Chapter 132 Return

Chapter 132 Return

Chapter 132 Return (Medium Cup)
New Year.

Brother-in-law Zhang Xincheng and sister Jiang Xia, who secretly returned to Ma Gong from Gannan Branch and Qiongzhou Branch, also appeared at Jiang Miao's home.

The family was eating beef hotpot.

Jiang Miao took a sip of soda water: "Brother-in-law, how is the situation of the Gannan branch?"

"Keji and Liu Changqing, who went there last month, have already had a preliminary run-in. Now Keji is responsible for the specific affairs within the branch, while Liu Changqing is responsible for matters such as communication with local people." My brother-in-law picked up a piece of morel that had just been produced on a small scale.

"Yes, Keji is too rigid and is better at internal management. With him around, the branch company at least doesn't have to worry too much about internal problems." Jiang Miao turned her head and looked at her sister:

"Sister, how is the situation in Qiongzhou?"

My sister took a tissue and wiped her mouth. "We have already bought eight orchards in Yecheng, Ledong County, and Baoting County. The durian planting area is about 8 mu. As you instructed, all the trees are old and have entered the fruiting period."

"3700 acres?" Jiang Miao nodded slightly: "What's the progress of the grafting?"

"Siwen has been keeping an eye on it. He is very serious about his work. Before I came back, about 1370 acres had been grafted. It is estimated that all the grafting work will be completed before the Spring Festival."

"That's good." Jiang Miao felt relieved.

With so many old durian trees, we can gradually arrange grafting starting from March this year.

Because the first batch of genetically modified kapok trees that started tissue culture in October last year had a total of 1000 seedlings, which have grown for a total of three months and are currently generally 1.8 to 2 meters in height; the second batch of tissue culture seedlings started tissue culture in mid-November, with a total of 10 plants, which have grown for a total of one and a half months and are currently generally around 0.9 to 1 meter.

And this month, the third batch of 300 million tissue culture seedlings are being cultivated.

As the scale of tissue culture seedlings expands, it has obviously exceeded the production capacity limit of the current 50-acre tissue culture laboratory. Fortunately, the 1000-acre smart greenhouse in Hongcao Town is already available.

The smart greenhouse can be used as a tissue culture laboratory, so the task of tissue culture of genetically modified kapok seedlings was handed over to the smart greenhouse base in Hongcao Town.

The genetically modified kapok tree will quickly reach its height limit, about 2.4 to 2.6 meters, after three months of growth, and then begin to use nutrients to nourish the side branches and main diameter, which is equivalent to changing from vertical growth to horizontal growth.

After three months of growth, the genetically modified kapok basically meets the requirements for grafting.

Starting this month, the first batch of tissue cultured transgenic silk cotton seedlings have been grafted onto the common silk cotton tree.

The planting and grafting process is that three months after the native beautiful silk cotton tree is planted, the genetically modified silk cotton tree can be grafted. After the first grafting is completed, after another three months of healing growth, the second grafting can be carried out, which is also to graft the old branches of the golden pillow durian.

Durian blooms in December, January and February every year.

Therefore, the old durian branches grafted this year will not be able to bloom and bear fruit. The native durian plantation of the Qiongzhou branch has also adopted flower control measures and removed all the flowers this year. The purpose is to make the durian trees use nutrients on growing branches rather than on flowering and fruiting.

In fact, there are benefits to doing this.

If there are no flowers or fruits this year, all the nutrients will be used for growth. By the end of the year, the scale of flowering will increase, and the nutrients needed for fruiting next year will be more sufficient.

Jiang Miao is very clear that this year's durian planting arrangement is roughly as follows:
The first batch of 1000 genetically modified kapok trees were grafted in January and grafted onto old durian branches for the second time in March. They will bloom at the end of the year, bear fruit in March next year, and mature in June to August next year.

The second batch of 10 genetically modified kapok trees will be grafted in March and grafted onto old durian branches for the second time in June. They will bloom at the end of the year and bear fruit in March next year. The fruits will mature from June to August next year, but only 50% of the total fruit yield can be retained.

The third batch of 300 million genetically modified kapok trees were grafted in June and grafted again onto old durian branches in September. They will bloom at the end of the year, but all the flowers must be removed for quality reasons. Therefore, the third batch will not bear fruit next year and will have to wait until the year after next, that is, in 2027.

