Chapter 120 Promotion

Chapter 120 Promotion

Chapter 120 Promotion (Medium Cup)
11 month 1 day.

In the middle section of Ermalu Road in Shanmei City, near Shanmei Middle School, among three townhouses facing the street, a restaurant called Jianghai Restaurant is holding its opening ceremony.

Diagonally opposite is the Hailufeng Company’s product store.

Obviously, the physical business division distinguishes between product specialty stores, eel restaurants, and Jianghai Restaurant.

According to the company's internal positioning, Jianghai Restaurant's customer base tends to be affordable fast food chains.

Ye Meiya, who previously worked in a franchise store, became the manager of the Ermalu branch of Jianghai Restaurant in the urban area.

After the lion dance performance, Ye Meiya and several waiters took a bunch of coupons and distributed them to passers-by on the street.

Passersby don't have much interest. After all, there are restaurants opening on Ermalu Road every few days, and these restaurants usually can't last more than a year or two before closing down in disgrace.

Some people turn a blind eye.

Naturally, some people are willing to try it.

After all, the price is very favorable.

A special grilled fish lunch box set costs only 9.9 yuan.

For Shanmei, a place with extremely serious inflation, a lunch box that cost 10 yuan was the price ten years ago. Now the lowest price is 12 yuan, and the most common price is around 15 yuan.

Two migrant workers who were doing some renovations nearby got a discount coupon and wanted to find something to eat. Their stomachs were rumbling, so they decided to try this new store.

Ye Meiya smiled and asked, "Welcome, please come in. Do you want to take it away or eat here?"

"eat here."

After finding a random table and sitting down, Ye Meiya handed over the plastic-wrapped menu: "What would you like to eat?"

"That special offer, two servings, and two bottles of Coke, in glass bottles." Zhang, a migrant worker, took out the coupon again: "This can offset 2 yuan, right?"

"Yes, one ticket per person." Ye Meiya said with a smile, "When you check out later, just give it directly to the cashier."

"That's it."

"Okay, wait a moment, I'll be right there."

In less than two minutes, Ye Meiya had taken two stainless steel lunch boxes similar to the old-fashioned aluminum lunch boxes, plus two glass bottles of Coke.

Lao Zhang opened the lid of the lunch box and found that there was only one vegetable and one meat, each taking up half, filling the surface of the lunch box.

The Egyptian catfish fillets are cooked in a similar way to grilled eels. The surface is grilled to a golden and crispy texture, and is covered with a special sauce that is fragrant.

On the other side, the fried cabbage with lard also exudes a light pork aroma and the fragrance of green vegetables.

Taking out a pair of disposable chopsticks, Lao Zhang rubbed the chopsticks and picked up a piece of fish.

"Huh? There's another layer of fish meat? I thought there was just a layer of meat on the surface, and the bottom was all rice."

"Wow...it's delicious!" Worker Xiao Liao couldn't wait to chow down on it, and spoke incoherently while eating.

Before they knew it, a full box of food had been finished by the two of them.

"Burp..." After drinking the Coke, Xiao Liao burped: "Hoo... 70% full."

"What kind of fish is this?" Lao Zhang wiped his mouth with a tissue and looked thoughtful.

"I don't know, but it tastes good, the quantity is large and the price is cheap." Xiao Liao took a toothpick from the toothpick holder and picked the tooth hole.

A yellow-haired kid next door turned around and whispered, "It's Egyptian fish. I heard from my relative that this shop is opened by Hailufeng Company. My relative helps Hailufeng Company kill fish at the factory in Magong, and they specialize in processing this kind of Egyptian fish."

"Damn! Egyptian fish?" Old Zhang suddenly felt a little disgusted.

Xiao Liao looked at him with a look of "Don't try to fool me": "Is it true? Then why did you come to eat? Don't you feel disgusted?"

"Disgusting ass, my relatives have sent me Egyptian fish fillets several times, they are steamed directly, and the taste is similar to grouper. Their Egyptian fish are specially farmed and are fed with grass and feed."

The two of them didn't know that Xiao Huangmao was a special agent hired by Jianghai Restaurant in order to change customers' views on Egyptian fish. In order to ensure that these people could guide customers smoothly, the company also conducted special training and even took them to visit a temporary breeding farm for Egyptian catfish to deepen their psychological preparation.

