Chapter 447: Wang Dao is always Wang Dao
Chapter 447: Wang Dao is always Wang Dao
[How do you evaluate the movie "Wolf Warrior 2"? ]
This is one of the most popular questions on a certain website in June, and the answer with the most likes and comments is:
[Of course, "Wolf Warrior 2" is an extremely exciting movie, but I only care about one thing, who won the lion gene potion with the movie ticket stub? I didn't win a single one out of tickets, so I gave up and bought the number at a high price! ]
The reason why it has the most likes and comments is that the person who answered is named Wang Sicong.
That’s right, this person is none other than Wanda’s eldest son, Wang Sicong, nicknamed the Disciplinary Committee of the entertainment industry.
The movie "Wolf Warrior 2" was partly invested by Wanda Pictures, so there was nothing wrong with Wang Sicong personally helping to promote the movie, but given his personality, he rarely does such things.
The reason for making this reply is that he and a few brothers have recently become addicted to a competitive online shooting game called "Wolf Warrior: Peace Elite".
This game was of course produced by the game department of Galaxy Group. For joint promotion, it was launched for public beta on June 2st, the day when Wolf Warrior was released.
As soon as "Wolf Warriors: Peace Elite" was launched, its popularity surpassed "Cross Fire" and beat "Call of Duty". Battlefield was as popular as "Shivering". In short, this game has been a phenomenal hit since its launch.
Escape from the poison, airdrop, level 3 armor, frying pan, eat chicken tonight...
New words began to appear rapidly in major game forums and related post bars. Many game anchors, under the "recommendation" of Star Game Entertainment, also started playing this game in their own live broadcast rooms.
Well, this game live streaming platform is actually a subsidiary of Galaxy Group. It is called "Star Podcast". It was split from Bilibili invested by Galaxy Group, and it also includes a part of the investment from Wang Dashao.
In order to get this investment opportunity, the richest man Wang had to save his dignity and call Wang Hao. It can only be said that he loved his son very much.
With the outstanding quality of the game itself, novel gameplay, and powerful publicity, it is no surprise that "Wolf Warriors: Peace Elite" is so popular.
Of course, the temporary popularity of the gaming industry is actually nothing. Long-term vitality is actually the most important.
Therefore, although the leaders in the domestic gaming field are jealous and wary of Galaxy Group's "Wolf Warriors: Peace Elite", they are not too worried.
However, the joint promotion between "Wolf Warriors: Peace Elite" and the hit "Wolf Warriors 2" was really an eye-opener for colleagues in the industry.
First of all, on the game side, "Wolf Warriors: Peace Elite" carried out a major version update on the day when the movie "Wolf Warrior 2" was released, and launched the "Wolf Warrior 2" special edition.
Four new game map scenes have been added, including a city block, a slum hospital, a Chinese-owned factory, and extremely special sea cargo ships and warships, which are direct references to the film "Wolf Warrior 2".
In addition, the gameplay has also added faction confrontation content. Players can choose from two different lineups: the "Wolf Fang" team and the ETO mercenaries before the game starts.
Different lineups will have different characters, tasks, props and rewards.
For example, in the hospital slum map, the ETO mercenaries are the defenders, and the "Wolf Fang" team is the attackers. The attackers need to collect information, while the defenders need to destroy the information.
In the factory scene, the ETO mercenaries become the attackers and the "Wolf Fang" team becomes the defenders. The attackers need to eliminate the enemy, while the defenders need to protect the workers and wait for rescue.
In these scenes, there will be many Easter eggs from "Wolf Warrior 2". Among them, the protagonist and villain characters in the movie, such as Han Duoduo, Han Ziang, Dr. Li, Liu Peiqiang and "Old Dad", will occasionally appear as NPCs, issue limited-time tasks to players, and then give out rewards, which naturally greatly increases the fun of the game.
The key point is that among these task rewards, in addition to props in the game, there are also offline "Wolf Warrior 2" movie tickets, as well as a variety of movie peripherals, including themed T-shirts, baseball caps and other gifts.
"Wolf Warrior 2" will naturally return the favor. Anyone who scans the QR code on the movie ticket has a chance to win a prop gift from "Wolf Warrior: Peace Elite".
