Chapter 121 Impact

Chapter 121 Impact

Chapter 121 Impact (Additional update)
at the same time.

In the emerging markets in the city, people are bustling about and the sound of bargaining is endless.

Lao Li, a stall owner wearing a waterproof apron, was selling his seafood with all his might. At this moment, a middle-aged woman in plain clothes came over carrying a few bags of things. She looked at the Egyptian catfish in the fish tank with a puzzled look.

“Can this Egyptian fish be eaten?”

Old Li put down the fish-killing knife, showed his big yellow teeth and smiled: "Yes, why can't I eat it?"

But the aunt shook her head and whispered, "I heard that this Egyptian fish can't be eaten. It's very dirty."

Old Li immediately frowned and retorted: "Who told you this? This is pure rumor."

At this time, a young man came over and interrupted: "I also heard that Egyptian fish can't be eaten. It is said that they are raised in sewage and contain excessive heavy metals."

Old Li explained anxiously: "Oh, you are all talking nonsense. Egyptian fish have a strong ability to adapt to the environment, but it does not mean that they are dirty. As long as they are bred in a formal way, there is no problem."

The aunt was still skeptical: "But I still don't dare to buy it. I always feel uneasy."

Hearing this, Lao Li sighed helplessly: "This rumor is really harmful. No one dares to eat the good Egyptian catfish."

But at this time, another customer came over and said with a smile: "This rumor is really powerful, but you bought these Egyptian fish from farmers, right?"

"Yes! What's the matter?" Old Li was puzzled.

"Yesterday I went to Magong Town to visit the breeding farm of Hailufeng Company. Their Egyptian fish tastes very good and has no earthy smell. Your Egyptian fish is not good!"

"How is that possible?" Old Li has been selling fish for half his life and knows Egyptian catfish too well. Even with proper feeding and relatively good water quality, Egyptian catfish still have a faint earthy smell.

"You can go to Jianghai Restaurant some time. If you sell the Egyptian fish they have, I would like to buy one."

"Is it true?" Although he found it hard to believe, Lao Li still decided to go to the so-called Jianghai Restaurant tonight to find out what it was.

And the other side.

In Shanmei city, Haifeng, Lufeng and other towns, restaurants serving boiled fish, pickled fish and grilled fish have also felt the impact one after another.

After all, similar dishes at Jianghai Restaurant are only two-thirds of their price, or even half.

Plus the taste, texture and bonelessness of the new Egyptian catfish.

The business of similar restaurants near Jianghai Restaurant suddenly became bleak.

For example, Tonggang Road in the urban area.

In a Sichuan restaurant that was originally quite lively.

At the dining table with soft lighting, the sound of conversation among several diners could be heard one after another.

The waiter Xiao Wang was busy shuttling between the tables when he suddenly heard a dissatisfied voice coming from table 8.

A middle-aged man wearing glasses pointed at a pot of boiled fish with his chopsticks: "What's wrong with your boiled fish? It's full of bones. It's too troublesome to eat!"

The girl sitting at the same table also started complaining: "Yeah, and there's also a fishy smell. Isn't this fish too stale?"

Hearing this, Xiao Wang quickly walked over and said apologetically, "I'm sorry, everyone, I'm sorry that you have a bad dining experience. I'll solve it for you right away."

The man with glasses frowned and said, "It's really disappointing that your dish is like this. The Egyptian fish I had at Jianghai Restaurant was better than yours."

Facing the customer's difficulty, Xiao Wang could only smile and say, "I'm really sorry, maybe our chef wasn't careful enough when handling the fish, this is our mistake."

The female customer shook her head: "And there's this earthy smell, it's obvious the fish isn't fresh, you can't do this."

Xiao Wang quickly tried to make amends: "How about this, we can make you a new dish, or replace it with another one, as compensation from our restaurant."

The man with glasses softened his tone a little and shook his head: "Okay, forget about this dish, no need to change it."

He didn't dare to change the dishes, knowing that some chefs might get angry if customers returned the dishes and secretly add ingredients to the dishes.

Xiao Wang secretly breathed a sigh of relief: "Thank you for your understanding, I will ask the manager to give you a discount."