After all, a person can brag about something whose authenticity has been confirmed without any psychological burden.

However, if you know that there is a problem with the product, it is easy for non-professional sales staff to have a psychological burden, which can cause them to be ambiguous and evasive when guiding customers, thus exposing their true colors.

"How do you know so much?" Old Zhang looked at the little yellow-haired boy with some suspicion.

The little yellow-haired boy replied calmly, "My relatives said so. I've even eaten steamed Egyptian fish."

"It's a bit strange indeed." A bespectacled man at another table next to them interrupted the conversation: "I ate Egyptian fish a few times when I was a kid. It was fat and had a strong earthy smell, and the only way to suppress the smell was with chili and bean paste. Their Egyptian fish doesn't have any earthy smell at all. Do you know how they do it?"

"I just heard that it seems that new technology is used. Those Egyptian fish have to be raised in indoor pools and eat specially customized feed and grass. Otherwise, there is no way to get rid of the earthy smell." The little yellow-haired man and the man with glasses started chatting to themselves.

Lao Zhang called the waiter over.

Ye Meiya came over quickly.

"Do you have any requests?"

"Do you use Egyptian fish for this grilled fish?" Lao Zhang asked directly.

Ye Meiya, who was well prepared, nodded and said, "Yes, this is a new variety of Egyptian fish specially cultivated by our company. Customers can rest assured that our products are all factory-farmed and all indicators have passed inspection and quarantine."

"Okay!" Lao Zhang was helpless, but didn't say anything.

In addition to customers who come to eat the 9.9 special lunch boxes, there are also customers who come to eat boiled fish and pickled fish.

Although many people know that it is Egyptian fish, it tastes really good. The fish fillets are processed by a special fish killing machine, so there are no bones and no earthy smell. It tastes so good.

And the price is very low.

For example, a small portion of boiled fish is 500 grams of fish and costs only 18 yuan; a medium portion is 1000 grams of fish and costs 28 yuan; and a large portion is 2000 grams of fish and costs 48 yuan.

In addition to fish meat, boiled fish also comes with a lot of side dishes such as bean sprouts, enoki mushrooms, lotus root slices, and black fungus.

Even so, the gross profit of a small portion of boiled fish at 18 yuan is still 8 yuan.

However, the dish with the highest gross profit margin in the store is actually the special lunch box that costs 9.9 yuan per portion. This lunch box contains 300 grams of fish, 300 grams of rice, and 300 grams of lotus root fried with lard. The total cost is about 4.3 yuan, and the gross profit is 5.6 yuan.

After all, these lunch boxes are all made in large quantities from the central kitchen in Ma Palace.

In order to supply food to the eight Jianghai restaurants, the central kitchen has occupied the entire resort restaurant. The offices of Jiang Miao and others have all been moved to the staff dormitories in Nanhu Village or the office building in the experimental area.

I saw that the first batch of guests had almost finished their meal.

Ye Meiya quickly stepped forward, holding a small portable megaphone and said, "Dear guests, thank you very much for your support of our store. We are having an opening tour group activity in the next few days. As long as the guests consume in our store, they can sign up for a two-hour quick tour of the Ma Palace. This is the participation ticket."

All guests received a participation ticket with the activities listed on it.

It includes visits to the Egyptian catfish breeding farm in Yandun Mountain, the breeding farm of individual farmers in Yancheng Village, the cannery in Magong Fishing Port, the central kitchen of Nanhu Resort, and Nanhu Farm.

On the participation ticket, it was written at the end, "With this ticket and the invoice from Jianghai Restaurant, you can get a box of canned eels at the cannery, or a kilogram of red tomatoes at Nanhu Farm."

"How do we get there? Drive there by ourselves?" The little yellow-haired boy asked quickly in cooperation.

Ye Meiya quickly explained with a smile: "Everyone, you only need to gather 20 people, and our company's minibus can take you there for free, and you can also take the minibus back."

The mentality of being greedy for small profits instantly aroused the interest of many people.

