Chapter 428 Breaking News
Chapter 428 Breaking News
It is said that a new official will make three big moves when he takes office. Now that the new leadership team of Huaying Group has taken office, it is natural that they have to make some big moves to demonstrate their abilities and show a new look.
Therefore, at the annual cultural festival held by Galaxy Group in early March, Huaying Group’s leader Mr. La attended their on-site promotion meeting and strategy release conference, which also attracted the attention of many people in the industry.
As the last major event before Galaxy Pictures' listing, this annual cultural festival is actually equivalent to a roadshow, which is intended to showcase the company's value, development prospects and investment highlights to potential investors.
At this cultural festival for the capital market and entertainment industry, Galaxy Group first reviewed the results and achievements made by the group in the past few years, and then gave a brief introduction to the current industrial status and operating conditions of Galaxy Group.
This information is not a secret. Anyone present who has paid attention to the Galaxy Group has collected similar information from various sources, so they don't think it's strange.
Once the previous processes are completed, the highlight will come and Galaxy Group will begin to look forward to the future.
Regarding future content, Galaxy Group divided it into two parts, namely the adjustment of the company's future development strategy direction, and the publicity and promotion of the group's key film and television cultural projects in the next one to two years.
The former is the group company's development strategy, and the latter is the group company's development tactics. Both are what everyone who comes here today wants to know.
The Galaxy Group did not hide this. First, Wang Hao, the chairman of the group company, came to the stage and gave a clear development direction for the company's future strategic planning.
"Galaxy Group is a cultural enterprise based in China!"
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"In the past few years, Galaxy Group has been operating and expanding around the Galaxy Cinema Universe, digging deep into the potential of Chinese films, expanding the future of Chinese films, and laying a solid foundation for the industrialization of Chinese films."
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“During the development process, we have also deeply realized that the success of [Galaxy Cinematic Universe], or the success of Galaxy Group, does not rely on a certain idea or a certain special element.
The success of Galaxy Group is mainly due to the vast and profound cultural heritage of the land.
What Galaxy Group operates is not film and television entertainment, but a kind of culture!
A culture that is more solid, simple, pure and beautiful, and can bring relaxation and pleasure to the vast customer base!"
Wang Hao's speech was not short, and he talked about a lot of things over and over again, but in fact, to sum it up, there is only one core theme, which is that the Galaxy Group must base itself on the film and television entertainment industry in the future and continue to develop in a diversified manner.
This is actually understandable. First of all, Galaxy Group itself is not a traditional film and television entertainment company. It currently has five business groups, and its business covers film and television production, artist brokerage, film and television industrial park, ticketing website, novel publishing, media distribution, magazines, comics, games, toys and many other aspects. No one has ever underestimated it.
Secondly, the all-round diversified development of film and television entertainment companies is an inevitable choice after reaching a certain scale. The six major film and television companies in Hollywood are the best examples. Film and television entertainment companies themselves are in the middle and upper reaches of the industrial chain, so it is very easy for them to expand downstream.
Moreover, Galaxy Group is not the first domestic film and television company to declare its intention to diversify its development.
Just last year, in 2013, when Huayi Brothers celebrated its 20th anniversary, Wang Zhongjun proposed Huayi’s next direction - to achieve “de-monotonization of movies”.
The so-called "de-movie monotony" means that in addition to movies, the Internet, real-life entertainment, derivative peripherals, and investment funds should be developed to diversify revenue sources. This is actually the same as the business development strategy of Galaxy Group.
However, Huayi’s development strategy was later magnified into “Huayi does not make movies”, which did shake Huayi’s stock market value in the short term.
Of course, this interpretation by the outside media is not groundless, because Huayi’s film slate this year is indeed scattered, with few outstanding films.
The reason for this is that Huayi has invested more funds in areas other than movies, acquiring various companies and projects that require diversified development in the capital market.
Of course, the Galaxy Group will definitely not "go away from movie-monopolization" like them, because from the very beginning, the Galaxy Group has been developing in many aspects under the leadership of Wang Hao.