After saying that, Xiao Wang quickly took away the problematic boiled fish and walked towards the kitchen.

Xiao Wang hurried to the kitchen and placed the barely touched pot of boiled fish in front of Chef Zhang. He said helplessly, "Chef Zhang, this table of guests wants to return the dish, saying that the boiled fish has too many bones and smells like dirt."

When Lao Zhang heard this, he stopped what he was doing and his face darkened. He said loudly, "What? Return the dish? How could there be a problem with the dish I made?"

Xiao Wang was also shocked by Lao Zhang's reaction and said cautiously: "This is what the customer said."

Old Zhang's eyes widened, and he was furious: "Too many bones in the fish? The fishy smell? Do they know how to cook? The boiled fish at this price is grass carp. Do they want us to use black fish or sea bass?"

Then he threw the spoon in his hand onto the stove, making a clang sound.

"I've been a chef for so many years, and I've never seen such a customer. This is simply too much!"

The side dish chef next to him quickly advised: "Lao Zhang, don't be angry, let's see how to solve it first."

Lao Zhang simply refused to listen and yelled at Xiao Wang, "Go tell the guests at that table that they can't return the dishes! Eat it if you want or not!"

At this time, the restaurant manager came over and said seriously: "Lao Zhang, calm down. Customers are God. Let's solve the problem first. We can't treat customers like this."

Lao Zhang was still furious: "I think they are just looking for trouble!"

The manager also frowned: "No matter what, we have to appease the guests first. We can't let this matter affect the reputation of the restaurant."

Old Zhang turned around angrily and stopped talking, but the anger on his face was still clearly visible.

Manager Li Zhipeng pulled Xiao Wang aside and asked about what happened. After listening to Xiao Wang's description, he also felt that the guests at this table seemed to be deliberately looking for trouble, but he couldn't refuse to let the guests return the dishes.

However, this was the fourth time he had heard of Jianghai Restaurant in the past two days.

After thinking for a moment, he called another chef, Lao Meng, who was taking a break.

The two came to Jianghai Restaurant, which was less than 500 meters away from their store.

Li Zhipeng flipped through the menu and ordered a boiled fish, a grilled catfish, a stir-fried celery and a serving of white fish soup for two.

Since Jianghai Restaurant uses a semi-open kitchen, the situation in the kitchen can be seen through the glass windows. Li Zhipeng and Lao Meng can tell at a glance that this kitchen only has a heating and shaping function, and the dishes are most likely pre-prepared dishes or delivery dishes from the central kitchen.

After a while, the dishes they ordered came up.

Old Meng, looking embarrassed, picked up a piece of roasted sweet and fragrant Egyptian catfish and put it into his mouth with his eyes closed. After a few seconds, he opened his eyes and said, "Strange? Is this really an Egyptian catfish? Not an eel?"

Li Zhipeng, who was also tasting the food, was also very surprised.

He was not surprised by the taste of these dishes. After all, the taste of these dishes coming out of the central kitchen was just average, and there was nothing too amazing.

What really surprised him was the Egyptian catfish used in these dishes.

“The earthy smell is completely gone.”

Lao Meng also expressed his opinion from his professional perspective: "The seasoning is also very light. The boiled fish flavor tends to be spicy and fresh. Their spicy flavor is very light, highlighting the freshness. And a portion is only 18 yuan. I looked at the fish meat and estimated that it was one kilogram."

Li Zhipeng also picked out the fish meat in the basin. After picking out all of them, he found that it was almost the same as what Lao Meng said.

"The price and taste are enough to crush grass carp. No wonder there are so few customers these past two days."

"Manager, what do we do now?"

After drinking a sip of fish soup, Li Zhipeng also felt a headache.

At this time, the store manager started today's promotion.

Hearing that they could visit the headquarters of Hailufeng Company, Li Zhipeng also wanted to go and take a look, so he pulled Lao Meng to sign up. Along the way, he learned through indirect inquiries that Hailufeng Company was allowed to sell premium Egyptian catfish products to the outside world, which made him feel relieved.

With the guidance of the waiter in charge, he found the relevant product details page in Hailufeng Company's online store through the Internet.

"Are there so many kinds?" Lao Meng was also checking on his mobile phone.

