Chapter 448 Breaking the Record, Transformers 4 Released
Chapter 448 Breaking the Record, Transformers 4 Released
Good reputation, especially good popularity among the masses, has always been the biggest foundation for a movie to be successful, or even to reach the top.
Only works that are popular among the people are truly good works. This is the same as our ancestors’ saying that “water can carry a boat”.
Wang Hao's previous works "Wolf Warrior 2", "Nezha" and "The Wandering Earth" undoubtedly prove this point.
Even though "Half Lake Green" and "Hot as Hell" seemed to have subverted this point by relying on temporary manipulation of public opinion, they and the directors behind them also suffered backlash.
What's more, it is only 2014 now, and the Chinese film and entertainment industry has not yet been completely conquered by Internet capital, so the good reputation of "Wolf Warrior 2" is undoubtedly more objective and real.
With the help of these good reputations, the box office of "Wolf Warrior 2" has risen rapidly, which is naturally not a tree without roots or a spring without source.
Unlike those veteran directors whose reputations are gradually collapsing, as one of the top commercial and science fiction directors in China today, a synonym for excellent works, and a leader of the new generation of directors, the words "produced by Wang Hao" are enough to attract the vast majority of audiences to go to the cinema and watch his works.
It is only natural that it became number one in the Chinese film box office rankings.
Moreover, the record was broken so quickly that the box office forecast data on Tao Piaopiao was adjusted upward, and the final box office result of the film was set at 25 billion.
In order to try their best to achieve this goal, Galaxy Pictures and the Galaxy Group behind it are also making great efforts and have not relaxed even though "Wolf Warrior 2" has become the number one in the movie box office rankings.
Among them, the joint promotion of "Wolf Warrior 2: Peace Elite" is of course very effective. Other company departments of the group are also carrying out various activities around "Wolf Warrior ".
For example, Xingyue Chinese website has launched a writing contest for military-themed novels related to "Wolf Warrior 2", and the prize money is quite large.
Of course, this can only be regarded as a side drum. Just like the Toutiao and funny pictures and jokes promoted by Galaxy Group for "Wolf Warrior 2", they failed to create any splash.
But the situation is different for others. There are many advertisements for "Wolf Warrior 2" on Bilibili and Star Video. Many UP hosts have also uploaded ghost video clips based on the movie. While gaining wide dissemination, it has also greatly stimulated the interest of some viewers who have not seen the movie yet.
In addition, Taopiao.com and Wanda Cinemas have also launched a special movie-watching event for [Galaxy Cinematic Universe], and put relevant ticket packages on the shelves. For only 100 yuan, you can watch "Wolf Warrior 2" and also be eligible to watch all other re-released movies in the [Galaxy Cinematic Universe], including "Inception" and "Gravity".
There is no time limit for this movie-watching qualification. You don't have to watch it all at once. As long as it is within the movie re-screening period, you can go to Wanda Cinema to watch it at any time with your ticket.
It is also understandable that CCTV's movie channel, military channel and news channel reported and promoted the movie "Wolf Warrior 2".
It is rare for the navy to show up in a movie, and movie fans are extremely interested in the naval ships that appear in the movie, so they naturally would not miss such a good opportunity.
In addition, Galaxy Group's [Consumer Products Business Group] has been working at full capacity from top to bottom to seize this rare opportunity.
……
Li Le is the boss of a construction company in Jiangcheng. On this weekend, he took advantage of the rare free time to take his two sons out to watch a movie.
Because he himself is a retired soldier and then worked in the construction industry, so when he went to the cinema, his first choice was naturally "Wolf Warrior 2".
However, when buying the tickets, the ticket clerk at the front desk saw that his sons were sixteen and seven years old, so he enthusiastically promoted their Wanda Cinema's "Wolf Warrior 2" family package to them.
"Sir, our package only costs 86.8 yuan. In addition to meeting the needs of your family of three, it also comes with a bucket of popcorn, a large drink, and a movie-related gift."
Li Le waved his hands, indicating that he didn't want to do such nonsense, but the ticket buyer didn't give up.
"Look, sir, this is the peripheral gift we give away."
The female ticket seller pointed to the counter. Behind the glass, there were T-shirts, hats, necklaces, rings, earrings and small doll toys.
