Chapter 440: Hot-selling KFC

Chapter 440: Hot-selling KFC

Chapter 440: Hot-selling KFC
Food like ham sausage is a best-seller in many places. It is even more special than instant noodles because it can also enter the European and American markets.

Zhou Haoran agreed and said, "Okay, I'm already increasing production capacity, and we'll be able to enter the Taiwan market soon."

"Okay, that's it." Yang Wendong added: "Ham sausage can be said to be our core food to be promoted in the future. We need to invest more in this area and find Wang Yu from Changxing Film Company to be the spokesperson. He is already quite famous in Taiwan.

As for the Japanese or Southeast Asian markets, if he doesn’t work, we can also find local celebrities to endorse the product. In short, we have to do the first step well.”

Although Ham Sausage has some patents, it is impossible to monopolize these things. In the past, with so many new foods and snacks coming out, no one company was able to prevent others from producing them.

However, as long as we occupy the market first, gain the first-mover advantage, and then use the industrial chain to reduce costs and secure the market, only in this way can we achieve long-term stability.

"I see." Zhou Haoran said with a smile: "I have eaten a lot of ham sausages, and I don't dislike it. It seems that it will definitely become our core product."

"This is naturally better. In this way, we will also achieve something in the agricultural sector." Yang Wendong thought for a while and asked, "Where do we buy our pork from? China Resources?"

"China Resources bought some of it, and some was bought from distributors in Southeast Asia." Zhou Haoran replied: "We bought it together with Carrefour, from both sides."

Yang Wendong nodded and said, "Okay, there will be a huge demand for pork in the future. Be prepared early and try to buy from the mainland, as long as their prices can be lower than those in Southeast Asia."

Although people on the Internet used to joke that ham sausage is full of starch, it usually still contains 10-20% meat, otherwise it would not taste good at all.

Starch is easy to deal with. Changxing Trading can buy grain from Europe and the United States and send it directly to Sha Tin. But meat has to rely on the outside world. Chickens can be raised in Hong Kong, but raising pigs is not easy to operate and the pollution is really serious.

Moreover, selling meat to Hong Kong is also a way for the mainland to obtain foreign exchange. Their own sausages are exported. Once they really make achievements overseas, the demand for meat will also allow the mainland to obtain more foreign exchange, killing two birds with one stone. However, the prerequisite is that the price must be lower, otherwise long-term cooperation will not be possible from an economic perspective.

As for whether the food in the mainland will be consumed, there is actually no such problem. As long as there is foreign exchange earned, more food can be imported, which can actually help solve the problem of food shortage in the country...

If we want to ensure sufficient food in the long term, we have to rely on industry to solve the fertilizer problem, and this also requires a huge amount of foreign exchange to import such technology and equipment from abroad. Historically, the 70 most famous purchases in the mainland in the 43s included a complete set of fertilizer equipment, which is also one of the fundamental factors for solving the food problem in the country in the future.

"Okay, I'll contact the people from China Resources right away." Zhou Haoran said.

Yang Wendong nodded and said, "For production, we should increase the production capacity as soon as possible. For R&D, we can also try to make ham sausages with other flavors, such as corn flavor, chicken flavor, or even beef flavor.

Not everyone likes pork flavor, or some people won’t always eat the same flavor.”

There were many kinds of ham sausages in the past life. It is not a high-tech product and it is not difficult to research. However, it may take some time to select the flavor that suits the market.

Zhou Haoran agreed and said, "I understand. We are already researching other flavors of ham sausage internally."

"Okay, that's it." Yang Wendong said, "I hope that this year, I can see the performance of ham sausage in Watsons' year-end performance, which can be comparable to the core products of several other companies."

Companies in the manufacturing industry generally have their own core products. Changxing Industrial has several, and Honor Electronics also has some, but they are not as good as Changxing Industrial, but they have great potential.

As for Watsons, the situation is quite different. Although it has herbal tea and Pepsi OEM, the former has limited market space and the latter has a very low profit margin. As for sausage, it can be said that it is the only product with the potential to become a hit.

If it succeeds, it will not only make huge profits, but also drive a large number of jobs in Hong Kong, earn foreign exchange domestically, and even benefit Changxing Trading's grain business.

