Chapter 86 Export to Domestic Sales
Chapter 86 Export to Domestic Sales
Faced with this sudden public relations crisis with such a tricky angle!
Marketing Director Ji Chenghe hurried to the company to meet with Xu Shenxue to discuss a solution.
But perhaps on the way here, Ji Chenghe had already thought about it, so after meeting Xu Shenxue, Ji Chenghe said: "This is both a crisis, but also an opportunity!"
"We didn't do it before because the timing was not right, but this time we can take advantage of the opportunity to do it because the price of our Zhiyun phones in China is lower than that abroad!"
“Although the real reason is that if you sell in overseas countries, you need to add tariff costs, but if you sell domestically, there are no tariff costs!”
"But you don't need to mention this when promoting it. Just compare the prices and promote it accordingly, highlighting that Zhiyun phones are Chinese phones and that they are conscientiously supplied in China!"
"For other brands of mobile phones, the prices abroad are lower and the prices in China are higher. However, our Zhiyun mobile phones are the opposite, with low prices in China and high prices abroad, which gives potential consumers a sense of psychological satisfaction!"
"We should emphasize that we are the flagship of domestic mobile phones and lead domestic suppliers to charge overseas in order to contribute to the supply chain economy."
"Finally, we can highlight the overseas market's expectations and attention to our Zhiyun smartphones and conduct a series of publicity campaigns to convert exports to domestic sales."
“Some people talk about sentimentality, but when it comes to spending money, they still blindly trust foreigners!”
"If even foreigners approve of our Zhiyun smartphone, then they may also approve of it!"
"This may help some consumers who are superstitious about imported goods change their minds and pull them from the imported brand camp to our brand camp!"
“Arouse people’s emotions and promote potential consumers’ determination to place orders!”
"Of course, in this series of reports, we must distinguish us from other domestic manufacturers and try to make people form a concept that although we are a domestic mobile phone, we are a major international brand mobile phone. We also sell very well in the overseas high-end market. We are different from other second- and third-rate domestic mobile phones and cannot be confused with them!"
Ji Chenghe's series of words made Xu Shenxue think a lot!
Ji Chenghe’s plans are quite reliable. Not only can they reverse the current negative impact, but they can also further enhance the brand positioning of Zhiyun mobile phones!
Xu Shenxue said: "When it comes to brand building, you are an expert, just go for it, and don't be stingy with the funds, just spend what you need!"
After obtaining Xu Shenxue's permission, Ji Chenghe began to act quickly. He first contacted major cooperative media to issue some relevant clarification announcements.
For example, the contract with foreign operators has already been signed, and this batch of mobile phones are specially customized for foreign customers. They have a separate production line and are different from domestic products in many aspects, so they cannot be sold domestically.
Secondly, they cried... Because of limited production capacity, Zhiyun Technology had actually tried hard to delay the delivery period for a long time, but now the contract date is about to expire, and if Zhiyun Technology does not deliver, it will face sky-high compensation.
Finally, it was stated that the production capacity of Zhiyun mobile phones has been greatly improved compared with before, and there will be more and more mobile phones in stock in the domestic market!
When Ji Chenghe was interviewed by reporters, he vowed: "In one month at most, we will be able to solve the domestic supply shortage problem, and then people can easily buy Zhiyun phones!"
Ji Chenghe said this because one month later, that would be May... By May, the total production capacity is estimated to be 500,000 to 600,000 units, which can be initially supplied to the market and solve the problem of panic buying.
Furthermore, some impatient users have actually snapped up the phones one after another, and the rest are ordinary users who need to change their phones.
According to the market department's forecast, the C1 mobile phone will enter a relatively stable sales period after May. The predicted production capacity of units is initially sufficient. Although subsequent sales will continue to increase, the production capacity will also continue to climb, so there is no big problem.
After Zhiyun Technology released a soothing announcement, it began to carry out various propaganda campaigns... One moment it said that Zhiyun phones were the pride of domestic products, and the next moment it said that Zhiyun phones were popular overseas.
Especially after the French operator officially released the phone, in order to build momentum, they invited a lot of extras to line up... then took photos and videos and brought them back to the country... and then carried out extensive publicity.
Why are the French crazy about Zhiyun phones?
In order to buy a mobile phone, a French person slept on the floor and queued for three days and three nights!
A young French woman even publicly sought sponsorship to buy a Zhiyun phone... She didn't want money, she just wanted a Zhiyun phone.
In order to obtain sufficient supply, the CEO of the French operator flew from Paris to China and visited Mr. Xu overnight. He waited at Mr. Xu's door for a whole night just to get 100,000 Zhiyun phones as soon as possible.
