Chapter 429: KFC Arrives in Hong Kong and Doraemon Appears

December 12, the last day of 31:
Yang Wendong was also sitting on the sofa in the office reading a newspaper. In front of him was a TV. With the establishment of TVB, various barely acceptable TV programs gradually appeared, and Yang Wendong had a new hobby.

"Knock, knock, knock~" There was a knock on the door. Yang Wendong turned his head and saw that it was Zheng Zhijie, so he said, "Come in."

After Zheng Zhijie came in, Yang Wendong was about to get up and turn off the TV, but he heard him say, "Mr. Yang, this is just a small matter, you don't have to turn off the TV."

"Okay." Yang Wendong sat down again and said, "This TV show is okay. It's okay to watch. It's a bit funny."

What is playing in front of you is a comedy variety show produced by TVB itself. In fact, it is learned from overseas. The content is different, but the settings are similar. This is also the feature of many small local TV stations. They just directly imitate mature overseas programs.

Zheng Zhijie said: "Yes, TVB's programs are much better than those of Rediffusion Television, and they are free. I heard that more than 8% of Rediffusion Television's customers have withdrawn."

"Haha, Rediffusion has also applied to become a free wireless service." Yang Wendong smiled and said, "Under normal circumstances, paid services cannot beat free services, unless the quality of the content is very high. But TVB's quality is even higher, so Rediffusion has no choice but to transform."

Originally, TVB was launched in 67, and at that time it also forced ATV into a corner. Later in 71, ATV was changed to free wireless. But now, it has invested a lot of resources, and has cinemas, professional talents, funds, etc., so the impact on ATV is even greater.

However, he didn't mind that Rediffusion could also succeed. Only with competition can high-quality works be produced. Although ATV in his previous life was not as good as TVB, some of its TV series were still good, such as the "My Date with a Vampire" series, which he liked very much in his previous life.

And after ATV was completely ruined, TVB will soon be gone. Of course, there are other reasons as well.

"Then it will be much more convenient for me to do real estate in the future if I have my own TV station," Zheng Zhijie said again.

Yang Wendong agreed, "Yes, local TV stations are actually the most helpful to real estate, including our cinema advertisements."

The biggest clients of local TV stations or newspapers are basically real estate companies, because they are the largest wealth in the region. Factories and the like mainly rely on exports, and the local market is too small.

"Yes." Zheng Zhijie also said: "Or there are some service industries, such as Mrs. Yang's Yiran Home, or other chain stores that can cover the whole of Hong Kong.

I came here today just in time to report something to Mr. Yang about KFC."

"Well, have you found a suitable location?" Yang Wendong asked.

After acquiring KFC, he will not directly manage the operations in the United States or even the entire Western countries. It is currently still under the charge of the founder Sanders. A professional American team will be responsible for it in the future, and Hong Kong will only send personnel to conduct review and supervision.

But the Hong Kong team will naturally be responsible for the Hong Kong side. When the time comes, the Asian side will also be in charge of Hong Kong. This logic is similar to the InterContinental Hotel, which is managed by different teams in different regions, using the same name or the same industrial chain.
Zheng Zhijie said: "Yes, I selected 11 suitable shops from our own self-owned shops, located in Central, Admiralty, Causeway Bay, and two in Tsim Sha Tsui and Kwun Tong;
These shops are large enough and in a very good location with a large flow of people, which is suitable for KFC. Here is the map location.”

After saying that, he took out a map of Hong Kong and showed it to the boss, with some circles drawn on it.

Yang Wendong looked at the location and said, "These places are prime locations. They should have been rented out, right?"

The property management company under Changxing Real Estate Company has been acquiring street-side shops in recent years, because the number of these things is limited, unlike large shopping malls that can be built at will and create a large number of stores out of thin air.

The stores that it had acquired before could not be left empty. A small number of them would be given to its own businesses, such as Yiran Home and Watsons stores; while the others would be rented out.

Zheng Zhijie replied: "Yes, they are all rented out, but two of them will expire within six months, and I am not going to renew them. It just so happens that we also need to send someone to study in the United States, so the time is quite compatible."

"Okay, let's open two first." Yang Wendong nodded and said, "Wait until our team in Hong Kong can train new people on its own, then we can expand."

KFC's technology content is not high, but it also needs a period of time to cultivate, especially the early construction, which takes about one or two years. That time was exactly 67, when housing prices were as cheap as cabbage, which also provided time for its expansion.

"Okay, then I will execute this plan." Zheng Zhijie added, "I have already found more than a dozen people who will go to the United States. They will go to the United States at the beginning of next month."

