Chapter 427 The spoiled audience

Chapter 427 The spoiled audience

Chapter 427 The spoiled audience
Chinese civilization has a glorious history of about five thousand years, which is the most precious treasure our ancestors have given us.

Only in China can those working in the film industry be so fortunate as to gain countless inspirations from the experiences of their ancestors and the vast texts of history.

Only in China can historical blockbusters have such a profound texture and attract such a huge audience.

In contrast, in Hollywood, historical films are all huge pitfalls, and countless film and television companies have failed in this regard.

They are just an immigrant country with only 200 years of history. What can they film? Falling Cherry Blossom Axe vs. Vampires and Werewolves? They can't really think that Rome and Ancient Greece are their cultural heritage, right?

Therefore, the Galaxy Group should not only look to the future in the [Galaxy Cinematic Universe], but also explore the past and draw strength from the glorious historical civilization of China.

In this regard, there is still a lot of content for them to expand.

After all, Galaxy Group will launch a new major TV drama project in 2014, which is the "Ghost Blows Out the Light" series.

Yes, this novel, which was bought by Xinghe Group from Tianxia Bachang a long time ago and which features tomb raiding and treasure hunting as well as thriller and suspense as its selling points, has been serialized on the Xingyue Chinese website. The number of subscriptions can be said to be extremely exaggerated, which directly pushed Tianxia Bachang to the throne of a great god.

Moreover, the offline sales of the book's physical copies were also astonishing. After its publication, it quickly topped the book rankings of the year. The comics and audio books of the same name that were subsequently released also sold very well, bringing considerable profits to the book publishing department of the Galaxy Group and Tianxia Bachang himself.

Tianxia Bachang even made it directly into the top of the list of richest Chinese writers with this novel. It can be said that he is even more successful than in his previous life.

The reason for this is not only the all-round support from Galaxy Group and the outstanding quality of the work itself, but also because Tianxia Bachang's version of "Ghost Blows Out the Light" has a close connection with the Galaxy Cinematic Universe.

With the traffic blessing of the [Galaxy Cinematic Universe], "Ghost Blows Out the Light" will naturally gain momentum faster.

In addition, Galaxy Group also has a comprehensive plan for the "Ghost Blows Out the Light" project, from novels to audio, comics, TV series and movies.

Compared with the situation that Wang Hao encountered in his previous life in "Ghost Blows Out the Light", this is undoubtedly a million times better.

You should know that in Wang Hao's previous life, just because of a drinking party, the copyright of the first four parts of the "Ghost Blowing Out the Light" series was bought by Qidian Chinese Network for 100,000 yuan while the wine was clinking.

Later, the copyright of the last four works of the "Ghost Blows Out the Light" series were all transferred to Qidian. From then on, Tianxia Bachang lost the film and television adaptation rights of the eight "Ghost Blows Out the Light" novels. This hasty transaction was later criticized by countless netizens.

After the copyright of the "Ghost Blows Out the Light" series was transferred to Qidian, Qidian did not belong to the China Literature Group at that time and did not have the ability to adapt the works into film and television. Therefore, the film and television adaptation rights of the first four parts of "Ghost Blows Out the Light" were sold to Dreamer Pictures, and the film and television adaptation rights of the last four parts were sold to Wanda Film and Television.

Among them, Dreamer Pictures later cooperated with Huaying Group to shoot "Nine-story Demon Tower", yes, that is the rubbish movie created by Rikutaro.

After that, they cooperated with Huayi Brothers to shoot "Yunnan Worm Valley", while Wanda only shot "Mojin: The Lost Legend". The movie had a good reputation, but Wanda Pictures did not continue to delve into this IP afterwards.

In comparison, "Ghost Blows Out the Light" is a chaos of demons when it comes to online movies. I don't know how many weird works it has produced that most movie fans have never heard of.

As for online dramas, Qidian Chinese Network was later acquired by Tencent's China Literature Group due to operational difficulties. It then gained the ability to produce its own online dramas, and the online drama copyrights of the eight "Ghost Blows Out the Light" works were bought back at a high price and handed over to Penguin Pictures.

Then there was "The Lost Tomb", a collaboration between Tencent and Noon Sunshine. This version was actually pretty good, but I don't know if it was because they didn't dare to let go for the first time, or for some other reason, but they didn't make good follow-up plans in advance, nor did they stabilize in terms of the actors and the team.

