Chapter 307 Positioning

Chapter 307 Positioning

Chapter 307 Positioning (5k)

Bai Xiaosheng has passed the SEC's listing review and is about to start a roadshow. This news has made everyone in the company happy.

Although there are rumors that the listing price will not be very good, no matter what, listing means that the options in hand can bring more value.

The previous wave of wealth creation on WeChat on the fourth floor was envied by the outside world, not to mention Bai Xiaosheng, who was only two floors away.

Yu Xing will go on this trip abroad, as he is the founder; Liu Hao will go, as the former CEO of Zhaopin.com led the team and made great contributions to Bai Xiaosheng's recruitment business; Song Yufeng will go, as the chairman can also play a role in shielding bullets at critical moments...

Yu Xing officially announced the news at a meeting of middle and senior management, and asked on the spot whether they were willing to fly to New York to ring the bell.

Naturally, everyone he named was willing to witness the company's historic moment, but when he named Lv Haiying, she declined.

"Mr. Yu, I'm staying in Shanghai to look after the house." Lv Haiying smiled. "When you ring the bell outside, I can hear it from my home."

Yu Xing agreed.

However, based on his understanding of his junior sister, he turned to ask Zhong Zhiling the reason when they were talking about work in the office.

He guessed the most reasonable scenario: "Zhi Ling, you are not going to be a father, are you?"

Zhong Zhiling looked at his senior brother in astonishment: "Brother Xing, you...you are secretly learning the Chinese medicine of observation, smell, questioning and palpation."

"Hahaha, congratulations. I felt that Xiaoying's eyes were not right." Yu Xing confirmed his guess and said with a smile, "Tsk, that's great. Why are you keeping the news secret so tightly?"

Zhong Zhiling smiled and said, "It's just been three months. She didn't let me tell you. The company is in the critical period of listing, and you are busy, Brother Xing. Besides, she is also very ambitious, so she wanted to wait a while before telling you."

"Health comes first." Yu Xing shook his head and frowned. "I have a lot of work to do recently. She asked you to keep it a secret, so you kept it a secret?"

Zhong Zhiling spread his hands: "She is the boss at home, and she is higher than me in the company. Brother Xing, what do you want me to do? We are paying attention, everything is fine."

Yu Xing walked around the office twice, looked at his junior brother with a silly smile, and said repeatedly: "Great, great, hey, that's great!"

Zhong Zhiling didn't say anything, he was just smiling and in a better mood.

"The news still needs to be shared. I understand your ambition, but you can also find someone to share the work." Yu Xing's hand just touched the cigarette and then took it back, laughing, "Ah, time... really flies."

He felt like it was just yesterday when he was leading his junior fellow students out of the campus, and in the blink of an eye, the newlyweds had upgraded their status.

Zhong Zhiling understood his senior brother's feelings and nodded, "Yeah, Brother Xing, I used to think that I would work in a hospital for the rest of my life. Working in a hospital is certainly not bad. If it weren't for Brother Xing's guidance, I might still be wearing a white coat after all the trouble. But now, I have a much broader future."

He will also go to ring the bell this time, which is a scene he never thought of when he started a business with his senior brother.

Yu Xing looked at his junior and sighed with joy: "Hey, I've been focusing on other things this year. The company has come this far thanks to you, Xiaoying, and Mr. Liu. It's really everyone's credit."

Zhong Zhiling did not feel that way. He smiled and said, "The company originally belongs to everyone. We cannot just give out options and not work. Moreover, the returns from incubating WeChat have made the company much more relaxed. Most importantly, the strategic fulcrum is the Internet and mobile Internet, which have been the key to our growth over the past period of time. Otherwise, we would have been lucky to outperform Zhaopin."

Zhilian Recruitment's year-on-year growth rate exceeded 50%, which is not a bad result.

However, compared with the rapid progress of 51job and Baixiaosheng, it is indeed not good.

Leaving aside the chaos at ChinaHR.com, the role of strategic direction is very evident in the development of these three companies.

Zhong Zhiling acknowledged Liu Hao's contribution in leading the team to expand the market, but he also knew that this strategic adjustment was insisted on by his senior, so he sincerely felt that his reflective voice was a bit self-critical.

"We are talking among ourselves. However, Mr. Liu's ability to lead the recruitment market is absolutely excellent. If I were to point fingers at him, I might just cause more trouble." Yu Xing smiled and sat down. "The most important thing is that the company can go public now. This is a very good result."

