Chapter 99 The 3G War is Coming
Chapter 99 The 3G War is Coming
Of course, for the mutually exclusive cooperation between Zhiyun and Tencent, both parties still have to pay their dues... the built-in fees for mobile QQ and the online status display fees for Zhiyun mobile phones must be settled and paid separately.
However, both parties are very happy to pay the money...other manufacturers don’t get this treatment when they pay!
In addition to Tencent, a major customer, Zhiyun and Weiku also have some other built-in customers.
The cost of these built-in software ranges from a few yuan to more than ten yuan for each software. This item alone can bring in a total of tens of yuan in built-in fee income.
The built-in and subsequent channel fees are nothing for Zhiyun mobile phones, just icing on the cake, but for Weiku Electronics, which is taking the mid-to-low-end route, it is a very important revenue... The revenue from these value-added services even exceeds the profit from hardware.
It can even be said that Weiku Electronics, which takes the mid-to-low-end route, may still have good hardware profits now. However, in a few years, when market competition becomes more intense, it will have to sacrifice hardware profits in exchange for sales, and then exchange sales for value-added service revenue.
By that time, the revenue from these value-added services will become an important source of revenue for WeCool Electronics, or even the only source of profit!
If the hardware doesn’t make money, then we can only make money from value-added services!
By that time, the smartphone industry will be undergoing a major reshuffle, and who survives and who dies will depend on their respective methods!
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In early May, the mobile version and telecommunications version of Zhiyun mobile phone officially entered the mass production stage, and several factories began large-scale production and stocking.
At the same time, Zhiyun Technology also cooperated with China Mobile and China Telecom to carry out preliminary publicity and preparation... Then Xu Shenxue discovered that these operators were really rich and were willing to spend money on publicity.
Zhiyun Technology's current publicity is more of a soft publicity, such as telling brand stories and building the brand, and it rarely carries out some rigid marketing plans.
However, the publicity and promotion of the three major operators is simple and crude: a large number of billboards, posters, and flyers in various places offline...
Even a bus stop not far from Zhiyun Technology’s building has a mobile billboard.
Above is a large photo of the Zhiyun C1 mobile phone, including the C1 standard version and Pro, and then a large advertising slogan: China Mobile joins hands with Zhiyun to create the G3 intelligent era!
One more sentence: All mobile business halls have started the activity of giving away Zhiyun mobile phones for recharging phone bills, please inquire for details!
Then in each business hall, posters of Zhiyun mobile phones were hung up, ranging from floor-standing posters to huge posters on the wall, as well as various promotional leaflets.
Almost all offline promotion tactics have been used!
Well, it wasn't China Mobile that started this. In fact, China Unicom was the first to do this. In order to promote their own 3G and snatch high-net-worth 3G users, they launched a massive promotion for Zhiyun mobile phone contract phones!
Then after China Mobile and China Telecom got their respective versions of contract phones, they also started similar promotions.
The funds these operators spend on promoting Zhiyun phones are much more than the promotional funds directly spent by Zhiyun Technology.
Xu Shenxue couldn't help but sigh after watching this, the operators these days are really good people!
Not only the three major domestic operators are good people, but the foreign operators are also very good... The reason why Zhiyun mobile phones are famous in Europe is inseparable from the crazy promotion of the cooperating operators in France.
Of course, the purpose of overseas operators promoting Zhiyun phones so much is to promote their own 3G networks and gain more high-net-worth 3G users!
It’s just that during the promotion process, Zhiyun phones were also used as promotion chips…
It is not only Zhiyun phones that enjoy such treatment, but also Fruit phones... and the publicity and treatment enjoyed by Fruit phones are even more generous.
This has caused many mobile phone peers to feel jealous of Apple and Zhiyun phones... They put so much effort into various promotions but can't sell many high-end phones.
As for Fruit and Zhiyun, they just sit at home and do nothing, while a bunch of operators outside take the initiative to promote them... and then they lie down and count money until their hands cramp!
It really makes me angry just looking at it!
On May 1th, the mobile version of C was officially launched in all mobile business halls...For a while, there was a scene of people lining up to buy Zhiyun phones!
Two days later, the telecom version was officially launched, and there was also a buying frenzy!
For old users of these two operators, many of them find it inconvenient and not suitable to change their mobile phone numbers, but they still want to use smart phones!
Some people simply bought the China Unicom version of Zhiyun C1 and used it. Since the 3G signal could not be used, they first used the 2G signal and then the WAPI wireless network to barely use it.
But there are still some people who choose to continue waiting for the mobile or telecommunications version of C1.
After waiting for several months, it finally came... So many people immediately bought mobile or telecom phones and activated 3G packages.
Then China Unicom was not to be outdone and increased its subsidies to continue to attract customers.
This is a war for 3G users launched by the three major operators!
Users are satisfied and they get a lot of subsidies!
The operators are grinning from ear to ear, as the number of 3G users is increasing by hundreds of thousands... and Zhiyun Technology is also laughing secretly in the background... The smartphones used by the three major operators are all from it!
