Chapter 500 There are too many benefits

Chapter 500 There are too many benefits

Chapter 500 There are too many benefits

The Bentley Arnage R has been kept in the garage and is almost rusted due to long-term non-use.

As Fan Wumian came to Yanjing, people finally saw this luxury car with the license plate Yan A-99999 on the streets, which had already been mentioned in countless news reports.

On the way from the airport to Houhai Beiyan.

It was really unfortunate. Perhaps due to infrequent use, a component suddenly broke down and the car could not shift into gear. A red light came on the dashboard and it broke down on a main road outside the Third Ring Road.

In response, Fan Wumian was very angry and took Pu Jiajing and the others to the side of the road.

While waiting for bodyguard Brother Qian to inspect the car, many people stopped their cars, rolled down their windows and took pictures of him with their mobile phones.

After just a few hours, these photos were uploaded to the Internet and were forwarded crazily by netizens in a very short time, instantly becoming a hot topic.

Some netizens mocked that a car worth millions of dollars was not reliable, while some accounts commented that it was no wonder that it could not be sold as well as a Rolls-Royce.

Bentley officials learned the news first and sent someone to take the Elegance R for inspection. They also provided an Elegance 1200 with a market price of more than 728 million yuan for Fan Wumian to use as temporary transportation. The service was obviously very good.

It can be said that half of the popularity of this car company in the mainland is supported by Fan Wumian.

The head of Bentley's marketing department in Greater China was eager to resolve this public relations crisis and personally drove an Elantra 728 to deliver the car, but he didn't even get to see him.

After checking out the Yazhi 6, which was extended to 1 meters, Pu Jiajing stood at the garage door of the second-floor courtyard and exclaimed:

"You are really good at driving. You can drive such a long car here. It takes some skills to drive it in the alley. I definitely wouldn't dare to do it."

The head of the marketing department, whose surname was Sun, gave himself a way out and asked with a smile:

"Mr. Fan is resting at home. This car is the personal car of our Greater China president. He specifically asked me to let Mr. Fan use it first. After the Yaris R is repaired, I will have someone drive it over to exchange it. We can't delay Mr. Fan's work."

As soon as Pu Jiajing heard the tone of Manager Sun's voice, he guessed that he was one of those old oxen and horses whose edges had been worn down by life. Even if he had managed to get a senior management position, he would still be a high-level employee.

As an assistant, she had seen a lot from Fan Wumian, and her horizons had already been broadened. She secretly sighed that there was no need to embarrass workers, and continued:

"Don't worry. With so many parts on a car, it's inevitable that something will go wrong. If you stand on the roadside and take a few photos to prove the company's service quality, it should be easy to resolve the negative voices online."

"Yes, yes, this is a great idea. If any reporters come to interview you, please help me put in some good words."

Manager Sun kept a very low profile, fearing that Fan Wumian might say something that would instantly wipe out the company's operating results in Greater China over the years.

Just like in the 1997 movie "Black Gold", Tony Leung Ka Fai said "You drive a Mazda, no wonder you get stuck in traffic jams", which caused Mazda's sales to plummet afterwards, and the brand was so angry that it publicly sued him.

However, on the day of the trial, Mazda's representative lawyer was late in his Mazda due to traffic jam, and was laughed at even more badly afterwards.

To this day, the negative impact continues.

Other Japanese brands are thriving in Greater China, supporting countless people working in the island nation's automobile manufacturing industry. However, Mazda has been unable to gain market share because its brand image has fallen to the low-end.

In fact, the Mazda brand is not a low-end car in the island country. It ranks relatively high among Japanese brands, between Toyota, Honda and Nissan, and higher than Mitsubishi, Suzuki and Subaru.

In order to promote Japanese cars, these brands even found slot machine manufacturers and asked them to sponsor them to replace the fruit patterns with car logos, which in turn influenced countless young people who went to game halls. It was difficult to guard against all kinds of promotional methods.

With Fan Wumian's popularity, his influence is much greater than that of Leung Ka Fai. This time, the Yazhi R broke down on the road, causing him to be ridiculed on the Internet. How could Bentley not be afraid?

Manager Sun opened the trunk, which contained a box of Lafite red wine, a box of Moutai, a box of cigars, and a pair of 7501 porcelain "Victory Cups".

Seeing him focusing on introducing this pair of cups, Pu Jiajing guessed that they must be quite valuable, but she was not quite sure how much they were worth. She only heard that they were the personal collection of their president.

There were countless artists who tried every means to send gifts to Fan Wumian, and she had long been accustomed to it.

