Chapter 298 The beginning of comics and the best-selling rice cooker

Chapter 298 The beginning of comics and the best-selling rice cooker

Chapter 298 The beginning of comics and the best-selling rice cooker
"Black Cat Sheriff?" After hearing the name, Wu Hailin said, "It sounds very attractive to children."

"Yes, that's roughly the story." Yang Wendong briefly introduced the background of the story.

In fact, he didn't remember much about it. After all, it was a cartoon he watched when he was a child in his previous life. He thought it was good at the time, but he didn't have much memory of it.

But this is actually not important. What is important is the various "case" designs that follow. As long as the "case" is well written, it doesn't matter if all the characters and plots are rewritten.

After listening to it, Wu Hailin said, "I roughly understand it. I will go back and think about the details."

"Well, there is no absolute good or bad in details." Yang Wendong added: "The most important thing is that through continuous use of various cases, the plot can be continuously written."

In the comics industry, if you want to write a really long story, you have to divide the plot into segments. Between each plot, except for some characters and background settings, everything else can be changed at will without affecting the previous and the next.

Such as: "Detective Conan", "Pokémon", "Ikkiu", "Crayon Shin-chan", "Doraemon", etc.;
Others have a previous and following plot. Even if they are particularly brilliantly written and the author has a big imagination, they cannot be written for long because there are always plot limitations.

For example: "Dragon Ball", "Slam Dunk", "Saint Seiya", "Digimon", etc.

Although these can continue to produce 234 sequels or sequels, they are basically made by capital to develop IP. The original authors have long lost their passion, so they basically have bad endings, especially "Dragon Ball".
Although Black Cat Sheriff originally only had a few episodes in history, as long as there is market demand, it can be written indefinitely, depending on the team's capabilities.

Wu Hailin thought for a moment and said, "I understand what Yang Sheng means."

Yang Wendong said: "Okay, then based on these, you should draw the background of the story first, and you can also conceive the story plot, and assign a special team to be responsible for it.

If you have any other ideas, you can also tell me, I am very open and I accept all good ideas. "

I have long forgotten the details of many movies, TV series, animations, etc. that I watched in my previous life, and only remember the general plot.

Even for "Black Cat Sheriff", he couldn't remember it, and the plot had to be conceived by his own team.

As long as the framework does not change.

Wu Hailin agreed and said, "Okay."

Yang Wendong nodded, and then asked, "Old Wu, have you watched Japanese cartoons recently?"

"Japanese? No." Wu Hailin said awkwardly: "During this period, I have only read a lot of comics from Hong Kong. I haven't read Japanese ones, but I have read American and British ones, but I don't speak English and can't understand them. I think the same is true for Japanese ones."

"Language?" Yang Wendong frowned, then waved his hand to call an assistant and said, "Find a few people who are good at Japanese, buy some classic anime from Japan, and then translate them into Chinese in the book;
In addition, we need to teach the people in Changxing Comics Japanese. We don’t need them to be proficient in Japanese, but at least they need to be able to read and understand it.”

In the next few decades, half of the global comics will belong to Japan. Although Japan does not want to grab the entire cake, it also wants to get a small part.

A teacher uses his strengths to defeat the barbarians. If Yang Wendong wants to do well in the comics field, then even if he has an idea, it won’t work. He needs great professionals to describe and draw the story, so that he can have a chance to get a piece of the pie.

Otherwise, even with the outline of The Three-Body Problem, a normal person would probably only be able to write a rubbish story.

"Learn Japanese?" Wu Hailin was stunned.

Yang Wendong explained: "Japanese comics are very strong and their culture is similar to ours. If you know Japanese, you can read Japanese comics, which will be good for your ability and the entire company."

"Okay, I'll try." Wu Hailin naturally couldn't refuse. After all, the company paid for him to study.

"That's it." Yang Wendong added, "I hope to see new comics soon."

"I will finish the first draft as quickly as possible." Wu Hailin thought for a moment and said, "In half a month, I will draw all the basic graphics."

"Okay." Yang Wendong nodded.

For any business, the starting stage is the most difficult, but as long as everything goes smoothly in the early stages, then in the later stages, coupled with the creativity of the time travelers and sufficient funds, it will inevitably develop like a snowball.

February 9:
Yang Wendong arrived at his office very early. After finishing some work, he went directly to the Carrefour supermarket downstairs.

"Mr. Yang." Liu Huayu and Wang Zhiqun were both here at the moment. After seeing Yang Wendong, they hurried over to greet him.

Yang Wendong nodded, and then said: "Today is the first day that the rice cooker is on the market. Are all the work ready?"

"It's ready." Liu Huayu said: "Now there is a special table for electrical appliance sales. Someone comes to cook at around 7 o'clock in the morning. It's ready now. When the supermarket opens later, it can be displayed directly to consumers."

"Yeah." Yang Wendong asked again: "Is it the same in other supermarkets?"

"Yes." Liu Huayu said: "All supermarkets are the same. There will be billboards of Honor rice cookers at the entrance of the supermarket. Everyone who enters the supermarket will see it. If they really need it, they may go and have a look."

