Chapter 100 Mobile Game Money-Making Strategy

Chapter 100 Mobile Game Money-Making Strategy

Chapter 100 Mobile Game Money-Making Strategy
Xu Shenxue plans to develop these small games, on the one hand to enrich the gaming ecology of Zhiyun mobile phones, and on the other hand to make some pocket money!
Although Xu Shenxue is now a billionaire in the eyes of outsiders, in fact, he does not have much money that he can use for personal investment or expenses.

Now the total amount is only around 100 million, all of which are profits and even loan funds from Weiku Electronics... There are relatively complex capital operations involved here.

At the beginning, funds were transferred from Weiku Electronics to Liuhe Investment, which then invested in Zhiyun Technology in the form of loans. The loan would be repaid after Zhiyun Technology successfully raised funds and the mobile phones were put on the market.

This part is about 65 million.

Another part is that before Weiku Electronics accepted the investment from Zhiyun Technology, Xu Shenxue withdrew about 40 million in cash from Weiku Electronics in the form of profit payment and paid it to the head office account, and then accepted the investment from Zhiyun Technology.

This is because Zhiyun Technology now has other investors, and Weiku Electronics, which has accepted investment from Zhiyun Technology, must also consider the interests of other small shareholders of Zhiyun Technology once it accepts the investment.

In this way, it will be difficult to directly transfer funds to the head office's Liuhe investment account...so it is better to transfer the funds in advance to avoid subsequent troubles.

As for the dividends you mentioned... not only is the dividend tax very high, but also WeCool Electronics has no money to pay dividends right now. It's owing a lot of debt and still needs to develop smartphones.

In this way, Xu Shenxue transferred about 105 million yuan of funds to the head office, that is, the account of Liuhe Investment...

Liuhe Investment is a typical family investment company of Xu Shenxue and his mother, Xu Wei, so it is easier to use the money.

Up to now, the company structure under Xu Shenxue has become very complicated with the previous division and Zhiyun Technology's acceptance of financing. The three subsidiaries, Wecoo Electronics, Wecoo Industry and Wecoo Trading, have also successively accepted investments from Zhiyun Technology.

In this situation, it is no longer possible to arbitrarily withdraw funds from its subsidiaries, otherwise it would be easy to get stuck in the sewing machine.

The current equity structure of Xu Shenxue's companies can be briefly described as follows:
Xu Shenxue, his mother, and Xu Wei, three members of the Xu family, who are also shareholders of Liuhe Investment, established an offshore company "Liuhe Holdings" in the Cayman Islands based on their original shareholdings in Liuhe Investment.

'Liuhe Holdings' will then set up an overseas Cayman Islands company with investors, namely 'Zhiyun Holdings'... This 'Zhiyun Holdings' will be the entity for future financing and listing.

Zhiyun Holdings has also set up a Hong Kong-funded company, namely Hong Kong Zhiyun Investment.
'Hong Kong Zhiyun Investment' went to Shenzhen to set up 'Shencheng Zhiyun Investment'...this is a foreign-funded enterprise.

Then, "Shencheng Zhiyun Investment" signed a VIE agreement with the operating entity "Zhiyun Group Co., Ltd."

This achieves the goal of the listed entity 'Zhiyun Holdings' controlling the operating entity 'Zhiyun Group Co., Ltd.', making it easier to go public in the future.

The above is Zhiyun Technology... In addition to Zhiyun Technology, Xu Shenxue also has Liuhe Investment. Liuhe Investment has three major subsidiaries: Wecoo Electronics, Wecoo Trading, and Wecoo Industry. These three subsidiaries have also successively accepted investment from Zhiyun Technology and then gave up part of their shares to Zhiyun Technology.

However, Liuhe Investment still holds majority shares in these three subsidiaries.

This has formed a group company with Zhiyun Technology as its core.

It’s a bit convoluted and complicated... but it’s mainly to facilitate Zhiyun Technology’s subsequent financing and overseas listing.

And with such a complicated series of equity structures, Xu Shenxue can't withdraw funds just because he wants to...

So even though Xu Shenxue is now a billionaire, it was actually difficult for him to obtain a large amount of cash before Zhiyun Technology went public...

This is why Xu Shenxue wanted to make some small games or other side jobs...

Earn some pocket money to supplement the family income...

And the fruit war is his first goal.