The product list lists several products related to Egyptian catfish, namely:

Special grade Egyptian catfish - high protein type (suitable for fish soup, boiled fish, pickled fish, sweet and sour fish, squirrel fish), fresh whole fish 16 yuan per kilogram (minimum order of 20 pieces), clean fish fillets 24 yuan per kilogram (minimum order of 100 kilograms).

Special grade Egyptian catfish - crispy and elastic meat type (suitable for boiled fish, pickled fish, and stir-fry), fresh fish whole fish 30 yuan per kilogram (minimum order of 20 pieces), clean fish fillets 45 yuan per kilogram (minimum order of 100 kilograms).

Special grade Egyptian catfish - sweet and fresh type (suitable for fish soup, steamed fish, sweet and sour fish, squirrel fish), fresh fish whole 30 yuan per kilogram (minimum order of 20 pieces), clean fish fillet 45 yuan per kilogram (minimum order of 100 kilograms). This price seems to be similar to that of grass carp. If Li Zhipeng purchases grass carp in large quantities at the vegetable market, it is generally 15 yuan per kilogram; black fish is 32 yuan per kilogram, and crispy fish is usually 40-60 yuan per kilogram.

Just as he was viewing the product details page.

The minibus has arrived at the Egyptian catfish breeding farm.

After entering the venue, Li Zhipeng, Lao Meng and others tasted the fish meat of three kinds of Egyptian catfish in a specially prepared tasting room.

“It actually tastes like crispy meat.”

"This sweet and fresh Egyptian fish..." Lao Meng also put aside his prejudice against the Egyptian catfish at this time.

Among their group of tourists, there were several other restaurant owners or chefs. It was obvious that these people's purpose was similar to that of Li Zhipeng.

Many people are already ready to take action.

After all, Jianghai Restaurant has set a good example.

Although not everyone likes Egyptian catfish, even the high-protein Egyptian catfish that has been specially raised and has a much lower fat content in its body, it is still a high-fat fish.

But the overall performance of these premium Egyptian catfish is very good.

The meat yield is high, there are no fine bones, no earthy smell, and after peeling, even the fishy smell will be reduced a lot. There are also several types to choose from.

Plus the overall price is low.

If it weren't for its bad reputation, this fish would have sold out long ago.

This price can easily beat the longli fish with similar market positioning.

After returning, Li Zhipeng quickly purchased a batch of live Egyptian fish from Hailufeng Company's online store, intending to improve the fish dishes in their store based on these fish.

Because of the boiled fish he had at Jianghai Restaurant today, Li Zhipeng discovered another situation, that is, the locals, who prefer lighter tastes, are more receptive to the less spicy version of boiled fish improved by Jianghai Restaurant.

After all, if you cook the Sichuan version of boiled fish, the spiciness is a bit too much for most of the locals in Lingnan to swallow.

This is just like Chinese cuisine in Japan and so-called Chinese food in Europe and the United States. In many cases, improvements must be made to suit the tastes of local people.

Of course, this does not mean that the local people in Lingnan cannot eat spicy food, but among the local people in Lingnan, those who can accept Sichuan spicy, Hunan spicy, and Jiangxi spicy food are a minority in the local area.

If you don’t consider customer flow, you can naturally make the authentic Sichuan version of boiled fish. If you want customer flow, you must compromise on the spiciness.

Some related restaurants in various towns in Shantou and Meishan were forced to make changes.

But not everyone is determined to change.

Not everyone will keep to themselves.
Soon there were rumors that Jianghai Restaurant used Egyptian catfish, which were fed next to toilets and specifically fed with feces.

However, Hailufeng Company anticipated the reactions of these people and initially took guests to visit farms and factories for free in order to counter such rumors.

Moreover, these rumor-mongers obviously underestimated the local determination and attention paid to Hailufeng Company.

It had been less than a day since the rumor came out online.

His address was immediately locked by the local authorities through the Internet cable, and then his account was banned, and he received community support, a silver bracelet, and tea.

After all, this industry is related to thousands of breeders in Shanmei, and more breeders may join in the future. The industry is worth billions and it is related to the hats of many people.

Anyone who dares to spread this rumor really doesn't know how to write the word death.

