Chapter 324 Call the shots

Chapter 324 Call the shots

Chapter 324 Call the shots
Ad Buster's appearance brought some small tidbits.

In addition to NetQin's blocking of its operation on mobile phones in its capacity as a security vendor, even a cooperating software store was under pressure from interested parties and had to remove Ad Buster from its platform.

Malicious advertising is still a common problem. The mobile Internet is developing too fast, and relevant laws and regulations and opinions have not yet covered this aspect.

According to some of Zhai Yifei's research, those pop-up ads are considered good, as they affect the user experience. What is more serious is ads that cannot be closed, ads that redirect to malicious links and charge fees, and ads that go to the background and consume data and automatically download after being clicked...

As for NetQin, which popped up this time, its bad attributes are even worse. It uses malicious programs to cause the phone to run slowly and freeze frequently, and automatically deletes other security software such as 360. It then prompts the user that "the latest virus has been detected and a fee of 2 yuan is required to update the virus database" to remove the malicious program for a fee.

Moreover, the company that created this malicious program, Feiliu, has NetQin as its major shareholder, holding 49.5% of the shares. NetQin also makes profits through malicious advertising. In fact, the two companies have more than just an investment relationship, as some departments of the two companies are located in the same office.

Yu Xing's team at Red Falcon was already researching NetQin's market situation and revenue, and this time they received information compiled by the Carbon Silicon Data team. However, this antivirus double act was not actually secret, as it had already been exposed by CCTV's 315 in March.

Therefore, Zhai Yifei was very confident that he could imitate his boss's crime, and believed that he would definitely be able to occupy the moral high ground to condemn and develop.

Two days later, Yu Xing received an inquiry from Liu Wanying.

"Mr. Yu? NetQin's stock price? Hmm?"

NetQin's stock price had been recovering somewhat this month, but negative news began to emerge on the Bai Xiaosheng Forum in the past few days, which seemed to have caused the stock price to suffer a slight setback.

As China's No. 1 workplace platform, Bai Xiaosheng's users are the first batch of users of "Ad Killer". They are also a group of people who are good at eating and finding melons. This time, they naturally listed NetQin's sins without hesitation and stood firmly behind Dr. Yu.

Although, Yu Xing didn't ask everyone to stand like this...

"The arrow is on the string... What can I say to Zhai Yifei and the others?" Yu Xing was quite helpless. "I said that they don't need to take action, and they can kill the stock price after they turn around? I said that Ad Buster should be removed from the shelves immediately? Xiaoying, what do you think I should do?"

"Can't we postpone it for a while?" Liu Wanying asked.

"Mobile Internet projects actually develop very quickly. When we were developing WeChat last year, it actually took us quite some time to get 100 million users. But although Zhai Yifei's 'Tongle' wasn't very good, it still reached million in two or three months. Now this 'Ad Buster' took only one week..." Yu Xing explained, "Of course, there is a strong demand for this, but it is also true that the foundation and ecology of mobile Internet are changing rapidly."

The three softwares are in three different directions. From the launch of WeChat in early July 2010 to the launch of Ad Buster in late October 7, it took only one year and four months.

However, this one year and four months saw the rapid development of smartphones, the explosion of mobile software, and the rapid promotion of 3G services.

When Yu Xing was working on WeChat last year, he encountered a problem with the limited total number of smartphone users. As of now, its number is at least three times that of last year, and tomorrow this number may be seven times that of 3.

The embodiment of this concept...

The time that Ad Buster gets from millions of users is an obvious manifestation of this.

Yu Xing didn't know whether his peers in the industry had noticed this, but he had personally done it and seen the situation with his own eyes, so naturally he couldn't stop Zhai Yifei from making the software matrix with carbon silicon data.

The situation in the industry has changed, and the way of playing must also change accordingly.

Not only that, the promotion efforts should not be reduced but should continue to be strengthened.

"Tongle" was renamed "Xiaoba", information was named "Latest Hotspots", finance was named "Financial Hotline", and "Ad Buster" was added. By December at the latest, there will also be "WIFI Master Key" and "Karaoke Together". It would be best if these six software could be packaged together with mobile phone manufacturers and negotiated to be built-in at the factory, which can also save some costs.

