Chapter 355 New Year, New Project

Chapter 355 New Year, New Project

Chapter 355 New Year, New Project

"I remember that among the tasks assigned to you [Media Distribution Business Group] last year, there was also a recommendation information platform called [Today's Headlines], how is it developing?"

After hearing the report from the [Media Distribution Business Group], Wang Hao frowned and asked immediately.

[Toutiao] is an Internet information distribution and recommendation platform that Wang Hao specifically instructed the [Media Distribution Business Group] to develop and operate last year. It also imitates the product of ByteDance, which emerged as a powerful company in the past.

As an information distribution platform, some people may not know Toutiao, but when it comes to ByteDance's flagship product TikTok, everyone knows it.

The ByteDance company behind it may become an emerging force in the future that can rival Internet giants such as Tencent, Alibaba, and Baidu.

The popularity of TikTok is also inseparable from the big data push algorithm that ByteDance has accumulated and iteratively upgraded in the operation of Toutiao in the past few years.

Last year, Wang Hao asked the Media Distribution Business Group to develop Toutiao, which was launched simultaneously as a website and a mobile app. Its underlying operating logic is also based on personalized recommendation engine technology.

It can dig out each user's interests and hobbies based on their social behavior, reading behavior, geographic location, occupation, age, etc., and then calculate the user's interests in 5 seconds through social behavior analysis.

And through user behavior analysis and every user action, the user model is updated within 10 seconds.

At the same time, [Toutiao] will also extract dozens to hundreds of high-dimensional features for each piece of information it owns, and perform dimensionality reduction, similarity calculations, clustering and other calculations to remove duplicate information, and perform machine classification, summary extraction, LDA topic analysis, information quality identification and other processing on the information.

Next, based on the degree of match between people's characteristics, environmental characteristics, and article characteristics, personalized recommendations are implemented to appropriately push users' favorite news, music, movies, games, shopping and other information content to them.

To put it simply, [Toutiao] will read and record users' clicks, stays, follows, likes, comments, and reposts on certain types of information in real time, and use this to make calculations, and then push information that interests them to users in a targeted manner.

In this way, users will feel that every piece of information on [Toutiao] hits their interests, and they will become more and more addicted, completely unaware of the passage of time and unable to stop at all.

At the same time, they will feel like they are "addicted". After work or in their free time, they will always be itching to open [Today's Headlines] and check it out.

However, in order to achieve this goal, the relevant big data recommendation algorithm is the core of the top priority.

Wang Hao mentioned this matter last year and asked the [Media Distribution Business Group] to be responsible for the development and operation in this area. Now looking at the report, the achievements of [Toutiao] do not seem to be something worth writing about.

The person in charge of the [Media Distribution Business Group] was obviously aware of this, but was a little hesitant when talking about it.

Wang Hao did not criticize him, but directly asked him to tell the real situation and problems at the meeting so that everyone could work together to solve them.

"It's mainly a matter of iteration of the recommendation algorithm. Our technical staff is only at a passable level in this regard. The updated recommendation system often does not necessarily produce very good results. We still need a real technical expert to guide us."

The person in charge of the [Media Distribution Business Group] pointed out the problem, and Wang Hao asked directly:

"Didn't you tell the HR department about this? If they are short of talent, they can look for headhunters. Or if there are suitable talents that are familiar to the employees of the group company, they can recommend them."

The person in charge of the [Media Distribution Business Group] showed an embarrassment on his face. Wang Hao glanced at him and understood.

I guess the [Media Distribution Business Group] has also talked to the group's human resources department about the recruitment benefits, and both parties probably have disagreements.

This is normal. The human resources department does not understand technology, so how can they know the market situation of real technical talents?

Generally speaking, when recruiting talents, it is necessary for the leaders of the human resources department and the technical department to conduct the interview together.

But now it seems that there are probably some unspoken conflicts.

Of course, Wang Hao had no intention of exposing the problem at the meeting. As the company was large, it was normal for internal departments to have problems and conflicts, as well as buck-passing and wrangling. This was not something that could be solved by him speaking out now.

“Technology is always the core of the Internet, and it is also the cornerstone and moat of [Toutiao] and a series of subsequent products.

