Chapter 166 Life Events and the Launch of a Radio Station

Chapter 166 Life Events and the Launch of a Radio Station

Chapter 166 Life Events and the Launch of a Radio Station

The Spring Festival of 1960 soon arrived.

This is the third Spring Festival since Yang Wendong traveled through time.

I spent my first Spring Festival in poverty, but by the second, I had achieved some success in my business.

By this third Spring Festival, he has become a well-known Chinese tycoon in Hong Kong.

The Spring Festival is still the same as before, with more food and more reunions, but for Yang Wendong, who has already married into a wealthy family, this may have greater symbolic significance.

Night Thirty:
"Here it is." Su Yiyi came up with a plate of braised fish in both hands and said, "May you have plenty every year. I specially made this braised fish. Brother Dong, please try it."

"Okay." Yang Wendong put down the newspaper in his hand, then picked up the chopsticks and took a bite of the fish, then praised: "Well, it tastes really good. Yiyi, the cooking skills you learned are really not bad."

"As long as Dong Ge likes it." Su Yiyi was obviously very happy: "I can cook for you often in the future. I have also learned a lot of dishes. The chef said that I cook better than my mother."

"Why are you dragging me into this, little girl?" Aunt Guo smiled and then said, "Come, eat and see whose dish is better."

After a sumptuous dinner, Aunt Guo was still cleaning up the dishes, and Su Yiyi had already gone up to wash up. Yang Wendong walked up and said, "Aunt Guo, you should hire someone to help. You don't have to do these things yourself."

In fact, they could have hired a family chef to cook a long time ago, but Aunt Guo just didn't agree, and Yang Wendong couldn't force her.

Aunt Guo smiled and said, "No need. I would be so bored if I didn't do anything at home every day. I can't go play mahjong with the old ladies in the neighborhood every day, can I? Yiyi's father passed away early, but what he hated most was gambling."

"That's right." Yang Wendong nodded and said, "I also hate gambling and drugs, which are the root of all evil."

Any normal person should have the mentality of being irreconcilable with gambling.

"Speaking of Yiyi's father." Aunt Guo put down the bowl in her hand and said, "Dongtsai, in May this year, Yiyi will be 5 years old. According to the past, she should be getting married."

"I will marry you." Yang Wendong also understood what Aunt Guo meant, and said without hesitation: "I don't have any other relatives in this life. Taking care of you is my lifelong responsibility."

"Okay," Aunt Guo said happily, "Then I'll find a chance to talk to Yiyi about it. You can find a time to hold a simple wedding after Yiyi's 18th birthday."

"No, let me say it." Yang Wendong also understood that Aunt Guo, as a mother, might be a little anxious, but such an important event in his life still had to be said by him himself.

It is not advisable to travel on the first day of the new year.

On the second day of the Chinese New Year, Yang Wendong brought Su Yiyi to a commercial street near the Wharf.

The business in Kowloon is far inferior to that in Hong Kong Island, but the wharf is a gathering place for a city’s wealth, and the business near the Kowloon Wharf is no worse than most places in Hong Kong Island.

There are many restaurants, hotels, cinemas and even casinos here. This is the territory of the dock, and it is necessary for the Wharf Group to maintain the commercial prosperity here. No gang dares to make trouble here. Therefore, it is a relatively safe and secure place.

After watching a movie, the two held hands, and Su Yiyi said: "Brother Dong, the love story in the movie just now was really touching."

"Well, Great Wall Film Company is indeed good at this." Yang Wendong nodded.

In this era, Shaw Brothers was not the only film company. There were many strong competitors. For example, the famous Xia Meng was one of the three princesses of Great Wall Film and Television.

Su Yiyi said with a smile: "Brother Dong, you even praised me. It's really rare."

"I don't like martial arts movies very much, but this kind of movie is okay." Yang Wendong smiled. It's not that he doesn't like martial arts plots, but he is a little disdainful of the martial arts moves of this era.