According to Yu Xing's idea, services like "Karaoke Together" and "Financial Hotline" can be sold to peers to recoup losses after they have developed to a certain extent, and only one "latest hot spot" will be left.

Of course, all of this also depends on developments and changes in the competitive situation.

After listening to Boss Yu's explanation, Liu Wanying could understand his position, but she still laughed and sneered: "Boss Yu, if you say that, don't be sad when you are short of money. You have to remember that you are a ghost."

Yu Xing is optimistic: "Even if we earn less, we still earn more. NetQin will allocate as much as it can. As ghosts, how can we complain that they give us too little?"

"Well, seeing the situation of NetQin, we may have to act as soon as possible, otherwise, it may also be targeted by other short sellers." Liu Wanying suspected that NetQin, which went public this year, has been targeted by its peers. First, there are very few Chinese stocks listed this year, and second, there is obvious negative public opinion about it.

Yu Xing agreed with Xiaoying's adjustment of the target. This was also because he had learned a lesson from the past, as the previous target was taken away by other short sellers.

The conflict between NetQin and Ad Nemesis is limited to a certain scope and has not yet reached a fever pitch, but there will inevitably be a conflict because Zhai Yifei plans to formulate an industry standard for malicious advertising and include NetQin in it.

At the same time, he hopes that the boss will also take action when necessary.

Yu Xing considered the attempt under this circumstance and thought it would be great if he could find 360 to jointly prove NetQin's problems. At that time, Guo Shanfeng would simultaneously issue a research report, which would attack NetQin from both inside and outside and promote its advertising nemesis.

In the first week of November, the friction intensified, but the growth of Ad Buster was not affected at all. This seems to prove from the side that NetQin's market share is far less than it claims, and it has no obstructive effect at all.

On a weekend evening, Yu Xing reviewed the project recruitment plan submitted by Zhai Yifei and was thinking about the software matrix when a phone call came in.

"Hey, Mr. Ge, how are you doing lately?"

Yu Xing was somewhat surprised to receive a call from Ge Zhijie.

Ge Zhijie used to be the technical director of WeChat. He was not very able to handle pressure and would often resign, but we have had little contact since he joined Alibaba.

"Mr. Yu, I heard that you are working on a mobile app project? Are you short of people? Can I come over?" Ge Zhijie went straight to the point and expressed his purpose directly.

"Are you trying to do... not happy with your job at Alibaba?" Yu Xing said with a smile, "Why don't you finish Penguin first before leaving?"

"Well, I'm not happy. WeChat and micro-chat are so entangled that I can't do anything to the other party for a while." Ge Zhijie said, "So, I heard that Mr. Yu is working on a project, so I thought if you need me, I can still do some work."

After listening to the other party's answer, Yu Xing felt that this was expected. Ge Zhijie had strong technical capabilities, but his interpersonal relationship skills were average.

He said without hesitation: "Okay, then come on, anyway, the project here is not in competition with mobile communications, so there is no obstacle for you to come over."

Ge Zhijie was slightly delighted and said, "Boss Yu, can I bring a few more people with me?"

Yu Xing smiled and said, "There are still people who will follow you? Great, I couldn't ask for more."

"They are not following me, they are all old colleagues from our previous company." Ge Zhijie was even happier after getting the response. "We saw Ad Buster these days and talked about the rapid development of mobile Internet this year. It seems that there are still many prospects, but it is difficult to realize such prospects at Alibaba."

Yu Xing was a little surprised: "What do you mean?"

"Although WeChat and Weichat are in such close competition, Alibaba's core interest is still e-commerce. I have rejected Taobao's intervention twice. Alas," Ge Zhijie sighed, "But Taobao is developing so well, I feel that WeChat will eventually serve Taobao."

Yu Xing thought for a moment and said with a smile, "Hasn't it always been following WeChat? Have there been any plans for internal changes?"