In order to cooperate with the promotion of Jianghai Restaurant, the breeding farm, cannery, central kitchen and Nanhu Farm have all been renovated, and a special sightseeing corridor has been set up, using transparent floor-to-ceiling glass windows to separate the working area and the sightseeing corridor.

After all, production sites such as central kitchens and canneries are not suitable for outsiders to enter directly.

Not a moment.

Twenty guests were eager to try it.

After getting the invoice from the cashier, Ye Meiya took them to the vicinity of Shanmei Middle School, where a minibus was parked.

When they got on the minibus, Ye Meiya distributed a temporary blue vest to each of the guests to make it easier to identify them and prevent them from wandering around after arriving at the farm and factory.

In the car.

Ye Meiya smiled and introduced the development history and various products of Hailufeng Company to everyone.

The two tourists who came from other places were not looking for gifts, but planned to take the free bus to visit Magong Town. "Pretty girl, your strawberries are so expensive! Can you make them cheaper?" An old lady seemed to have bought strawberries produced by the company.

Ye Meiya smiled and explained: "Auntie, we sell directly from the manufacturer, this is the lowest price."

"Can we pick strawberries at the farm?" another aunt asked curiously.

"Our tourist area is separated from the production area. This is a food safety requirement. We are not open to tourists picking strawberries for the time being."

Guo Xiaobo, who was traveling from another place, flipped through the folded introduction page of the participation ticket and said, "Xiao Ni, can I also see your company's white truffles?"

"Sure, the white truffle greenhouse is inside Nanhu Farm. We can visit it together then."

"I saw from Xiao Hongshu that the fish and shrimp in Magong Town are very fresh and the price is cheap. Can I go and have a look this time?" Guo Xiaobo's wife Gao Ya said as she took pictures with her mobile phone.

"Girl, it's noon now. The Magong Fish Market usually has fresh sea fish and shrimp in the morning, and the price is a few dollars cheaper than the market in the city."

Unknowingly.

The minibus had passed Jinting Bay and turned a corner before arriving at the intersection of the road leading to Magong Town.

As you can see, there are construction sites on both sides of the intersection.

Ye Meiya pointed to the construction sites on both sides of the road and introduced them: "The construction site on the south side, close to the mountain, is our company's new office building, and the construction site on the north side is our company's employee community."

“Does your company have a staff community?”

"Free room allocation?"

"State-owned enterprises and work units no longer provide housing. What good things are they thinking?"

“House prices are much cheaper now than before.”

"Cheap? It's still 7,000 to 8,000 per square meter, and there's such a big shared area. I won't buy it."

The guests were chattering about it.

After passing the Xinxiang gas station and a small slope, you will soon arrive at the Yandunshan Industrial Park.

The minibus slowly stopped.

Not far away, there was a minibus parked on the side of the road, and the manager of another branch in Haifeng County also came to visit with a group of guests.

Just then, when Ye Meiya was getting off the car with her guests, she saw the manager of another branch leading a group out of an Egyptian catfish farm.

"Meiya! You lead the team!"

"Yes!"

"I'll take the first step."

"OK Bye Bye."

Passing through the pedestrian passage on the side of the security room at the entrance, Ye Meiya brought the guests to the special sightseeing passage.

The sightseeing passage is on the second floor of the steel structure. Through the glass under your feet and the glass windows on one side, you can see the Egyptian catfish in the pool.

"This water is circulated 24 hours a day and reused after multiple layers of filtration. This can save fresh water and keep the water quality in the aquaculture pond in good condition."

Guo Xiaobo leaned against the glass window, looking at the active Egyptian catfish in the pond, and asked curiously: "These Egyptian catfish are so big. Do they just eat feed? Are they fed with hormones?"

"This customer is joking. Hormones are too expensive. Egyptian fish grow very fast and have strong disease resistance. There is no need to use hormones or drugs. The most we use is allicin, which is a natural antibiotic." Ye Meiya explained.

On the staff passage on the second floor.

One of the two employees pushed the cart, and the other held a large spoon with a customized capacity, scooped a large spoonful of granular feed, and threw it into the fish pond below.

Then sprinkle a large spoonful of corn and soybean meal pellets into the fish pond, and finally add two large spoonfuls of grass powder pellets made from crushed corn stalks, straw, and sweet potato leaves.