Yang Wendong smiled and said, "Okay, we really need to make good use of the advertising space at the entrance."

The advantage of having control over the channels is that if you want to promote something, you can just put up an advertisement at the door.

Such a position cannot be obtained by any other brand except its own products, unless there is a big promotion, there may be advertising promotions for many products, but in this case the photos will not be very large, and the effect will be far less than that of a single promotion.

"No problem." Liu Huayu replied: "The effect of this location is indeed very good, but in order to ensure the best use, it is usually empty."

"Well, if there are advertisements every day, the effect will not be strong." Yang Wendong nodded, and then asked: "Can we roughly know how many customers we have at Carrefour now?"

Liu Huayu said: "We don't know the exact number, we can only roughly estimate that our nine supermarkets currently have about 9 to 3 orders per day.
Through the rough interview probability estimation, we have about 10 to 12 long-term customers. Those who live nearby may come once or twice a day, while those who live far away may come once every ten days or even longer. "

"So distance is still the most important thing." Yang Wendong nodded.

The service industry is inherently restricted by distance. No matter how good your service is, it will be useless if the distance is too far.

This is also why it was difficult for a giant like Walmart to emerge in mainland China in the past. Although RT-Mart looks large, its share of the domestic retail industry is far behind that of Walmart in the United States.

The first reason is that the car ownership rate is much lower, and the second is that shopping habits are different.

Parking is convenient in foreign supermarkets in the suburbs, and it is also suitable for foreigners to drive around.

Even if Chinese people in China have cars, they prefer to shop nearby, which results in a supermarket's coverage area being smaller than that in the United States.

It’s the same here in Hong Kong, there are even fewer cars and people tend to shop nearby.

Liu Huayu said: "Mr. Zheng has found five more properties, both for rent and for sale. They are now being renovated and are ready for opening."

Yang Wendong smiled and said, "It seems that Yihe has put a lot of pressure on you?"

"Yes." Liu Huayu nodded and said, "Jardine Matheson has strong capital. If they really enter the supermarket market on a large scale and start a price war with us, we won't be able to gain much advantage.

Especially since Hong Kong Land has so many properties, as long as we are rent-free, no matter how well we run the business, we cannot compare to this advantage.”

"If they waive it, then I will waive it too." Yang Wendong didn't care at all and said, "In fact, if a price war really breaks out, it will be beneficial. This way, other people will not be able to enter the market, and it will also quickly cultivate people's shopping habits in supermarkets."

Business wars actually have their benefits. Take the several major wars in the Internet industry in the past, such as group buying, food delivery, online ride-hailing, and payment. These wars burned billions of dollars, but also promoted the development of the industry, allowing hundreds of millions of people across the country to get used to new things in a short period of time.

The same is true for shopping in Hong Kong now. Once a price war breaks out, it can also change the consumption habits of Hong Kong citizens.
Of course, this benefit is for the winner, who defeats the enemy and gains the market, while the loser gains nothing.

Liu Huayu said: "Okay, thank you Mr. Yang for your support."

Although judging from the data on paper, his boss's assets are far less than those of Jardine Matheson; but if a price war really breaks out, it is not certain who will be afraid of whom.

After all, a large conglomerate like Jardine Matheson has too many businesses under its umbrella, and it is impossible to support a new business indefinitely. Even if the big boss agrees, there are too many factions to work together. "But we still have to fight for the advantages we can have, and we can't just blindly fight a price war." Yang Wendong added: "Being the best in all aspects is the permanent moat. In the future, we will also go beyond Hong Kong."

No company can support a loss-making subsidiary for its entire life. Even Walmart in its past would cut subsidiaries in a country where its business was not doing well.

Only Yang Wendong knew the future of the supermarket. Otherwise, according to normal logic, a normal businessman would not support a new business in this way.

"I understand." Liu Huayu agreed and said, "We have also been taking measures to optimize operating costs."

Yang Wendong asked again: "When will Yifeng Supermarket in Yihe open?"

Liu Huayu replied: "September 9th, that day is an auspicious day."

Yang Wendong nodded: "Okay, then let's wait and see their level."

At 9 am, the supermarket opened as usual:
The flow of people was normal. After some people arrived at the door, they also found the billboard at the entrance:

"Hong Kong Glory brand rice cooker!" a woman read it out subconsciously.

These words are written in very beautiful Song font, and there are also several pictures of rice cookers below the words.

A salesperson came over and said, "Ladies and gentlemen, this is our first rice cooker produced in Hong Kong. It is located in the electrical appliance area. You can see it when you go there."

The woman asked curiously, "So the ones produced in Hong Kong are cheaper than those imported from Japan?"

"Yes." The salesperson said, "You will know when you go there. They are also cooking rice there. You can try the rice first and then decide whether to buy it or not."

"Okay." The woman agreed.
She also wanted to buy an electric rice cooker recently because it was too troublesome to cook rice with gas at home. However, the Japanese rice cookers were too expensive.