That is to say, after Yuewen gained experience, it finally came up with a big plan after filming "The Yellow Skin Grave". After "The Wrath of the West Hunan" and "The Cave of Dragon Ridge", it had a relatively stable team of protagonists and production team.

However, several subsequent works in the series also faced the problem of being too difficult to adapt and a serious decline in quality.

Fortunately, "Ghost Blows Out the Light" in this world did not encounter such a chaotic and complicated situation, and all copyrights are held by the Galaxy Group.

In addition, in response to the fact that "Ghost Blows Out the Light" was difficult to pass the review due to the subject matter, Wang Hao reminded Tianxia Bachang early on to integrate this series of works into the "Galaxy Cinematic Universe" and incorporate the criminal gang headed by Hu Bayi into special talents to help special national departments excavate the remains of ancient civilizations.

In this way, the risks of censorship can be avoided in advance, which is also a blessing for fans of "Ghost Blows Out the Light".

This year, the film and television adaptation of this popular IP has finally been put on the agenda by Galaxy Group. It will be filmed and produced in the form of a web drama, and four parts will be shot in a row at the beginning.

It is expected that Galaxy Group will invest a large amount of money and use advanced special effects technology to make this series into a high-quality drama.

And if the response is good, there will be related film projects as a supplement.

The reason why Galaxy Group did this is because their online video cooperation project with LeTV is about to expire. According to Chairman Wang Hao, Galaxy Group will not renew the contract after the expiration of the cooperation.

This means that the Galaxy Theater jointly developed by Galaxy Group and LeTV will become independent and become a video website under their group company. At that time, the "Ghost Blows Out the Light" series can be exclusively broadcast on this new website to help the video website expand its popularity and influence.

Time passed quickly as Wang Hao devoted his energy to the new project. At the end of February, the competition for the 2 Spring Festival finally came to an end.

After Galaxy Group stepped up its publicity efforts in the second half, "The Return of the Great Sage" finally made a comeback at the box office with better reputation.

In the end, among the several movies in the Spring Festival period, "The Return of the Great Sage" topped the list with a total box office of 10.6 billion yuan, "Journey to the West: Conquering the Demons" ranked second with a box office of 8.73 million yuan, "Where Are We Going, Dad?" ranked third with a box office of 6.2 million yuan, and "The Man from Macau" ranked fourth with a box office of 4.9 million yuan.

This result was unexpected by many senior people in the entertainment industry. Who could have thought that an animated film like "The Return of the Great Sage" would have the last laugh?
Especially in the Hong Kong entertainment industry, they could not accept the fact that "Journey to the West: Havoc in Heaven" was crushed by "The Monkey King: Hero is Back" and "The Man from Macau" was crushed by "Where Are We Going, Dad?". They said that there was something fishy going on during the Spring Festival and that someone was manipulating the box office behind the scenes. However, if they went online to check, they would know that they did not lose unfairly this time.

Compared with the other three movies, "The Return of the Great Sage" has the highest rating and the most positive reviews on the Internet.

In particular, the domestic animation industry has been in a sluggish state in recent years. Although there are occasional outstanding works, the market is still dominated by animation works from Hollywood and Japan.

Domestic animation fans also have a great demand in this regard. Not only children, but many teenagers and young people also have a high acceptance of animation.

In this case, the emergence of "The Return of the Great Sage" just filled this gap and met the relevant market demand. It was what everyone expected, and it was natural and reasonable that the box office results were so high.

As for "Journey to the West: Havoc in Heaven", the attack launched by Galaxy Group in the later period directly hit its sore spot.
Both are special effects blockbusters, Journey to the West: Conquering the Demons 3 and Gravity 3 million yuan was invested, but the visual effects they present are worlds apart.

The special effects in "Havoc in Heaven" are full of photo studio style. The so-called magnificent scenery of the fairy palace is so fake that it seems like it was pasted on. And the transformation of the Bull Demon King is completely in Western fantasy style, just like "The Lord of the Rings", but without the technology.

The Chinese audience in this world are not the people in Wang Hao’s previous life. They have eaten good food.

In the past, audiences could tolerate shoddy special effects movies like "Journey to the West: Conquering the Demons" mainly because the works of their peers in the industry were all terrible and everyone's special effects were not that good.

The audience will naturally accept their fate and subconsciously tell themselves that the special effects technology of domestic films is just poor and is only at this level. They should just watch and cherish it. They should be more tolerant of domestic special effects blockbusters and not have too high expectations.