Users, operators, and Zhiyun Technology are all very satisfied, and a world has been created where no one gets hurt!
No, in fact, some people were hurt... For example, a group of friendly competitors saw that Zhiyun phones were selling well again, and they were so envious and jealous that to exaggerate a little, many people were about to vomit blood.
As the three major operators started a war to grab 3G users, the sales of Zhiyun Technology's C1 mobile phone continued to rise... The original monthly production capacity of million was not enough, and Zhiyun Technology quickly contacted suppliers and asked them to work overtime to supply the goods.
At the continuous OEM factory, we will continue to add production lines!
We will strive to increase the monthly production capacity to two million units within this month!
Mobile phones continue to sell well and production capacity continues to increase. Zhiyun Technology, which has always liked to hold press conferences to create all kinds of shocking news, is no exception this time.
Another press conference was held to announce the sales results for May!
At the press conference, Ji Chenghe said shamelessly: "I am very happy and looking forward to announcing to everyone that in the past half month, the production and sales volume of our Zhiyun mobile phones has reached an astonishing one million units!"
Then he went on to spout off a bunch of amazing data, saying how many orders he had brought to domestic suppliers, how much he had contributed to the domestic mobile phone supply chain, and so on.
At the end of the press conference, a reporter asked about the development of Zhiyun's next-generation mobile phone models, and said that Apple is expected to release a new mobile phone in June, and asked Zhiyun Technology whether it has plans for a new mobile phone.
Although Ji Chenghe could not reveal any information due to confidentiality, he also made it clear to the press for the first time that Zhiyun Mobile had plans to develop a new mobile phone:
"We at Zhiyun Technology advocate the spirit of continuous innovation. Continuous pioneering and progress is our constant pursuit. Our R&D team has already started the R&D plan for new mobile phones. Please wait for subsequent official notifications for details!"
This statement attracted a lot of questions from reporters, but Ji Chenghe certainly couldn't say too much, so he ignored them.
After the press conference, reports of the press conference first appeared on the online media, and many of the reports were either about the astonishing sales data of one million units in half a month, or about Ji Chenghe's first positive response to the research and development plan of Zhiyun's new mobile phone model.
Then everyone was guessing when Zhiyun Mobile's new phone would be released and what it would look like.
Some resourceful reporters managed to get relevant information from third-party sources such as component suppliers, saying that Zhiyun Mobile is actively contacting various suppliers and the new mobile phone is expected to be released in September.
There are even some reporters who boldly guessed some hardware configurations of Zhiyun's new phone from suppliers, such as 8250/8650 chips. Some reporters also said that Zhiyun's new phone may use an extra-large four-inch screen. Of course, there are also reporters who said that Zhiyun's new phone will use a 3- or 7-inch screen.
Anyway, all kinds of news are true and false.
But no one knows what Zhiyun Mobile's new flagship model looks like... because even Xu Shenxue himself doesn't know... there isn't even such a phone yet.
Xu Shenxue has not paid much attention to the external disturbances recently, and even the 3G war among operators has not attracted much attention.
Because these are established facts that have been determined in advance, and it doesn't matter whether you pay attention to them or not.
Recently, Xu Shenxue would visit the R&D departments of various subsidiaries whenever he had time to check on the R&D progress.
Then occasionally I would go to the investment department to check out some new projects!
There are actually two investment departments under Xu Shenxue... One is the investment department under Zhiyun Group. The main task of this investment department is to invest in companies related to the industrial chain, such as Anlon Precision, which is engaged in aluminum alloy bodies, Meixiu Company, which is engaged in beauty algorithms, Wanjin Technology, which is engaged in fingerprint recognition, and some other industrial chains.
For example, Land King Technology, which develops touch screen ICs, has good R&D progress, but is also short of money. More importantly, they lack start-up customers... So after Zhiyun Technology had some discussions with them, Zhiyun Technology invested tens of millions of yuan in it and took up a certain share.
The shares are not many, and the main purpose is to form a certain interest combination with the supply chain companies.
There are many similar projects.
For example, they acquired a small company that made mobile power banks, and then launched a power bank based on it... Not to mention that this thing sold well. Although the gross profit was relatively low, the sales volume was very good, and they could actually make a lot of money...
Another investment department of Xu Shenxue is the investment department of the parent company Liuhe Investment Company. This is actually also Xu Shenxue's private investment department, which is mainly used to invest in some smaller-scale Internet projects that Xu Shenxue is more optimistic about.
For example, they recently acquired a mobile game development team of more than 20 people... They were not acquired for any product... This crappy studio is about to go bankrupt and has no products at all.
The reason for acquiring them was purely for this ready-made mobile game development team. Xu Shenxue wanted to use this development team to develop some small games.
The first game among them is: Fruit Wars!
Yes, it’s that fruit cutting game!
Don’t underestimate this little game, it can make a lot of money!
(End of this chapter)