Soon that evening, Shanmei TV reported the incident.

Those farmers also spoke out.

This matter involves the interests of too many people. What does it matter if the interests of a few restaurants and grass carp farms are damaged?

What's more, Hailufeng Company does not forbid you to purchase Egyptian catfish. In addition, with the ever-expanding targeted breeding licenses, those grass carp farms can be quickly converted to breeding Egyptian catfish without causing too much loss of interests.

After all, at present, Hailufeng Company's Egyptian catfish is only on the market in a small range in eastern Guangdong, and the impact is not very large. There are not many local grass carp farmers, mainly because local eating habits prefer marine fish.

However, this is only temporary. In the future, as cheap fish balls and fish tofu from Hailufeng and Cathay Pacific companies come on the market in large quantities, fish ball factories in other places will probably be in trouble.

But there is no way.

Market competition is so cruel.

If product costs cannot be effectively reduced, or if differentiated competition with cheap products cannot be achieved, then high-cost products will naturally be eliminated by the market.

This is also the reason why many companies now like to tell stories more and more.

They want to give their products higher "value" by telling stories, thereby "differentiating" them from other similar cheap products and ultimately achieving differentiated competition.

A typical example is vitamin products.

Is there any essential difference between the vitamin C that costs a few dollars a bottle and those multivitamin tablets that are highly praised but cost hundreds of dollars a bottle?

No.

So why are the prices of the two so different? The reason is that some people are good at telling stories, while others choose conservative old-school product concepts.

Hailufeng Company chose both.

You need to be able to tell a story while maintaining the product’s cost-effectiveness as much as possible.

Over time.

The eight Jianghai restaurants have been open for more than a week.

Locals have gradually accepted the phenomenon of Egyptian catfish on the table.

Not only those boiled fish, pickled fish and grilled fish restaurants will purchase top-grade Egyptian catfish, even those small-scale Japanese food restaurants have discovered that the Egyptian catfish from Hailufeng can completely replace eels.

Of course, there is a difference in flavor between Egyptian catfish and eel, but if you are not a gourmet, you usually can't tell the difference, especially after using the premium Egyptian catfish.

Similarly, some fish stalls in local wet markets have begun trying to wholesale premium Egyptian catfish from Hailufeng Company and sell them to the public.

Although some people still have a bad impression of Egyptian catfish, there are still people willing to try it.

In addition, in order to avoid having its reputation ruined by counterfeit goods, the farm has introduced a system specifically for giving fish "identity cards".

Use a specific QR code tag and pin it to the tail of the Egyptian catfish. Scan the QR code to find out the fish's code, weight, production time, etc.

And you can distinguish the high-protein type, the crispy meat type, and the sweet and fresh type by the different colored brands.

These tags are the identity cards of the Egyptian catfish.

Fortunately, the farm made preparations in advance.

After seeing the popularity of Egyptian catfish, many local Egyptian catfish farmers have become creative and are preparing to secretly sell them as counterfeit Egyptian catfish from Hailufeng Company.

However, when they saw the sign hanging on the tail of the Egyptian catfish from Hailufeng Company, their cautious thoughts faded a lot.

Moreover, the sales staff of Hailufeng Company have already reminded the fish stall owners and restaurant owners that Hailufeng Company has only one online store, or they can go directly to Jianghai Restaurant to pick up the fish, and there is no other

Sales channels.

If they find out, please report it to Hailufeng Company.

If the restaurant and fish stall owners were smart, they would know that purchasing inferior Egyptian catfish would only lead to their own destruction.

After all, if customers eat once and find something wrong, they will most likely not come back next time.

Even if a fish can make a little more money, without repeat customers, the shop and stall will go bankrupt sooner or later.

This is not selling luxury goods such as antique jewelry and brand-name bags. These items have extremely high unit prices. If you use fake goods to deceive people, you will naturally try to cheat as many people as possible. After all, the profit from one time starts from tens of thousands of yuan.

The market research department of Hailufeng Company has studied many corresponding plans to ensure that the company's interests can be protected.

Just as the sales of Egyptian catfish and its derivative products were gradually being accepted by the market and consumers, the company received a special invitation for cooperation.

(End of this chapter)