Zhong Zhiling nodded, and after a few seconds of silence, he asked, "Brother Xing, you are more interested in the tram project, right?"

Yu Xing knew what he meant by asking, and after thinking about it, he gave an answer: "I think money still has to land. Money that lands gives you a greater sense of accomplishment. If you can land and feel a sense of accomplishment, and you can also see the bloody storm, that would be even better."

Zhong Zhiling didn't quite understand.

"How much money do you think this person needs to make before there is an end? When we first came out, I thought it would be great if we could make one million, but later I thought ten million would solve all problems." Yu Xing said seriously, "Later, I felt that money was indeed more like a tool."

Zhong Zhiling still didn't understand, but suddenly remembered what his senior brother had said to his mentor, shaking up half of the business world.

He thinks that the current situation of an Internet giant like Penguin is quite shocking.

"Just chat casually. Tell Xiaoying to take care of her health. Health comes first, career comes second. We have many opportunities. Don't think that the current gains and losses are so important. Mobile Internet has a lot of development, and so do trams." Yu Xing said seriously, "You can try any aspect you want. Don't limit yourself to Bai Xiaosheng."

Zhong Zhiling nodded, accepting his senior's kindness, knowing that he meant that after the company went public, he could go wherever he was interested.

But he hasn’t thought about this question yet, and can only consider it after the product goes public.

Yu Xing saw his junior fellow student off and was in a good mood.

He read two documents and decided to go to Lingang. After arranging his work, he asked Chu Zhiguang to drive him to visit the industrial land that was being discussed.

Halfway through the journey, Yu Xing sat in the driver's seat to experience the feel of the Mercedes-Benz S in his hands.

Chu Zhiguang had nothing to do but talk about cars: "Brother, I heard from Zhang Yangxu that the general manager of Zhibo Company has been replaced by Su Yongqiang. Can they really make millimeter-wave radar in such a mess?"

Yu Xing was a little surprised: "You still care about this?"

"We were just chatting while eating." Chu Zhiguang said, "I asked Zhang Yangxu for some information yesterday. I wanted to see what was going on. Domestic cars now have cruise control."

Yu Xing was very interested: "Did you see what was going on?"

Chu Zhiguang answered honestly: "I fell asleep after reading a few lines."

"Hmm..." Yu Xing didn't find it strange and told his cousin the answer directly, "Cruise control doesn't use millimeter-wave radar. It uses a vehicle speed sensor and an electronic control unit. Adaptive driving needs to actively judge the distance and speed of the vehicle in front. This judgment must use millimeter waves. We want to make a mid-to-high-end car that is acceptable to people, so there can't be any shortcomings. It must be higher than other cars at the same price."

Chu Zhiguang understood: "They can do without it, but we can't do without it, right?"

Yu Xing agreed: "Yes, it is also necessary to accurately enter the market. The more projects I have done in recent years, the more I find that this vertical segmentation is indeed a sharp tool to maintain competitiveness."

At this point, he suddenly instructed: "Call Zhang Yangxu and ask him to ask when the research institute's conclusion will be released."

Regarding the first model, Carbon Silicon Group has commissioned two third-party organizations to conduct market research, one is the local Lingdianyoushu, and the other is the foreign Ipsos, both of which are quite famous and professional.

Chu Zhiguang called Zhang Yangxu to convey the urging from here, and learned that both institutions had already submitted their research reports, so he sent them over.

It took two hours to drive from Shuohe International to Lingang.

Yu Xing arrived at the place, stopped the car and looked around the rather desolate surroundings, and sighed: "Is this still Shanghai? Is the traffic congested today? How long does it usually take to get here?"

Chu Zhiguang replied: "It's a bit congested today, usually it takes about an hour and a half."

Yu Xing thought about the sign he had just seen on the road, and turned to look westward: "I just saw the Shenyang-Haikou Expressway. Isn't it right to follow that road from here to our home?"

"Yeah, it takes about an hour and forty minutes to drive from here to Haiyan." Chu Zhiguang gave an answer.

Yu Xing looked at his cousin, then at the surrounding developments, and laughed: "Drive faster on the highway, will the time we take to get back to the company be enough for us to go home?"

Chu Zhiguang confirmed this: "The highway is fast, and it's not too far. It's 100 kilometers to my home and 70 kilometers to the company."

Yu Xing stamped his feet on the ground, then looked towards the East China Sea and nodded slightly: "Hangzhou Bay, Hangzhou Bay, this is a real bay area, it's good, cheap, has developed transportation, and it's in Shanghai."