This matter must be implemented immediately. There are so many colleges and universities in Beijing. I will give you a special note later. There is no upper limit on the salary for the recruitment of relevant technical talents. "

Wang Hao knocked on the table, forcibly ending the topic as the chairman of the board, and then asked the person in charge of the [Film and Television Production Business Group] to prepare for his speech.

As the most core department of Galaxy Group, the [Film and Television Production Business Group] has completed a lot of work in the past year.

“In terms of film and television dramas, we produced a total of three TV series last year.

They are the ancient costume palace fighting drama "The Legend of Zhen Huan", the urban emotional drama "Beijing Love Story", and the Republican spy drama "The Disguiser".

All three TV series have been completed and suitable TV station buyers have been found.

Among them, "Beijing Love Story" was already popular on Zhejiang Satellite TV and LeTV in November last year, and its ratings were among the best in the same period.

As for "Empresses in the Palace" and "The Hidden Man", these two dramas should be broadcast in the first half of this year, one on CCTV-8 and the other on Mango TV."

“In terms of movies, our [Film and Television Production Business Group] participated in the investment and production of a total of six movies last year.

Among them, the ones we mainly controlled were "Bad Genius" and "So Young".

Among them, "So Young" has been completed and is scheduled to be released in April this year, and "Bad Genius" is scheduled to be released in July this year.

In addition to these two films, there are four other films that were shot in collaboration with Hollywood.

The sequel to "Taken", "Taken 2", will be released simultaneously around the world in October this year.

Hollywood is planning to release the sequel of "The Hangover", "The Hangover 2", overseas in June this year. However, as for the mainland, the film has not passed the review due to its vulgar content.

We are trying to communicate with the radio and television, but it seems to be of little use.

The same problem also exists in Limitless. The effect of NZT-48 in this movie seems to have crossed the line, and the director did not allow it to pass. "

"Put these two movies aside for now, I'll deal with them when the time comes."

Wang Hao spoke directly and took over the matter.

To put it bluntly, things like censorship still depend on connections. Sometimes, for the same ghost story, your film may not pass the censorship, but someone else’s may.

The Galaxy Group is indeed extremely powerful and well-known in the industry today, but it is of no use to the audit department above. No matter how big your company is, you have to obey orders and follow instructions.

Fortunately, Wang Hao still has some connections. Since Han Sanye said that the leader above wanted to see him, he could just talk about this matter. Of course, it would be really stupid to use the relationship of a big leader for such a matter, but this does not mean that there is no way to take advantage of it.

Wang Hao didn't explain much after he finished speaking, and the person in charge of the Film and Television Production Business Group didn't ask Wang Hao how to solve the problem, but continued:

“Of course, the most important project of our [Film and Television Production Business Group] this year is naturally Inception, which is directed by President Wang himself.

The total global box office of this movie has now broken through..."

"Okay! Okay! Stop saying such flattering words. Everyone knows the success of Inception.

Let me tell you something useful. Last year, you probably produced more than just movies and TV series. What about other projects you invested in?

Didn’t I remember there was a variety show? "

The person in charge of the [Film and Television Production Business Group] quickly replied:

"For variety shows, we have already negotiated with Mango TV and have purchased the copyright of an overseas music program, which we are preparing to produce as a mainland program called The Voice of China.

At the same time, in accordance with the suggestions you, Mr. Wang, gave last year, we also planned another parent-child interactive variety show "Where Are We Going, Dad?"

Currently, both variety shows are in the preparation stage and are contacting suitable guests.

As for the projects we invested in, such as "Love Apartment 3", "Cliff", "Kintaro's Happy Life", "Mind Game", "Startling by Each Step" and other TV series, they have now completed production and should be released this year."

Wang Hao nodded, and the person in charge of the [Film and Television Production Business Group] continued to talk about the projects that their department would invest in and produce this year.

And this will also be the next focus of Galaxy Group's work.

After all, they are still a film and television cultural enterprise, and excellent works are the core of all operations.

"In 2012, the company's film and television production work will still focus on the works of the Galaxy Cinematic Universe.

The big drama of the year is naturally the space disaster film "Gravity" directed by Director Wang himself.