The maximum durian yield per mu in China is about 2000 kilograms. Due to the use of genetically modified silk cotton as rootstock, Hailufeng Company's durian yield per mu can reach about 3500 to 4000 kilograms.

10 durian trees, with an average of 45 trees per acre, can cover about 2222 acres.

Assuming 50% of the fruit is retained, a 2222-acre durian plantation can produce 3888 to 4444 tons of fresh durian.

By 27, the total production capacity will soar 50 times to 19 to 22 tons.

Will this production capacity affect the domestic price of durian?

The answer is no.

Because in the past 25 years, the country imported 150 million tons of fresh durian.

Moreover, the reason why the scale of durian consumption is only 150 million tons is not because domestic consumers do not eat it, but because the price is too high.

If the retail price of fresh durian can be lowered to below 30 yuan per kilogram, the national consumer market size can reach more than 700 million tons.

This data is the conclusion drawn from analysis by the market research department.

Because Siam consumes 22 tons of durian every year, which is 3 kilograms per person, with an average price of 12 to 31 Chinese yuan per kilogram, while Siam's per capita disposable income is only about 60% of that in China.

This means that with a population of 14 billion in China, if the average per capita consumption of durian is 5 kilograms, that is 700 million tons.

Don’t think 5 kilograms of durian is a lot.

With a pulp yield of 25-50% for the golden pillow durian, 5 kg of fresh durian will only contain 1.25-2.5 kg of edible pulp.

People who like to eat durian can eat one or two kilograms of durian meat a day.

Many people don’t dislike eating durian, but they are short of money.

Jiang Miao thought for a moment, then picked up a piece of thinly sliced ​​beef shank, dipped it in the clear soup pot, took a bite of the meat, and said with a smile:

"Sister, after the Chinese New Year, I'll take the trouble to go to various cities in the Pearl River Delta region to purchase street shops."

“Why not just wholesale?” My sister put down her chopsticks.

Jiang Miao shook his head: "No, if we don't have our own retail store, it will be easy for wholesalers to take advantage of us, and our profits will also be eaten up by wholesalers."

He knew very well how low the purchase prices at the farm gates of those wholesalers were. For example, in Shandong Province, the purchase price of vegetables at the farm gates was often only a few cents per pound, but when it was sold to consumers, it became a few yuan per pound, or even more than ten yuan per pound.

If it weren’t for the rise of e-commerce in recent years, many growers would have no bargaining power at all.

The large-scale production of durian by Hailufeng Company does not mean that it can make a lot of money. Once the wholesalers and distributors see that your production capacity is so huge, they will definitely lower the price.

It is obviously not enough to rely solely on the online sales of the e-commerce division.

Therefore, Hailufeng Company must give full play to its geographical location advantages.

Shanmei City belongs to the coastal area, bordering Chaoshan area to the east, the Pearl River Delta area to the west, Chacheng City and Kedu City to the north. It can also reach the eastern and southern coastal areas by sea.

Especially the Pearl River Delta region, the core area of ​​the Lingnan region, is the retail market that Hailufeng Company must capture.

My sister asked, "Ah Miao, what is the budget?"

"One billion yuan is needed to ensure that every city has at least one 10-square-meter specialty store. At the same time, we will purchase land in the suburbs of the city and build a cold storage warehouse with an area of ​​100 to 20 acres." Jiang Miao said directly.

"so much?"

“不多，羊城鹏城的核心区店铺每平方米20～30万元，100平方米就是2000～3000万。”

Jiang Miao doesn't like renting a shop. After all, renting a shop means facing the problem of landlords raising the rent every year, and those landlords are all very cunning.

For example, landlords near Penguin Engineering collectively raised rents as soon as they received salary increases from Penguin Engineering.

If you choose to rent a house, if Hailufeng Company's franchise stores do well in the future, those landlords will definitely take the opportunity to ask for a rent increase.

He would rather buy a property in one go than deal with landlords and sub-landlords.

Moreover, purchasing real estate in the Pearl River Delta region is also a long-term investment. Even if a franchise store cannot continue to operate in the future, it can still be sublet.

Five hundred million is just one month's gross profit for Hailufeng Company.

Especially since January, the production capacity of white truffles has soared to 120 to 150 tons per month.

Currently, many high-end food distributors from all over the world are placing orders for white truffles, with an average price of around RMB 2500 per kilogram. This means that Hailufeng Company will increase its revenue by RMB 3 million to 3.75 million per month.

