Chapter 439 Food Production Base and Hot-selling Ham Sausage

Chapter 439 Food Production Base and Hot-selling Ham Sausage

Chapter 439 Food Production Base and Hot-selling Ham Sausage
The further expansion of cinema chains is actually a small matter. It is basically stable in Hong Kong, but overseas, it will take time to wait. Our own funds are not suitable for large-scale investment in the real estate industry in Southeast Asia at present.

Time quickly arrived in April, and the housing prices in Hong Kong have fallen by almost 4%-15% from January to now.

This ratio may not seem like much, but many people speculate in real estate with leverage. Those with a higher ratio would be ruined immediately if they encountered such a drop. In order to cash out and repay debts, they were forced to sell their houses at low prices. In addition, banks also tightened their credit. As a result, the real estate market gradually spiraled downward. At this point, even if a god came, he could not save Hong Kong's real estate.
However, this drop is still too small for Yang Wendong. According to previous history, by the end of this year, the drop will be more than half, and in the first half of next year it will rise slightly and then fall to the bottom.

In other words, within two years, he does not need to consider the Hong Kong real estate market unless a very high-quality location appears. In fact, there is one, because the Hong Kong government has put up high-quality locations for auction many times in order to save the real estate market. So he just needs to wait, and when the time comes, he can see whether it is worth it.

Of course, because of the emergence of Yang Wendong, the development of history will inevitably change, but the overall trend will not change.

In mid-April, Yang Wendong came to Sha Tin, which is now home to the largest chicken farm in Hong Kong and is also one of the most famous food processing bases in Hong Kong.

In a meeting room:
"Mr. Yang." Watsons' Zhou Haoran pointed to a map and introduced to Yang Wendong: "Now we have five chicken production bases in Shatin, a grain processing plant, a refined sugar processing plant, a beverage factory, two instant noodle processing plants, a large snack processing plant, and here is our ham sausage processing plant."

"Very good." Yang Wendong looked at the red circle on a map of Shatin in front of him and asked, "How many workers are there in these factories?"

Although they belong to his own industry, Yang Wendong only knows that these small factories exist, but he is not very clear about the specific circumstances. That is why he came to Sha Tin today specifically to find out more.

Zhou Haoran said: "With a total of about 2000 employees, including clerical staff, our group has now become the largest employer in Shatin town."

"Well, it's great that it can create so many jobs." Yang Wendong nodded and said, "We will continue to develop overseas markets in the future. Only when we export more can we create more jobs. The demand in Hong Kong alone is limited."

The demand within Hong Kong is actually not low, but it is far behind that overseas. For Changxing Group, controlling the Hong Kong market is what it should do, and exporting overseas is something it must strive for. Only with more exports can Hong Kong's economy become better, and even with the future reform and opening up of the mainland, it can get greater help.

"I see." Zhou Haoran said with a smile, "I have set up a snack business department here to produce all kinds of biscuits, potato chips and the like, and then rely on Changxing Trade's channels for export. The annual turnover is several million Hong Kong dollars, and it is not a problem to create jobs for three or four hundred people."

"Okay, you can take charge of these small businesses. If you succeed, the headquarters will fully support you." Yang Wendong nodded and said.

In fact, a large group will develop different businesses internally. Most of them fail or perform mediocrely, but as long as one out of 100 can grow big, it means profit for the group. The logic is the same as venture capital funds in the previous life.

"Thank you, Mr. Yang." Zhou Haoran said, "Mr. Yang, judging from the current sales data of snacks, it has great potential. For example, potatoes are imported from the mainland. If they are shipped to other places, they cannot be sold at all because the transportation cost is too high. But if they are made into potato chips, they can be sold to various stores in Europe and the United States.

We don’t have a brand right now, so we can’t charge a high price. We can only rely on volume and low prices.”