The woman brought her girlfriend to the electrical appliance sales area of ​​Carrefour supermarket, where various refrigerators, air conditioners, and electric appliances were displayed, all of which were imported goods. There was a place where people gathered, which was very conspicuous. Many people gathered there, and there were also some rice cookers nearby.

When I got closer, another salesperson came up to greet me and introduced me, "Miss, our rice cooker can cook rice in half an hour. It's already cooked here, you can taste it."

"Okay, thank you." The woman replied politely, and then took out a small wooden board with some rice on it.

After eating it, the rice was cooked and tasted good. Then she asked, "Is there any rice crust in this pot?"

The salesperson replied: "There is one thing. Look, this is the layer, but it is not black, so you can eat it directly."

“Are you sure it won’t burn?” the woman asked again.

The salesperson said: "It is only possible if you add too little water, and there will always be some rice crust. Even if it is a Japanese rice cooker, there is no guarantee that there will be no rice crust."

"Yeah." The woman nodded and asked, "Will it jump out?"

The salesperson said, "As long as you don't put too much water, there will be no problem. We have done tens of thousands of tests and this situation rarely occurs."

"What's the price?" the woman asked again.

The salesperson said, "It was 200 yuan per unit, and now it's discounted to 188 yuan."

"188?" The woman was a little tempted. It was only half a month's salary for her.

The salesperson added, "Miss, our price is absolutely reasonable, and if it breaks, you can bring it in for repair. If it's a serious problem, we can also replace it directly."

"Really?" the woman asked in disbelief.

The salesperson explained: "It's true. The manufacturer actually hopes to find problems. If there is a serious problem with the rice cooker, they will take it back for research. There will be no problem replacing it with a new one."

"Okay, then get me one." The woman finally made a decision.

188 is already very cheap, but Carrefour supermarket does not accept bargaining unless the product is very expensive.

Yang Wendong stood not far away, drinking hot tea and said with a smile: "It seems that business is good."

Wang Zhiqun replied: "Yes, we did a survey some time ago and found that many people in Hong Kong actually need rice cookers, but Japanese rice cookers are too expensive.

Our rice cookers are much cheaper, which is just right for Hong Kong families with some financial resources to buy.”

"Well, it's a good opportunity to test the quality of the Hong Kong market." Yang Wendong added, "Did the market report any major problems with the electric mosquito swatter and kettle?"

The small Hong Kong market is not very big, but it is our own territory and can be used as a free testing site.

With millions of potential customers, when tens of thousands or even hundreds of thousands of your products are sold in Hong Kong, it will be easy to find out how many quality problems there are.

Many of Hong Kong's local channels are also controlled by ourselves, so problematic products can be easily recovered and analyzed.

In this way, once we have enough feedback from the Hong Kong market and have updated and optimized our products, we will be able to enter overseas markets with greater confidence.

Wang Zhiqun said: "It's not a big problem. A few mosquito swatters had short circuits and burned transistors, and a few electric kettles had their heating wires burned. The quality department is already investigating the supplier."

"Okay." Yang Wendong added: "Then get ready, first march into Taiwan, then other Asian countries."

He is also very cautious about electrical products. No matter how great your creativity is, a major quality problem can ruin everything.

"I understand." Wang Zhiqun agreed.

The next day, Yang Wendong came to Changxing Building again, and Wang Zhiqun and Liu Huayu came together to report yesterday's results.

"Mr. Yang, our nine Carrefour supermarkets sold a total of 9 rice cookers yesterday," Liu Huayu reported.

After listening to this, Yang Wendong asked, "How big was the Hong Kong market in general in a year?"

Wang Zhiqun replied: "I checked the number of rice cookers imported into Hong Kong last year, and the total was 1.6. I can't find sales data, but it should be about the same order of magnitude."

"1.6? Then this market is still very large." Yang Wendong nodded.

Wang Zhiqun smiled and said, "Yes, the economy in Hong Kong is getting better and better now. The number of residential commercial houses sold each year exceeds 5, and there are even more existing homeowners. In theory, every family needs a rice cooker.

Some small restaurants may need it, as it is much more convenient than steam, but they may want a larger rice cooker. "

Liu Huayu also said: "Just looking at our Carrefour data, our nine supermarkets used to only sell about 9 units a day on average, but Honor rice cookers can sell five times that number, which is already a very good result."

"This is also the result of concentrated publicity." Yang Wendong said with a smile: "There will be some publicity later, but it will not be as good as yesterday. The future sales volume will depend on our actual level."

Wang Zhiqun said, "I understand. I am still confident in the quality of our products. Wei Sheng has provided me with a large amount of manpower and testing resources. We have done more testing in all aspects than the Japanese companies."

"Okay then." Yang Wendong said, "You guys can find Zhao Chengguang and sell rice cookers throughout Hong Kong through his channels. The more you sell, the better. Once the Hong Kong market is proven to have no major problems in half a year, we can start exporting. Asia overseas is a huge market."

Like electric kettles, rice cookers are basically only used in Asia, and the market in Europe and the United States is very limited.

"Yes/Okay," Wang and Liu agreed.

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(End of this chapter)