The preliminary preparations for this film have been completed. The crew members have also experienced life at the space center and undergone three months of astronaut training. The next step is to wait for the official start of filming.

Then comes the second work, "Transcendence", which is a spin-off film of "Inception". It will be directed by Director Zhang Yang, who has been in charge of the group's special effects business. The starring role is Teacher Ning Li, and the supporting roles are Wan Qian and Qin Hao.

The film is currently in the early preparation stage and is expected to start shooting in June this year.

In addition, the science fiction movie universe has three co-productions this year, namely "The Machinist" in cooperation with Columbia, "Vice City" in cooperation with South Korea's CJ Entertainment for the Korean market, and "Distortion Crisis" in cooperation with Japan's Sony Pictures for the Japanese market.

These three films are also in the preparation stage, and the faster ones are expected to start shooting in March or April."

With five movies, the Galaxy Cinematic Universe’s mission this year is not much less than last year, but it’s not over yet.

"In addition, there are four spin-off TV series from the movie universe, namely the spin-off of Detective Chinatown, Love O2O and I Am a Special Forces Soldier , which are spin-offs of Wolf Warriors, as well as Unnatural Death in cooperation with Sony Pictures.

These are all the plans for Galaxy Cinematic Universe this year.

As for other non-movie universe projects, there is a 3D movie "Taking Tiger Mountain by Strategy", directed by Xu Ke.

In terms of TV series, there is a reality-themed "Dwelling Narrowness", an anti-Japanese war-themed "Snow Leopard", and a campus idol-themed "Hello, Old Times". "

When the head of the Film and Television Production Business Group said this, everyone else present was envious of his department's generosity.

After all, that’s six movies and seven TV series.

This is a project purely controlled by Galaxy Group. Even though Huayi, the big brother of the domestic private film and television industry, plans to release 2012 movies in 8, they are more involved in the project as an investor, and there are not many projects that are truly completely controlled by them.

Moreover, the scale of the films invested by the two companies is very different. Not to mention other things, only Galaxy Group can invest in and produce science fiction commercial blockbusters such as "Gravity" and "Transcendence".

Even if Huayi has so much money, they may not have so many talents and teams to operate and control these projects.

Only the Galaxy Group, which has "Good Producers" and "Xingdou Culture Agency" on hand and has signed thousands of behind-the-scenes workers, has the confidence to launch 12 projects a year.

Even with the current strength of the Galaxy Group, they still have spare strength.

After all, they also shot five movies and three TV series last year, and among those projects, the investment in "Inception" alone was $200 million.

In comparison, although "Gravity" is also a 3D science fiction blockbuster, it has more space-related special effects than "Inception".

However, because there is no Hollywood superstar like Leonardo and the team is all Chinese, the investment cost has been reduced to 4 million Chinese yuan.

So if we really calculate the investment cost, there is actually not much difference between this year and last year.

But in terms of the number of personnel, Galaxy Group has mobilized more people this year, which fully demonstrates that the film industrialization promoted by Wang Hao in the past few years has developed extremely maturely within Galaxy Group.

Even if the works are not personally controlled by him, the quality of the finished films is above the passing line, and the film and television effects produced are almost the same as the design when the project was first launched.

Although this adds a bit of craftsmanship to the entire work, it also eliminates the uncertainty that the film and television industry fears the most.

"The biggest contributor to the achievements we [Film and Television Production Business Group] have made in the past year and the continued expansion of our business projects this year is still 'Good Production Network'!
Today, HaoZhiPian.com has more than 80,000 registered users.

Among them, there are more than 6 behind-the-scenes staff who have registered with real names, 28 S-level behind-the-scenes workers who have passed the assessment and certification, 117 A-level behind-the-scenes workers, 863 B-level behind-the-scenes workers, 21924 C-level behind-the-scenes workers, and the rest are D-level temporary staff.

As for the registered actors and artists, there are more than 500 of them, including well-known artists such as Wu Jing, Wang Baoqiang and Wang Jingchun.

In addition, there are more than 220 film and television companies registered on Haozhipian.com. It can be said that 80% of the top talents, projects and companies in the entire Chinese film and television industry cannot do without our help.

In this Internet race, our HaoZhangPian.com is the undisputed leader and has a monopoly position.”

(End of this chapter)