Chapter 469: Movie Box Office Explosion on First Day
Chapter 469: Movie Box Office Explosion on First Day
During the release of the movie, the main creative team went to theaters, universities, shopping malls, etc. in various cities across the country to carry out offline promotion, which was called the movie roadshow.
Even though it seems like just some offline promotion, and it may not reach many people, the impact is actually very large. There are statistics in the industry that movies with roadshows generally have an average box office of more than 30% higher than those without roadshows.
Think about it, if you were going to a cinema and knew that a star would be there to promote a movie, would you buy a ticket just to see the star even if you had no intention of watching the movie?
This situation will be particularly obvious if there is any super popular star in the team.
Liu Miao, the second female lead of "Farewell", looked out at the people outside and was a little frightened. "There are so many people outside, not just in the cinema lounge area, but the entire mall is packed with people, and there are also many media carrying cameras."
Lou Ziwen was not surprised at all. "Everyone came to see Wu Mu. He was in the spotlight yesterday and is still on the trending searches. He rarely participates in offline activities, so it's rare to see him. Now that there's a chance to see him, it's normal for everyone to come over to see him out of curiosity."
As he spoke, he also asked curiously: "By the way, why hasn't Wu Mu arrived yet? Our Director Lin is filming his girlfriend's movie, he won't have to arrive on time, right?"
Lin Qingyue, who hadn't been seen for a while, didn't seem to be affected at all. She shook her head and said, "He's not coming."
In fact, it’s not just Wu Mu that is popular, it’s just that it’s hard to see Wu Mu offline.
There is a big reason why so many media reporters came to the scene today - this is the first movie after the Wu Mu house collapse.
"I wonder how the box office and reputation of Wu Mu's new movie will perform. If his movie box office and reputation are also good, then he will be an all-rounder, a true all-round player."
"The reputation won't be bad, after all, it's a Cannes award-winning film. The Grand Jury Prize and Wu Mu's Cannes Best Actor award are not fake. It's just that the box office is a little uncertain. For this kind of art film, the box office is usually only 200 to 300 million at most. But with Wu Mu's popularity and Cannes' popularity, maybe it can increase a little?"
"Of course it can be added. You can tell by the number of people who came to see it, but it's hard to say about word of mouth. It's not necessarily a good thing for a niche art film to be promoted too much to the masses. After all, not everyone can accept art films."
Fu Wenchuan mingled in the crowd, listening to the whispered discussions of his colleagues around him, and thinking in his heart what Wu Mu's movie would be like.
He is the editor-in-chief of a popular entertainment magazine that previously reported on Wu Mu's "The Vanishing Him" series.
Since the last screening of "The Vanishing Man", he has been keeping an eye on Wu Mu's situation, so naturally he also came to watch the movie being released.
To be honest, after the last time, he was quite optimistic about Wu Mu, but Wu Mu's rapid development still far exceeded his imagination. Not to mention his popularity, in terms of performance, Wu Mu directly won the Cannes Best Actor Award?
The development is really too fast.
Moreover, "it seems that people are already discussing whether he is a national topic online. If the box office of the movie is high enough, it may even help boost this topic."
Fu Wenchuan thought to himself.
Of course, it has to be high enough. Two or three hundred million won’t be of much use because that is something everyone can imagine and has even taken as the minimum standard number.
A group of people were waiting for the roadshow to begin.
Soon, it was time for the promotion to begin, and the main creators of the crew came on stage one by one to say hello.
But what surprised everyone was that Wu Mu didn’t come?
The audience was immediately in an uproar.
Lin Qingyue, who was at the center of the stage, was able to handle the overwhelming noise with ease. She smiled and said, "Teacher Wu Mu is so hard to invite. When he heard that our roadshow would be held in more than 20 cities and more than 70 shows, he rejected us and said that he couldn't come to the roadshow."
This... Everyone can imagine this kind of thing. The roadshow of "Farewell" did not advertise that Wu Mu would appear. If it were any other movie, no one would expect it. Although it is outrageous that the soul starring actor would not participate in the roadshow, it is something that Wu Mu can do.
But this movie is a little different.
Someone in the audience shouted, "Isn't Wu Gou your boyfriend, Director Lin? Why doesn't he help promote his girlfriend's movie?" Lin Qingyue on the stage still smiled, looking at the person who shouted with a helpless look on her face, "You have successfully made me feel uncomfortable again with this question."
The audience was stunned, and then amused.
After all, there was no publicity about Wu Mu's visit, so although the audience was disappointed, they were still fooled.
But the many media people in the audience were not so easily fooled.
Everyone, including Fu Wenchuan, looked at him intently.
Given Wu Mu's personality, it's possible that he was just too lazy to run the entire course, but it doesn't seem reasonable for him to not show up at the first few events when his girlfriend has been working so hard to promote the event, right?
Many people immediately thought of a hot topic on the Internet today: Could it be that Wu Muzheng and Director Lin have broken up?
But Lin Qingyue on the stage answered the question completely without revealing any information.
I didn't see the people I wanted to see, but I still had to watch the movie.
Fu Wenchuan sat in the cinema, waiting for the movie to start.
Soon, the lights in the cinema dimmed and a faint light appeared on the screen.
Domestic audiences finally got to see what Wu Mu’s new movie is like.
Many audience members, including Fu Wenchuan, were stunned.
To be honest, this film has many problems. The story is weak, the rhythm is too flat, there is no complete storyline, and it is filled with long psychological monologues.
But no matter how many problems there are, they cannot cover up the film's outstanding advantages. The atmosphere is too strong, the emotions are too immersive, and Wu Mu's performance is too heart-wrenching.
The movie was only halfway through when Fu Wenchuan saw a female audience member in front of him, who was constantly taking out tissues and making sobbing sounds in her nose that she was trying hard to suppress but couldn't control.
Looking back, there were quite a few audience members in this state, some of them even couldn't control their sobs.
Fu Wenchuan finally understood why Wu Mu won the Best Actor Award at the Cannes Film Festival.
He stared at the screen, no longer thinking about how to write the report later. He was simply immersed in the world of the movie, immersed in that lonely world that felt like being in outer space.
But even if he didn't think much about it, he had already roughly realized it.
The quality of this movie is even higher than in his phenomenal work.
This movie is going to be a hit!
The first day box office of "Separation" exploded!
When everyone on the Internet was still discussing Wu Mu's show yesterday and whether he was a national star, the first-day box office data of his new movie exploded like a bomb.
The movie grossed 80 million on its first day! ——
ps: There will also be some tomorrow, remember to grab one.
(End of this chapter)