This is also the advantage of any product that can be sold globally. Although a sausage is very small, if it can be sold for hundreds of millions or even billions, the demand for raw materials alone can drive the economy of a region and even affect the policies of some local governments.

"Don't worry, Mr. Yang, we will do our best to make the sausage well." Zhou Haoran agreed.

The three core industries of Changxing Group are Changxing Real Estate, Changxing Industry, and Changxing Shipping. Although the other first-level subsidiaries are at the same level, there are still huge gaps between them.

Three supers and many strongs is the current structure of Changxing Group. Those "strong" ones also want to become "super", but it is very difficult.

For service-oriented companies such as Changxing Media and Changxing Film Company, it is almost impossible to achieve this goal in the short term because the business is inherently limited, and the group's policy is that even if the subsidiaries expand, they can only do similar businesses, rather than other profitable industries such as real estate and finance.
But there are still opportunities for Watsons, because as long as they make achievements as product makers, they can expand production with the help of the group's resources, similar to Changxing Industrial, which sells one product all over the world.

Another company that can do the same is Honor Electronics, but their products have very high technical requirements and the possibility of success in a short period of time is not great. On the contrary, there is a certain possibility for new and creative food and beverages.

On April 4, in front of a store in the middle of Pak Sha Street in Causeway Bay, a dragon and lion dance performance was taking place lively, with a large number of flowers nearby, celebrating the opening of a new store.

Above the store, there are three big words: KFC.

Yang Wendong was also wearing sunglasses, and was accompanied by Bai Yujie, as well as several assistants and bodyguards, who were watching from the opposite side.

The dragon and lion dance performances were very exciting, and Yang Wendong was fascinated by the various movements. In this era, there were fewer entertainment programs, and many people in artistic performances had put in a lot of effort to learn. The saying "one minute on stage, ten years of hard work off stage" refers to these people.

"Good, good, good~~" Many people were also applauding on the side. Obviously, the performance was very good.

After a while, the performance ended, and a woman holding a megaphone said loudly to everyone below: "Hello, fellow Hong Kong citizens. Today is the opening day of our first KFC store in Hong Kong. KFC is an American Western fast food chain that mainly sells fried chicken, hamburgers, French fries, cola, etc."

The woman above introduced the shop, and the people below listened to it. It was not only because she spoke well, but also because there was a fragrance inside the shop, which was very attractive.
After a while, the woman finished her speech, and as reporters took photos, several KFC executives and Zheng Zhijie cut the red cloth together, and KFC officially opened.
The crowd soon poured into the KFC store. Yang Wendong, Bai Yujie and others followed them in, but it was too late. The seats in the store were quickly occupied.
"There are no seats left." Bai Yujie looked at the other people who were still standing and said, "How about we go find the store manager here?" "No, I'm just here to take a look. There's no need to disturb them who are already very busy." Yang Wendong shook his head and said, "Besides, the place is full now. We can't ask the customers to give up their seats to us, right?"

In the service industry, customers are always the priority, as long as they are not being unreasonable.

"Then let's go line up, buy some and take it away?" Bai Yujie asked again.

"Okay." Yang Wendong nodded and said, "I also want to see how it tastes on the first day."

In fact, he had eaten various flavors of KFC before, but those were specially made, similar to a laboratory. Now it is mass-produced, and the food produced must be completely different.
The queue was very long. Yang and Bai waited for about 20 minutes before it was their turn. This was because the area was large enough and there were 12 cashiers. After getting their handwritten numbers, they had to go to the other side to pick up their meals.
Then I waited for more than 20 minutes before I got my food.

After coming out, Bai Yujie said, "I spent an hour waiting in line. This business is really good."

"It's normal for a new store to open. This is also one of the streets with the most traffic in Causeway Bay." Yang Wendong smiled and said, "And today is the first day. I think the business may be even better in the future."

Historically, KFC entered Hong Kong in the 70s, but failed after two years of operation, mainly because it directly adopted American tastes. Any catering company that does this would be seeking disaster.