White truffles will become the second most profitable industry of Hailufeng Company after eel fry, with the gross profit margin of white truffles being around 90-95%.

This gross profit margin is similar to that of eel fry.

The reason why the cost of eel fry is relatively low is that Hailufeng Company has started to breed mature eels by itself, and it also has efficient feed. In addition, the female eels are eliminated after spawning and used to produce soft canned food, which further increases the gross profit margin. Therefore, the huge profits of Hailufeng Company every month have greatly helped the company's rapid expansion.

The construction of storage points in the suburbs of cities in the Pearl River Delta takes into account that many of Hailufeng's products need to be frozen and refrigerated for storage, such as durian, strawberries, fish balls, eels, white truffles, fish feed and other products. If they can be transported and stored frozen and refrigerated throughout the entire process, the shelf life can be extended a lot.

Although Shanmei City is very close to the Pearl River Delta, it is still better to set up some cold storage warehouses.

Although my sister was a little surprised by Jiang Miao's generosity, she also knew that the company's current profitability was very good and investing in real estate was also a good deal.

"Then I'll go there after the New Year."

Jiang Miao reminded: "Sister, you can make a personnel plan in the next few days, let the human resources department recruit people first, and then bring them over directly when the time comes, so as to avoid being in a rush."

"it is good."

"By the way, I will approve another 5 million for you to purchase a number of relatively cheap commercial houses in the suburban area of ​​the Pearl River Delta, near shops and warehouses, to be used as employee dormitories."

"Is it necessary?" Jiang Xia had some opinions about this investment.

Jiang Miao shook his head: "You can't make enough money, but it's hard to win people's hearts. We bring employees from our local area to the Pearl River Delta, so we have to consider them. Otherwise, grassroots employees can't survive in the Pearl River Delta with a salary of three to four thousand yuan."

"Instead of issuing subsidies, it would be better for the company to directly purchase commercial housing and provide it to employees for free, plus provide food and commuting. Anyway, the house will not be used in the future and can be rented out or sold."

My brother-in-law Zhang Xincheng nodded and said, "What A Miao said makes sense. If we let employees rent their own houses, they will have to pay a raise, and the money will go to the landlords. It would be better for us to take the initiative to bear the cost and buy commercial housing as employee dormitories."

After all, the average monthly rent for houses in the suburbs of Guangzhou is around 24 to 30 yuan per square meter. Even if several people share an apartment, the monthly rent expenses are not small. In order to ensure a certain quality of life, at least 20 square meters of living space per person is required.

If you want a better quality of life, 40 square meters of living space per person is the only way to achieve it.

Considering that meals are included, a 120-square-meter house does not need to be equipped with a kitchen. It only needs a bathroom and a small living room. After deducting the common area, it can be divided into 6 rooms of about 15 square meters, which is more than enough to accommodate 6 employees.

In the initial stage of development towards the Pearl River Delta region, the expansion will definitely not be too large. There are about 34 districts in the entire Pearl River Delta, and each district will have a specialty store. As for warehouses, three will be enough in the entire Pearl River Delta, namely the Pengcheng storage point, the Yangcheng storage point, and the Focheng storage point.

34 franchise stores and 3 storage points require approximately 260 people.

260 people need to buy 50 houses of 120 square meters.

5 million is more than enough.

However, considering the needs of future expansion, further reserves of staff dormitories will definitely be needed.

Shuya smiled and said, "Sister, buy my house in Panyu when the time comes. I don't live there anyway."

"Shuya, that's the house your parents left you. It's not necessary, right?" Jiang Xia felt that this was inappropriate.

However, Shuya shook her head and said, "My parents' house is with my eldest brother. My house has always been rented out. I don't plan to go back to Panyu now, so I might as well sell it to the company."

Jiang Xia looked at her brother somewhat at a loss.

"Sister, since Shuya said so, you can buy it when the time comes." Jiang Miao didn't think it was a big deal.

"Okay then!" My sister nodded.

My brother-in-law filled a bowl of soup and suddenly remembered something: "A Miao, there is something I almost forgot to tell you."

"What's the matter?" Jiang Miao picked up a piece of salt marsh mutton for his mother.

"A few days ago, Gan Province entrusted Luling to ask us if we were interested in acquiring Yingxiong Dairy?"

Jiang Miao raised his eyebrows. As a native of Lingnan, he knew the three major dairy companies, as well as the local Fengxing Milk and Yantang Dairy.