Su Yiyi said: "Brother Dong, you are really weird. You are the opposite of many people."

"Everyone is different, it's normal." Yang Wendong didn't explain any more, and suddenly said: "Yiyi, just now in the cinema, do you still feel uncomfortable?"

"Yeah, I feel a little bored after a long time." Su Yiyi said, "But you'll get used to it. It's just that there are too many people."

Yang Wendong nodded, and then said: "I bought a piece of commercial land near Changxing Industry, and I plan to build a cinema there. It will be smaller than other cinemas. When the time comes, we can go there to watch it."

"Ah, build there? Can you make a profit?" Su Yiyi asked back.

Yang Wendong said: "Of course, the people in our factory will have stronger and stronger spending power, and as a company as big as ours, we will also have some benefits, so it's not bad to invite employees to watch a movie.

Besides, the economy near our factory has just started, and it will get better and better in the future."

There were basically no large factories in Hong Kong at that time. The occasional large factories also exploited the workers desperately.

They have no idea how much economic vitality a large factory can bring when it drives the surrounding economy. In the past, so many cities in the mainland rushed to build large factories for this purpose.

"Oh." Su Yiyi didn't ask any more questions and said, "When will it be completed?"

"Before your birthday." Yang Wendong said with a smile.

Su Yiyi asked: "June? Why before my birthday?"

"This is a birthday present for you." Yang Wendong said, "Our Yiyi is also 18 years old."

"Isn't this too expensive?" Su Yiyi was a little embarrassed and said, "You can just treat me to a movie for free."

"Don't worry about it." Yang Wendong paused and said, "If you hadn't taken care of me in the early days, I wouldn't be where I am today. Forget about the cinema. I can give it to you."

"Ah?" Su Yiyi didn't react for a moment.

Yang Wendong added: "Yiyi, when you turn 18, marry me, okay?"

There was no other movement, just eyes.

Proposing on one knee is a bullshit culture in the West. Parents can kneel, and Aunt Guo who raised him can kneel, but his wife can't.

Husband and wife should be equal.

Of course, this refers to public occasions, you can do whatever you like in private.
"Brother Dong, you..." Su Yiyi was a little at a loss, her face was red and she couldn't speak.

Yang Wendong joked, "Not saying anything means you agree."

"Yeah" After a while, Su Yiyi nodded slightly in agreement.

After returning home, Aunt Guo found out and immediately happily cooked a large table of dishes and called the Lin and Zhao families to celebrate together.
February 2, the fifth day of the Chinese New Year:

The next day, Yang Wendong came to the Hong Kong China Daily Building on Hong Kong Island. For the boss, it didn't matter which day he went to work, and most companies in Hong Kong had already started work a long time ago.

Qin Zhiye of the Hong Kong Chinese Daily and Zhang Hui, the future head of the radio station, both came out to greet them in person.

After getting out of the car, Yang Wendong looked up, glanced at the building, and said, "Not bad, just about standard."

Qin Zhiye said with a smile: "It is a new building anyway. Although it is not as good as those buildings in the core of Central, it is much better than others."

Yang Wendong nodded and asked, "Is the decoration upstairs almost done?"

Because time was tight, the upstairs had not been renovated when the two branches moved in at the end of last year.

Qin Zhiye said: "The decoration is almost done. We use the simplest decoration mode. We can just buy some tables and chairs and come in to work.
Now our two companies only need three floors. Mr. Yang, do you want to rent it out now? This new building is still very popular for rent. Two real estate agencies have already asked me."

Yang Wendong shook his head and said, "No, there is one thing I haven't told you. I have established a real estate company, and the headquarters of the real estate company will be located here in the future."

"Real estate company?" Qin Zhiye and Zhang Hui looked at each other, then said, "I see. Congratulations to Mr. Yang on reaching new heights in his career." "Well, you can cooperate with each other in the future." Yang Wendong smiled.

Qin Zhiye saw the boss speak, so he naturally said, "Okay."