In addition to France, Zhiyun phones are also sold in several other countries, mainly in some developed European countries. There are also various reports in the news... Although in fact, except for France, operators in other European countries have not yet purchased Zhiyun mobile phone contract phones on a large scale. There are some, but the scale is relatively small, basically just as an experiment.
However, Zhiyun Technology will not tell you these when conducting relevant reports. They can make a big fuss out of any fake photo.
Various high-sounding titles and contents.
People who don’t know this might think that Zhiyun phones are already invincible abroad and have triggered a rush of buying them among European people!
These news are actually true and false... Well, most of them are false. The only one that is completely true is probably the four words "Zhiyun Mobile Phone".
But the Chinese people are happy and satisfied watching this… Making the Chinese people satisfied is the direction that people like Ji Chenghe are working towards.
Then they carried out high-density propaganda in various communities... saying that there are only two types of smartphones: one is fruit, the other is Zhiyun, and the others are garbage.
It is also said that there are fruits abroad and Zhiyun in China.
Then he sarcastically belittled other domestic mobile phone manufacturers, saying that they had dominated the domestic mobile phone market for so many years but had not done anything, and in the end they had to rely on a new company that had just entered the mobile phone market for more than half a year to save the domestic mobile phones.
To be honest, these promotional arguments of Zhiyun Technology have made many of its peers unhappy... Many manufacturers have also tried to speak out to defend themselves, saying that they are also doing research and development, and that smartphones are about to be released.
But it will soon be drowned out by the comments of 50-cent netizens!
After this round of marketing activities, not only did the previous crisis public relations completely disappear, but it also brought a wave of shock to the Chinese people about Zhiyun mobile phones, making them exclaim that it was incredible...
This series of brand building has gradually implanted some deeper concepts into people.
That is, Zhiyun phones are high-end phones just like Fruit phones...even higher-end phones than other foreign mobile phone brands.
Zhiyun phones are very popular abroad and are sold well all over the world, especially in developed countries in Europe and the United States. Zhiyun phones are no longer just a domestic mobile phone brand, but an international mobile phone brand.
Zhiyun phones are different from ordinary mid- and low-end domestic phones, so there is no possibility of comparison... Zhiyun phones are unique, and other domestic phones can only occupy second- and third-rate positions.
And these are the concepts that Ji Chenghe and others have tried so hard to implant in people!
In order to achieve this, Zhiyun Technology's various advertising fees and consulting fees are flowing out!
As for the effect...after entering April, Zhiyun C1's sales reached a new high!
After entering April, Zhiyun Technology, which has always liked to hold various press conferences to create some news, once again held a press conference and announced to the outside world the sales volume of Zhiyun C1 mobile phone in March!
The total sales volume across all channels reached 520,000 units!
When this news came out, ordinary people didn’t think it was a big deal. After all, Zhiyun phones are so popular, it’s normal to buy a lot of them.
But when a large number of executives from mobile phone manufacturers heard the news, they all felt terrible!
Since February, industry insiders have concluded that Zhiyun Phone is a big enemy based on what was shown at the Zhiyun Phone launch conference.
The Zhiyun C1 mobile phone is highly complete, from the system to the appearance, to the interactive mode and even the exclusive APP store in the current Chinese environment, thus obtaining a complete Android ecosystem.
When all these things are combined together, it means that even without other messy factors, the Zhiyun C1 mobile phone can gain market favor simply by its quality.
But they still didn’t expect Zhiyun C1 to be so popular!
As friendly competitors...the more popular Zhiyun phones sell, the more uncomfortable they will be!
What’s more painful than not making any money is that you don’t make any money, but your competitors are making a lot of money!
This isn't just uncomfortable, it's disgusting!
But even so, there is no better solution... After all, they don't even have a usable smartphone now.
A large number of contemporary mobile phone manufacturers, both domestic and foreign, have actually entered the so-called smart phone market, but most of them are working on Symbian and Microsoft WM systems, and a few are developing their own systems.
There are actually not many people working on Android, and even if they do, they are just trying to open up another route and don’t put in too much effort.
However, the S60 and WM systems developed by these manufacturers currently have natural defects, that is, they are all intelligent systems belonging to the era of keyboard mobile phones, and they are also closed ecosystems, which makes them very troublesome to use.
Compared with fruit and Android phones, there are naturally huge flaws...
After HTZ paved the way for the Android system, Zhiyun Technology used magic modifications to transform Android's native system into a system operation mode and interface similar to that of a fruit.
The potential of the Android system has finally been truly seen and valued by many mobile phone manufacturers!
Only in this way can you start the Android mobile phone project or increase the investment in the Android mobile phone project!
Especially in China, a large number of mobile phone manufacturers only started to develop Android phones this year... and they are facing a large number of various problems, and they can't even handle deep customization of the system.
Therefore, if they want to launch an Android phone to compete, it will probably take until the end of this year or even next year.
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(End of this chapter)