Chapter 98 The Dark and Domineering Zhiyun APP
Chapter 98 The Dark and Domineering Zhiyun APP
A group of domestic mobile phone manufacturers also engaged in exports during the era of feature phones, and many of their export businesses were actually quite good...but where are their overseas markets?
They are all from poor and messy places like Southeast Asia, Africa, West Asia, South Asia, and South America... and they sell cheap goods for dozens or hundreds of dollars.
The mobile phones they sell are actually not much different from the copycat phones made by Wecoo Electronics...or in other words, they are simply copycat phones disguised as brand phones.
Where is the largest overseas mobile phone market in China? Southeast Asia and South Asia...
Take the South Asian market and a well-known domestic mobile phone manufacturer as an example.
The local mobile phone market priced above US$100 is dominated by foreign mobile phone markets. What price range does this domestic mobile phone manufacturer occupy?
Less than one hundred US dollars, to be exact, it is around eighty US dollars, which is equivalent to about five hundred and sixty Chinese yuan!
Don’t think that this is the money that the mobile phone manufacturers can get. In fact, there are also tariffs, local dealer profits, etc. Domestic mobile phone manufacturers get the ex-factory price. What is this ex-factory price?
About fifty US dollars... roughly equivalent to three hundred and fifty Chinese yuan.
What is this concept?
It is probably about the same as the factory price of Weiku Electronics' Little Blue S1, but Weiku Electronics' Little Blue S1 still uses its own online and offline channels.
After deducting various channel costs, the money left in Weiku Electronics' hands was actually around three hundred and seventy or eight hundred.
In other words, even though a lot of domestic mobile phone manufacturers are struggling overseas and talking about how much sales they have, their profit margins are still not as good as Weiku Electronics...
As for developed countries like Europe and America, the high-end market above $400, these domestic mobile phone manufacturers can forget about it...
Not to mention the market above $400, even the low-end market between $200 and $400 has no place for them...
However, Zhiyun Technology did not even open up these markets. They just stayed at home, and then European and American customers came directly to them... What did they sell? The high-end Zhiyun C1 mobile phone cost more than or even US dollars after adding the local tariff.
The price of Zhiyun mobile phones abroad is generally a few hundred yuan more expensive than the domestic price... This is mainly because the foreign market has increased tariff costs, while the domestic market does not require tariffs.
Zhiyun Technology charges the factory price, so no matter in which country the Zhiyun phones are sold or what the price is, the money Zhiyun Technology earns is actually about the same.
The high price of four or five hundred dollars means that many domestic mobile phone manufacturers cannot even imagine entering the high-end mobile phone market in developed countries.
After this envy and jealousy, everyone made up their minds and increased their investment to try to develop Android smartphones as soon as possible.
Rumor has it that after a new CEO of a domestic manufacturer took office, he was ambitious and prepared to invest heavily in the research and development of Android smartphones...but was surprised to find that almost all the engineers in his own smartphone R&D department had run away...and it was too expensive to poach people from outside, so he couldn't even form a R&D team.
Several other domestic mobile phone manufacturers also realized the situation later. A few of those who got a head start already had R&D teams, large or small, and basically all had begun developing Android smartphones.
Mobile phone manufacturers that are slower in action or unwilling to spend money can only shout slogans like "entering the smartphone field" to the empty R&D buildings!
But no matter what actions domestic and foreign mobile phone manufacturers take, the era of smartphones has completely arrived, and this has become a consensus in the mobile phone industry!
This also means that competition in the smartphone market will probably become more intense as we enter the second half of the year in autumn and winter!
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Of course, even if competition increases significantly in the subsequent autumn and winter periods, it will not affect the large-scale shipments of Zhiyun mobile phones now.
There are still some competitors in foreign markets, but in China... Zhiyun mobile phones can be said to have no competitors!
The only one that can barely be called a competitor is the Meizu M8, which has actually had quite a lot of sales in recent months, but it is nothing compared to the Zhiyun phone.
They estimated that it would take several months to reach sales of 500 million...but Zhiyun Mobile's sales in April reached more than 2 billion!
Whether it is the sales volume or sales revenue of Meizu M8, it is probably just a fraction of Zhiyun mobile phone!
The limelight of Meizu M8 is completely overshadowed by Zhiyun mobile phone.
It's not just the Meizu M8. Nokia, which dominates the domestic mobile phone market, has also seen its high-end market share eroded by Zhiyun phones. Products like N95 and N97 are now barely selling.
In the contemporary domestic high-end mobile phone market, Zhiyun Mobile is the only dominant player...
Of course, this is also closely related to the relatively high overall price of smartphones.
In the contemporary global mobile phone market, the average selling price of genuine smart phones is relatively high, about three hundred US dollars, which also includes S60 and WM systems, if these two pseudo-smart phone systems are removed.
If we only count IOS and Android, then it will be even more expensive, with the average price basically being more than four hundred US dollars.
And although the shipment volumes of Fruit and Zhiyun phones are not very large, they actually occupy a considerable proportion of the mobile phone market sales share and an even larger proportion of profits.
