Chapter 85 Harvest Time
Chapter 85 Harvest Time (th update)
On the evening of March 26th, all major portals published news about Zhiyun Technology’s explosive orders!
Sina's portal website once again carried out intensive coverage in the form of a special topic, and it opened with a soul-searching post: How did Zhiyun Technology deserve to be able to create a precedent for domestic mobile phones and sell the high-end C1 mobile phone all over the world?
This time, Sina's special report is quite in-depth. Their technology reporters collected and analyzed data from various aspects.
First, they analyzed the technology research and development, and mentioned that Zhiyun Technology’s current R&D personnel has reached an astonishing scale of thousands, and all of them are highly educated talents from prestigious universities.
In just a few months, Zhiyun Technology has shocked its peers with a large-scale talent poaching war, campus recruitment, social recruitment and other channels, and has built an astonishing and large R&D team. And with a unique R&D-first company culture, excellent salary and benefits, flat and humane R&D management, Zhiyun Technology's R&D team has exploded with a R&D speed that all its peers can't match.
The reporter interviewed several Zhiyun Technology R&D personnel and asked them to share small stories, allowing people to understand for the first time how this company, which has been wealthy and high-tech since its inception, conducts research and development.
It also tells people how a real high-tech enterprise should conduct research and development!
"Our team mainly makes camera modules. In a month, we test more than 100 types of cameras from many different manufacturers. We conduct various tests in the laboratory 24 hours a day."
"In order to develop excellent algorithms, we almost ate and drank at the company for a period of time..."
"Complain? I won't. The company's treatment is pretty good... I can't say much, but it's definitely the best in the industry. Sometimes even midnight snacks are lobster dinners."
Another interviewee said: "To be honest, our company's R&D tasks are still very heavy, and the schedule is very tight, but our company's R&D team is made up of very talented people. I dare even say that our company's team is the best R&D team in the world, and the speed at which we solve various problems is much faster than our peers!"
Another interviewee said: "I am a tester. It is difficult to talk about the details of my work, but I can briefly talk about a test I have done, which is a mobile phone drop test. I simulated the damage of falling from different heights, different angles, and different materials. I then fed back the relevant information to the project team for optimization until the final test passed and met the design requirements."
These interviews, together with some other information unearthed by the reporters... give people a preliminary understanding of how a real high-tech company conducts research and development!
After reading these contents, many readers, whether they agree or not, will form a preliminary impression of Zhiyun Technology: this company is really spending a lot of money on research and development...
While other companies are bragging about cost control and increasing profits, Zhiyun Technology is bragging about its investment in research and development... This is actually very rare in modern times.
After exploring the R&D situation of Zhiyun Technology, the special report also analyzed the current smartphone market, saying that because Zhiyun launched its mobile phones early enough and its R&D team was mature and quickly produced usable products, Zhiyun C1 had a market window period with almost no competitors.
Before other competitors launched corresponding competitive products, Zhiyun phones had already quickly occupied the mid-to-high-end smartphone market at lightning speed... At this time, competing fruit phones had not yet entered the domestic market, and HTZ and its sub-brand Dopod's Android smartphones had also not entered the market, and HTZ's Android phones were still using keyboards and trackballs.
A combination of various factors has resulted in Zhiyun Mobile having no real rivals... If there is one, it is only the Meizu M8, but the Meizu M8 has system ecological issues that have deterred many people... Therefore, it has not posed a real obstacle to Zhiyun Mobile.
What limits the limited edition of Zhiyun C1 is not its competitors, but its own production capacity!
Through various comparative reports, the reporter finally concluded that the success of Zhiyun C1 is both a coincidence and a necessity.
It is almost impossible for other domestic mobile phone manufacturers to replicate the same success.
Finally, the reporter also announced a new piece of news. According to the information revealed by Zhiyun Technology, it is rumored that the C1 mobile phone will be launched in Telecom and Mobile versions in May. The majority of Telecom and Mobile users are worried that it will not be long before they can use this real 3G smart phone.
In addition to Sina, other portals such as NetEase and Tencent also reported on this, and on some vertical websites, Zhiyun phones dominated the charts almost every day...
Zhiyun mobile phone is the most popular technology product at the moment!
These technology websites also need some topics to attract traffic and maintain daily activity.
Therefore, reporting on Zhiyun mobile phones became their common choice...
Again, whether you agree or not, Zhiyun C1 is currently the only Android smartphone in China, and it is also one of only two smartphones.
