Chapter 167 Record-breaking Listening Rates

Chapter 167 Record-breaking Listening Rates

Chapter 167 Record-breaking Listening Rates

[Dear listeners, our station is called Hong Kong Commercial Radio, and is produced by...,..., and will broadcast at a frequency of 96.5Hz every day in the future.

The following content is the weather forecast for Hong Kong and major cities around the world for the next 7 days. To facilitate business people in Hong Kong and those who need to travel, this radio station will broadcast at 8 am, 12 noon, 4 pm and 8 pm.

Hong Kong's weather will be sunny for the next 7 days. As it has not rained for a long time, please prepare more water at home. Next is the weather forecast for international cities...】

The radio station broadcasts weather forecasts, which is basic content on many radio stations and even television.

After that, it is local news, international news, local housing prices, commodity prices, and stock market trends; interspersed in between are various nice music.

……

In a small office in Admiralty, Hong Kong Island, several people were listening to the radio and playing cards while listening to the content.

"Come on, pay." A young man said with a smile, "Along, don't be scared, I'll pay 5 dollars, do you dare to follow me?"

"Follow me if you want. I'm not afraid of you." The young man named A-Long was not afraid at all. He took out a stack of 5-yuan bills, threw them on the table, took out two and placed them in the middle of the table, and said, "I'll bet on 10 yuan."

"Aaron, where did you make your fortune recently? Why are you so generous?" another person asked in surprise.

As far as I can remember, Aaron was very stingy before.

Aaron said with a smile: "I recently received a big business, Changxing Industry, do you know it?"

"Changxing Industry? The industry of the Post-it Note King Yang Wendong?" someone asked with a hint of uncertainty in his tone.

"Yes, it's the sticky note king." A'long said with a smile: "Ah Wei, their company is big enough. There is probably no bigger factory in the entire Kowloon Peninsula."

"Can you get an order from their company? Wouldn't that be huge?" Awei's envious voice came from the other side.

Aaron smiled and said, "That's not the case. I received an order from their supplier. You can't imagine it now, but now everyone in the factory in Tsim Sha Tsui wants to cooperate with Changxing Industrial.

The order was so large, and the checkout was quick, all executed according to the contract. Many people are getting rich from this.”

"Really? Can I go in?" Awei asked.

Aaron shook his head and said, "I don't think so. They prefer to cooperate with people in Tsim Sha Tsui or nearby. Your factory is on Hong Kong Island, and the goods have to be transported across the sea, which is too troublesome."

"That's right." Ah Wei nodded and said, "But I'm also considering moving the factory to Kowloon. The rent in Hong Kong Island is getting more and more expensive."

"Then move here earlier. Your place is an injection molding factory, and it will be easier to get business after you arrive." Aaron said with a smile.

"By the way, housing prices have risen so much recently, should we give it a try?" Awei asked.

Aaron frowned and said, "It's true that housing prices are going to rise, but I don't know which one to buy. The same goes for the stock market."

"There has been information on this topic in many newspapers recently, but the content is so diverse that it gives me a headache after reading so much." Awei frowned.

The same goes for Aaron. Everyone wants to get in on the action, but they don’t know what to choose. Although the overall market is rising, it doesn’t mean that every place is rising.

Suddenly, a new voice came from the radio: [Now, please welcome our special guest, Mr. Li Qiubing, professor of finance at the University of Hong Kong, to introduce to us the trends of the Hong Kong stock market and the housing market.]

"Professor of Finance?" Aaron and others were immediately attracted.

Ah Wei asked, "This person can't be fake, right?"

Aaron said, "It shouldn't be fake. Even some larger newspapers wouldn't dare to fake it like this. If it were discovered, the radio station itself would be illegal."

"Then let's listen." Ah Wei said quickly, "I've only read about this in the newspaper before, but I've never heard of anyone like this coming in."

"Take notes." Aaron also reminded.

During the day, Hong Kong Commercial Radio continuously broadcast [Hong Kong Economic Analysis], [Hong Kong Island Hot News], [Movie Analysis], [Hong Kong Island Food Introduction], [Sound of Music], [Weather Forecast] and so on.

Ordinary people in Hong Kong suddenly discovered that the content of radio stations could become so rich.

Most importantly, the announcer's tone has changed in a very professional way, which is much more interesting than the previous noisy and boring reading-style broadcast.

In an office in Central, Hong Kong Island, Ho Cho-chih, smoking a cigar, was listening attentively to the broadcast on a radio in front of him. There was also a notebook in front of him with some content recorded on it.

A man came over and asked, "Mr. He, you've been listening for almost a day, do you want to go have dinner?"

"No, I don't feel like eating right now." He Zuozhi waved his hand and then said, "Xiao Li, you should listen more in the future. The content of Hong Kong Commercial Radio is really good. The announcer's tone is also very good. It is much better than the radio station we used in Macau before."

Xiao Li said, "Mr. He, it should be that the sticky note king Yang Wendong is worth much more than us. If we were that rich, we would definitely be able to do much better if we invested in a radio station."