After a few polite words, Manager Sun asked with a bright smile:

"Excuse me, is Mr. Fan in need of a car recently? We have a sponsorship spot here, and we can give him another sky blue Continental GTC convertible. No need to bother with anything, Miss Pu, just take a few photos and send them to us, and we can just write a press release." Pu Jiajing was speechless for a moment, thinking in her head that no wonder countless people are sharpening their heads and trying their best to climb up, hoping to succeed.

After success, there are so many benefits.

Like this time when the Yazhi R broke down, Fan Wumian actually didn't complain at all, he just reminded it to be sent for regular maintenance in the future.

I spent a few minutes on the roadside a few hours ago, learned that it couldn't be repaired for a while, and then took another car in the convoy back home.

Manager Sun gave Pu Jiajing both gifts and cars, and it was obvious that he was afraid that Pu Jiajing would cause trouble. This suddenly gave Pu Jiajing a deeper and clearer understanding of the word "power".

Sponsor a 2006 Continental GTC Convertible for free.

The car is priced at only around 15 pounds in the UK, and its actual cost is even lower.

Others are proud to drive luxury cars.

As a celebrity and super-rich man, Fan Wumian is proud to use these relatively unpopular luxury car brands.

From a promotional and marketing perspective, if they only gave away one car, they could use his fame for publicity, which would clearly be an advantage for Bentley.

Then a strange scene appeared.

Manager Sun offered to sponsor a convertible luxury car that costs 358 million yuan in the mainland market. Pu Jiajing was very rational and simply replied:

"I need to ask the boss first before I can give you an answer. I've accepted your business card. How about I call you after I've clarified the matter?"

"No problem! Then I'll be leaving first. Miss Pu, you go ahead and get busy. The company has a lot of small gifts prepared for customers, such as high-end vacuum cleaners, skin care product sets, hair dryers, pens, etc. I forgot to bring them today because I was in a hurry. Next time, I'll ask my assistant to bring a few to you."

Seeing Manager Sun being so polite, Pu Jiajing became more and more certain that the Bentley brand had probably gained a lot of benefits after sponsoring an Elantra R to Fan Wumian last time.

Back in the courtyard, she muttered to herself, "Does this count as a seventh-rank official in the prime minister's office?" and when she found Fan Wumian who was playing games, she briefly repeated the content of the conversation.

"You're going to send me a car again?"

I am checking out the rumored 7501 porcelain. It is the first time I see the real thing. I only know that it is known as the "contemporary official kiln".

Fan Wumian's tone sounded a bit disdainful, and he really didn't want to endorse the Bentley brand anymore.

The reason for their dislike is that they complain that Bentley is unwilling to pay the advertising endorsement fee and only fools themselves with a convertible car with a low cost price.

Bentley was calculating well, and only gave him a car instead of directly asking him to be its spokesperson. Based on the endorsement fee that has risen to around HK$1000 million per year, Bentley can at least save four-fifths of its advertising costs.

The account has been settled, and Fan Wumian is not a fool. He carefully put the cup back into the box and said:

"What do you think of Valentino and Bentley jointly launching a limited edition car to take advantage of Bentley's fame? It's not expensive to just modify the interior and paint, and there's a chance to do a global promotion, which is very beneficial to both of us."

Collaborating with cartoon and anime characters will only lower the image of Valentino, but cooperating with a well-established luxury car company like Bentley can produce a "1+1>2" effect.

The mainland is currently unable to produce a mass-produced luxury car of this level, and it is given away for free without any additional requirements, so there is nothing wrong with accepting this four-seater convertible Continental GTC.

Anyway, those who want to buy top-of-the-line luxury cars will always give their money to foreign companies. Domestic products such as daily necessities, clothing, shoes and bags are in greater need of protection at the moment.

Fan Wumian then added:
"Go and ask for me. As for giving me a car, I just happened to take some time to get my driver's license. Why not just give me two Continental GTCs? One for Yanjing, and the other one, a white one, for me to drive in Hong Kong."

The reason why Bentley dares to ask for a high price is that the brand has always wanted to take over the Hong Kong market, and Bentley is particularly famous in Hong Kong, which can have a very good promotion effect.

Rolls-Royce previously sponsored him with a Phantom, mainly in the hope of increasing his influence among the young people in Hong Kong.

It is a small port city with a total population of only a few million, but it has thousands of Rolls-Royces, which indirectly affects the markets in Southeast Asia, the Mainland and other places.

If Bentley headquarters had a little business sense, they would definitely agree to give him these two Continental GTCs.
(End of this chapter)