When Li Le took a look, he actually took a fancy to the camouflage T-shirt with the "Wolf Fang" team logo. As for the other things, he had also seen some of them appear on the audience who had just finished watching the movie.
"Of course, if you don't like these, we have other peripheral gifts for a little extra money. Maybe your children will like them too."
The ticket buyer continued to introduce, and Li Le followed her instructions and saw other things in the display cabinet behind her.
Li Le just wanted to watch a movie at the moment and didn't care about all these. He waved his hand immediately, but still bought the 86.8 yuan set meal.
It’s just that "Wolf Warrior 2" is indeed very exciting, and it directly touched the heart of this veteran. Even after the movie was over and he walked out of the screening room, he still couldn't calm down.
So when he passed by the ticket counter in the cinema lobby, he subconsciously took a look at the peripheral display cabinet.
At this time, his two sons also pulled his clothes, pointed at it and shouted: "Dad, I want that!"
"Okay, okay, buy it!"
That night, the father and his two sons returned home with three "Wolf Warrior 2" peripherals.
The eldest son was holding the sky blue camouflage shuttle that Xiao Nai controlled in the movie. This thing was produced by DJI and was exquisitely made. The eldest son had wanted it for a long time, but the price was a bit expensive, costing more than 2600 yuan. It was a good opportunity to let his old man pay for it.
The youngest son was holding a "Wolf Warrior 2" destroyer building block that was launched by Semper Building Blocks after obtaining authorization from the Navy. The number of bricks is similar to a similar building block toy from a certain brand, but the price is only 800. Li Le's youngest son has been loving it since he brought it home.
As for Lao Li, he bought the same tactical backpack, gloves and jacket that Wu Jing wore in "Wolf Warrior 2".
The third brother went out to see a movie and spent more than 4000 yuan, which really made the housekeeper's wife lose money. However, similar things have happened to many people who have watched "Wolf Warrior 2".
On the day of the release of Wolf Warrior 2, Starle Toys, Star Apparel, DJI and Semper Building Blocks under the Consumer Products Business Group of Star Group had already launched movie-related peripheral products in major cinemas and online shopping malls.
These include not only clothing such as T-shirts, jackets, pants, and shoes, accessories such as backpacks, gloves, hats, and necklaces, but also various dolls and toys.
Although many of them are OEM or co-branded with other companies, the quality is indeed very good and the price is reasonable. Since the movie became a hit, the sales of many peripheral products have naturally seen a blowout.
Just like the Marvel Cinematic Universe launched action figures of various characters, Wolf Warrior 2 also launched action figures of several of its characters.
The best-selling one among them is Han Duoduo's personal figure. The several different styles of metal mechanical arms that come with it are exquisitely made, with many movable joints, making it extremely playable. It was sold out as soon as it was launched.
In addition, Wang Zhi, the actor who played Han Duoduo, received a lot of back-end income from the peripheral toys. After all, the face of the action figure was made according to her, which really made her wallet fatter.
There is also the spider bomb that was shown in the movie. Galaxy Group acquired a company that develops and designs small robots half a year ago, and the first task they received was to design and produce this.
This toy has several styles. It can roll and crawl, and can switch between two forms. It also has a camera and explosive light and sound effects, wireless Bluetooth connection, and can be controlled by a mobile phone APP. The cheap one is only 500, and the expensive one is as high as 1300. Its sales are much better than that of DJI's drone.
In addition to this, the benefits gained by Semper Building Blocks are self-evident. In addition to the destroyer building blocks, after obtaining the authorization of "Wolf Warrior 2" and the Navy, they also launched aircraft carrier tanks, Bobcat all-terrain vehicles, and building blocks for factory and hospital scenes.
Speaking of Bobcat all-terrain vehicles, Galaxy Group's [Consumer Products Business Group] even reached a cooperation with a manufacturer specializing in the production of children's toy cars. After obtaining authorization from the Army Department, it produced the same children's car, which is also very popular.
It can be said that Galaxy Group has already fully tapped the peripheral potential of "Wolf Warrior 2". At least in the development of all kinds of peripherals, they are not inferior to Hollywood film and television companies, and even Disney.
