Chapter 308 Knowing the Truth

Chapter 308 Knowing the Truth

Chapter 308 Knowing the Truth

On the second day of August, Bai Xiaosheng's roadshow team boarded a flight to New York.

It takes 14 hours to fly from Shanghai to New York. This is Yu Xing's first time on a flight for such a long time, so he can't help feeling a little nervous.

Xiong Xiaoge wanted to take this opportunity to discuss the issue of electric car positioning, so he flew to the United States in advance. When he saw that Mr. Yu was a little restless, he comforted him, "Mr. Yu, the roadshow is nothing, you don't have to be nervous."

Yu Xing took a breath and said, "I'm not nervous about the roadshow, I'm just nervous about the plane. We have to fly in the sky for so long, what if..."

Xiong Xiaoge's face darkened for a rare moment: "Boss Yu! Can we still chat?"

Yu Xing smiled apologetically and took a deep breath to adjust his mood.

The weather was fine, suitable for travel, and the transoceanic flight took off smoothly.

After a moment, the smooth flight dissipated the tension.

Bai Xiaosheng’s trip was almost a “family portrait”, with the three bosses of institutional shareholders IDG, Red Falcon and Today Capital all on the plane, and the chairman, president and vice presidents were also the absolute core.

In addition, Liu Jiankai, who has close connections with Today Capital and Bai Xiaosheng but is now an idle employee, also came.

Xu Xin hadn't seen his former vice president for a while, and was quite surprised when he saw him today. In the past, he was not only very charming, but also a strong investment expert. How could he look so dull now?

She chatted briefly for a few minutes without asking any further questions. When she saw Yu Xing recover, she asked him, "What happened to Liu Jiankai? He's not in a good state."

Yu Xing looked back at Xianglin Liu who was sitting behind him and answered simply, "I'm playing with coins."

Xu Xin knew what Liu Jiankai was doing with Bitcoin, and now looking at his lifeless eyes, he could only sigh twice.

She saw Liu Wanying from Red Falcon sitting next to Yu Xing and looking through documents. She knew the relationship between the two, but she had always been curious about the operation of Red Falcon Capital. After chatting with him for a few words and hearing his vague answers, she only knew that his recent attention was on mobile Internet.

Xu Xin suppressed her curiosity, and glimpsed Liu Jiankai over there, and said with a smile: "Boss Liu, the most taboo thing in our industry is to develop feelings with customers. You see, Boss Liu, who is bound by Boss Yu, is already sitting in the back."

Coincidentally, both of them have the surname Liu.

Liu Wanying just smiled and said, "Boss Xu, we are really on the same plane now. Yu Xing has always told me that he is especially grateful for Boss Xu's investment."

Xu Xin rolled her eyes and didn't believe this nonsense at all.

She shook her head and sighed, "I feel more and more that investment is a matter of luck, no matter the project or the person. It's like seeing something in the water, but how do you tell whether it's a poisonous snake or an eel?"

Liu Wanying blinked and turned to ask Yu Xing for help: "Mr. Yu, it's your turn. How do you answer this question?"

Yu Xing pondered for a few seconds, and recently he also adopted Xu's investment style. After exchanging positions, he replied: "It's very simple. If you stretch your hand out and get poisoned by it, it's a venomous snake. If you don't get poisoned, it's an eel."

Investing involves risks. Only the results can determine whether the investment will be successful after the money is invested.

Liu Wanying was stunned.

Xiong Xiaoge laughed.

Xu Xin didn't expect Yu Xing to follow his train of thought. He sighed and said, "Boss Yu, I think your way of thinking is very dangerous."

Yu Xing revealed his identity with a smile: "Well, I am a venomous snake."

Although Liu Wanying knew that it was a teasing and a joke, she still felt a tightness in her heart when she heard this.

"Speaking of Viper, Bai Xiaosheng's IPO was pretty hasty this time." Xiong Xiaoge shook his head. "The short selling by Guo Shanfeng had a big impact. It's strange. I still can't figure out how Guo Shanfeng knew about the Alipay issue."

Xu Xin said: "I heard that Alibaba investigated for a while and it felt like an internal leak, but in the end nothing came of it."

"Well, the clues about Alipay do seem to be leaked from the inside, but how did Guo Shanfeng get in touch with it..." Xiong Xiaoge frowned and said, "Alipay is quite rare. The other moves of this short seller are very accurate, like the Huaxia High Speed ​​Channel. This is probably extended from the research on Fenzhong Media. They all belong to the advertising field."

Yu Xing interrupted and said, "Maybe it was noticed from the direction of OTCBB transfer listing, Mr. Xiong, I remember you mentioned this once."

