Chapter 354 Department Report, Business Development

Chapter 354 Department Report, Business Development

Chapter 354 Department Report, Business Development

“In the future, the development of our [Content and Culture Business Group] will still be centered on Xingyue Chinese Network, around which we will create a comprehensive content matrix and establish a complete cultural content ecosystem.

In 2012, we plan to merge the Galaxy Universe Network under the business group into the StarReader Chinese Network, making it a branch section of the website.

When the head of the [Content and Culture Business Group] said this, he subconsciously glanced at Wang Hao.

Because this "Galaxy Universe Network" was originally requested by Wang Hao to be established, it is mainly used as a content supplement to the [Galaxy Movie Universe] and can be regarded as an encyclopedia website of the movie universe.

However, since it is an encyclopedia website for fans, the operation of "Galaxy Universe Network" is naturally not profitable.

But because it was Wang Hao who requested the construction of the website, the [Content Culture Business Group] did not dare to shut down the website at will and could only maintain the operation of the website to a minimum extent, which was considered a useless piece of information.

Of course, Wang Hao also knew the embarrassing situation of the "Galaxy Universe Network" and said nothing when he heard it.

Seeing this, the person in charge of the [Content and Culture Business Group] continued:
“After the two merge, our Xingyue Chinese website will also establish its own website style, which is urban and science fiction.

Different novel websites generally have their own online writing style. For example, some websites tend to be fantasy-oriented, some tend to be military war-oriented, some tend to be two-dimensional, and some tend to be romance-oriented.

Xingyue Chinese website is backed by our Galaxy Group and has the big IP of "Galaxy Movie Universe". It has more advantages than other websites in the urban and science fiction content track.

Our plan is to hold a science fiction writing contest in cooperation with Science Fiction World magazine this year, and also open up fan creation rights for the Galaxy Cinematic Universe on the website.

In addition, we will also work with the [Film and Television Production Business Group] to select a number of excellent works from these essays and fan fiction for corresponding film and television adaptations.

After all, we are a national leader in film and television production, which is where we are ahead of several other leading domestic novel websites.

Moreover, the mere linkage between film and literature is not enough. This year, we will continue to expand the product types and channels of StarReader Chinese Network.

Online comics and online audiobooks will be the focus of our future work. We will strive to achieve an orderly flow of "film, literature, and comics", deeply explore the potential of works, and comprehensively develop and operate the company's products to achieve mutual promotion and common development, laying the most solid content foundation for the entertainment industry of Galaxy Group!"

The person in charge of the [Content and Culture Business Group] made a template for everyone's subsequent speeches, which naturally won a lot of applause.

Wang Hao was also very satisfied with the initiative and development direction of the [Content Culture Business Group] and nodded.

"Yes, the future is the era of the Internet and the era of technology. The [Content and Culture Business Group] was able to think of building a 'big entertainment' system with novel websites as the core, which took a lot of thought.

But let me say one more thing. Although the potential of the Internet in China's future is still huge, we cannot ignore another platform, that is, mobile Internet.

Apple from the United States and OPPO, which has close cooperation with our Galaxy Group, sell a large number of smartphones in the domestic market every year.

Moreover, 3G networks have now fully covered all parts of China. As far as I know, the construction of 4G networks will be put on the agenda this year and next year.

By then, smartphones will have faster Internet speeds and lower data charges. Compared to a more convenient mobile phone, who would want to sit in front of a computer all the time?

Therefore, you [Content and Culture Business Group] should not relax in the development of mobile apps in addition to building the website for Xingyue Chinese Network.

I can provide you with a method for reference. OPPO has always been in deep cooperation with us, so can this Xingyue Chinese website be directly installed on the factory mobile phone in one step? "

The head of the [Content and Culture Business Group] quickly took note of this, and then the head of the [Consumer Products Business Group] stood up and spoke.

“In the past 2011, our [Consumer Products Business Group] work was mainly divided into two parts.