My brother-in-law guessed that he was not familiar with the brand, so he briefly introduced it: "This is a well-known brand in Jiangxi Province. It was previously acquired by Guangming and is now in bankruptcy trusteeship."

"What does that mean?"

"Ganxi Province wants to find a new owner for Hero Dairy. Currently, Sunshine Holdings holds 55% of Hero Dairy's shares, while Zhihe Management holds 18%. The two have also signed a consistent management contract, which means that the two shareholders can be considered as one. According to information disclosed by Gan Province, Sunshine Investment intends to sell its shares in Hero Dairy."

Jiang Miao fell into deep thought. Judging from the news, if Hailufeng Company was willing to take over Yingxiong Dairy, it could get 73% of the shares at one time.

The acquisition of Yingxiong Dairy did not put much financial pressure on Hailufeng Company.

But he knew that since Hero Dairy had reached its current state, there was a high probability that there were major internal problems, and the current management could not be retained.

"How much are they asking?"

"The combined asking price for the shares of Sunshine Holdings and Zhihe Management is 7300 million yuan. The other shareholders have not yet expressed their views."

"What about the debt?"

"The debt is $1 million."

Jiang Miao thought for a moment and then made a decision: "Brother-in-law, let Liu Changqing be in charge of this matter. As long as the other shareholders of Yingxiong Dairy are willing to sell all their shares, we can take them over and assume all the debts. If they are unwilling to sell their shares, then forget it."

"I understand."

Jiang Miao hopes to obtain a complete Hero Dairy without having other shareholders staying and getting in the way.

If other shareholders are unwilling to let go, he would rather give up the acquisition.

It is not good to have ties that have been severed.

After all, judging from the current operating status of Hero Dairy, we know that there must be many problems within it. Such an enterprise needs drastic reforms, and it is obviously inappropriate to keep other shareholders.

As for whether Hailufeng Company can revitalize Yingxiong Dairy.

In Jiang Miao's opinion, running a dairy company is not difficult. As long as the hard indicators are met, you can run the company even if you let a pig be the CEO.

Especially for an enterprise like Hailufeng Company that owns a feed raw material production base, the cost of milk production has dropped significantly, which is just the right time to find an internal market for the alfalfa and white clover of the Gannan Branch.

As for packaging costs, domestic packaging companies have risen, the era of Tetra Pak's monopoly has long gone, and now the packaging costs of major domestic dairy companies are almost the same.

The transportation cost depends on the distance between the source factory and the consumer market. The area that Hero Dairy can cover is the middle and lower reaches of the Yangtze River plain. Other areas do not have the advantage of transportation costs.

Considering the situation of the three core costs, if Hailufeng Company acquires Yingxiong Dairy, it will have a strong local advantage in the middle and lower reaches of the Yangtze River plain.

Moreover, even if there is a loss of tens of millions every year, Hailufeng Company can afford it. Having money means being arrogant.

When it’s time to act, act now.

After dinner, Jiang Miao took some time to investigate the situation of Yingxiong Dairy through the Internet.

After a thorough investigation, it turned out to be as expected that the internal struggle of Yingxiong Dairy was very fierce after the acquisition. Coupled with the intentional or unintentional suppression by the parent company, this company has been on a downward trend since it was acquired in 2002, and its operating conditions have been getting worse year by year.

He also checked the internal discussion documents of Sunshine Holdings and Zhihe Management Company and found some fishy places, as well as their psychological price being around 5500 million.

As for other shareholders, they have more or less expressed the idea of ​​selling their shares, but they cannot find anyone to take over for the time being.

There are two main reasons why these small shareholders want to abandon Hero Dairy.

On the one hand, it is difficult for Hero Dairy to revive at present, and they do not have enough money to take over the entire company. Faced with internal struggles over the years, these people also understand that without 100% control of Hero Dairy, there is no way to make drastic changes to heal the disease.

On the other hand, the current domestic dairy industry has become a red ocean, and the market consumption potential has not only failed to expand, but has shrunk to varying degrees.

This is the influence of the overall environment and the decrease in the number of newborns, which has led to an overall decline in demand for milk powder, making the dairy industry face terrible competition for existing market share.

As industry insiders, these shareholders are obviously not optimistic about the future development of the dairy industry.

After all, China does not have the habit of drinking milk as water like in Europe and the United States. In China, milk tends to be a nutritional supplement and tonic rather than a daily drink.

After realizing what was going on, Jiang Miao put the matter behind him.

(End of this chapter)