Chapter 12 Young People's Cell Phones
Chapter 12 Young People's Cell Phones
The reason why Xu Shenxue insisted on pushing the Little Blue mobile phone into the local cat mall and self-operated channels was to force himself to rely on the brand...
The purpose is to make a group of consumers who have a relatively general understanding of mobile phone brands have a subconscious reaction after seeing this thing: although this little blue phone is not very famous, it is at least sold together with these big brands. Maybe it is just a big-name phone that they have never heard of.
Moreover, it is claimed to be an "Internet brand mobile phone", which sounds very high-end. If you search on the Internet, you can still find reports on its press conference and evaluation... How can ordinary brands of mobile phones have such treatment!
In addition, among a large number of brand mobile phones, the price of Xiaolan mobile phone is the lowest in the market... Not only is the price of 499 already the lowest, but you can also get a limited-time coupon of 449 yuan, so the price is directly reduced to yuan.
After making all the preparations, the Little Blue mobile phone was officially launched on major e-commerce platforms for sale. A press conference was held internally and some photos were taken. Then marketing channels were found to publish the products on some websites. Some marketing companies were also hired to promote the product online. The funding was not much, but at least it was promoted.
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In a university dormitory in Guangcheng, south China, Yu Taihe, who just entered university this year, is looking at the little blue phone on the web page.
His first impression of the phone was that it was quite pretty and had a youthful and fashionable feel, especially the light blue color, which he liked very much.
The most important thing is that the price really made Yu Taihe excited. When he found out that it only cost 449 yuan after using the coupon, he almost thought that what he saw was a counterfeit and shoddy brand-name mobile phone.
But...they are genuine products from Jingxi's own flagship store. The promotional page also says that it is the world's first Internet brand mobile phone, a fashionable phone specially designed for young users.
This made Yu Taihe a little excited. The price was very attractive. Although he had never heard of this brand, since it was self-operated, it should not be too bad. If there was any quality problem, he could just ask after-sales service for a return.
Although he had made some decisions in his mind, he was still cautious!
Yu Taihe was really afraid of buying a fake or inferior mobile phone, even if there was a warranty policy saying that it could be returned or exchanged if there were any quality problems... But what if it was not returned? He had to think twice before placing an order.
You have to know that the money he used to buy the phone was earned from his hard work as a part-time worker distributing flyers!
Yu Taihe was born in a small town. His family was very poor. It was difficult to send him to school and give him some living expenses. So even after he went to college, he found that many of his classmates had mobile phones. However, he never asked his parents for money to buy a mobile phone. He never...
But if you say he doesn't want a mobile phone, that's also a lie.
Young people naturally want to keep up with the times and want to have a mobile phone of their own.
Yu Taihe didn't dare to think about the smart phones that were widely rumored on the Internet, but he still had some ideas about feature phones. For this reason, whenever he had free time, he would work part-time distributing flyers, posting small advertisements, and acting as a big doll for shops. It was hard work, but he did make some money.
After making money, I naturally want to buy a mobile phone.
Yu Taihe had gone to a mobile phone store outside to ask before, but those branded phones were so expensive, often costing one or two thousand yuan, that he didn't even have the courage to ask...
Some of the unknown brand phones sold in street mobile phone stores are much cheaper, but basically a slightly better one will cost five or six hundred yuan.
To be honest, he was a little reluctant to spend five or six hundred yuan to buy a cheap brand mobile phone.
As for cheaper unknown brands, they are also available, but Yu Taihe doesn’t dare to buy them… A classmate told him that these ultra-low-priced unknown brand machines sold in small street shops have many tricks, and it would be a blessing if they can be used for a month!
Just when he was considering whether to grit his teeth, increase his budget to more than 500 yuan, and buy a decent off-brand computer.
A classmate told him that it would be cheaper to buy a mobile phone online, so he borrowed his classmate's computer to look online, but the cheap ones were all copycats, and they were obviously fake and shoddy products at a glance.
Moreover, it is impossible for these small online shops to provide you with any proper quality assurance. If there is a problem with the product you buy, you can only blame yourself for your bad luck.
Yu Taihe is just poor, not stupid!
In addition, the brand phones sold online are not cheap at all, and are not much cheaper than those sold in offline brand mobile phone stores.
