Chapter 299 A plain business war

Chapter 299 A plain business war

Chapter 299 A plain business war

September 9, in a building in Central, Hong Kong:

Several British white people gathered together, and the leader asked: "Everyone, Yifeng Supermarket is about to open. If there is anything that is not prepared, please tell us as soon as possible."

The people below looked at each other and then said, "We have already prepared everything we need to prepare."

The leading man looked at one of them and asked, "Where are the plastic bags? This can only be produced by Changxing Industry? Do we have enough plastic bags?"

The person being questioned replied: “Yes, we imported a batch of plastic bags directly through a trading company in Malaysia, which is enough for us to use for a month.”

"What about one month later?" the leading man asked again.

"In a month, Malaysian trading companies will continue to buy." The person being questioned said, "Changxing Industrial's export volume is not small. Even if they can control Hong Kong, it will be difficult to control overseas, unless they stop doing overseas business."

Another person said, "That's unlikely. As far as I know, their production capacity is still increasing. The various plastic bags they produce have long exceeded the demand of the Hong Kong market. They must be exported. It's impossible for them to hold back their own business just to help Carrefour."

"It does make sense, but our costs will also increase a lot." The leader asked again: "Are there other factories in Hong Kong that make plastic bags?"

“No.” Another person said, “Someone in Hong Kong wants to do it, but when they asked in Taiwan, they couldn’t buy the raw materials. They said it was because this Taiwanese company was invested in by Changxing Industry, and it is also a major supplier.”

"Material restrictions? That's a good idea." The leading man nodded: "This bag is very simple, the core problem is still the materials."

"It is said that Japan is researching this material, but I don't know when there will be any results."

The leading man said: "So when we run supermarkets, plastic bags will still be a problem. They are restricted."

"Yes, the bags we brought back from the Malaysian Western Medical Center cost about 3 cents each. Whether or not to charge is a question."

The leading man frowned, and after a while he said, "There is nothing we can do for now. Carrefour doesn't charge, and we can't charge either. We have to hold out for a while, and when someone else makes bags, we won't have to worry about it anymore."

"Yeah." There was nothing others could do.

The raw materials are limited, and there is definitely no way to solve the problem in a short period of time. A good cook cannot cook without rice.

9 month 28 day.

On Queen's Road in Central, in a shopping mall owned by Landmark, there were rumbling sounds of thunder and the dragon and lion dances were constantly showing off their various moves, which was very exciting.

"It's very beautiful. Next time we open a business, we can invite this team." Yang Wendong was also nearby, and said to Liu Huayu beside him while applauding.

Liu Huayu nodded: "Okay, this foreign guy under Jardine Matheson does understand Chinese people very well. He knows that they like to be lively."

"It's the same for everyone." Yang Wendong smiled and said, "The publicity for the opening of the new Yihe supermarket is much greater than ours at the beginning."

Although the Jardine Matheson Group itself is not involved in the media, its influence is too great. The opening of Yee Fung Supermarket directly mobilized a large amount of newspaper publicity, and the same was true for ATV.

What is different from Carrefour’s last promotion is that many Hong Kong citizens now already know what a supermarket is, so it is easier to promote it.

Liu Huayu said: "Although the publicity is large-scale, our Carrefour has also been deeply rooted in the hearts of the people. If Yifeng Supermarket wants to steal our fame, it will have to do much better than us."

"That's generally true," Yang Wendong said. "But as long as it's good, people living nearby will still be attracted to it. No one would go to a supermarket farther away to buy things, especially daily necessities, just for a supermarket brand."

"Yes." Liu Huayu said: "In the future, it still depends on who builds more, but as long as enough are built, it depends on the service."

"Yes, so we need to provide good service now for the future." Yang Wendong nodded.

"Pa pa pa pa pa pa~~" Amid the sound of firecrackers, several foreigners walked over in front of the main entrance of the supermarket. They said something and then cut the red string.

Yee Fung Supermarket, a subsidiary of Jardine Matheson Group, has officially opened.

"Who was the person working with the Governor's secretary just now?" Yang Wendong asked.