After all, the Galaxy Group also has its own amusement park project plan. In the second week after the release of "Wolf Warrior 2", the Galaxy Group stated that there will be a "Wolf Warrior Military Zone" in the future [Galaxy Park].
The popularity of "Wolf Warrior 2" has driven the hot sales of these peripheral products. Unlike the past, with the rapid development of the domestic economy, people's consumption concepts have also changed, especially young people, who have greatly increased their support for this kind of genuine movie peripherals.
According to internal statistics and estimates of the Galaxy Group, the sales profit of these peripheral products alone is estimated to be around 200 to 300 million. This is only the current figure and does not include subsequent profits.
Don't underestimate this profit compared to the movie's box office of tens or hundreds of billions. You should know that this is the profit from the sales of peripheral products, which means that countless products have been sold. It also means that more than a dozen factories have benefited from the production of peripheral products, and at least thousands of workers have started working because of this.
What is this? This is the industry! And it is the real industry surrounding the Galaxy Group!
This is much stronger than the virtual economy. If these related industries are really integrated into the Galaxy Group, it will be much stronger than other film and television companies.
It’s no wonder that the Galaxy Group is indeed planning to do so, and will even continue to expand gradually upstream and downstream of the entire industrial chain.
Of course, that is also the future plan of the Galaxy Group. For now, they still have to do the things at hand well.
In the third week of the release of "Wolf Warrior 2", the movie's daily box office finally declined. Seeing this, other film and television companies naturally began to join the competition for the summer season.
On June 6, the comedy film "Breakup Master" directed by Deng Chao and Yu Baimei and starring Yang Mi was released.
On July 7th, four movies, "The Grudge 4", "American Hustle", "Super Cute" and "Squidward", were released.
On July 7, "No Escape" was released.
On July 7, "Old Boys: Way of the Dragon", "Seeler Movie 10" and "Rock Kingdom 4" were released.
Although the release of these films dispersed a certain number of audiences and had a certain impact on the box office of "Wolf Warrior 2", it did not cause too much impact.
It was not until July 7 that "Tiny Times 17", directed by Guo Jingming and starring Yang Mi, Amber Kuo and others, was released nationwide, earning about 3 million Chinese yuan in a single day, which pushed "Wolf Warrior 8" off the throne of daily box office champion.
Immediately on July 7, "So Young", the debut film directed by the famous young writer Han Han, was officially released nationwide. It took in more than 20 million yuan at the box office on the same day, pushing Guo Jingming's "Tiny Times 7" off the throne of the daily box office champion.
Speaking of which, both of them became famous at a young age, made their debut with literary works, and then switched to the film and entertainment industry to direct movies. Naturally, their two works were compared by the media this time.
At the same time, the cross-border cooperation between the two is also implicitly foreshadowing that with the invasion of capital and the booming film and television entertainment industry in the future, there will be more cross-border directors producing more film and television works.
Of course, even if the two of them appeared together, the popularity they generated could not match that of another behemoth released in late July, that is, "Transformers 4: Age of Extinction".
Originally, this movie should have been released at the end of June, at the same time as in North America, but because "Wolf Warrior 6" was scheduled for June, in order to avoid conflicts and affect the box office performance of both parties, China Film Group had to move it to the 2th of the end of July.
Of course, when "Transformers 4" was released, "Wolf Warrior 2" was still showing in theaters, but that was already coming to an end.
Before its release, the total box office of "Wolf Warrior 2" in mainland China had successfully exceeded the 20 billion mark, once again breaking the mainland box office ranking record.
Relevant departments and major media outlets have made a big fuss about this, and Wang Hao's total domestic film box office has directly exceeded the 2 billion mark because of "Wolf Warrior 70", making him the undisputed number one among mainland directors.
As for the total global box office of films directed by Wang Hao, there is no need to calculate or compare it, because apart from Wang Hao, there are very few directors in China who can sell their films overseas.
Not to mention "Inception", which has accumulated a global box office of 14 billion US dollars. It is a monument standing in front of domestic filmmakers. It is very likely that no mainland director will be able to break this record in the future, except Wang Hao himself.
What everyone is talking about nowadays is just speculation about when the total box office of this great director's films in China will be the first to break the 100 billion mark.
Only he has the possibility to win this honor.
(End of this chapter)