Chapter 255: Expansion of Media Channels and Opening of Maritime Academy

Chapter 255: Expansion of Media Channels and Opening of Maritime Academy

Chapter 255: Expansion of Media Channels and Opening of Maritime Academy

"Okay, Mr. Yang, no matter what our main focus is, content is always the top priority." Qin Zhiye agreed.

Newspapers can have many topics and different directions, but the core is always the content. Even if it is a topic that many people are working on, it will still be successful if the content is good.

It’s just that it’s difficult to compete in other people’s tracks. After all, other newspapers that have been successful for many years must be very powerful.

“Hmm…” Yang Wendong nodded, and then said: “In addition to the content, we should also pay attention to advertising. In the early stage, there should not be too many advertisements, which will affect the reading experience.

However, you can focus on various recruitment advertisements in Hong Kong. In recent years, many people have flocked to Hong Kong from outside, and Hong Kong's industry and real estate are developing rapidly. The demand in this area must be very high. I estimate that many people will buy newspapers specifically to find jobs. This is also a demand. "

In an era without the Internet, individuals looking for jobs or large companies posting recruitment requirements could only be done through newspapers, television or radio, but now Hong Kong can obviously only rely mainly on the former.

It can even be said that recruitment advertisements are one of the main sources of income for newspapers. Although Oriental Daily wants to compete in a different field as much as possible, the only way to make money is to snatch the business from other competitors.

“Okay, I understand.” Qin Zhiye nodded and said, “But we are still a new newspaper, and this business has not yet started. I plan to recruit in a special position in the future.

In the past few days, the Oriental Daily only has a recruitment advertisement for Changxing Shipping’s Maritime Academy, which is placed together with the content of Yang Sheng’s article, which does not affect the reading experience very much. ”

"Okay." Yang Wendong nodded.

The dock at Kwai Chung had not yet been completed, but a simple maritime academy had naturally been completed.

Enrolling students has become something that needs to be prepared at present, but the Hong Kong Chinese Daily is not very suitable because it is a high-end newspaper. People who buy these newspapers basically have stable jobs and are likely to look down on offshore positions.

The newly launched Oriental Daily was more suitable, so this business was handed over to it.

Of course, the radio station’s clients are spread across all groups and are also suitable for recruiting students. However, radio and even television are not designed for written records. Even if most people hear it, it may be over by the time they want to listen carefully again. Its advertisements are more suitable for consumer products or the service industry within Hong Kong, rather than recruitment advertisements that require careful research.

Qin Zhiye added: "Mr. Yang, the content of the next few days will be a normal newspaper. At that time, I will customize the promotion strategy of Oriental Daily based on the sales data."

"Okay, content and marketing go hand in hand." Yang Wendong nodded and said.

Marketing is a must for any company. Unless the product is really amazing or the company has an administrative monopoly, it is impossible to do without marketing.

……

In the following days, Oriental Daily resumed normal sales, but without the attractive headlines of the first day, sales dropped slightly.

But it is still just over 1 yuan. The fundamental reason is that the content itself is good and the price is not expensive, so it is considered the cheapest newspaper.

Wan Chai, Hong Kong Island:

At the Galaxy Daily headquarters, Hu Xian frowned and said, "In the past few days, the sales of this Oriental Daily have exceeded 1 copies? How come the sales of this newly released newspaper are so high?

Old Wu, have you investigated the reason clearly?"

Old Wu said quickly: "Mr. Hu, I have investigated. The content of this Oriental Daily is very close to people's livelihood. There are many stories in it. I find it very interesting. I think it was obtained after interviewing many ordinary citizens.

The second is that their prices are too cheap, 3 cents a copy. This price is only available for some very rubbish newspapers in Hong Kong, but the quality of Oriental Daily is quite good, both in terms of content and paper printing, which is not inferior to our Galaxy Daily.

The third is that Oriental Daily directly gives kickbacks to newsstand sales staff, so these newsstand owners are naturally happy to promote Oriental Daily. "

"Low price and high quality, how can you make money?" Hu Xian asked with some confusion.

People in the industry naturally know the profit situation of this industry.

Old Wu said: "It is not clear yet how many advertisements Oriental Daily will receive in the future. Judging from its pricing, it is estimated that it will accept a large number of advertisements to increase revenue.

Given their price and quality, a little more advertising should be acceptable.”

"What I'm most worried about is that they will have a normal number of advertisements." Hu Xian frowned and said, "Based on the style of the previous Hong Kong Chinese Daily, their new newspaper should still be the same, with very good control over advertising."

Old Wu analyzed: "That's unless they only want to make a tiny profit or even no profit at all.

But with Yang Wendong's financial resources, this is possible."

"Yes, that's what I'm worried about." Hu Xian nodded and said, "If only a rich person came to make a newspaper, I wouldn't be afraid at all, because they can't do it well, and it won't last long just by spending money.

But Yang Wendong is not only rich, but also seems to understand the newspaper industry market. If he doesn’t make a profit, then our future will be difficult, especially since our newspapers have similar positioning.”