"Come in." Yang Wendong said again.

After that, several people entered the building, and Yang Wendong also roughly understood the recent situation of the Hong Kong Chinese Daily.

After Qin Zhiye gave a report, he said, "Mr. Yang, the current sales of Hong Kong China Daily have stabilized at 4500 copies, and the main customers are still the elites in the office buildings."

"4500? That means it has been rising all the time? Not bad." Yang Wendong nodded.

The best thing would be a steady increase in newspaper sales, which means there are more and more loyal readers.

Qin Zhiye also said: "Yes, the data is good, but there is one thing, now several other major newspapers in Hong Kong are also preparing to publish lottery newspapers.

Although it has not been released yet, I have heard rumors that some people have gone to Europe and the United States to purchase this equipment, and even several newspapers have jointly purchased it. "

"Is this because of our pressure?" Yang Wendong asked back.

Qin Zhiye nodded and said, "Yes, when we come up with color newspapers, and our content is no worse than theirs, then those big newspapers will definitely follow suit.

Otherwise, their best customers will be gradually snatched away by us, especially now that Hong Kong's economy is getting better and better, and the little money spent on buying newspapers is becoming less and less important to many people."

Yang Wendong said: "That's true. When you don't care, you will definitely be willing to spend a little more money to buy a better newspaper."

Qin Zhiye went on to say: “We can’t stop others from doing anything now, so I plan to further stabilize some of our high-quality customers.

Nowadays, the middle class in Hong Kong likes to invest in stocks more and more. I think our newspaper can invite professional financial experts to analyze stocks in the newspaper, which will definitely attract a lot of people. "

"That's true." Yang Wendong paused and asked, "But do those financial professionals who are good at analyzing stocks trade stocks themselves? If they can make a lot of money trading stocks, do they still need to be financial analysts?"

After listening to this, Qin Zhiye smiled and said, "Mr. Yang, they only analyze the general trend and rarely analyze a specific stock. Analyzing the trend and selecting a specific stock are two different things.

In addition, these people are also very smart. In order to avoid being held accountable for making mistakes, they usually speak in a very vague way and at most provide suggestions.”

"Okay, then we will focus on promoting financial content." Yang Wendong nodded and said, "We also need to consider some political reasons. In short, we will focus on finance in the future. In addition, we must also pay attention to real estate, as many people like to speculate in real estate."

"Okay, Mr. Yang." Qin Zhiye said with a smile.

Yang Wendong added, "By the way, you are a media person, please ask me if there are any good mid-level villas for sale around Hong Kong Island."

"A villa halfway up the mountain? No problem, I'll go ask." Qin Zhiye agreed.

Afterwards, Yang Wendong came to the office room of Hong Kong Commercial Radio.

Looking at the name on the door frame in front of him, Yang Wendong asked, "Can this name be changed? I was thinking that if there is a chance in the future, I can send the signal to other places?"

Zhang Hui shook his head and said, "It cannot be changed. This is the name set by the Hong Kong government. However, if we want to send signals to other places in the future, we can change the name specifically. We may need to pay attention to the name when broadcasting content."

"Okay then." Yang Wendong nodded, and then asked, "Have you prepared everything you need?"

Zhang Hui replied: "It's ready. We have already built a signal tower on Fenghuang Mountain, and the power has been delivered.

We have also completed the test of the radio signal frequency given by the Hong Kong government. Its power can radiate throughout Hong Kong and even Baoan County. "

"So far?" Yang Wendong didn't know much about this.

Zhang Hui said with a smile: "This is already power limiting. At the beginning, Mr. He Zuozhi's radio station in Macau could receive signals in Hong Kong, but the signals were not very clear.

The signal station he has is not as powerful as ours, and its height is not as high as ours. We are now much better equipped in all aspects. If you want to expand into the Macau market, you can even install a signal amplifier there.”