There is no special reason, it’s mainly because of familiarity!
In his previous life, he particularly loved playing these small games. He had played fruit-cutting games for a long time, and there were also some miscellaneous games, such as fish shooting games and Candy Crush Saga, which had occupied a lot of his fragmented time.

At the same time, these small games do not require any technical content, the game size is not large, they are simple and easy to make, do not require a large R&D team, and the cost is controllable!
In the end, Xu Shenxue asked the investment team of Liuhe Investment to acquire a bankrupt small mobile game company, took away the R&D team of more than 20 people, and then asked them to develop Fruit War, which is the Fruit Ninja of the original time and space.

At the same time, we continue to recruit game development talents to develop several other mobile games.

Because the mechanism of the fruit war is very simple, it’s all about cutting, cutting, cutting...it’s not difficult at all, so it’s very easy to make.

In April, Xu Shenxue set up this team, and by May, Xu Shenxue saw the basic framework.

In another office building about a thousand meters away from Qianshan Insurance Building, Xu Shenxue saw the initial version of this game in the office of the game company "Yihai Network".

Xu Shenxue also tried it out for himself!
“The game mode is pretty good, it's what I want”

"But the smoothness is still a little lacking. I always feel that the action is a bit stuck, especially the explosion scene after cutting the big monster. This fruit-cutting game is actually an action game, so smoothness is still very important!"

"Then the picture is not quite good enough. The current picture is too crude. We can hire a few more artists to make a better picture."

"This kind of fruit cutting has two selling points: one is the smooth action, and the other is the gorgeous picture after the fruit is cut."

"These two points are the core and must be taken seriously!"

After a brief experience, Xu Shenxue gave some suggestions to the R&D staff: "As for charging, don't consider paid downloads, just make it free, and then go the route of recharging to purchase props, such as gold coins, swords, resurrection coins, etc."

"It's May now. Keep working hard and try to finish a small-scale test in August. Then we'll officially launch it in September. If nothing goes wrong, I'll use this game to demonstrate the gaming performance of our new phone at the autumn press conference!"

When they heard that Xu Shenxue was going to demonstrate the game at Zhiyun Technology's press conference, several people from Yihai Network couldn't help but smile...

Everyone knows that Zhiyun mobile phones have attracted a lot of attention. If the game can be demonstrated at the new mobile phone launch conference, then this game will spread across the country along with the Zhiyun mobile phone's new product launch conference and quickly attract people's attention.

This will be of great benefit to the promotion and marketing of subsequent games.

After watching this fruit-cutting game, Xu Shenxue looked at another small game that the studio was working on, which was an elimination game.

This thing is actually simpler, and the graphics requirements are also simple...so it is actually easier to make.

After a brief trial use, Xu Shenxue thought it was pretty good. Although the game was just a framework due to time constraints and lack of manpower, the graphics were poor and the level design was relatively small, but as long as the framework was out, the follow-up would be simple. Xu Shenxue said: "This Candy Crush game has great scalability. We can use the current tree climbing mode, or change the art style to create other modes. We can try to process several models at the same time and see the market reaction!"

"The same goes for the fruit war. We can also make several different modes for the same game mode and then put them online at the same time to see how it goes!"

Xu Shenxue said that on the one hand, this type of game is low-cost, and there is no pressure to make multiple types at the same time by changing the skin.

The second way is to avoid being copied... Given the current domestic game market environment, this type of small game is very easy to be copied, so how to avoid being copied?
First copy yourself... In the early stage, just launch three or five games of the same type to cover as many different types of user groups as possible.

This leaves those who come later with nowhere to step.

After watching these two games, Xu Shenxue pondered for a while and continued: "We can make more small games. If we don't have enough people, we can recruit more. Don't worry too much about the funds. I will inject some more money later!"

"Oh, I'll give you another idea. We can make a fishing game. Well, it's probably about a lot of fish swimming around on the screen, and the player controls the fish-shooting cannon to shoot. Killing different fish will earn different points, and then these points can be used as cannonballs to continue shooting!"

"Make the picture more colorful, and get some big fish with more characteristics, such as golden fish!"

"Well, let's call it Golden Fishery. It's catchy and easy to understand!"

"If you have any good ideas, you can also bring them up, and then we will choose to do the interesting ones!"

Anyway, they are all small games and don’t cost much money to make... If Yihai Network has any ideas, you can also choose to make some yourself.

Xu Shenxue still intends to give some freedom in this regard.