"Brother, let's go take a look at the plots of land that are currently being studied?" Chu Zhiguang suggested.

Yu Xing replied: "Okay, you drive, you don't have to get out of the car, just take a look."

There was no traffic congestion here at all. Soon, he saw several industrial land plots that were currently being discussed, each with its own advantages and disadvantages, as well as the logos of SAIC and related parts suppliers.

Yu Xing sat in the car and looked around, without saying much. He was just thinking about the situation of the project and even thought of more changes.

If Silicon Carbon Group succeeds, I wonder if Tesla's Gigafactory will experience any twists and turns. Its production capacity issues at that stage seem to be quite serious.

After a while, he suddenly said, "Let's go, get on the highway, and go home for dinner."

Chu Zhiguang was surprised and asked, "Ah? Then... call home?"

"Give them a surprise, are you still afraid that they won't have anything to eat?" Yu Xing said with a smile.

The Mercedes turned in a different direction, entered the highway, and drove straight home.

It is clearly in Shanghai, but I always feel it is closer to home.

He came home so suddenly that there was indeed a mixture of surprise and complaint, but even though the meal was rushed, it tasted particularly good. The next day, in order not to delay work, Yu Xing got up early in the morning, and then... rushed to the morning rush hour in Shanghai.

At ten o'clock in the morning, he sat in the office and felt that being a boss sometimes did not require you to be so punctual.

The documents you need to look at have been placed on the table in advance.

Soon, Yu Xing saw the results of the institutional research he had asked about yesterday.

Well... the business demand of Carbon Silicon Group is to let these two institutions investigate whether there is a demand for six-seater SUVs for family travel in the current automobile market, and whether it can be used as an entry point for vertical segmentation.

This is actually the market positioning that has enabled Ideal Auto to achieve initial success. Its Ideal One is a six-seater extended-range SUV. It sold 3 units in the first year and 9 units in the second year, with an average customer price of more than 30 yuan, making it the second profitable new energy vehicle company after Tesla.

Yu Xing believes that this positioning is quite safe.

Both research reports contain a lot of data and are very long, as well as the same conclusions.

Lingdianyoushu's wording was more euphemistic, suggesting that such positioning was almost impossible to succeed.

Ipsos was very determined and believed that this positioning would never succeed.

Yu Xing first looked at the conclusion, then quickly browsed through the research process and data. He felt that they were indeed a professional research organization. The data was indeed detailed and the arguments were sufficient. Except that the results were different from the current situation, everything else was good.

"Blacklist both Zero Point and Ipsos," he instructed his secretary. "Don't issue the research report. Don't believe it."

Zhang Yangxu stood in the office, looking at the report thrown into the trash can, and said in surprise: "That...that...that conclusion, uh, don't believe it?"

"Well, don't believe it." Yu Xing didn't think that this positioning requirement was a waste of time. "The adjustment was very good, the research was good, and the investigation was very professional, but Carbon Silicon Group will not cooperate with external research institutions in the future. Let's make a decision on this."

Zhang Yangxu was a little at a loss, as Lingdianyoushu and Ipsos were well-known institutions that he had screened.

He looked at the trash can and confirmed the nature of the work he had conveyed.

Mr. Yu does not agree with the research conclusions of the research organization.

This matter...

Bai Xiaosheng is about to go public, and Mr. Yu is about to go abroad. People who know about this matter feel that there is no rush to discuss it for the time being.

However, the first model of the tram project is almost the key to the success of the entire project. This matter is not only of concern to the internal staff, but also to the two institutions that have just decided on it.

Xu Xin is in a good mood today.

She had just attended a small panel discussion on the venture capital industry.

During the dinner, someone mentioned the three consecutive divorces at Today Capital in a sarcastic tone, which caused a lot of laughter.

Xu Xin was unhappy in her heart, but she still smugly joked: "Yeah, the divorce is too unlucky. Otherwise, I am an inferior horse in the investment world. Hey, but don't say that I am an inferior horse, then some people are still donkeys, hahaha."

The original laughter turned into laughter.

Xu Xin's smile was fake at first, but when she saw the dark face of Hu Xubo who was also present, she really laughed out loud.

The smile doesn’t disappear, it just shifts.

Her prediction and decision-making on the situation did play a very good role, and no one mocked Capital Today anymore.

However, within two days, Xu Xin learned from Pang Ruiyang that the two research institutions had been blacklisted by Yu Xing. After thinking it over, he felt that the matter needed a serious discussion.