"Okay, let's have the Americans prepare accommodation for them." Yang Wendong said, "Also, they will be spending the New Year in the United States, so please take care of that a little bit."

"No problem, I'd like to thank Mr. Yang on their behalf." Zheng Zhijie said with a smile.

If there is a boss who treats employees better, it will be easier for them as professional managers and the employees will work harder.

Yang Wendong asked again: "Have you conducted any research on taste? Do Hong Kong people like American KFC?" This is very important. When the food industry enters a place, it must be localized. You can never take a taste that is successful in other places and force it into another place.

For example, many successful international brands in China in the past have changed their tastes and ingredients, and the same is true for many Chinese restaurants in the United States. Only after improvements will they be liked by local consumers.

Zheng Zhijie said: "We brought back some KFC food from the United States and did a simple test. Some people in Hong Kong like it and some don't. Because the sample size is not enough, it is hard to say;

But I think it will definitely need some changes. I have already arranged for people to look for experienced chefs who are good at deep-frying meat in Hong Kong, and we will discuss it together when the time comes.”

"Okay, you guys decide." Yang Wendong nodded and said, "But the core of the taste should still be the seasoning. Let's talk to Watsons about this. Their instant noodle business department has been researching various seasonings for more than a year. Maybe some of the results are not suitable for instant noodles, but suitable for fried chicken nuggets."

In an era without technology and hard work, some seasonings were still agricultural products. MSG, chicken essence, etc. were also made from grains.

"Okay." Zheng Zhijie agreed.

Yang Wendong added: "During this period, Changxing Real Estate should not have much to do. The early stage of KFC will be handed over to you. You must also build up the entire team as soon as possible. They will also be independent in the future."

KFC's position within the group is that it does not belong to any subsidiary and operates independently, because in the future, it also plans to expand the entire business and learn from Best Catering.

We don’t have a team yet, and a lot of real estate investment is needed in the early stages, so Zheng Zhijie is in charge. Not to mention other things, we will first acquire a large number of stores in suitable locations in the future. As long as we have a large amount of properties of our own, we will basically not fail as long as the operation is not too bad in the future.

"No problem." Zheng Zhijie agreed.

"Okay, if you have any follow-up questions or progress, you can come to me directly." Yang Wendong nodded and said.

The development of this business will not be very fast in the early stages, even slower than the speed of industrial expansion, so you just need to pay a little attention to it now.

After Zheng Zhijie left, Yang Wendong watched TV for a while, and soon someone else came.

"Mr. Yang." Zhang Zhiyuan and Wu Hailin from Changxing Culture approached and greeted him, holding a lot of documents in their hands.

Yang Wendong said, "Sit down."

After the two sat down, they put down the documents in their hands and said, "Mr. Yang, this is the portrait we drew of Doraemon and other main characters and supporting characters, as well as the stories of the previous episodes."

"Let me see." Yang Wendong immediately brought over a pile of drawing paper.

What came into view was a blue humanoid cat face with a relatively large head, so he said, "It's okay. This one is much better than the last one."

It doesn’t really matter what the other characters are like, whether they are the same as the original or not doesn’t have much of an impact, but it’s better for Doraemon’s appearance to be the same. Of course, it doesn’t need to be exactly the same.

In the past few months, Yang Wendong has also looked at the portrait of Doraemon many times and put forward a series of rectification requirements, and then the portrait gradually approached the picture in his mind.
"As long as Mr. Yang is satisfied." Wu Hailin said, "Then please read the story again."

There is actually no standard for things like character portraits. It all depends on the client's requirements.

"Okay." Yang Wendong continued reading the story. He actually made some basic suggestions for the beginning, but he couldn't remember the original plot when Doraemon first appeared in history.

The story is about a technologically advanced future. In order to help his ancestor Jiahao, a man from the future sent an omnipotent Doraemon to Hong Kong in 1965. Jiahao was surprised at first, but later, after getting to know Doraemon, he started a series of stories with his friends Huilin, Yangyang, etc.

The names of the characters in the whole story are all Chinese names, ensuring the authentic Chinese style.

This comic has already been written for three volumes. It took Yang Wendong ten minutes to finish reading it. He then said, "No big problem. I think the story is pretty good. The drawings are almost done. Can it be released soon?"

For Yang Wendong, he would not comment on these details, as long as it is not bad.

Wu Hailin said, "Yes, the comics for the first few episodes have already been drawn, and the equipment is ready. As long as you agree, we can start printing immediately. We can print tens of thousands of copies in one night."

PS: Please give me a monthly ticket
(End of this chapter)

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