Chapter 430 The Popular Doraemon
Chapter 430 The Popular Doraemon
"Okay, start printing immediately and publish it in the next issue." Yang Wendong agreed and said, "It's a good opportunity to see the market's feedback. Otherwise, we can't guarantee anything with just a few of us."
As for things like literature and art, no one can guarantee whether they can become famous before they are released; it is not like industrial products, where you can know what they are like after a few people study them.
As a time traveler, he can only guarantee that the whole story will be very attractive, but it is hard to say to what extent. After all, the details are different. Even many popular comics in Japan in the past life did not perform very well in the early stages. Moreover, this is Hong Kong, and the scene culture is also different. Everything is still uncertain.
Of course, intuitively speaking, Yang Wendong has a lot of confidence that "Doraemon" will definitely be a hit. In an era when there are not many entertainment thresholds, a little bit of interesting things can make people obsessed.
"Okay, I'll have the printing start right away." Wu Hailin said, "The next issue of the weekly magazine will be released in Hong Kong and Taiwan on January 1. Our production capacity is sufficient to cover the Chinese version, but it may be too late for the overseas version."
"It doesn't matter." Yang Wendong said, "By staggering the issue, we can get a good look at the market feedback. If many people are dissatisfied with a certain character or plot, we can change it later."
In fact, comics, like novels, can be modified. Jin Yong has made many changes. The content of the novel that people read in the previous life was already a version that had been modified many times.
Zhang Zhiyuan agreed: "Okay, we will prepare it now."
Time quickly came to 1965.
At the Yang family villa, Bai Yushan and Su Yiyi came to Yang Wendong with their children in their arms and asked, "Brother Dong, what are you looking at?"
"Nothing, just checking the news in Hong Kong." Yang Wendong said with a smile: "House prices started to stagnate last month, and the transaction volume fell a bit month-on-month. Now many commentators in the newspapers are discussing it."
The emergence of Changxing Real Estate definitely had some impact on Hong Kong real estate, especially when the sell-off began in the second half of 64, which caused many people to wait and see.
However, as far as Yang Wendong knows, the trigger for the next wave of real estate crisis in Hong Kong was the run on Hang Seng Bank, which led to runs on several other Chinese banks as well. Even though the Hong Kong government was cleaning up the mess, many people still felt unsafe, and the economic circulation naturally affected housing price transactions.
Of course, for Yang Wendong, these are not important. He has already cashed out anyway. As for the timing of bottom fishing in the future, it is actually not affected much by the current economic crisis. He will have to wait until 67. By that time, with his capital scale, he will not need to wait for the lowest point to bottom fish. It will be fine if it is almost the lowest point. Whether it is cashing out or bottom fishing, it takes time if the capital scale is large.
Bai Yushan nodded and said, "Yes, last time I went back to my parents' home, my father also said that it was fortunate that you reminded him to cash out a lot of properties."
"Well, I have also reminded everyone around me." Yang Wendong said, "Next time you go back, tell them that if the price continues to fall, don't buy at the bottom casually. Just keep an eye on my movements."
With the capital scale of Changxing Real Estate, it is impossible to hide big moves from others. For example, half of Hong Kong people knew about the previous cashing out. However, many people did not believe Yang Wendong's judgment. There were actually too many people who were mysteriously confident. Just like the A-share investors decades later
Bai Yushan smiled and said, "Okay."
Yang Wendong then said to Su Yiyi, "It's the same with Yiranzhijia. Don't expand your store this year. Just focus on running the clothing factory. As long as you can reduce costs and maintain quality, I will invest overseas and turn your store into a multinational chain."
The core of chain enterprises is cost and quality. As long as the price-performance ratio is in place, they can continue to expand, just like Uniqlo in its previous life. Its own capital can only speed up the expansion. Anyway, no matter how strong the capital strength is, if the price-performance ratio is not good, it will be useless. The more investment, the greater the loss.
Su Yiyi nodded and said, "Okay, I don't want to expand anymore. Now more than 100 stores are enough, basically covering most of Hong Kong."
"It's still early." Yang Wendong shook his head and said, "Even if Carrefour has 100 stores in the future, it won't be enough, let alone a clothing store like you. In the future, Hong Kong will definitely continue to expand its residential area."
There was a baby boom in the 40s and 50s. These people got married and had children in the late 60s and early 70s. Coupled with a large number of immigrants, Hong Kong's population grew rapidly, which also increased the demand for urban development.
Su Yiyi smiled and said, "Maybe, but I'm not that ambitious."
"You have no ambition, but what about your subordinates?" Yang Wendong said, "When a company develops, it is sometimes difficult not to make progress."
A company is like a ship, the interests of all employees are tied together, so even if the boss feels that he is doing well now, his subordinates may not feel the same.
Of course, this is based on the premise that the company is at the forefront of the trend. Ordinary companies may not have the ability to take off.