Moreover, Zhiyun mobile phone takes a very unique high-end route. Even so, its sales volume can even beat the mid-range Meizu M8... To be honest, it surprised many people.
Then there are various topics that attract people's attention, such as the 1 billion valuation financing, the unique star sand color scheme of C Pro and the high price.
Sales of 130,000 units in the first month and one million orders from third-party channels... these are things that can easily attract people's attention.
Of course...the reason why these portal websites, whether they are vertical websites, have such intensive reports and many good words is naturally inseparable from the advertising fees of Zhiyun mobile phones...
----
If we say that in February 09, Zhiyun Technology ignited public opinion with its C2 mobile phone, became a high-tech company in the eyes of many people, and let many people know about the launch of the first domestically produced smart phone, but the overall discussion was actually quite limited, people at most treated it as news, and then exclaimed... and then nothing happened.
In order to maintain market heat and promote brand building, Zhiyun Technology spent tens of millions of marketing funds in February.
However, in February, due to limited production capacity, Zhiyun mobile phones only sold more than 100,000 units, of which 50,000 to 60,000 were online pre-orders with full payment, and only 70,000 to 80,000 units were actually shipped.
In March 09, Zhiyun Technology had its harvest season.
Of the two main OEM factories, Weiku Industrial has reached its designed production capacity since March, with a monthly output of 100,000 units.
After a month of capacity expansion, BYD's foundry's production capacity has become even more exaggerated, and now has reached 300,000 units per month.
And it is still growing!
It is expected that after entering April, the total production capacity of all models of Zhiyun C1 will reach units per month...
The increased production capacity of Zhiyun C1 has finally eased the buying frenzy in the market a little bit... but it is only a slight relief, and Zhiyun phones are still in short supply on the market.
Channel dealers from all sides urged for goods every day...People from the three major operators even sent representatives to stay at Zhiyun Technology every day, pulling Ji Chenghe aside to talk about this and that.
From time to time, a high-level boss would call Xu Shenxue and say that the goods had been sold out and asked Boss Xu to help and give priority to shipping!
The French operator pointed to the contract and demanded that Zhiyun Technology must strictly comply with the contract to supply the first batch of 10,000 mobile phones before April 1... otherwise they would claim compensation for breach of contract, etc.
They have already started extensive publicity in France, and have been promoting it in various ways. Even the release date has been finalized, but the Zhiyun phone has not been shipped yet... The French operators are also anxious!
The two online e-commerce channels and the exclusive mall channel on Zhiyun Mobile's own official website are also continuing to engage in a rush-to-buy mode due to stock shortages!
Many netizens were unable to get the tickets for several days in a row, and then they started cursing in forums and other places... A large group of media outlets who were not afraid of making trouble and netizens who were not aware of the reason, scolded Zhiyun Technology every day for deliberately engaging in hunger marketing!
On March 29th, a group of pictures appeared on the Internet. A media reporter secretly took pictures of Zhiyun Technology loading a large number of mobile phones onto a cargo plane, preparing to ship them to France!
And then they announced it, and wrote articles in a sarcastic tone to criticize Zhiyun Technology for being pro-Western... The production capacity is obviously limited, and they know that countless people in the country are eagerly waiting for the product, and I don’t know how many people set alarms to rush to buy it at the designated time, but they couldn’t get one even for ten days or half a month!
And you, Zhiyun Technology, are doing the opposite. You loaded a large number of mobile phones onto the plane and gave priority to supplying foreigners...
What’s the matter? Foreigners’ money is money, but our Chinese money is not money?
Then it will cause a group of people to resonate with you and even get angry and scold you!
To be honest, this round of criticism not only stunned Ji Chenghe, but even Xu Shenxue, who claimed to be knowledgeable and had experience in the future, was stunned...
Shit, it seems like I earn foreign exchange by exporting mobile phones, supporting domestic economic development, and driving the development of a huge industrial chain. Is there anything wrong with that?
To be honest, Xu Shenxue found it difficult to understand these trains of thought.
But no matter whether we can understand it or not, this matter still needs to be dealt with. We cannot allow these negative public opinions to continue and eventually affect the brand of Zhiyun Mobile Phone.
But we can’t simply delete the article... Although Zhiyun Technology can do that, it only needs to spend some money to delete the article.
However, the news has already spread, and deleting the original comment article is of no use. After all, you can delete the article, but you cannot shut up a large number of netizens.
A large group of potential users who can't get Zhiyun phones are now furious... If you don't let them curse a few words, they will turn from fans to haters.
So this matter requires a clever way to handle it.
(End of this chapter)