough to just rely on price advantage. We need to create an online brand!"

"When the time comes, please send a large number of online trolls to various forums to spread the word, and then contact some technology websites to post some review articles. Don't post them separately, but directly post them behind those brand mobile phones!"

"We will focus on promoting 'the first Internet brand mobile phone in China', 'the first mobile phone for young people' and 'cost-effectiveness'. We will directly inject the genes of the Internet and youth into it. The design of the mobile phone should be young, fashionable and beautiful!"

"That's right, we are going to create an Internet mobile phone brand!"

"On this basis, we promote cost-effectiveness and let people know that we have all the functions that a one- or two-thousand-yuan product can do, and we have better and more!"

Xu Shenxue paced and muttered to himself. His mind had entered a scattered mode at this moment. He thought of the rice in the original time and space, and also of the future popular Kan Duoduo!

Whether it is Dami or Kanduoduo, their rise is inevitable, and once again proves a truth to the world: in this world, there are far more poor people than rich people, much more!
And by doing their business, you can also make it bigger and stronger!
The low-end feature phone of an Internet brand that costs more than 400 yuan is what Xu Shenxue prepared for the younger generation of poor people!
As for the competition with big brands... there is no competition at all. No one would compare a 400-plus yuan internet brand phone with a 1,000-2,000 yuan brand phone...

The competitors of Wecoo Electronics' low-end feature phones have never been those brand-name mobile phones that generally cost more than a thousand yuan, or at least seven or eight hundred yuan at the cheapest, but those equally low-priced Huaqiangnan miscellaneous brand mobile phones.

Xu Shenxue's weapon against them is the "first Internet brand mobile phone"

We are all unknown brands. You are all Huaqiangnan unknown brands that are not worthy of being on the table, but mine is an Internet mobile phone brand... Just hearing the three words "Internet" makes me more prestigious than you!

The more Xu Shenxue thought about it, the more he felt that this thing was promising!

Bai Qiwen on the side was also stunned as he listened... How could his boss have such a wild imagination? He was just selling a generic brand of mobile phones online, but he brought it up with Internet phones.

Also, what the hell is an Internet phone?

Mobile phones can access the Internet? This is not a rare thing. Even low-end feature phones can now access the Internet using 2G networks. It's just that the speed is so slow that it makes you doubt your life.

Internet brand? Does it mean a brand specially established for online sales?

But it seems that no one does this these days.

A brand is a brand. You can’t say that a mobile phone sold on the Internet becomes an Internet brand mobile phone.

To be honest, Bai Qiwen found it difficult to understand what his boss said.

(End of this chapter)

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