Like game coins, skin costumes, spider bombs, limited edition guns, etc.
The "lion-type gene medicine" that Wang Sicong mentioned is one of them.
This thing is the potion that "Daddy", the mercenary commander of the ETO organization in the movie, uses to transform. It is an extremely rare skin item in "Wolf Warriors: Peace Elite". In addition to being able to increase some extra character attributes, the key is that it can allow the player character to transform into a lion man in the game, which looks very cool and handsome.
It’s just that the drop rate of this thing in the task is very low. It is said that there are only 2 prizes for this thing in the lottery on the movie tickets of "Wolf Warrior 20". No wonder Wang Sicong gave such an answer on a certain website.
Just below his answer, there was a group of netizens who were just having fun and making fun of him.
"Young Master Wang, why don't you go find your family and ask them to help you adjust the data?"
"Didn't you say Director Wang is your brother? You can't even get this thing from Young Master Wang?"
"How much are you planning to pay, Prince Wang? No one will buy it if it's too cheap."
Not only did some people make fun of and mock it, some people even posted photos of themselves transforming into lion skins in the game, which were indeed very majestic, no wonder Principal Wang could not stop thinking about it.
This kind of thing is just a microcosm of the popularity of "Wolf Warrior 2" and "Wolf Warrior: Peace Elite".
Many similar news topics have aroused heated responses on Huhu, Douban, Bilibili, Tieba, and Weibo.
For example, there was a girl who won a mechanical prosthetic arm prop, the same as Han Duoduo's, in a lottery after watching the movie "Wolf Warrior 2".
Because the girl didn't play online games, she posted the item on a game item trading platform, and the item was sold for more than 4 Chinese yuan.
This situation made many people exclaim that it was exaggerated, and they all said that this was a marketing strategy of Galaxy Pictures.
But whether this is marketing or not, the collaboration between movies and games is undoubtedly a huge success, which is an indisputable fact.
The popularity of "Wolf Warrior 2" will make many audiences, especially young male movie fans, feel overwhelmed with emotions after watching the movie and they need to vent.
But since they can't shoot guns in real life, games undoubtedly become an excellent way to vent.
Players who have played "Wolf Warriors for Peace" and are not satisfied with the game naturally do not hesitate to spend some money to go to the cinema to enjoy a more exciting viewing experience. In this way, the game has been promoted. It goes without saying that "Wolf Warriors for Peace" has the highest number of daily downloads and daily active users in the country, and its popularity is on par with "LOL".
As for "Wolf Warrior 2", according to the data released by Galaxy Pictures' official Weibo and Tao Piaopiao, the box office of its premiere midnight show exceeded 2200 million yuan.
This data directly surpassed "Gravity", which was also directed by Wang Hao and released last year, and became the new champion of the mainland movie midnight box office.
Subsequently, the first-day box office of "Wolf Warrior 2" directly exceeded 2 million yuan, breaking the first-day box office record in the mainland and setting a new benchmark.
When hearing this news, the entire Chinese film and television entertainment industry was no longer able to cause an earthquake and surprise more people.
Because Wang Hao has broken countless records with his works over the past few years, and everyone has even become numb to his success.
With the success of Wolf Warrior 1, Inception and Gravity, Wang Hao and Galaxy Cinematic Universe can be said to be the living signs in the field of domestic commercial films. They have a unique and uninterrupted leading position, leaving older generation directors such as Zhang Yimou and Feng Dapao far behind.
Nowadays, almost all moviegoers who go to the cinema will choose to watch a movie directed by Wang Hao or a work from the Galaxy Cinematic Universe as long as they hear about it.
The success of "Wolf Warrior 2" only further proves this point.
Perhaps it will only be big news if Wang Hao’s movie flop someday.
Of course, the growth in the number of domestic screens is also a factor that cannot be ignored in achieving such good results. After all, there were 2014 screens nationwide in 20000, which is 2013 more than when "Gravity" was released in 5000.
The increase in cinema chains, the growth in the number of screens, the expansion of the movie-going population, and the breaking of movie box office records undoubtedly indicate that the Chinese film market is heading towards a spring of vigorous development.
At least "Wolf Warrior 2" has made a good start for the 2014 summer season, and most people are paying attention to the performance of this film.
