Chapter 254 Wealth Rankings and the Conscience of the Media

"Well, it's a good start." Yang Wendong nodded.

Qin Zhiye added: "Mr. Yang, our newspaper sales on the first day reached 2. Your fame definitely played a huge role."

Yang Wendong shook his head and said: “You can’t write about this kind of thing every day. You still have to return to normal after all. Content is the core;

The Hong Kong Chinese Daily takes a high-end route, so it captures the needs of the wealthy group, and the Oriental Daily takes a popular route, so it captures what ordinary people like, such as the daily life I mentioned before. "

Qin Zhiye replied: "Don't worry, Mr. Yang, I have already recruited more than 60 people who will search for useful news or rumors all over Hong Kong, and then select them for publication in newspapers;
I have seen a lot of content, a lot of it is very interesting, and I am sure a lot of people will like it. "

“Well, as long as ordinary people can get into it and find it interesting, that’s enough.” Yang Wendong said with a smile.

In this era without the Internet and various entertainment activities, many people are actually still very bored. As long as there is interesting content, it will basically attract a lot of people to watch.

"Yes." Qin Zhiye asked again: "Mr. Yang, will our pricing always remain at 3 yuan per ticket? This price is already very cheap, and it will be difficult for us to make a profit in the future."

"Just make sure we don't lose money first, and then consider the future after we increase sales. I don't expect to make money from newspapers." Yang Wendong paused, and then said, "But we can't operate at a loss, otherwise we will offend many of our peers. Although I am not afraid of them, there is no need to do so at the moment.

There are still some newspapers on the market that sell for 3 cents, so we are not engaging in vicious competition."

In the past two years, newspapers in Hong Kong generally cost 2 to 5 cents. However, in just a few years, Hong Kong's economy has developed rapidly, and newspaper prices have also increased. 3 cents is almost the market floor price.

Qin Zhiye said with a smile: "There are indeed newspapers that cost 3 cents, but they are all tabloids and the content is not very good. Our newspapers are considered high-quality and low-priced."

"Yes, that's the purpose." Yang Wendong nodded and said, "Even if I sell it cheaply, the quality must be good. My goal is to make Oriental Daily News the best-selling newspaper in Hong Kong."

With the experience and team of the Hong Kong Chinese Daily, some suggestions from time traveler Yang Wendong, and strong capital, Oriental Daily's goal is naturally to strive for number one.

High cost-performance ratio is applicable in any industry, from high-end automobiles and home appliances to low-end industrial products and even the service industry. No one dislikes it.

"Okay." Qin Zhiye said again: "Mr. Yang, I just had another idea. This time your fame has boosted the sales of our newspaper. The fundamental reason is that Hong Kong citizens worship the rich.

Then we can have a special section to write about the current wealth, business scope, development history, etc. of various Hong Kong tycoons, financial groups, and companies. I think many people will like it. "

Yang Wendong frowned and said, "But if we do this, we will offend people, right?"

Qin Zhiye said: "I will definitely avoid this aspect. Before publishing, I will also try to get the other party's consent. Although many people in Hong Kong like to keep a low profile, there are also high-profile people.

For example, there are many people like Liao Baoshan and Dong Haoyun of Jinshan Shipping. Especially those whose fame is very helpful to their business. As long as we do a good job in this sector, there may be people who will take the initiative to expose some information to us. "

"Okay, we can give it a try." Yang Wendong nodded and said, "If you want to do well in the media, you do need some special methods."

In the media industry, it is definitely possible to offend people. Even if it is not about the rich, when hot news breaks, it is impossible not to follow it. If you follow it, you may offend people.

All of this depends on finding a "degree" and controlling it well.

"Then I will set up this team tomorrow." Qin Zhiye said with a smile.

Yang Wendong nodded and said, "When your information is almost complete, we can make a ranking list by the end of the year. That will probably be more attractive."

"Rankings? What a good idea?" Qin Zhiye said in surprise, "If this ranking comes out, it will probably become an important topic in Hong Kong society."

"Then let's give it a try." Yang Wendong smiled and said, "It can be called the Hong Kong Wealth Ranking, or the Shipping King Ranking, or the Real Estate Ranking. I'm sure many people will like it."