An assistant beside him immediately said, "It's John Keswick, the head of Jardine Matheson Land Development, who is also one of the top three most powerful foreigners in the Jardine Matheson Group."

"Keswick?" Yang Wendong nodded: "It seems that the Jardine Group still attaches great importance to this supermarket!"

The controlling family of Jardine Matheson Group is the Keswick family, which has controlled Jardine Matheson for nearly a hundred years, except for very few times, such as in the late 70s and early 80s, when the control of Jardine Matheson was controlled by Newbikin. At other times, the bosses and important positions of Jardine Matheson were all members of the Keswick family.

Liu Huayu also said: "Yes, it is very important. Brian Keswick is the one who promoted Yifeng Supermarket."

"It's better to pay more attention to it." Yang Wendong smiled and said, "Only if both companies invest heavily can we open up the entire Hong Kong market as soon as possible."

As long as you can win in the end, it doesn't matter if you spend some money. By the way, you can also eliminate other competitors. These are also necessary consumption. Others can't just watch you make money without participating.

Besides, by 67, Jardine Matheson must have had the idea of ​​running away. By then, I might have been able to take over a large number of properties and businesses at a low price, which might have included the Yee Fung Supermarket. If I am close, I might have a large number of properties. It is hard to say who will win or lose in the property competition after 68.

"The door is open." Liu Huayu said.

"Let's go in and take a look." Yang Wendong also said.

Following the crowd, several people followed in.

“This layout is a complete copy of Carrefour,” Liu Huayu said after taking a look around.

Yang Wendong said: "That's normal. Imitating us is the least risky. Besides, many of them were poached from us."

"Yeah." Liu Huayu nodded and said, "Then there's nothing to see."

Yang Wendong said to an assistant, "Go walk around and ask around more. See how their salespeople provide service."

"Yes." The assistant agreed and walked forward.

After a while, someone came back and said, "Mr. Yang, the level of the salespeople here is obviously not as good as that of Carrefour. Many of them are still a little impatient."

Liu Huayu said: "It is probably people transferred from some shopping malls by Landmark. The waiters in the shopping malls are often like this."

"It seems that you haven't learned the essence of Carrefour." Yang Wendong smiled, then looked at the cashier and said, "Go find Wei Zetao later and ask him to check where their plastic bags come from."

"Yes," the assistant agreed.

Yang Wendong said again: "Let's go back, there's nothing to see here." "Okay." Liu Huayu said quickly.

The next day, Yang Wendong came to the Changxing Industrial Park in Kwun Tong:

"Mr. Yang." Wei Zetao naturally came to the door downstairs to greet him.

Yang Wendong smiled and said, "We are late. There is a traffic jam at the ferry again."

"Traffic jams are the norm there. I get stuck in traffic jams every day." Wei Zetao also said: "The real estate economy has improved in the past two years, and more people are buying cars. Kowloon has also developed well, especially many factories have moved here, so there are more people and cars at the ferry."

Yang Wendong thought for a moment and said, "That's troublesome. How about this? I'll prepare a house for you and a few management members in Kwun Tong, so you don't have to run back and forth every day."

Wei Zetao smiled and said, "Thank you, Mr. Yang. Actually, I have already bought an apartment. Sometimes I stay there when it's late, but my family is in Hong Kong Island, so I always have to go back."

"Well, we can only wait until the tunnel or bridge is built, then it will be convenient." Yang Wendong nodded and said.

What to build in Victoria Harbour has not yet been decided and the Hong Kong government is still debating it.

"Then we can only wait." Wei Zetao said again: "Mr. Yang, we have already made the stickers. They are in my office. Do you want to go and take a look first?"

"Okay." Yang Wendong nodded.

After the two came to the office, Wei Zetao took out an A5-sized sticker and said, "Here are stickers of the seven Calabash Brothers, Calabash Grandpa, and two goblins.

This glue was developed by Qian Sheng before. It is formaldehyde-free, but the stickiness is a bit weak. It is most suitable for this sticker. "

Yang Wendong took the sticker, tore one off, and then stuck it on the table next to him. He tore it off again. The sticker was not damaged. He then said, "Not bad. This kind of stickiness is just right."

Wei Zetao added: "I also had this sticker delivered to some schools, and the children loved it very much."