However, now there is a freak like Galaxy Pictures and a director with aspirations like Wang Hao.
After watching films like "Source Code," "Inception," "Gravity," and "Beyond," audiences suddenly understood.

It turns out that it’s not the domestic film and television special effects technology that’s not good, nor is it our screenwriters or stories that are not good, but rather the directors who make the movies.

It’s not that we don’t have good stuff, but some people are unwilling, or simply don’t want to present good stuff to the audience.

This is just like what happened in Wang Hao’s previous life, when “The Wandering Earth” came out, everyone suddenly became picky about domestic movies.

Especially for movies like "Man Jiang Hong" and "Hot and Spicy", if "The Wandering Earth" did not exist, everyone would just watch it like "Charlotte's Troubles", happily contributing some box office revenue, and there would be nothing wrong with that.

But after watching "The Wandering Earth", how dare you claim such high production costs for "Man Jiang Hong" and "Hot and Spicy"?
What is the effect of "The Wandering Earth"? What is your visual effect? ​​There are no special effects, no scenery, where did all the so-called big investments go?
You don't know until you compare. With this comparison, "The Wandering Earth" has become a benchmark and a mirror that exposes the truth of those movies with large investments but poor results. They are immediately exposed and labeled as bad movies that try to fool the audience.

Similarly, after such publicity by Galaxy Group, the so-called special effects blockbusters like "Journey to the West: Conquering the Demons" have enjoyed in advance the treatment that "Hot" and "Man Jiang Hong" will enjoy in the future.

The audience is not foolish, they also have the ability to appreciate, and what people can least accept is often being deceived.

I paid to watch the movies, I am the customer, and the customer is God. How dare you fool me with shoddy products, and then tell me that you put your heart and effort into it, and force me to praise you?
It's like going out to eat, spending a lot of money, and the chef serves you a bowl of instant noodles and tells you how precious the wheat used to make this bowl of instant noodles is, how rare the seasoning is, and even the water used to cook the noodles is airlifted in from abroad. It's actually sprinkled with some truffles and gold foil, and there are a few abalone and prawns in the soup.

But no matter how it is decorated, it is still a bowl of instant noodles.

Therefore, the reputation of "Journey to the West: Havoc in Heaven" took a sharp turn for the worse half a month after its release, and the box office fell like an avalanche and could not be stopped.

As a result, the idea of ​​counterattack by the Hong Kong circle was naturally shattered with the box office failure of "Journey to the West: Havoc in Heaven".

Wang Hao doesn't care at all about the disappointment and frustration of some people in the Hong Kong circle.

With the rapid development of the domestic economy, Hong Kong has lost its geographical and political advantages, and its economy has naturally fallen into a state of decline. Coupled with the large number of Hong Kong artists moving north, the decline of the Hong Kong circle has become irreversible.

"Journey to the West: Havoc in Heaven" can be regarded as the last counterattack of the Hong Kong circle. The further it goes, the lower the status of the Hong Kong circle in the domestic film and television industry becomes, and it is not worth his worrying about it at all.

Compared with the Hong Kong circle and traditional film and television capital that are gradually coming to an end, Wang Hao and Galaxy Pictures have to devote more energy to dealing with the new entertainment forces in China, represented by new-age Internet capital, which are trying to conquer the city with the weapon of traffic.

Galaxy Group's competitors will also change from traditional film and television companies such as Huayi, Guangxian, Orange Sky, and Eagle King to Internet capitals such as Alibaba, Tencent, and Baidu.

In addition, they also have to steadily advance and occupy the Asian entertainment bases in Japan, South Korea and Southeast Asia, and all of these will have to be taken care of by Wang Hao and the Galaxy Group.

Of course, facing this greater competition, Wang Hao will not be afraid, nor will he be worried.

Even if the enemies change, they still sit firmly on the Diaoyutai.

The moat that Wang Hao, the time traveler, has built for the Galaxy Group over the years is not so easy to break through.

With high-quality IP content + a strong production team + a film industrialization system + Internet publicity channels + a full industrial chain of peripheral development, the current Galaxy Group has become a big success!
In March, the competition for the Lunar New Year box office came to an end, and Galaxy Group's 3 film and television project planning was roughly arranged.

In the entertainment industry, Mr. Han Sanye's retirement and the change of leadership at Huaying Group did not cause much waves, and everything went smoothly and quietly.

After the new leadership team of Huaying Group took office, Wang Hao met with those people as soon as possible and had an in-depth exchange with them on the future development of China's film and television culture industry, which won high recognition from these leaders.

(End of this chapter)