This is really no small matter, and there’s no need to wait until after the product goes public to discuss it.

Xu Xin made an appointment and went to the door immediately.

Yu Xing had just finished a phone call with Su Yongqiang, the new general manager of Zhibo Company, and expressed his absolute support for the research and development of millimeter-wave radar.

Regarding this position, Bai Xiaosheng has helped find two candidates with suitable resumes, but on the one hand, Su Yongqiang volunteered, and on the other hand, there was also the support of Sun Hao and others. Finally, considering the adverse reactions that might be caused by parachuting, it was confirmed that Su Yongqiang would take over the position.

Su Yongqiang also expressed his position during this phone call that he would conduct research and development around the needs of the Carbon Silicon Group, and also thanked General Manager Yu for saving Zhibo Company from the dire situation.

The founder Zhang Yong was driven out, which caused shock to the company and led to the loss of talent, but Su Yongqiang's timely succession quickly ended the chaos.

Of course, it is enough to know that President Yu saved the company from a dire situation. As for who caused the dire situation, there is no need to go into details.

Yu Xing put his phone on the table. Knowing the purpose of Mr. Xu's visit, he slightly adjusted his mindset from that of an investor to that of an entrepreneur and asked slowly, "Are you having the same old problem again?"

Xu Xin felt that these few words seemed to bring up all the new and old hatreds in his heart.

She subconsciously raised her chin and was about to explode.

However, after many tests, Xu Xin has become a better investor. She has learned to suppress and eliminate her emotions.

Five minutes. There was no sound in the president's office for a full five minutes.

Finally, Xu Xin let out a long breath, sat down, and asked calmly, "If you don't agree with the research organization's research, then why are you looking for them?"

"That's what Pang Ruiyang and the others were looking for. I thought it would make the conclusion more convincing, so I acquiesced." Yu Xing said calmly.

Xu Xin smiled: "The conclusion is different from what you thought, so you just don't admit it? Who are you trying to convince?"

“Just convince those annoying investors who don’t give entrepreneurs space.” Yu Xing said lightly, but he felt that no one could escape the nature of double standards, and he sighed unconsciously.

Xu Xin's efficiency in relieving emotions is getting higher and higher.

This time it only took two minutes before he spoke again: “Aren’t you being arbitrary?”

Yu Xing did not argue, and said with a nasal sound: "Hmm."

Xu Xin: “…”

She didn't know why she laughed again: "Boss Yu, I found, really, I found that since I met you, my ability to manage my emotions has really improved a lot."

Yu Xing said generously: "Then thank me."

This time Xu Xin took a minute: "Mr. Yu, I think the research conducted by the research agency is of reference value. If you don't agree with those two, you can find someone else. We are not in a hurry."

Yu Xing nodded and said, "Okay, I'll find another one when I come back from abroad. If you need the conclusion of the research institute to comfort yourself, then I will tell them that I won't pay the balance if they don't have the conclusion I want."

Xu Xin was anxious: "You king..."

Yu Xing had experienced many similar situations, and his eyes were always calm.

As soon as Xu Xin met Yu Xing's eyes, he calmed down and sat down again: "Mr. Yu, you can choose a more conservative car model. Being radical can easily cause problems."

"You can be conservative, but it's better for us to succeed as soon as possible. The extended-range route has reduced the difficulty. We have insisted on vertical segmentation of the market from the beginning of our cooperation to now, and this time is no exception. If you are really worried, we can explore the market together after we come back." Yu Xing said seriously, "Mr. Xu, the ship in the ship is the most conservative. It is safe there, but this is not the purpose of shipbuilding."

He finally said: "Family travel has demand pain points. If you don't believe this, you can take people out for a trip and try it out in the next two days."

Xu Xin stood up and said, "Mr. Yu, this is the attitude you should have taken before raising funds. If you..."

Yu Xing interrupted, "Are you going to bring up the past again?"

Xu Xin has become a better investor.

She turned and left without cursing, and slammed the door with only five points of force.

However, when Xu Xin got into her car, she suddenly realized that she usually needed two cars when traveling with her husband, two children and family.

Xu Xin frowned and thought about Yu Xing's action of blacklisting the research organization. The Six Classics are annotated on me, so I annotate the Six Classics?

She decided to take people to the market in the next two days. If the market did not support her, she would throw the information in his face!

If the market supports it, then...

The truth becomes clearer the more it is debated.

(End of this chapter)