The first is the upstream product production end, which we mainly divide into two steps.

On the one hand, we are looking for qualified manufacturers or brands for joint authorized production, which mainly involves shoes and clothing, jewelry, figures, beverages and fast-moving consumer goods, etc.

On the other hand, for products with higher quality requirements or certain technical content, we are more inclined to acquire them or conduct independent research and development.

For example, we invested in Guangdong Senbao Company, which had previously cooperated with us in toy development, and at the same time suggested and guided them to learn from LEGO and enter the field of building block toys.

To this end, we also facilitated the cooperation between Senbao Company and the aerospace department, and obtained the appearance design authorization for the relevant aerospace series aircraft.

This year, Mr. Wang, your movie Gravity will be released. By then, we, Senbao and the aerospace department should be able to launch related aerospace movie peripheral building blocks.”

Hearing this, Wang Hao nodded with satisfaction. Being able to think ahead and do things in advance was enough to show that the management of the [Consumer Products Business Group] was serious and responsible.

"In addition to self-developed toys, another focus of our production work is the game project arranged by Mr. Wang last year.

Since its establishment last year, Star Game Entertainment now has 9 game development teams and nearly a hundred game developers.

There are a total of six mobile game groups. In addition to the four games planned at the beginning, "Subway Surfers", "Carrot Defense", "Ball Battle" and "Happy Candy Elimination", two internal staff members provided suggestions in the middle. So we developed a music game "Rhythm Master" by simulating playing the piano, and developed a competitive game "Snake Battle" by simulating the old game "Snake".

Among these six mobile games, "Subway Surfers", "Carrot Defense", "Battle of Balls", "Happy Candy Crush" and "Snake Battle" have been launched one after another, and the daily active users of the five games have exceeded one million.

The only Rhythm Master is still in the production stage due to music and song copyright issues, and should be available on major mobile platforms in the first half of this year.

As for the other three large game groups, the war competitive online game "Wolf Warrior" adapted from the movie "Wolf Warrior" has reached 80% of its development progress. It is expected to be completed in mid-2012 and enter the late testing stage, and should be available for public testing by the end of this year.

The problem now is the operation of this game. Should we operate it independently or find a reliable game operation manufacturer to cooperate with?

We have come into contact with current mainstream game manufacturers such as Tencent, NetEase, Shanda, and Perfect World.

Among them, Tencent is undoubtedly the most advantageous in game operation. Last year, their company had the highest revenue scale, and its QQ also has the largest traffic pool in China, which gives it a great advantage in game operation.

NetEase, which ranks second, is actually not bad either. Its revenue growth last year was almost on par with Tencent..."

"We will discuss this issue in detail in a meeting later," Wang Hao interrupted him directly. "After all, the group has comprehensive considerations on the cooperation, and it will take more than a short time to explain it. Let's continue to introduce the progress of other projects."

The head of the Consumer Products Business Group nodded and continued:

“The second game is a stand-alone puzzle game based on Inception. The progress of this game is faster and it has been basically completed. We are currently looking for and solving problems in the later stages.

The third game is the same as the previous building block toy development. We also planned it in advance in consideration of the release of "Gravity". It is a stand-alone space simulation management game. Players mainly play the role of astronauts and participate in the construction of China's "Tiangong" space station.

This game is still in the early preparation stage. We have already contacted the aerospace department and obtained their authorization. We are currently working with the pre-production team of "Gravity" to jointly build a relevant special effects material library.

Regarding this game, we are aiming to make it a domestic 3A game, and the members of the production team are all elite soldiers.

Because there are many space lines in the [Sci-Fi Movie Universe], the game "Gravity" will have great potential to be explored in the future. Simulating the operation of a space station is just the beginning."

"This is acceptable."

Wang Hao nodded.

“A domestic 3A masterpiece can fill the gap in the domestic gaming field. The group will support it. It can also serve as an important supplement to the [science fiction movie universe].