Now, after KFC entered Hong Kong, Yang Wendong asked the people in Hong Kong to send people to the United States to learn various management and operations, and to improve the taste introduced from the United States, so that many Chinese people would like to eat it.
Including Yang Wendong and many senior executives of Changxing Group, they went to the laboratory and ate it many times. Then they sent some of it to Carrefour stores for free testing. It finally took several months to finalize it.

After taking a bite of the chicken nuggets, Bai Yujie said, "This tastes really good. It's much better than what I fried at home before."

"Of course, they are professionals after all." Yang Wendong smiled and said, "But it tastes better with this sauce. The sauces in the United States are pretty good."

Sauce is the core of fried foods, but this is the original sauce brought directly from the United States. Although Chinese food is far better than Western food, the sauce is still not as good.

The basic food in Europe and the United States is very poor. The only way to cook meat is to fry or deep-fry it, and the only way to cook vegetables is to steam them. Therefore, in order to make the taste better, they have done in-depth research on sauces.

Bai Yujie smiled and said, "That's not certain. Maybe we in Hong Kong can also develop a tastier sauce. I prefer the oyster sauce flavor."

“Well, if KFC gains a foothold in Hong Kong or Asia, we may be able to develop better seasonings in this area ourselves in the future,” said Yang Wendong.

Bai Yujie asked, "Are you planning to build KFC throughout Asia?"

Yang Wendong replied: "Yes, under normal circumstances, there shouldn't be many people who don't like fried food, especially in Asia where the economy has just started to develop, and normal people haven't tasted these fast foods in Europe and America."

In the past life, when KFC first entered the mainland, it was so popular that there were huge crowds of people outside the KFC store in Kyoto, and many wealthy families wanted to hold their weddings in KFC, as that would be so prestigious.

In the first year, it became the store with the highest sales in the world for KFC. Foreigners were dumbfounded at the time. No one could have imagined that the mainland, with such a poor economy, would have such consumption power.
Although times are different now, some parts of East Asia today are still somewhat similar to the mainland at the beginning of the reform and opening up. Even though the tastes are different, people's demand for high-calorie "fried" foods or high-sugar "cola" should be similar.

Of course, there is another core reason, which is that the world is now under Western control. Even in the Chinese cultural areas, there are too many anti-Chinese people. The same is true in Southeast Asia. Even Japan, which is very shielded from overseas culture, has gradually accepted KFC, McDonald's and even Starbucks in its original history.

The next day, Tian Shengyi, the head of KFC in Hong Kong, came to Changxing Building and met Yang Wendong.

"How were your results yesterday?" Yang Wendong asked.

Tian Shengyi replied, "Mr. Yang, yesterday's turnover was 1.3 yuan, from 9 am to 9 pm yesterday, 12 hours. When I came here just now, the store had not yet opened, but there were already many people waiting in line at the door."

"Okay, it seems that Changxing Media's previous publicity was pretty good." Yang Wendong said, "TVB also broadcast it last night, so the results in the next few days should be pretty good;

In the next few days, we will try to get all the people in Hong Kong who can afford to spend to come and try the food, especially the children, as they will be the most loyal customers.”

Anyone who has often gone to KFC in the past life will have discovered that the largest number of people who go there are families with children.

"Okay, we will also offer a variety of family packages." Tian Shengyi agreed and said, "This will also make it easier for our employees to pack."

The various meal sets in fast food restaurants are not only to attract people, but also to reduce the workload of employees and avoid the possibility of errors. Otherwise, if there are dozens of different foods and each customer is allowed to order whatever they want, there will be thousands of combinations, which will easily lead to confusion and mistakes, and also give customers a bad experience.

Yang Wendong asked again: "When will the store in Admiralty open?"

"It will be next month. Changxing Real Estate's property in Admiralty will give us a little later." Tian Shengyi continued: "The decoration there will be one month later, and the staff training will also need to be learned in the Causeway Bay store."

"Okay, you guys follow your own steps." Yang Wendong also said: "Staff training is the top priority. Train enough fast food technicians as soon as possible. When the time is right, I plan to build branches throughout Hong Kong and even in Taiwan."

KFC's service doesn't seem to require much technical skills, but it is quite difficult to make every food taste the same.

"I understand." Tian Shengyi agreed.

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(End of this chapter)