Xiong Xiaoge thought about it and disagreed with this kind of thinking. He denied it and said, "No, Mr. Yu, you don't know the operation and research of this kind of short sellers. When it shorted Fenzhong Media, it must have done a lot of research on this industry. It is very likely that it also noticed Huaxia High Speed ​​Channel at that time. Moreover, I suspect that the most direct reason why Shanfeng targeted it was..."

He paused, and then announced the answer seriously: "The operating entity of Huaxia High Speed ​​Channel is 'Fuzhou Fenzhong Media'. This company is not the same as Fenzhong Media, which Guo Shanfeng first shorted. It is not a subsidiary and has no equity connection with it. It just has the same name. However, it is very likely that Guo Shanfeng noticed it during his research, and then he shorted it later."

Xu Xin's eyes lit up and he nodded, "This guess makes sense."

Yu Xing and Liu Wanying looked at each other and listened silently to the two people's enthusiastic discussion about the mountain.

Xiong Xiaoge was still not satisfied with the analysis and discussion, but he still knew the purpose of his trip. He smiled and asked Mr. Yu, who had been quiet for a while, "Mr. Yu, I heard that you don't approve of Lingdianyoushu and Ipsos' research on the automotive market?"

Yu Xing nodded. He knew what he wanted to talk about, but he didn't want to argue at the moment, so he asked Xu Xin, who had contacted him a few days ago but then disappeared: "Mr. Xu, you should have taken someone to explore the market. Do you think it is possible to succeed by targeting home users?"

Xu Xin hesitated for a while, and finally said, "I took people to 4S stores and talked to people who wanted to buy cars face to face. I also asked people to get the contact information of some users who already had cars from several brands. This... six-seater SUV for families might really be possible."

She traveled for a total of three days, the first two days in Shanghai, the third day in Lin'an, and she also did some telephone research in the evening.

It has to be said that there are indeed pain points in family travel, especially for families with many children.

A scenario that has not appeared in industry opinion is that in many families, the children are taken care of by their parents, and once they travel with their children, the traditional five-seater car is not enough.

only……

Xu Xin added: "But I don't know whether such demand can support the sales of six-seat SUVs."

However, this sentence did not dispel Xiong Xiaoge's surprise.

He looked at Mr. Xu and wondered, "Mr. Xu, why did you betray me? You were the one who had the most objections before!"

Xu Xin frowned and emphasized: "I personally led people to visit the market. I said I don't know whether these demands can support sales. I can only say that there is indeed a certain demand for family travel."

She and Xiong Xiaoge continued to argue about their research. Seeing that he didn't have to do anything, Yu Xing smiled and said, "Part of the demand is also a demand. This is about finding market segments. I know that there were no six-seat SUVs that sold well in the past, but this is exactly our opportunity."

"As for whether sales can be sustained, if we divide the households in first- and second-tier cities by one, at least 100,000 vehicles a year will be possible if we can really hit their pain points. If we can gain recognition with initial success and form brand inertia, we can focus on the top ten cities in China. The population there is enough for a car company to succeed."

There is no successful six-seat SUV in the automobile market at all, which is also a major internal basis for the two professional research institutions to make their judgment.

At the same time, this is also the reason why Xiong Xiaoge and Xu Xin had a strong reaction after learning about the situation.

Xiong Xiaoge frowned and said, "If this segmentation positioning can be successful, why doesn't BBA do this?"

"Because they are already successful enough, they just need to find the common denominator of potential customer groups." Yu Xing said thoughtfully, "They can make users adapt to the brand. If there is no six-seater SUV, the unmet needs can be made do with. Moreover, foreign families and domestic families have different traditions in raising children."

Xiong Xiaoge pursed her lips and said nothing. How come the logic becomes self-consistent after further subdivision?
"Why didn't Penguin transform into mobile instant messaging first? Because its PC was successful enough." Yu Xing used an example that both sides agreed on, "Why didn't Nokia innovate its smart system first? Because its Symbian was successful enough."

Xiong Xiaoge thought about it again and again, and sighed: "The risk is too great!"

Xu Xin disagreed at this time: "Since there is a demand, as long as this demand is met, success can be achieved. This is the essential problem."

Xiong Xiaoge asked in return: "Can you imagine a successful six-seat SUV electric vehicle with extended range appearing in the domestic market?"

Xu Xin also asked in return: "He dares to imagine by making mid- to high-end electric cars. Has he ever been successful in this area in the past? When did IDG become so conservative?"