"This does seem to be a mystery." Old Wu frowned. "He didn't do anything too drastic in lowering the price, so other newspapers can't say anything.

The most important thing is that, like us, they are really focused on creating content, focusing on the little things happening in society, and a lot of the content is very real, interesting, and attractive.”

"Then can we also write about this aspect?" Hu Xian asked back.

In the newspaper industry, as long as you don't plagiarize other people's content, it's normal to do the same subject matter. Not every newspaper can innovate, and most of them just follow the trend.

Old Wu said, "We can try, but the Oriental Daily has already invested a lot of effort in it, and it won't be easy for us to catch up."

"Let's try it first." Hu Xian said with some worry, "It's really a headache for the newspaper industry to enter such a large capital."

The propaganda power of the newspaper has been noticed by many big investors. There were also big financial groups that wanted to acquire Galaxy Daily, but were rejected. These financial groups themselves would not enter this field because it is really not possible to do well just by having money.

But when someone who has both capital and ability comes in, it makes things difficult for other competitors.

Old Wu consoled him, saying, "Mr. Hu, don't worry too much. There are so many newspapers in Hong Kong. Even if the sales are good, it won't have much impact on us. There are millions of Hong Kong citizens, and most of them have different hobbies.

I think that the Oriental Daily is not trying to steal our or other newspapers’ market share, but is creating its own new market. People who like its content probably wouldn’t have bought many newspapers in the past, and people with a little money probably wouldn’t mind spending an extra 30 cents to buy a newspaper with different content and good quality.

Hu Xian smiled and said, "What you said does make sense, but it's just to comfort yourself. Our newspaper company has seven or eight newspapers. Do you think that once the Oriental Daily is successful, we won't launch other newspapers?"

"That's true." Old Wu had no choice but to say, "Then we can only try our best. Either we go in a different direction, or we follow him and write the same type of content but different content."

"Well, let's try it together." Hu Xian said, "We have several different newspapers anyway. We can choose one that follows a similar route and can attract more customers. The others can operate normally and focus on the quality of the content."

"Yes, Mr. Hu." Old Wu quickly agreed.

A newspaper achieved daily sales of over 10,000 copies a few days ago, and seems to be stabilizing. This has never happened before in the history of Hong Kong's newspaper industry.

Many colleagues also began to study the reasons for Oriental Daily's success and found that it was the combination of low prices, high quality and high-quality content, but they couldn't crack it.

High-quality content is easy to say. Each type is different. As long as consumers like it, it will be fine. If you invest a little more money, you can succeed in any field.
But it is difficult to achieve high quality at low prices, unless you give up the previous huge profits.

This is a Hong Kong-recognized newspaper that is biased towards the mainland.

"Mr. Liao, this is the recent sales volume of Oriental Daily. It has basically stabilized at more than 1." A middle-aged man walked over and said.

The man surnamed Liao laughed and said, "Haha, this Yang Wendong is really amazing. It seems that he can succeed in any industry, even newspapers."

The middle-aged man nodded and said, "Yes, they are really successful in everything they do. I have visited the Carrefour supermarket they opened on Des Voeux Road and it was a really good experience. I am afraid that after it becomes popular, it will have an impact on our domestic stores."

The man surnamed Liao shook his head and said, "It doesn't matter. What the mainland cares about is that the goods can enter Hong Kong to earn foreign exchange. No matter how powerful this Carrefour is, doesn't it still have to purchase goods from China Resources?"

"That's true." The middle-aged man thought for a moment and asked, "Then it looks like the Oriental Daily will become one of the important newspapers in Hong Kong. With Yang Wendong's influence in recent years, should we test whether he is a leftist or a rightist?"

The man surnamed Liao said, "No, haven't you noticed? Yang Wendong has been very famous in recent years, but he doesn't seem to have expressed any of his own opinions in the newspapers, right?"

“It seems so.” The middle-aged man recalled: “It’s not just a left-right issue, there’s not even normal opinion.”

"So this kind of person is either very cautious or doesn't understand politics." The man surnamed Liao said, "I guess he is the former."

The middle-aged man nodded and said, "That's right. It's rare to be so cautious at such a young age."

"His business is mainly export, so it's normal for him to lean to the right." Liao added, "But he doesn't express any views, so he may be leaning to the left."

The middle-aged man said, "Isn't that the same as not saying anything?"

"Haha." The man surnamed Liao laughed and said, "It doesn't matter. Look at what Yang Wendong has done. He is helping the poor in Hong Kong. It's good enough for a person like him not to be right-wing."

"That's true." The middle-aged man thought for a moment and said, "It's not bad that he has always been so neutral."

The success of Oriental Daily News has once again made the Hong Kong newspaper industry and some people excited. ?
January 1, Hong Kong China Building:
When Yang Wendong came here again, the heads of the two media companies, Qin Zhiye and Zhang Hui, naturally came to greet him in person.

"Mr. Yang, good morning." The two said politely when they saw Yang Wendong at the door.