"It's not a big change, just an experiment. CEO Ma did hold a meeting and emphasized that the competition with Penguin WeChat should be fought in this way, but the others..." Ge Zhijie hesitated for a few seconds and said, "I can't say whether it is right or wrong."

Yu Xing pondered for a moment and said, "Well, it's not surprising. After all, the size of WeChat has gradually increased."

The speed of mobile Internet development is also reflected in WeChat and WeChat chat. Once the user group is realized, it will be difficult for the Taobao team not to think about expanding the business there.

"Besides, Alibaba is full of talented people. I don't mind leaving." Ge Zhijie said with a smile, "I can better demonstrate my abilities when I come to Mr. Yu's place." Yu Xing joked, "You just think there's no one here."

Ge Zhijie was silent for a few seconds and did not answer immediately.

Yu Xing knew the other party's temper, so he said, "Yes, you are right. We don't have people. We need people like you who can shine. However, Mr. Ge, Carbon Silicon Data Company's projects in the next stage may be a bit complicated. The strategy is to try to raise a big fish."

"No problem, Mr. Yu. I have money, and my brothers have money too. Good things are worth waiting for." This is how Ge Zhijie understood Mr. Yu's words.

Yu Xing smiled and said, "Okay, come on, if there is anything you think is suitable, you can come and try it."

Ge Zhijie had an idea and after ending the call, he thought about how to build a new team.

Because of the small software Ad Killer, he did some research on the company Carbon Silicon Data. It was indeed a bit messy as Mr. Yu said, and Mr. Yu's interest seemed to have shifted to new energy vehicles.

However, whether it is Mr. Yu’s previous verification of his judgments on different stages of the Internet, or his performance on the WeChat project, the old brothers are all unconsciously eager to start a new project on the mobile Internet.

Ge Zhijie himself came from a large factory, but many of his brothers still have a filter for large factories. After actually working like this for a period of time, it can only be said that they have become somewhat disenchanted.

The WeChat project still has to struggle. Alibaba’s core is e-commerce. If it wants to continue to shine in the mobile Internet, it is better to gather under the leadership of Mr. Yu again.

After receiving the reply, Ge Zhijie first identified a few people who had already intended to leave, and then made some contacts with them. Within two days, he had come up with a list of about 20 people, and then sent the list to General Manager Yu via WeChat.

Yu Xing was slightly surprised when he saw the scale: "There are so many people. Are they all unhappy in Alibaba?"

Ge Zhijie gave the answer: "It's not that we are not happy at all, but when we heard that we were coming to Mr. Yu, we were willing."

"You guys suddenly changed jobs..." Yu Xing was a little amused. "Okay, come on, anyone who wants to come, no problem. If Alibaba has any objections, I'll talk to them later."

The software matrix's traffic is mainly directed to small and medium-sized apps in the market, combined with its own traffic generation, but it would naturally be better if it could get the support of large software.

Yu Xing plans to wait until the entire software matrix is ​​launched before personally approaching Alibaba, Sina and other companies to discuss cooperation. If one company can be successful, it will be more help. Moreover, he can also discuss the strategy with Alibaba's WeChat. At that time, he can directly approach Ma Dian, and the possibility of exchanging cooperation is quite high.

Ge Zhijie’s “return” is a good thing.

Carbon Silicon Data Company not only needs to launch a software matrix, but also needs to maintain and optimize it. In the future, it also needs continuous research on mechanism algorithms. Naturally, the more talents the better. Ge Zhijie and his colleagues have verified their abilities and have a more stable mentality.

Yu Xing informed Zhai Yifei of the news, and he welcomed it as expected. The current situation of multiple projects is that there is an extreme shortage of manpower. He has already lowered the recruitment standards at Bai Xiaosheng's place, and he is naturally very happy to have a strong reinforcement now.

As Silicon Carbon Data's technical capabilities are enhanced, another equally important issue is further presented.

During lunch on Tuesday, Yu Xing chatted with Zhong Zhiling, who was focused on recruitment, and asked him if he was interested in transferring to Carbon Silicon Data Company.

As expected, Zhong Zhiling was rather hesitant. He and Liu Hao have a good understanding of each other, and at this stage, they are expected to see market results soon. It is foreseeable that it will be beneficial to the company's stock price in the future, which is a very fulfilling thing.