After passing the indoor breeding area, we arrived at the production workshop where fish were processed. Also in the sightseeing passage, we watched the workers processing fish through the glass windows.

I saw Egyptian catfish being poured into the machine, and four large pieces of meat came out from the other side.

On the assembly line, workers skillfully cut the fish meat from the fish skin, and at the same time cut off the large belly with very good fat content near the abdomen. The remaining snow-white fish meat enters the next process.

“Are you making fish balls?”

Ye Meiya nodded: "Yes, this workshop is used to make golden fish balls."

After that, they visited the fish tofu workshop, seaweed fish balls workshop, and semi-finished fish fillet workshop.

Coming out of the factory.

Gao Ya whispered, "Honey, I think these products are okay. There is no problem with the hygiene."

"Of course. Since they dare to let us visit, they will definitely not damage their reputation." Guo Xiaobo smiled and shook his head.

Ye Meiya led them across the road and came to a nearby fish pond where Egyptian catfish were raised.

Due to concerns about the reckless behavior of farmers, Hailufeng Company has tightened the method of feeding fish with kitchen waste and leftovers, and at the same time required all farmers to separate people and fish. People cannot live close to fish ponds to avoid misunderstandings.

"These fish ponds are used to breed Egyptian fish. They are used for initial fattening and then they will be sent to factories for secondary breeding."

There was a tin house on the dam of the fish pond owned by this farmer. Ye Meiya asked the farmer to open the iron door, and everything inside was visible.

In addition to some tools such as water pumps and lawn mowers, there are feed in large plastic buckets.

"These are special fish feeds." Ye Meiya picked up a handful of No. 4 feed.

Guo Xiaobo also took a handful and put it under his nose to smell it: "It smells very fishy."

"These feeds are all added with fish meal and fish oil." Ye Meiya took another large plastic bucket of feed and said, "These are the universal corn and soybean meal feeds."

"Yeah, it tastes like corn."

“These fish taste pretty good!”

"I wonder if the cost will be too high? If we only have feed, we won't be able to make any money, right?"

The guests discussed in low voices.

Ye Meiya quickly promoted the company's local assistance project: "Everyone, our Egyptian fish farming project is a key assistance project in Magong Town. Many farmers are poor. If they can't make money, there won't be so many people farming. Using feed farming, you can make more than 10,000 yuan per mu of fish pond, and harvest fish once every three months."

"More than 10,000 yuan?"

"This project is okay, but I only made over 10,000 in three months, which is a bit too little!"

"What do you know? My uncle raises eels. He only makes more than 10,000 yuan a year from an acre of fish pond. In the best years, he only makes more than 20,000 yuan. Egyptian fish makes more than 10,000 yuan in three months, which is already very high."

“Are the returns from aquaculture so low?”

"Why do you think young people from rural areas go to big cities to work? It's because agriculture doesn't make money, and it's hard and tiring."

The hidden support guides the guests' thoughts.

Led by Ye Meiya, they continued to visit the Magong Fishing Port Cannery, Nanhu Resort Central Kitchen, and Nanhu Farm.

Everyone received a can of eels or a small bag of red tomatoes.

On the way back, everyone's psychological resistance to Egyptian catfish decreased a lot. At least they didn't feel disgusted with the Egyptian catfish produced by Hailufeng Company and they could accept it.

The other products of Hailufeng Company also opened the eyes of the guests.

Obviously, this publicity plan was very successful.

As busloads of guests visited the factories and farms, Egyptian catfish went from being something they avoided to being a delicacy that they could eat.

After these customers went back, they brought considerable publicity to Jianghai Restaurant and Hailufeng Company's other products, which led to a steady increase in the customer flow of Jianghai Restaurant. At the same time, the company's sales of strawberries, tomatoes, ginseng fruit, canned eels and white truffles also increased significantly.

This kind of frank publicity and extremely high production transparency not only allows customers to recognize the strength of Hailufeng Company, but also helps to eliminate some misunderstandings.

After all, Hailufeng Company is fully confident in its own products, so there is naturally no need to hide them.

The more you hide it, the more you will be in trouble once it is exposed.

(End of this chapter)