Xiong Xiaoge didn't expect Xu Xin to run to the other side with such determination. She was also a little emotional because of her tone, but she didn't get angry. After enduring for a few seconds, she said quietly, "The superior horse doesn't want to talk to the inferior horse."

Xu Xin was furious and reached out to unfasten his seat belt.

Seeing that she was getting a little anxious, Liu Wanying hurriedly tried to dissuade her.

Yu Xing drank the juice happily.

Liu Wanying gave a look, not wanting the subsequent ten-hour journey to be filled with a stiff atmosphere.

Yu Xing put down his cup and announced: "The first model is based on families and is positioned as a family flagship. If it is successful, our second model will be based on the segmented business market and positioned as a business MPV flagship."

Xu Xin didn't unfasten her seat belt, and Xiong Xiaoge also turned around.

The two of them looked at Yu Xing, who was completely unconventional.

Yu Xing turned to Liu Wanying and said, "Is that all right?"

Xu Xin couldn't help but ask, "Are you serious? Do you really think so?"

"Mr. Xu, since you believe that a six-seat SUV can be successful, why don't you believe that a business MPV can be successful?" Yu Xing said leisurely, "Anyway, the mid-to-high-end extended-range electric vehicle is a precedent, and the six-seat SUV is also a precedent. It won't be surprising if it continues to be a precedent in the sub-segment."

Xiong Xiaoge felt that his brain was a little dull: "Mr. Yu, you also invested your own money in it!"

Yu Xing nodded and said, "Yes, so segmented models can accumulate profits and technology, and then enter the fiercely competitive field."

Xu Xin and Xiong Xiaoge didn't want to talk anymore.

This kind of thing requires not only thinking, but also field research, but it does sound counterintuitive at first glance.

Yu Xing was more interested in the conversation: "Once we can succeed in a niche market, we will have a solid advantage for at least three to five years by virtue of our deep penetration into the supply chain."

"In other words, as long as the first model is established, our ability to generate revenue will be very strong."

"We have calculated the cost. If the cost of a single car is 30 yuan, the cost difference between selling 5000 cars a year and 5 cars a year is 30%. Therefore, we must focus on demand rather than continue the current tradition in the auto market."

Xiong Xiaoge rubbed his face again, thinking about the positioning of the family flagship and the business flagship, and felt an indescribable feeling piercing his heart.

"By the way, I received a call from a senior executive from a battery company yesterday. We had a very pleasant conversation." Seeing that the two investors' reactions were rather serious, Yu Xing simply mentioned another matter, "He is Zeng Yuqun from ATL, and he has the idea of ​​entering the electric vehicle battery market."

Zeng Yuqun, founder of CATL.

Xiong Xiaoge and Xu Xin both had indifferent reactions.

"Do you think he can fix the battery?" Xu Xin asked calmly, "Why did he call you?"

"BYD has its own battery technology. It used to make batteries. Tesla's battery supplier is Panasonic. The two most important lithium-ion battery technology suppliers in Japan are Panasonic and Sanyo. This year Panasonic acquired Sanyo." Yu Xing said, "They can make electric car batteries because of their original technical accumulation. Zeng Yuqun is at least the same in this regard. He is an expert. ATL is also a battery supplier for Apple. This project looks very reliable."

Xiong Xiaoge asked, "From what you said, you want to invest in him?"

"I did ask him a question, but he is not short of money and has no financing plan for the time being." Yu Xing said with a smile, "I told him to call me as soon as he needs financing in the future."

Xu Xin thought about the BYD and Panasonic that Yu Xing mentioned as examples, and asked more seriously: "Why did he look for you?"

"We are one of the pioneers in the electric vehicle field in China." Yu Xing said naturally, "Moreover, our team is now the most familiar with the relevant supply chain in China, so he and I talked a lot."

Xu Xin was slightly startled, feeling that what Mr. Yu said was natural, and hesitated for two seconds: "You know the supply chain best?"

"Yes, we have been doing this for the past six months, and have investigated everything from top to bottom." Yu Xing nodded, not modest, but confident, "I know it best, no one else."

Xiong Xiaoge listened to this and thought about what happened on the day of the supplier meeting. He said with emotion, "No wonder Guo Chuan was so surprised last time. He said that you provided him with some car suspension solutions and valves very quickly."

Yu Xing smiled and said the specific name: "The distribution valve of the open valve pump."

He casually explained: "It is mainly used to dynamically allocate the path and flow of compressed air."

Xiong Xiaoge listened to this explanation, because the displeasure that Mr. Yu had mentioned about the positioning of the car model suddenly disappeared. One thing happened in half a year...

Knowing that it is so, you know why it is so.

(End of this chapter)