"Food and beverages take a long time to develop. They are not like Changxing Industrial, and they are not even as good as Honor's home appliances." Yang Wendong said, "You need to find ways to improve the taste of various snacks and have our overseas personnel do more market testing.
As long as your food tastes good and sales grow quickly, you will see results soon if you add a certain amount of advertising investment. Snacks are a huge market, but whether you can make it big depends on you. "

As for the snack industry, there is not much that Yang Wendong, a time traveler, can do to help. He can only offer suggestions or invest appropriate funds and resources.

The supermarkets that I invested in overseas are still in their infancy. It will take at least a dozen years for them to grow up, so I can't count on them at the moment.

Zhou Haoran nodded and said, "I understand. I have already recruited a number of people from Taohua Datong who are responsible for seasoning, but I can't guarantee whether they can make good flavors."

"This progress is indeed difficult to control." Yang Wendong asked again: "Taohua Datong makes soy sauce, right?"

Zhou Haoran replied: "Yes, they are involved in soy sauce, oyster sauce, soy sauce or some kitchen condiments. They are also the largest condiment company in Hong Kong. They also have paper production and beverage and milk businesses, but the scale is very small."

"It's quite a mess." Yang Wendong smiled: "It seems that there is no help between these businesses."

It is natural for companies to diversify, but it should also be regular diversification and only suitable for large companies.

Zhou Haoran said: "In fact, many companies in Hong Kong are like this, with inexplicable diversification, unlike our group, where everything is based on the industrial chain."

Take Watsons' food and beverage business for example. They are mutually beneficial. For example, beverages came first, then sugar production, and then the sugar production industry was used to develop some snacks. In addition, Changxing Trading also built a grain processing plant in Shatin because of its overseas grain purchase business. The by-products of the processing plant can also be used to feed chickens, and the chickens can be sold to Carrefour when they grow up.
Everything is interconnected and promotes internal development, and the factories are still together, with transportation via docks and their own ships, which is perfect.

It is simply a dream for ordinary factories to replicate these. Even a giant like Jardine Matheson would find it difficult to do so.

"That's right," Yang Wendong nodded and said, "Shatin will be our food and beverage industry park in the future. We need to learn from the plastics industry park in Kwun Tong."

"Okay." Zhou Haoran smiled and said, "Mr. Yang, I also want to open my medical device company in Shatin. The first business will be bandages and adhesive tapes. The scale is not very large, and we can't receive many orders in the early stage. We will see how it develops later."

"Okay, it's up to you. This is also your internal decision." Yang Wendong said, "As I said before, if the development is good, I will support it. If it is not good, then you can do whatever you want."

Yang Wendong generally supports the business that each subsidiary decides to do, as long as it is not too unreasonable. He also allows his subordinates enough freedom to play their roles. In short, he is just raising the Gu and looking forward to the birth of the Gu King.

"Thank you, Mr. Yang." Zhou Haoran said, "Then let's go and take a look at the ham sausage factory equipment. Dongsheng has been researching for more than half a year and finally developed the equipment." "Okay, let's go and take a look. I also want the ham sausage to come out earlier." Yang Wendong nodded and said.

Ham sausage is an early idea. It is also very easy to make. Just mix starch and meat. Although the taste needs to be adjusted, it is not very time-consuming.
But the packaging is difficult because this thing is different from ordinary sausages. It cannot be stored for a long time, so it has very high requirements for sterilization and sealed packaging. This research is very difficult.

In the food or beverage industry, it is very difficult to design an efficient packaging solution that is not likely to cause the internal ingredients to spoil. Therefore, professional food packaging companies, such as Tetra Pak, sometimes make more money than the front-end food industry.

The factories inside Shatin are also together, but they are separated from the polluting chicken farms.

They walked for less than ten minutes and arrived in front of a workshop. Zhou Haoran said, "Mr. Yang, this is our factory. The one coming over there is Director Tao."

The slightly plump Director Tao came over and said, "Mr. Yang, Mr. Zhou, welcome."

"Hello." Yang Wendong nodded and said, "We are here today to take a look at the equipment and production process of ham sausage."

"No problem." Director Tao said with a smile, "Please come in. The factory is also in production now."