And Huayi wants to "de-monopolize movies" because they have no core competitiveness in film creation.
In today's entertainment industry, due to the emergence of the "catfish" Galaxy Group, the production cost of domestic films has increased slightly compared to contemporary works in parallel universes.
Except for the works of Galaxy Group and a few others, the box office performance of most movies has actually declined slightly.
This has resulted in increased financial pressure on many film and television companies in film and television production, reduced profits, and uncontrollable risks.
The Galaxy Group does not have this problem. Their company can profit from the huge IP of "Galaxy Cinematic Universe" for 20 to 30 years, or even a lifetime.
Therefore, the film industry will still be the core focus of Galaxy Group in the future. After Wang Hao finished his speech, amid continuous applause, the heads of various branches of Galaxy Group took turns to come on stage and began to introduce the company's film and television projects for the next two years in front of everyone.
Among them, the project related to the [Galaxy Cinematic Universe] is still the core of the core, the focus of the focus, and is most concerned by the public.
"At present, all of our Galaxy Pictures' projects for the second phase of the Galaxy Cinematic Universe have basically been planned, and more than 70% of the script writing work has been completed."
Zhao Hetai, general manager of Galaxy Pictures, was the first to speak on stage.
"In June, Wolf Warrior 6, produced by Director Wang, will be released during the summer vacation. The previous film in the series, Wolf Warrior 2, achieved impressive box office results in China, breaking many records, and also received enthusiastic responses overseas.
We believe that this "Wolf Warrior 2" will continue the glory of the previous one and make a huge contribution to the Chinese film market."
“After Wolf Warrior 1, the second phase of the Galaxy Cinematic Universe will have two more epic productions directed by Wang Hao. They are Ball Lightning, a sci-fi film based on Liu Cixin’s novel of the same name, and The Three-Body Problem: Age of War, the finale of the second phase.
In addition to these two core works, the final stage of the second phase of [Galaxy Cinematic Universe] also includes these projects—” Zhao Hetai pointed to the large screen behind him, and a series of names began to appear on it.
Now You See Me, Detective Chinatown 2, Cold War, Space Exploration Editorial Department, John Wick: Chapter , Kingsman: The Golden Circle, The Foreigner, The Greatest Show, Hello, Madman!, The Witch, The Hitman's Bodyguard, Upgrade, Rampage...
Next, Zhao Hetai gave a brief introduction to these projects, many of which aroused the envy of his colleagues present.
In addition to works related to the Galaxy Cinematic Universe, Galaxy Pictures will also invest in at least 10 non-movie universe film works in the next two years.
In addition, following "The Return of the Great Sage", a new 3D animated film project was also announced. It is a story about Nezha based on "Investiture of the Gods".
Also on the production schedule are "The Return of the Great Sage 2", "Young Lion Boy" based on the lion dance of Guangdong Province, "Big Fish and Begonia", a fantasy ink-and-wash animation film inspired by Zhuangzi's "There is a fish in the North Sea, its name is Kun", and the youth love animation film "Your Name".
Such a large investment in film and television production made movie fans and audiences who heard the news very excited, and they were excited that there would be many more high-quality film and television works to enjoy in the future.
Potential investors in Galaxy Pictures are also secretly estimating in their hearts, if these projects are ultimately successful, how much profit will Galaxy Pictures make in the next two years?
As for the many senior executives of film and television companies present, they were also amazed by the boldness of the Galaxy Group. Counting these dozens of works, the investment required is at least tens of billions. Although it is not invested all at once, only the Galaxy Group, a top domestic film and television entertainment company, can afford such a large sum of money.
Compared with Galaxy Group, Tencent and Alibaba, which have been developing the film, television and entertainment industries in the past two years, do not have so many high-quality projects for them to recharge their consumption even if they have sufficient funds on hand.
In the entertainment industry, funding is important, but content is equally important.
It was not until the new and old players in the industry that they suddenly understood this truth at the Galaxy Group’s New Year project launch conference.