Su Yiyi nodded and said, "Well, let's just develop normally in the future. Many of the employees who followed me at the beginning did want to be promoted and have their salaries increased."
"Yes, they won't complain about their high salary." Yang Wendong smiled and said, "This is also a good thing. Only when employees are motivated can the company have a future."
The companies under the Changxing Group have developed a complete aversion to employee salaries, which are generally higher than similar companies, which naturally leads to employees wanting to keep their jobs;
As the company develops rapidly, former employees can more or less get salary increases or even promotions. Under this circumstance, everyone is naturally happy for the company to grow quickly.
"Yeah," Su Yiyi nodded.
Yang Wendong added: "Changxing Culture will release an animation today, and I am also planning to go to some bookstores in Central to take a look. Do you want to go together?" "Okay." Bai Yushan agreed with a smile, and Su Yiyi naturally agreed the same way.
The three of them set off quickly and followed the convoy to Central.
In the era without computers, there were still many bookstores, and many people liked to read books to kill time or study.
In front of a bookstore, many people were walking around quickly. Yang Wendong and others also walked in and saw some children gathered around some newspapers.
The boss looked at the three people and said with a smile, "What books do you want to buy?"
"Let's just take a look." Yang Wendong replied.
"Oh, that's up to you." When the boss heard the tone, he knew that the visitor didn't seem to have any intention of buying books, so he ignored him.
There are still a lot of people like this. Many of them just come to read books and leave after flipping through them for a while. Although bookstore owners don't like people who waste time like this, generally speaking, as long as they don't go too far, they won't say anything.
Yang Wendong came to the bookshelf and flipped through a book at random, but his eyes were still fixed on the children next to him and listening to what they were saying. There was no other way. If he, an adult, went over to discuss children's comics, he would be regarded as an alien. Even in Japan, where the two-dimensional culture is popular, adults generally like various combat comics or high school-level comics.
"Doraemon is so cute"
"How many treasures are in this cat's bag? It's amazing. I wish I had them."
"This door is so powerful. If I had it, I would never be afraid of being late again."
"This forgiveness hat is even more powerful. With it, I will no longer be afraid of anyone."
The comments from primary and middle school students are all very real, mainly because some of Doraemon's props are simply unbelievable.
After hearing the comments of the children next to her, Bai Yushan also took a newspaper and read it for a while before asking, "Brother Dong, these props are really magical."
"Of course, otherwise how can it attract people?" Yang Wendong said with a faint smile.
In fact, the props such as the Anywhere Door and the Forgiveness Hat were proposed by Yang Wendong in the early days. One reason was to attract people. These props are also the ones that Yang Wendong can remember, and they were very well-known in his previous life. The second reason was to give some examples to the people who compiled Doraemon.
Su Yiyi also looked at it for a while, with a look of wonder and shock in her eyes, and said, "Oh my God, how did they come up with this prop setting?"
"Just ignore the logic." Yang Wendong said with a faint smile: "Many fantasies are due to excessive consideration of logic, so they are restricted. When you don't need to consider the reasons, just fantasize casually."
Many fantasy and martial arts settings are limited because they require strict logic; but animation does not require that, as long as it is outrageous, children do not need logic.
After Su Yiyi put the comic newspaper back, she said, "Brother Dong, it seems that the children like to read this comic."
Bai Yushan said with a smile: "Not to mention the kids, even I want to see it. I want to see how many more props there are."
"Well, it looks like the results should be good this time." Yang Wendong said with a smile.
This is also the first comic adapted from a Japanese anime in the previous life. Good works can shine in any era, especially this kind of comic, which can really be written for a lifetime. Even if Yang Wendong is old decades later, this kind of comic can still be written, and the protagonist will always be a child.
The next day, Zhang Zhiyuan and Wu Hailin came to Yang Wendong's office with smiles on their faces.
Zhang Zhiyuan said: "Mr. Yang, all the bookstores and other comic sites in Hong Kong started calling us yesterday afternoon and evening to urge us to deliver the goods. When Doraemon came out, many children liked it very much. Now it is out of stock in the market."
"How much did you sell yesterday?" Yang Wendong asked.
Zhang Zhiyuan replied: "A total of 3500 copies were sold yesterday, and this is only the data for Hong Kong. The same is true in Taiwan. There are too many people buying, and they are also rushing for delivery. We urgently shipped a batch last night, but it is estimated that it will still not be enough today."
"Didn't it print in advance two days ago? Is it still not enough?" Yang Wendong asked.
Zhang Zhiyuan replied: "We did print some in advance, but we also had some other printing tasks before that.
The popularity of the product has exceeded our imagination, so we have switched to printing Doraemon. We should have no problem ensuring the supply to Hong Kong and Taiwan, but we may have to wait for the overseas market release.”
"Well, then we'll delay it a bit and give priority to Hong Kong and Taiwan." Yang Wendong said with a smile, "If we continue to purchase more color printing equipment, we'll probably be very busy in the future."
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(End of this chapter)