On June 6, Wang Hao led the main creative team of "Wolf Warrior 21" to Shijiazhuang for a film promotion event. The box office of the movie still exceeded 2 million that day.
On June 6, Wu Jing led a group of members to fly directly to Xi'an, while Wang Hao led another group of crew members to Jinan. The box office of "Wolf Warrior 22" also exceeded 2 million on the same day.
In this way, wherever Wang Hao and others go, they can receive warm welcome from countless movie fans and audiences. Everyone's support for them and the movie is the best praise.
而《战狼2》也正是在这种群众的支持中，2天破4亿、3天破6亿、又以仅仅六天的时间，突破10亿元票房大关，成华夏电影史上最快破10亿的影片。
Everyone is witnessing the emergence of another "Gravity", but the higher the popularity of "Wolf Warrior 2", the more undercurrents are hidden beneath the turbulent waves.
Even an excellent science fiction movie like "Gravity" failed to win the favor of everyone, and some film critics still gave negative reviews online.
The special effects of the movie "Wolf Warrior 2" are even worse than those of "Gravity", and the plot rhythm is more inclined to the commercial popcorn mode of Hollywood. Naturally, it is not liked by some film critics.
In particular, some of the viewpoints expressed in this movie and the guidance of patriotic ideas have hurt the sensitive and fragile hearts of some people.
[A brainless action movie that imitates many foreign blockbusters and does whatever it wants. There are many flaws.]
[If you take away the ideology, it can indeed be seen as an action movie. It is just illogical and funny, and it is a "self-deprecation" done in a "patriotic" manner. ]
[Relying on patriotic marketing, exploiting the patriotic feelings of the people to produce domestic garbage to make money has become a major trend in domestic cultural production. This film is the initiator and it is really hard to describe its shortcomings. 】
[Even if we don’t like it, we dare not say anything, otherwise we will be criticized. I hope that one day, movies will return to movies and art will return to art.]
[This is not a wolf warrior, this is a husky warrior. ]
【Two Logics of Main Theme Movies】
[What is the difference between this and the anti-Japanese drama? Why is the Internet army in this movie so powerful? ? ]
Similar comments began to appear sporadically on major platforms. Although they were inconspicuous and were quickly drowned out by a large number of praises, they did cause some ripples.
Wang Hao also saw the highlights of this in the company's public opinion report, but he was not surprised and found it understandable.
When Wu Jing's previous version of "Wolf Warrior 2" was released, it was already 2017. The country was stronger and the box office performance was better, but there was still a lot of criticism about the movie on the Internet.
Although Wang Hao's "Wolf Warrior 2" has been adapted to a certain extent, with improvements in plot, rhythm, visual effects and dubbing, it is only 2014 now, and national self-confidence still needs to be further enhanced. Those public intellectuals and run people are even more rampant, so it is naturally very normal to have some noise.
What's more, there may be some other factors involved.
Like those jealous colleagues in film and television companies, Internet upstarts who have just entered the film and television entertainment industry, and the crew of "Transformers 7" which will be released in July, these people may not mind tripping up the popular "Wolf Warrior 4".
But so what? The Galaxy Group is now a dominant force, and Wang Hao has already accumulated tremendous strength in the film, television and entertainment industry. He is not afraid of competition and confrontation for the right to speak.
At least within half a month after the movie was released, the Internet publicity department of Galaxy Group worked overtime and played a huge role in suppressing several waves of trolls and negative public opinion on the Internet, and used a flooding approach to eliminate a lot of impacts.
Therefore, what is presented to ordinary audiences and movie fans are all the praises about "Wolf Warrior 2" and the most simple and real feelings of most people after watching the movie.
Good reputation and solid quality promote each other, making "Wolf Warrior 2" a far-reaching success. After breaking billion in six days, it still has unabated momentum and continued to break several box office records along the way.
Finally, when Wang Hao and Wu Jing led the two roadshow teams to meet in Shanghai on July 7, Wolf Warrior 4 finally broke the record of 2 billion Chinese yuan set by Wang Hao's Gravity last year on the 15th day of its release, becoming the champion of the Chinese mainland box office rankings, proving once again that:
Director Wang is still Director Wang, and Chinese films still have to rely on him!
(End of this chapter)