Just when he was extremely disappointed, he finally found an official flagship store of Xiaolan mobile phones in Jingxi. The prices of mobile phones there caught his eyes instantly. After receiving the coupon, the lowest price was 449!
This price is probably similar to those of unknown brands, but this little blue phone doesn’t look like an unknown brand!
The posters and introductions on the details page were all very impressive, saying that a high-tech company in Shenzhen had spent a lot of money to develop an Internet mobile phone brand specifically for young people. The price made him very tempted, but he was afraid of being cheated, and he was a little undecided for a while. After thinking about it, Yu Taihe started to search for this little blue phone on the Internet to see if it was a real brand phone that he had never heard of, or just a fraudulent and miscellaneous brand phone.
But this search actually allowed him to find a lot of information about the Xiaolan mobile phone.
When Yu Taihe was searching for information about the Little Blue mobile phone, he discovered the press conference for the Little Blue S1 mobile phone. The photos of the press conference in the news release looked very grand... The stage alone looked very grand.
In Yu Taihe's opinion, new product launches are a costly and labor-intensive activity that only branded machines would do. No generic machine would do such a thing.
After briefly flipping through the news about the press conference, he looked for some review articles to read.
One of the review articles, "The Ten Most Cost-Effective 2008-Yuan Cell Phones of ," gave a very detailed introduction to the Bluestar S.
Among the ten mobile phones reviewed in the article, except for the Xiaolan S1, the others are all well-known big brand mobile phones, such as Sixing, Nouya, domestic Lianxiang, Bocai, and Tianyu.
The review is not exaggerating, saying that although the configuration, workmanship and texture of the Little Blue S1 are slightly inferior due to its relatively cheap price, its functions are comparable to other mobile phones. And because it targets the young user market, its appearance design is more youthful and more fashionable. Its main light blue color scheme made the author unable to resist asking the manufacturer to get one for tasting.
The most important thing is that it has a very high cost-effectiveness, and it can be said to be the most cost-effective mobile phone in 2008.
Well, this review article was posted on the famous Daguancun website... Weiku Electronics spent several thousand yuan on this review.
All the other reviews that Yu Taihe saw were paid soft articles!
If you don't pay, let alone bragging, I won't even scold you for being a cheap machine...
In fact, most of these reviews are critical, a few are neutral, and there is not a single one that is purely praising!
But after seeing it, Yu Taihe was even more moved...
If you keep praising it, he still won't believe it. How good can a 449 yuan product be? It just looks good.
If you tell me how good its performance is, even Yu Taihe himself who is planning to buy it doesn’t believe it!
But, as long as it works, it’s fine!
Although these reviews are mostly derogatory and few are objective, at least they are seriously reviewed by the editors of these websites and compared together with the major brands of mobile phones.
This means that even if the Xiaolan mobile phone is inconspicuous among a group of brand mobile phones, it is also one of the brand mobile phones, just less famous and I have never heard of it before.
After reading a lot of reviews, Yu Taihe continued searching and found some discussions about the Xiaolan mobile phone on forums. Most of the discussions were relatively rational, with only a few people praising it.
One netizen boasted that the Bluemi S1 was the most worthwhile phone to buy in 2008. He said that the experience he got from using it was not much worse than his Nokia N95. He even took a photo comparing the two phones. But he was criticized by a group of netizens.
Well, fifty cents a piece.
One netizen said that the Bluegogo phone is a niche brand. Although it has a good price-performance ratio and looks good, it is just a low-priced phone after all. If you want to compare it with the Nokia N95 which costs more than 1 yuan, I will buy the Bluegogo S which I just bought...
Another fifty cents.
Some people also say that other aspects of the Xiaolan phone are not that good. Although its functions are similar to those of brand-name phones costing one or two thousand yuan, its workmanship is far inferior. There is only one thing he likes very much, and that is its appearance, which is extremely beautiful.
Still fifty cents.
Finally, one netizen said that the 999 yuan Little Blue S1 is a piece of shit, and anyone who buys it is a fool, but the 449 yuan Little Blue S1, well, it’s really good…
This one is more expensive, it costs 60 cents!
Originally, there was a chapter in the middle that wrote about the press conference and promotion, but it was reviewed and revised repeatedly. After several self-checks, no problems were found, so I simply deleted this part of the content and started selling it directly!
(End of this chapter)