Several people followed Director Tao and took a walk around the front of the factory production line. The production line was not very large. There were two branched production lines in front, one for making starch and the other for making meat into minced meat. However, the front ends of these production lines were also cut manually.
After the ingredients on both sides are gathered together, they enter the equipment for even mixing, high-temperature sterilization, and then extrusion through the corresponding equipment. In the front, the workers have already packed the plastic sausage bags, and then formed, sealed the packaging, and finally cut and produced. The workers then take out the ham sausage, put it on the shelf and leave.

Yang Wendong asked: "How many ham sausages can this production line produce in a day?"

Director Tao said: "This equipment can produce 1200 sausages per hour, about 2.8 a day, but sometimes the equipment needs maintenance or something goes wrong, so our daily production plan is 2.5."

"Then we can produce 3 pieces a day here." Yang Wendong said, looking at the three idle production lines in other locations.

Director Tao said: "Yes, as long as there is an order, it will be fine. If it is not enough, I can also place an order with Dongsheng, and they can also deliver the equipment quickly."

"It seems that our business department needs to work harder." Yang Wendong said with a smile.

Zhou Haoran also said: "Yes, the production speed of this ham sausage is much faster than that of beverages."

"What's the cost of one? How much do you plan to sell it for?" Yang Wendong asked again.

Zhou Haoran replied: "We roughly calculated that the cost of raw materials is about 4 cents, mainly flour. There is not much meat. Considering the factory, equipment and labor, if the quantity is large, the average cost will be around 5.5 cents, so my ex-factory price will be 8 cents."

"You're selling it for 8 cents here, but it will probably cost 1.5-2 cents at the terminal." Yang Wendong thought for a moment and said, "It's not cheap, but it's not expensive either. As long as it tastes good, many people will still pay for it."

Over the years, Hong Kong's economy has developed rapidly, people's wages have increased rapidly, and prices have naturally increased as well.

In 1958, when Yang Wendong just traveled through time, a bowl of noodles at a roadside stall in the countryside cost 3 cents. But now, it basically costs 1 yuan. In a place where everything has to be imported, the price increase is also terrifying.

Zhou Haoran said, "Almost. I have already discussed this with Mr. Liu. This first batch of ham sausages will be delivered to Carrefour's counters soon."

"Okay, I'm also looking forward to this data." Yang Wendong nodded.

Ham sausage was once very popular in the mainland, and later also had a lot of sales around the world. This thing is always popular in any era;
Moreover, there is one difference, that is, whether it is ham sausage or instant noodles, they are actually very good military supplies or disaster relief supplies, with sufficient calories, not easy to spoil, and can be eaten immediately without heating. However, at present, the earth is not peaceful. In fact, there were wars every year before the 80s.
On April 4, 20 Carrefour supermarkets in Hong Kong put up sausage advertisements with colorful paintings on them.
"Hamburger? A kind of sausage?"

Many people were puzzled after seeing this, but when they saw the price of 1.5 yuan for ten sausages, they immediately thought it should be pretty good, as sausages cannot be so cheap.

Therefore, many people came to the designated snack area, where several salesmen were standing with a plastic plate with a lot of fingernail-sized food on it. They said, "You can try our ham sausage."

Many people were naturally interested after seeing it, since it was free anyway. After taking a bite, they immediately felt that it tasted good, very soft, but also had some meaty taste. Although it was not very memorable, it was at least not bad.

The salesperson was introducing several different flavors of ham sausages. Some people also raised their questions, which were then answered one by one.

Many customers didn't think much about it and just took a pack of ten and put it in their baskets. After all, ten pieces were only 1.5 yuan, so it was like having a meal.
From morning to night, the salesperson kept repeating his actions, and the ham sausages on the shelf kept decreasing and then being replenished.
The next morning, Liu Huayu and Zhou Haoran came to Yang Wendong's office together and reported: "Mr. Yang, the data of ham sausage yesterday came out. A total of 5.3 packs were sold, with a total turnover of 8 yuan."

"That's right, you should also prepare for exports." Yang Wendong said with a smile: "First open up the Taiwan market, and then go to Japan. We also want to make more money from the Japanese."

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(End of this chapter)