Of course, it is only limited to low-cost small games... As for large-scale mobile games, don't count on it... It is too expensive to develop such things, and the performance of current smartphones is actually not very good, and it is difficult to promote the large-scale mobile games that are conceived in future generations.

On the other hand, the current mobile game market as a whole is still relatively small and cannot support the development of large projects.

After all, the mobile game market depends on the number of smartphones in use...This smartphone does not refer to smartphones running systems like Symbian or WM, but refers to the number of smartphones running IOS and Android systems.

But unfortunately, the total number of Fruit and Zhiyun phones that can support mobile games is not large at present... There are more Fruit phones. Starting from the first generation of Fruit phones, a total of more than 10 million units have been sold.

The second is the recently popular Zhiyun mobile phone, which sold more than two million units in the first few months.

Although both Fruit and Zhiyun are very popular, the total number of mobile phones sold is not that large... In fact, both companies are in the stage of increasing production capacity to seize the market.

Adding the two together, there are only more than 10 million mobile phones...

As for other brands... they are all some messed up mobile phone systems, and there are not many of them. It is too troublesome to support them, so they can basically be ignored.

Due to the current limitations of IOS and the limited number of Android smartphones, the mobile game market is also relatively limited.

The reason why Xu Shenxue still plans to develop mobile games is mainly because he values ​​the rapid development of smart phones in the next one or two years...even without mentioning other mobile phone brands.

Xu Shenxue estimated that Apple's smartphone shipments alone totaled tens of millions per year... and the number was increasing.

At the same time, its own Zhiyun mobile phone is not bad either. Although only more than two million units have been delivered so far, Zhiyun Technology currently has several million undelivered orders.

In the coming months, monthly deliveries are estimated to reach more than two million units.

After the autumn launch, the C2 phone will be on the market and sell well, and the 1GB and 8GB versions of the C16 phone will be sold at a reduced price. The combined sales of the two will probably be even higher.

It is hard to say what the sales volume of Zhiyun’s future flagship phone will be.

Xu Shenxue estimates that even with a conservative estimate, by next year, the number of Apple phones in use will reach 30 million, and the number of its own Zhiyun phones is expected to be more than 10 million.

At the same time, Wecoo Electronics will also hold a press conference in August. Because of its low price, the sales volume of Wecoo Electronics' low-end and mid-range smartphones priced at more than one thousand yuan will probably be even more terrifying. Xu Shenxue estimated that it would not be a problem to sell them for several million or even more.

Then, if we add other brands of Android phones, the sales volume is expected to reach several million units.

This means that by next year, the number of smartphones in use will reach tens of millions in total, which will be enough to initially support the mobile gaming industry.

But it is just initial support... In this market environment, it is not a big problem to develop small games, and you can even make a lot of money.

It is a bit difficult to develop large-scale mobile games, and it is easy to lose all your money.

Therefore, Xu Shenxue is still relatively cautious in the field of mobile games. He tries to focus on small games, both original ones and some high-defense ones.

For example, Plants vs. Zombies, which was released not long ago, Xu Shenxue specially found this thing and gave it to Yihai Network, asking them to change the skin and make a similar one... The focus is not on zombies, shooters, etc., but on its tower defense mode. Xu Shenxue hopes that they can make a new tower defense game.

There is also Angry Birds, which was also released a long time ago... but you can also apply its core simple game mode, and then make a similar one... For example, Angry Birds is a catapult bird, which requires calculating the angle and force, so you can make a similar catapult, also calculating the angle and force to hit incoming enemies or buildings.

Xu Shenxue asked them to imitate, not the storyline or the characters, but the core selling points, and then make a similar one.

After reading Yihai Network, Xu Shenxue looked at the time and went downstairs. He asked Secretary Li to go back first, and he went to the airport to pick someone up in the car driven by driver Xiao Chen.

Lin Yaxian called me a few days ago and said that she would be returning to Shenzhen this weekend and would be taking a flight this afternoon.

Last time they had agreed to go to the beach, but Lin Yaxian happened to catch a cold after she came back. Although the cold was not serious, Xu Shenxue naturally couldn't continue to take her abroad to play.

But Lin Yaxian has always been thinking about it. After failing to go last time, she mentioned it again some time ago, saying that she must go this time when she comes back. If she doesn’t go, the appointment to go to the beach will be postponed for half a year...

(End of this chapter)