"Macau market? Let's talk about this later." Yang Wendong didn't think too much about it. He had to do things step by step, so he asked again: "The equipment is ready, but where is the person?"

Zhang Hui said: "Several of the radio station's main announcers are already in place. In addition, according to your request, I have found a team of six people to read The Legend of the Condor Heroes. They have already been recording the dialogues in the novel, and their progress far exceeds the radio station's needs."

"Okay." After listening, Yang Wendong asked, "What about the music?"

Zhang Hui replied: "We have purchased more than 65 different music copyrights, including Chinese, Cantonese, and English.

In addition, I have sent people to Japan to contact their music companies to discuss purchasing the copyright for music covers, but there has been no progress so far. "

"This matter cannot be rushed. It will definitely take them some time to consider it." Yang Wendong continued, "Then just use normal music first, and then slowly improve it later."

"Okay." Zhang Hui continued, "The news team currently has five people. They will take turns at different times to ensure that there are people on the radio station 5 hours a day. The selection of news content will be the responsibility of our colleagues from the Hong Kong Chinese Daily News. They are more professional than us."

"That's fine. You can do this in the early stages. In the later stages, you two families will still have to be independent." Yang Wendong paused and said, "At least you should use your own people in your normal positions. It doesn't matter if they help out occasionally."

"I understand." Zhang Hui continued, "There are currently three people in the advertising business department. In the early stage, we do not accept general advertisements. We only accept business that does not affect the experience, such as event sponsors and audience song requests;
When the number of listeners increases, we will gradually add advertisements.”

"Well, we definitely have to add ads." After listening, Yang Wendong said, "You should study how to embed ads invisibly without affecting the audience."

Unlike TV ads, which visually inform the audience when a TV ad changes, radio is heard by the audience, so a sudden change of ads can be very annoying.
Although people have few options for entertainment in this era, they can choose not to listen, so we should do our best.

What's more, the radio station itself has competitors. Even TV stations more than a decade later are desperately trying to increase their ratings, so the radio station should work even harder.

"Okay, we will study this aspect." Zhang Hui said.

Yang Wendong asked again: "When is the show going to start?"

Zhang Hui replied: "The time given by the Hong Kong government is before March 3, but we are well prepared and the supplier who outsourced the installation equipment is working overtime during the Chinese New Year, so I plan to start the broadcast on February 1."

"February 2?" Yang Wendong thought for a moment and said, "That means there is less than half a month left. Well, I will wait to listen to your new radio station."

Zhang Hui smiled and said, "Actually, you can do it now. We will continue to train here during this period of time to prepare for the future."

"Okay, let's listen to it." Yang Wendong nodded and said, "In addition, I will ask the Hong Kong Chinese Daily, Ming Pao, or other newspapers to report this matter, so that you can get a lot of listeners on the first day;

You have to be fully prepared and don’t let anything go wrong on the first day. This radio station is not a newspaper. Often, we need to release news on the spot.”

"Understood. We will make all preparations." Zhang Hui nodded and said, "Thank you, Yang Sheng."

"Let's start." Yang Wendong said with a smile.

Zhang Hui said: "Okay, let's get started."

On February 2th, many newspapers in Hong Kong suddenly began to publicize on a large scale that the new Hong Kong Commercial Radio will be launched on the 5th. The frequency signal is .HZ, and the listeners on the first day will have the opportunity to win gifts worth thousands of dollars.

Within a very short period of time, many people knew about this matter. After all, HK$1000 was a considerable amount of money in Hong Kong in 1960, enough for a family's food and living expenses for a year.

Many people are also curious about what this gift worth thousands of dollars is.
Soon, it was February 2th. At 15 o'clock in the morning, many people tuned to Hong Kong Commercial Radio according to the frequency in the newspaper. Amid the noise, the sound soon became clear.

An elegant voice came from the radio: [Hong Kong listeners, welcome to Hong Kong Commercial Radio. ]

PS: Please give me a monthly ticket
(End of this chapter)