"Here, I brought you some tea. It was given to me by China Resources Group. I'll give you some too." Yang Wendong personally took out two boxes of tea in tins packed in paper boxes from the trunk and handed them to the two.

Although Changxing Group's main business is not trade, with such a large-scale factory, nearly 2 employees, plus suppliers, the daily demand for many materials is enormous.

As the largest material supplier in Hong Kong, China Resources may also want to maintain good relations with Hong Kong's wealthy. Therefore, it often gives gifts to major customers. Tea is the most suitable gift. Many people love tea, but it is difficult to buy high-quality tea in the mainland.

"Thank you, Mr. Yang." Zhang and Qin thanked after accepting it.

"Let's go up." Yang Wendong said again.

After they went upstairs, Yang Wendong asked directly, "What is the sales volume of Oriental Daily these past two days?"

"It exceeded 1.3 copies yesterday." Qin Zhiye said with a smile: "From the data, the sales volume dropped to normal levels from the second day, and then it has been rising;

According to the feedback from our internal interviews with purchasing users, most of the purchasers are very satisfied with the content of our newspapers and are happy to buy them again next time;
There is a problem. Most of the current newsstands are located in economically developed areas such as Hong Kong Island or Kowloon Peninsula, while the places where we have the most potential customers are those non-economic core areas. "

"You are right." Yang Wendong nodded. "Although the economic ability of people outside the prosperous areas of Hong Kong Island or Kowloon is not very good, it has been much better in the past two years than it was five years ago. Some of these people can afford it."

Qin Zhiye added: "So I think if there are more newsstands in places like Hong Kong, it will be good for the sales of our newspapers."

"Do you mean we should invest in the newsstand ourselves?" Yang Wendong asked.

"I'm afraid this won't work." Qin Zhiye shook his head and said, "Although Hong Kong doesn't have any laws in this regard, several major newspapers in Hong Kong have not taken the initiative to control it. It is said that in the 30s, several newspapers used the power of the black gang to fight in order to monopolize the newsstands.

Later, the Hong Kong government coordinated and reached some agreement, but they no longer participated in the construction of newsstands, and the Hong Kong government also used the distribution of newsstands as social relief. "

"So there is such a story." Yang Wendong also felt that it made some sense.

When a normal large newspaper develops to a certain level, it is impossible for it not to want to control newsstands. This is an inevitable result of capital development.

Just like Changxing Industry, after its industrial scale has expanded, it will develop towards the front end to produce some raw materials. The back-end channels are more difficult to develop, but this can also be achieved by investing in future supermarkets such as Walmart.

Qin Zhiye said: “The Hong Kong government only issues private licenses to locals, and the conditions are quite harsh. It is not cost-effective for us to personally participate.
However, if we find some people who meet the requirements of the Hong Kong government and encourage them to apply for a license, after they succeed, although they will not only cooperate with us, it will definitely be beneficial for our Oriental Daily to sell in these places. "

"That's fine. We can lend them the money at normal interest rates." Yang Wendong naturally agreed: "In the future, their newsstands will give priority to promoting our newspapers."

Although it is not a direct investment, it can be considered an expansion of media channels.

"Okay." Qin Zhiye happily agreed, and then said: "By the way, Mr. Yang, there was an advertisement for the Maritime Academy in our previous newspaper. During this period, our newspaper has received many inquiries in this regard. It seems that the effect is quite good."

"Maritime Academy?" Yang Wendong nodded and said, "Okay, I see. It just so happens that the academy has been built. I want to go and take a look."

The next day, Yang Wendong arrived at the Maritime Academy in Zuijiu Bay early in the morning.

"Mr. Yang, you're here really early."

As soon as he got off the car, Yang Wendong saw Bao Yugang walking towards the school gate.

Yang Wendong also smiled and said, "Since we have an appointment, I must be on time. Bao Sheng came earlier, right?"

"Not too early, maybe ten minutes early." Bao Yugang said, "The Maritime Academy is about to open, and I'm so excited that I can't sleep."

Yang Wendong nodded and said, "Bao Sheng, we should pay attention to our career, but we shouldn't let it affect our lives too much."

"Haha, I know that too, but sometimes I can't control my mood." Bao Yugang said with a smile.

"Then Mr. Bao, please come in." Yang Wendong didn't say much. For things like this, just mentioning it once would be enough.

Many people regard work as the most important thing. It’s okay for the boss, but many cows and horses are the same. Only after being laid off do they realize how ridiculous they used to be.
"Okay." Bao Yugang said with a smile, "Let's go together."

Then the two of them entered the academy together. At this moment, in an open space, there were about a hundred people, divided into four teams, standing outside.

"Is this considered military training?" Yang Wendong asked curiously.

Although he invested in the Maritime Academy, the management of this area was still in the hands of Bao Yugang's people. After all, this was his proposal, and considering his success in his previous life, Yang Wendong naturally would not compete with him for the management rights of such an academy.

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(End of this chapter)