Zhong Zhiling did not give an answer immediately, and prepared to think about it further.

When he got home in the evening, he talked about this matter with Lu Haiying, who was already on vacation, and asked for her opinion.

Bai Xiaosheng is a listed company. As a senior executive, Zhong Zhiling’s shares are very valuable, and he can make them more valuable through his work. In addition, the daily working environment and atmosphere are also very comfortable.

"Xiaoying, do you think I should go?" Zhong Zhiling talked about his thoughts and Bai Xiaosheng's situation.

Lv Haiying understood what he meant and said directly, "You don't want to go, right?"

Zhong Zhiling took a sip of tea and agreed with this judgment.

After a moment, he frowned and said, "Brother Xing is very enthusiastic about new energy vehicles now, and he is busy with that most of the time. Zhai Yifei has done several projects, some of which I don't understand at all. I always feel weird about them. What can I do in the past?"

Lv Haiying actually had similar feelings, but she temporarily put aside her feelings about the specific project and asked, "After thinking about it so much, have you ever directly asked your senior what he thought and what his suggestions were?"

Zhong Zhiling hesitated for a few seconds and then said, "I didn't ask. Brother Xing asked me about my interests. He said they were recruiting people widely."

Lu Haiying pondered and said, "Then I think you can go and ask directly. Well, ask tomorrow."

Zhong Zhiling thought about it and nodded: "Okay, I'll ask tomorrow."

However, the next night, when Lv Haiying saw Zhong Zhiling returning home, she asked, "Did you ask for advice from your senior brother?"

"No, Brother Xing went to Lingang today." Zhong Zhiling shook his head, "Ask when you have time."

Seeing that he was being perfunctory, Lu Haiying frowned slightly, but didn't say much.

However, she called Zhang Yangxu the next day and found out that her senior brother was still in Lingang, so she took a taxi and went there directly.

Yu Xing was surprised to see Lv Haiying with a bulging belly. He asked her to sit down and scolded her, "Xiaoying, if you have anything to say, just call me directly, or ask Zhiling to tell me. You came all the way here and you are disturbing the baby in your belly!"

Lu Haiying rubbed her belly and said with a smile: "I haven't seen my senior brother for a while, so I came here to have a meal today. I haven't been to Lingang to see it either."

"What's so interesting here? It's all construction sites and cars." Yu Xing shook his head. "You have to take care of your health. Staying safe and sound is more important than anything else."

Lv Haiying smiled and chatted for a while about pregnancy and expectations for the child, then moved the conversation to the main business of this trip and said sincerely: "Brother, I heard Zhiling say that you asked him about the position, and he was hesitant because Bai Xiaosheng also put a lot of effort into it. But I think there is nothing that cannot be said to you, so I want to know whether you recommend him to go to Carbon Silicon Data Company?"

Yu Xing listened to these words, and then looked at his apprentice sister who came to see him with a big belly, and sighed: "Zhi Ling has you, what else can I ask for? If you ask me this, then I suggest that he go."

Without blinking, Lu Haiying immediately said, "Okay, Senior Brother, let him go."

Yu Xing spread his hands: "Is this how you make decisions? Can you be the master of him?"

Lv Haiying said with a smile: "Zhi Ling is the senior vice president, I can't be his boss, but my senior brother and I have the same opinion, so let me be the boss this time."

She touched her belly again: "I still have a child, he can't be angry."

Yu Xing laughed and gave a thumbs up: "Okay, let him try. I can't say it will work, but the prospects may be better. If it doesn't work, there will be other options."

Lu Haiying nodded: "Brother, I understand. Everyone is doing their best. Zhiling will not slack off after he goes there. If he doesn't do well, you can just replace him. Everything should be based on everyone's success first. He knows this too."

Yu Xing smiled gently: "Xiaoying, you have finished what you want to say."

Lu Haiying pretended to be serious: "It's all because of my good teaching. I treat people with sincerity, and they treat me with sincerity in everything."

(End of this chapter)