In the future movie universe, there will be the construction of space elevators, planetary engines, dungeons, and the long voyages of space fleets... These can all become game materials to form a science fiction game series.

Moreover, related game development can also prepare for the special effects technology of subsequent movie universes in advance.”

The head of the Consumer Products Business Group quickly wrote down the suggestion and continued:
“What Mr. Wang said is exactly the core focus of our future development.

In 2012, our business group's main focus in the gaming sector was on operating and maintaining several games that had already been released, improving revenue data, and ensuring that games that were still under development could be released smoothly and on time.

Of course, we also have two new game projects at the same time.

Because we have only developed casual games on mobile phones before, this year we plan to upgrade and develop a large-scale mobile game to practice.

The initial plan is to use Mr. Jin Yong's martial arts IP as the content, integrating multiple gameplay modes such as adventure, battle, card drawing and collection.

Then we spotted a small mobile game studio in Shanghai. This company has independently developed a small game and is currently developing a 2D horizontal shooting mobile game, which can also fill the gap in our related game types. "

For a small matter like acquiring a game studio, if the amount was not large, the [Consumer Products Business Group] could make the decision on their own, so Wang Hao didn't care and just nodded.

“In addition to production, we also did a lot of work in 2011 on the downstream sales of consumer products.

The first is the cooperation with the film and television theater chains under Wanda, Huaying and Moying. We have established distribution relationships with these theaters, and the theaters in those theaters are selling our [Galaxy Cinematic Universe] peripheral products.

In the past year, the average customer purchase price of these products in distribution theaters was around 50 yuan, and cumulative sales have exceeded 8000 million yuan.

This year we plan to continue expanding peripheral categories and open up distribution channels for other cinema chains.

In addition, we also plan to build a surrounding direct-sale store in Shangjing..."

Wang Hao frowned when he heard this, pondered for a moment, and then interrupted him.

“For now, let’s forget about the direct-operated stores in the surrounding areas. With the development of online shopping, the prospects for offline stores are not very ideal.

Moreover, we don’t have many categories of peripheral products for the Galaxy Cinematic Universe. When the movie universe enters the third stage and our Galaxy Group’s own Galaxy Park is established, it will be enough to open a self-operated peripheral store in the park. For the rest, we will mainly focus on distribution.”

The person in charge of the Consumer Products Business Group naturally did not dare to refute and immediately responded:

"Online sales are also our focus at present. We now have our peripheral flagship stores on Taobao and JD.com, and our annual sales last year exceeded 1 million.

Especially with the recent hit of "Inception", the gyroscopes we stocked up in advance that match the protagonist's model were sold out.

We are also very confident about the sales of our online store this year, and we will continue to contact other online shopping platforms to strive to achieve full online sales."

It is only 2012 now, and the competition among e-commerce platforms is at its most intense. Even though Alibaba Taobao and JD.com have a large market share, other e-commerce platforms such as Dangdang, Paipai, and Suning are closely following.

So there is nothing wrong with what the head of the Consumer Products Business Group said.

After the Consumer Products Business Group finished their work report, the second to last speaker was from the Media Distribution Business Group.

This business group is mainly responsible for the various media company channels owned by the Galaxy Group, as well as the promotion and marketing of the group's works. It is considered the mouthpiece of the group company.

“In the past year, we [Media Distribution Business Group] have completed two major tasks.

First, after adjusting the overall structure of the company, we fully explored the publicity and distribution channels controlled by the entire group company, and carried out comprehensive sorting and integration, ensuring the smooth operation of the entire [Media Distribution Business Group] and improving related work efficiency.

Second, Taopiao.com, which our business group is responsible for, has already opened up the cinema channels of Huaying, Moying, Wanda and other companies, and the website's influence has basically covered the first- and second-tier cities in Central China, East China and North China."

(End of this chapter)