Nowadays, Fortune and Forbes in the US still focus on their own countries, mainly because it is difficult to collect overseas data. In Hong Kong, there is no one who can do this kind of data, which may be an opportunity for Oriental Daily.

At this time, Bai Yushan beside him asked in confusion: "Wouldn't it be better to put this kind of economic data in the high-end Hong Kong China Daily?"

“Hahaha.” Yang Wendong laughed and said, “You’re wrong. Although these appear to be economic data, they are actually gossip. They are not meant for high-end economic people. It would be better to put them in the Oriental Daily, which focuses on sales.”

People who are truly financially sound generally don't care about this kind of thing. Instead, they care more about how to make more money. Even when they choose economic information, they tend to prefer practical and helpful information.

But the common people like to read stories about the rich. In the QQ group of the past life, the people who discussed national affairs the most were also these people.
"Not necessarily?" Bai Yushan thought for a moment and said, "Many of our college classmates are quite wealthy and they also like to read biographies of wealthy people."

Yang Wendong nodded and said, "Of course, this kind of thing cannot be said to be absolute, but it is likely to be like this."

"In fact, you don't have to worry about this issue. Anyone can buy Oriental Daily News as long as the content is good." Qin Zhiye also said: "Many people in Hong Kong will buy multiple copies of newspapers, and many companies are the same."

"Yeah." Yang Wendong nodded and said, "Lao Qin, now the first shot has been fired. Even if you can catch people's love of rich people's gossip, you can't broadcast this content every day. You still have to focus on people's livelihood topics."

"I understand, Mr. Yang." Qin Zhiye nodded and said.

Yang Wendong added: “In addition, the water shortage problem in Hong Kong has become increasingly serious recently. You should also arrange a team to focus on this matter.
This is not just news, it can also help some places where water shortage is very serious. After the exposure, the Hong Kong government will have public pressure and will pay more attention to it. Once again, I can help a little bit. "

Allocation is often a more troublesome thing than the resources themselves.

By the 21st century, the world's food supply is basically enough to feed 140 billion people, but in reality, there are still many people out of 70 billion who do not have enough to eat. There are even people starving to death in Africa and some other regions.

Unless there are enough resources to feed 10 to billion people, it would be possible to prevent the poorest billion people from going hungry, but this is almost impossible.

The same is true for drought. There is a serious water shortage in Hong Kong as a whole, but the rich may still be able to take a bath in the swimming pool, while the poor have to queue for hours even for drinking water. This is a serious polarization.

As a media, we need to find the poorest part and expose it so that we can give these people some help.

"Okay, Mr. Yang, don't worry. Our internal team is also concerned about this issue." Qin Zhiye promised, "No matter how hard or tiring it is, we will investigate clearly which places are short of water for local residents."

When your livelihood can help many people, the motivation will be completely different.

We are all ordinary people. When they can help others, they are willing to help, especially when it is their job. They can earn money to support their families while helping or even saving others. Everyone may have a sense of honor.

"Well, OK." Yang Wendong continued, "I estimate that the drought will continue for a while. This matter should become the core direction of our future reports. Hong Kong is so big that there must be many places that are short of water.

Find these people, interview them carefully, and then write them down, so that these people who may not be able to read can make their voices heard.”

Although the main purpose of the media is to control public opinion, as a person with conscience, he must amplify the voices of the grassroots, which is one of the true meanings of the media.

Faced with the drought affecting millions of people, even Yang Wendong can only help a small number of people. Only by using public opinion and forcing the Hong Kong government to solve the problem from a political level can it be possible to completely solve Hong Kong's problem, which has been left over for nearly a hundred years.

Although even without Yang Wendong, Hong Kong would still have introduced Dongjiang water in 1965, if his influence could have brought this time forward by a few months or even weeks, it would have helped many people in Hong Kong and even the Hong Kong economy.

Before 65, the Hong Kong government also used ships to buy water from the mainland. If we can put more pressure on the Hong Kong government and public opinion to buy more water, the effect will be even greater.

Of course, there has to be a balance. Our newspapers can just report on the water shortage situation in various places, call on the society to do charity, and inform the society of some facts.

As for forcing the Hong Kong government to do something, just don't get involved or get less involved.

This matter can be done by Jin Yong, he particularly likes it.
PS: Please give me a monthly ticket
(End of this chapter)

previouscatalognext