How should I put it? The profit that Apple and Zhiyun make from selling one phone is what the so-called international giants like Nokia and Nokia make from selling three to five phones. As for these domestic phone manufacturers, even if they sell ten phones, they can’t make as much as the profit that Zhiyun makes from selling one phone!
This is just the profit from hardware... Whether it is Fruit or Zhiyun mobile phone, they also have a very important additional source of revenue, that is channel fees!
Not to mention fruits, the 30% fruit tax is known to the world and has been widely criticized!
Zhiyun mobile phones are no exception...The channel costs in overseas markets are the same as those of Fruit, which is 30%.
As for the domestic market, it is 15% to 90%... Tools are very cheap, and can even get a 15% channel share, which is more conscientious than fruit!
But in fact, the game categories that occupy the bulk of the channel fees start at a minimum of 50% and can go up to 90%... The main one is "Come or Not".
Don’t ask why it’s so shady; the answer is it’s a monopoly… This is the first APP store in the contemporary Android ecosystem. Not only is there only one in China, there is actually only one such store abroad.
Zhiyun APP is not only black, but also very overbearing. It has very high requirements for software APPs entering its ecosystem, especially the various permission requirements are basically based on the standards of the Fruit APP Mall, and you are not allowed to do anything wrong.
If you, the software manufacturer, do not follow the terms of Zhiyun APP Mall, they will not put your software on the shelves... And even if you download it from a third party, it will be very troublesome to call these permissions.
Zhiyun mobile phone is very disgusting and will remind users to be cautious when granting permissions to third-party software...
The big red danger sign and the exclamation mark will scare anyone who sees it!
Most users will choose to deny permission when they see it... Everyone is afraid that their phone will become a brick!
This to some extent solves the problem of bloated apps and the requirement of various permissions caused by Android's open ecosystem... Of course, only to some extent.
No matter what, Android is an open ecosystem with inherent advantages and disadvantages.
What Zhiyun Mobile can do is to build its own semi-closed ecosystem in this open ecosystem as much as possible. If you want to enter my ecosystem, you must follow my rules... If you want to use the Zhiyun APP channel to enter the overseas market, then the review requirements will be more stringent.
Not only does it have to meet some of Zhiyun Technology's own conditions, but it also has to comply with the laws and regulations of the local country. There are many rules and regulations.
But even so, a large number of domestic software manufacturers are rushing to join... because this is their only channel to enter the domestic mobile smart market, and it is also the second channel to enter the overseas market besides IOS.
If you don’t follow Zhiyun Technology’s stringent conditions, don’t expect to earn US dollars overseas... As for IOS, their conditions are even more stringent!
In addition, Zhiyun mobile phone has an important value-added service, which is built-in software.
For example, in the domestic market, a large group of medium and large software manufacturers came to us and wanted built-in channels, and the prices they offered were quite generous.
This is a far cry from the previous situation before Zhiyun launched the phone on the market, when it begged various software vendors for adaptation, provided free built-in support, and provided free channel fees for half a year.
According to the contract at that time, the free built-in and free channels in the past six months were limited to the C1 China Unicom version of the phone. However, the C1 Mobile and Telecom versions that are about to be launched on the market are not free... For this reason, a large number of mobile phone manufacturers have come to us to ask for built-in channels.
For example, Tencent next door has made a big move and directly monopolized the built-in channels of all mobile phones under Zhiyun and even Weiku... and also required an exclusive contract, that is, the smartphones of the three brands of Zhiyun, Weiku and Xiaolan launched in the domestic market can only have the built-in instant messaging product QQ Mobile, and cannot have built-in instant messaging products of other manufacturers.
For this exclusive contract, Tencent paid very generously and even agreed to another request made by Zhiyun Technology: You want an exclusive contract, and I also want an exclusive contract!
If you don't let me install other communication software, I also require you to give me an exclusive online status display. Except for Zhiyun phones, no other mobile phone brands can appear online.
Tencent agreed very straightforwardly and decisively this time... Zhiyun Technology and Wecoo Electronics together are a large mobile phone manufacturer with the potential to sell tens of millions of units. If they fall out with Tencent and insist on integrating other communication software, it means that there will be an instant messaging software with tens of millions or even millions of users, all of whom are high-net-worth 3G users.
Tencent's scalp tingles when they think about this!
Therefore, it is not a big problem to display the online status exclusively!
By the way, among current QQ users, the online status display of Zhiyun C1 is very unique and pretentious. Not everyone can afford the Zhiyun C1 which costs around three thousand yuan.
If it is Zhiyun C1 Pro, it is even more amazing. With this label, everyone will know that you are a rich person...
A perfect tool for showing off!
This will have a huge impact on enhancing the brand value of Zhiyun mobile phones.
One that wants to seize or even monopolize the 3G smartphone instant messaging market and lay the foundation for a broader mobile Internet in the future.
One wanted to show its brand value to hundreds of millions of QQ users, so the two parties hit it off and reached a cooperation agreement...
(End of this chapter)