He Zuozhi shook his head and said: "More money would indeed help, but money is not everything. The Hong Kong Public Radio has been around for decades, and what kind of shit content does it produce?
This new radio station is much better. For example, the news it broadcasts is very attractive, and the introductions to Hong Kong stocks and real estate are very professional. The speakers are very good and easy to understand. ”

Xiao Li nodded and said, "That's right." At this moment, a new program suddenly came out on the radio: [Taste of Martial Arts]

Soon, the content of "The Legend of the Condor Heroes" was read out by several people in a very immersive tone.

"Let the audience listen to The Legend of the Condor Heroes?" He Zuozhi was suddenly shocked and said, "I didn't expect there is such a method."

Xiao Li frowned and asked, "Is this really okay? I read novels word by word. Will anyone like them if they read it like this?"

"Don't think of yourself as everyone. Many people may just like to listen to it once." He Zuozhi sighed and said, "I thought Yang Wendong was just joking, but I didn't expect that he could come up with so many ideas.

As expected, he is an entrepreneurial young man who rose from a squatter's house in just two years. I admire him. "

[Appreciating Martial Arts] only lasts for one hour. After that, it is the night program. After reporting a few news, it is time for the [Sound of Music] program that spans midnight.

The next day, all the employees of Hong Kong Commercial Radio in the Hong Kong Chinese Daily News Building were very busy.

Yang Wendong also came here specially. It was the second day since the radio station started broadcasting, so as the boss he naturally needed to come and understand the specific situation.

Zhang Hui had already made preparations, and when Yang Wendong arrived, he took him to an office and said, "Mr. Yang, yesterday's audience data is out.

The peak was 2.6 radio receivers, the lowest was 7000, and the average was 1.4. The listening rate accounted for 23.8% of the whole of Hong Kong. This listening rate can be said to be a very popular result. "

Yang Wendong asked: "1.4 people account for 23.8%? Is this the only audience in Hong Kong?"

Zhang Hui explained: "That's not the case. At the end of last year, the public radio station in Hong Kong roughly counted the number of radio stations and estimated that there were about 15.

But many people don’t listen to the program all the time, so the number of people who often turn on the radio is often less than half of the total number.”

"Yeah, that's right." Yang Wendong nodded. This radio is still not as good as the TV. Even if there is one at home, people may not listen to it. The TV is much more attractive.

Zhang Hui continued, "The result of 2.6 was in the evening, which is the time when the most people come. Jin Yong's novels are also more attractive."

"Okay, then let's continue with this model and wait for more data to come out before deciding how to change it." Yang Wendong nodded and said.

In the past half month, Yang Wendong has also been involved in deciding what programs the radio station broadcasts and how long each program lasts, using some of his experience from his previous life to provide help, especially with the various tones of the announcer.

However, it is impossible to fully predict the future of the program in the early stages, and subsequent changes will still need to be made based on the ratings.

"Okay." Zhang Hui agreed.

In the following days, the launch of Hong Kong Commercial Radio became a topic of conversation among Hong Kong citizens.

Especially the reading program of "The Legend of the Condor Heroes" in the evening has attracted more and more people.

Ming Pao Headquarters:

Jin Yong listened to the novel broadcast on the radio and couldn't help but praise, "Yang Wendong's business thinking is really strong. He can think of such a long novel even when it is read on the radio."

Shen Baoxin, who was standing next to him, smiled and said, "Yes, radio stations used to tell stories, but they were usually short stories. I don't think anyone would have thought of telling such a long story over several months."

Jin Yong nodded and continued, "I heard that The Legend of the Condor Heroes has a pretty good rating?"

"Yes, I don't know the exact data, but the Hong Kong Chinese Daily once mentioned that The Legend of the Condor Heroes had a very high audience." Shen Baoxin replied, "A lot of people actually know your novels, but they are either very busy, lazy, or don't have time to read them.

Now people can listen to your novels on the radio. The readers can hear your novels with emotion in their voices, which is comfortable to listen to. Naturally, more people will listen to them. Even many people who have read your novels will listen to them again.”

Jin Yong said: "Listening to a novel is like watching a movie, you passively accept the plot while reading a novel, you have to take the initiative to read it.

It seems that Yang Wendong has done me a great favor by giving me more readers."

"Yes." Shen Baoxin said, "After The Legend of the Condor Heroes is finished, if we continue to play The Return of the Condor Heroes, it might be a great help to our newspaper sales."

"It's possible." Jin Yong nodded and said, "But that's for the future. The complete printed version of The Legend of the Condor Heroes has just been released. I can talk to the people at the commercial radio station and ask them to promote it. It shouldn't be a problem."

"Okay, I'll go ask." Shen Baoxin agreed.

A few days later, Hong Kong China Daily Building:

Zhang Hui came with some information and said with a smile, "Mr. Yang, yesterday's episode of The Legend of the Condor Heroes reached the point where Guo Xiaotian and others were killed and Guo Jing fell into trouble. The listening rate was as high as 41%, and the number of listeners exceeded 4 radios. This data has broken the previous record of Hong Kong Public Radio."

After listening to it, Yang Wendong laughed and said, "Jin Yong's novels are really useful."

……

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(End of this chapter)