However, looking around, it seems that most of the good domestic cultural IPs have been acquired by the Galaxy Group in the past few years. I don't know how many well-known writers have been recruited by the screenwriter department of the Galaxy Group.
Wang Hao's long-term vision and thorough preparation made his colleagues admire him at this moment.
But that’s not all. The shock given to peers in the industry by Galaxy Group’s New Year’s press conference went beyond this. After announcing the group’s film and television projects for the next two years.
Other projects also shocked everyone on the scene, and some people even became extremely wary of the Galaxy Group.
Take Tencent for example. When they heard the head of Star Game Entertainment of Galaxy Group announce that the company will invest a large amount of money in the future, with Feng Ji, Yang Qi and other members of the original "Douluo Dalu" online game project as the core, to support them in developing and producing a 3A stand-alone game based on Journey to the West, which will also be linked with "The Return of the Great Sage", the faces of several people suddenly turned ugly.
Although the main fault for Feng Ji, Yang Qi and others abandoning the "Douluo Dalu" project lies with Tencent, what exactly does it mean that your Galaxy Group supports them in developing similar stand-alone games?
In addition to this stand-alone game based on Journey to the West, Star Game Entertainment also announced that before the release of Wolf Warrior 2, a shooting competition online game with the same name will also be publicly tested.
This game was actually launched in internal testing by Star Game Entertainment at the end of last year, and many gaming giants were invited to try it out, so the news had already spread, and the game had an excellent reputation.
However, after hearing the official announcement from Star Game Entertainment, several people at Tencent still felt a great sense of crisis.
The gaming sector has always been their core area, and now that Galaxy Group has entered the field with the IP craze, it naturally makes them dissatisfied.
However, soon after another more exciting project was announced, everyone's attention was shifted to new things.
In order to bring happiness to the general public, Galaxy Group, together with the Shangjing Municipal Government, OCT Group, Wanda Group and Sony Pictures, announced at the meeting that they would build Asia's largest film and television theme park with the "Galaxy Cinematic Universe" as the core element in TZ District, Shangjing City, adjacent to the "Oriental Galaxy Movie Metropolis".
The total area of the theme park resort is expected to reach 500 hectares, and the total investment will exceed 1000 billion Chinese yuan.
The investment in the first phase of the project is about 350 billion Chinese yuan, covering an area of 150 hectares. It is planned to start construction at the end of 2014. By 2019, the first phase of the theme park will be officially open to the public.
When they saw several CEOs of related companies and high-level leaders of the Shangjing Municipal Government standing on the stage and announcing the news together, everyone present was even more surprised than when they heard Galaxy Group announce its own projects in the past two years.
No, this is no longer shocking, but it makes people feel that the earth is collapsing and meteorites are falling from the sky.
So sudden! So bold!
You should know that there are actually quite a few theme park projects both at home and abroad.
Like the famous Disneyland and Universal Studios in Hollywood, these are very well-known amusement parks with film and television themes.
In addition, China's Huayi Group also decided to develop real-life entertainment in 2011. It planned to extend Huayi Brothers' film IP like Disney did, to achieve real-life experience, interaction, and entertainment.
Last year, Suzhou Huayi Brothers Film World had already begun planning and domestic entertainment media also reported on it at the time. Huayirong invested a lot of money in it.
However, Huayi's theme park project only covers an area of 400 acres, with a total investment of only 35 billion yuan. Compared with the billion yuan project of Galaxy Group, it is simply not worth mentioning.
That’s 500 hectares! It’s even bigger than the Disneyland currently under construction in Shanghai.
The key is that this project of Galaxy Group is built in Shangjing, the capital of a country. The economic and cultural effects it brings can be said to be at the nuclear bomb level, surpassing the Disneyland in Shanghai.
There were also many well-informed people at the scene, who immediately thought of the fact that Universal Studios had originally planned to settle in Beijing. Now it seems that the Galaxy Group has driven Universal Studios away.
Being able to do this is enough to prove the strength and strong background of the Galaxy Group in China.
(End of this chapter)