"Normal. Who doesn't like cartoon pictures that can be posted everywhere?" Yang Wendong smiled and asked, "How is the production capacity?"

Wei Zetao said: "Production capacity is not a problem. I bought equipment from Japan and can produce 5 stickers a day at full capacity. Hong Kong should not be able to meet this production capacity."

"Well, OK." Yang Wendong added, "Give it to Changxing Culture. After they confirm it, we will release it through the comics channel."

"Okay." Wei Zetao agreed.

Yang Wendong asked again: "Where did the plastic bags from Yifeng Supermarket that I asked you to check yesterday come from? Can you find out?"

Wei Zetao said: "I got the plastic bags from Yifeng. After comparison, I basically confirmed that they were exported to Malaysia. But we have several distributors in Malaysia, and we don't know who resold them. Or they may not know about it, or their distributors may have sold them to Yifeng Supermarket."

"It is true that we cannot restrict the export of plastic bags." Yang Wendong nodded.

This is expected. Plastic bags are produced and exported on a large scale, and no one knows where they go after they are sold. Besides, even if we knew, it would be difficult to force the dealers.

Although Carrefour is its core industry, it is impossible for it to damage the core interests of other industries for the sake of a little bit of Carrefour's profit.

Wei Zetao said: "It is true that we cannot restrict it. It is impossible to prevent Yifeng from getting plastic bags, but we can still restrict it a little. I want to start restricting the export quantity to Malaysia. If we reduce it a little, it will definitely increase the procurement cost of Yifeng Supermarket."

"Will this affect you?" Yang Wendong asked.

Wei Zetao shook his head and said: "The impact is not significant. In fact, the current plastic bag production capacity is still far behind the demand, so some export countries have to be restricted anyway;
Either this one or that one has less, so it would be better to just restrict Malaysian traders directly.”

"Okay, that's fine." Yang Wendong agreed.

If the loss to one's own business is not too great, it is reasonable for sister companies to help each other.

The simple business war is to use your own advantages to harass the other party, as long as it does not affect you in turn.

Wei Zetao added: "It's just that I heard that there are chemical factories in Japan that are already researching the materials for plastic bags. I guess they will be able to make them in no time."

"Normal. Anyone can see the market potential for this kind of thing." Yang Wendong didn't care. He then said, "Ask Formosa Plastics' Wang Yung-ching to increase investment. Whether it's plastics or polyethylene compounds, we can increase the scale."

Needless to say, the prospects for plastic bags are bright. No one knows how many people will squeeze in in the future. My current plastic bag factory can only take up a small part of them at most.

If we can't control the terminal, we can control the supply of raw materials. It will be fine to let Formosa Plastics expand its scale and become the world's top supplier of plastic bag materials in the future. That would also be good.

"Okay." Wei Zetao agreed.

In an office on Queen's Road in Central, several British foreigners gathered together again.

A blond man said, "Robinson, our Yifeng Supermarket's results are out. The first day's turnover was HK$11, with about 3600 visitors."

"This data is even worse than Carrefour's first day," Robinson said with a frown.

The blond man said, "Yes, but Carrefour also opened in Changxing Plaza at that time. The dining area in the mall alone attracted a lot of people, and these people would naturally go shopping in Carrefour."

"Do you think Mr. Keswick will accept this reason?" Robinson asked.

The blond man was silent. He also knew that the people of the Keswick family were unreasonable and only cared about the results.

Robinson added: "Our promotional efforts this time were even greater than Carrefour's before. Logically, there should be no fewer people coming, but the result was not as good as theirs. Could it be that many people came in but did not shop?"

"That's a possibility." replied the blond man.

Robinson said: "We will start to investigate tomorrow, especially those who came in but did not make any purchases. We will ask them why. If there are any problems, we will make improvements."

"Yes." The blond man agreed.

At this time, a red-haired woman came in and said, "Robinson, it's bad. The traders in Malaysia sent news that Changxing Industrial has reduced the plastic bags it will provide to him by 70% next month. Now they say they will not supply us.

Unless we raise the price again.”

PS: Ask for monthly ticket

(End of this chapter)