Chapter 509 Nothing more than that

The market has been open for many years. With the widening economic gap, no one should be able to resist the temptation of financial support.

When Huang He reported to his superiors that Xu Huizhen and others were planning to invest in the Spring Festival Gala program, there were almost no obstacles and the station agreed without hesitation.

In recent years, entertainment options have begun to increase, and with the growth of economic income, people are buying more and more televisions, but when they turn on the TV, there are not many programs to watch.

As a CCTV station, they don’t actually have many equipments. If they could add some equipment to the station, which leader wouldn’t be happy?

Moreover, the businesses of Xu Huizhen and Chen Xueru are almost all related to He Daqing. He Daqing is a prominent figure in the city of Beijing, and he must be given face!

Xu Huizhen and others quickly reached an agreement with CCTV.

Xu Huizhen and several others shared the investment, and then CCTV would give them different levels of advertising exposure according to the proportion of each company's investment.

Of course, after all, it is CCTV, so CCTV has the final say on how to insert advertisements. Xu Huizhen and her colleagues only need to send their company's LOGO and core services to CCTV.

"Phew...it's finally done!"

After coming out of the restaurant, Xu Huizhen couldn't help but breathe a sigh of relief and a smile appeared on her face.

"Huizhen, before we were all in the newspapers, and the TV stations only had a few seconds of news, but now we are all going to be on CCTV. Do you think the effect will be very obvious?"

Chen Xueru's curious voice came from the side.

Because of He Daqing, they had all appeared on TV more or less, but they were all on the news channel and only for a few seconds.

This is the first time for a channel like CCTV to broadcast a prime-time program.

"Don't worry, my dad said this investment will definitely pay off. Let's just stock up and wait for the New Year!"

Xu Huizhen smiled, her face full of confidence.

"Okay, let's wait and see!"

Seeing Xu Huizhen like this, Qin Jingru, Chen Xueru and others couldn't help but look forward to it.

The investment money is nothing to them now, but if they can use it to promote their company, it is actually very cost-effective.

As for what the effect will be, we can only wait until after the Chinese New Year.

In the following time, as the Chinese New Year approached, the streets and alleys of the old city became bustling.

Those who have made money have started buying New Year's goods.

There were a lot more people coming into the He's restaurant.

After working hard for a year and earning money, it is natural to go out to eat and have fun.

But unfortunately, people are still conservative when spending money. Although there are many Sijiucheng Erguotou on the counter, most people still prefer to buy the cheaper Niulanshan Erguotou. He Yuzhu can only sigh helplessly about this.

"Hey Huizhen, isn't the price of our wine too high?"

He Yuzhu is a fool who only knows how to cook. It's pretty good that he can run a restaurant.

But he looked at the Erguotou that his wife was in charge of and saw that sales were still dismal after such a long time. Seeing Xu Huizhen coming to inspect his store, he couldn't help but complain.

"We need to do things step by step. After all, this is something new and everyone needs time to accept it. Zhuzi, just wait and see!"

Xu Huizhen strolled around and found that there was nothing wrong with the restaurant. She chatted briefly with He Yuzhu and then went to inspect other restaurants.

He Daqing said that if you want to do business, you must do a good market research.

Xu Huizhen is currently doing market research.

She had to visit every restaurant and record the sales of Erguotou in these restaurants. In addition, she also had to record the sales of some small shops selling loose liquor.

If you know yourself and the enemy, you can fight a hundred battles without danger!

After a round of running, Xu Huizhen had to admit that the strength of the Niulanshan Erguotou brand, coupled with its cost-effectiveness, has led to a considerable sales volume in the city.

As for the Erguotou produced by the company, although there has been some growth so far, the increase is too slow and can be ignored.

However, with He Daqing as her pillar of support, Xu Huizhen has nothing to worry about.

Let’s talk about everything after the New Year.

Niulanshan Erguotou Distillery.

"Boss Qin, this is our fourth quarter sales summary, please take a look!"

Qin Ye was sitting in the office when his secretary brought him the latest performance information and placed it in front of him.

"Oh?"

Qin Ye picked it up and looked at it, with an expected look on his face.

The second half of every year is the best time for their liquor sales.

Firstly, the weather is cold and people drink to warm themselves.

Secondly, there are several festivals in the second half of the year, and we also need to get together and drink.

Thirdly, the Chinese New Year is coming soon, and it is natural to stock up some wine for the New Year.

Of course, the most important reason is that people’s living standards have improved now, and the money in their pockets is really nothing to buy some wine.

Blinking his eyes, Qin Ye placed the materials on the table, turned his head and looked at the secretary and said,

"What's the situation at Erguotou in Sijiu City?"

The secretary said,

"The workers in the winery are still working as usual. It's the end of the year and they're going to have a holiday. Their welfare this year is two bottles of Erguotou per person."

"Hey, you're so stingy!"

Hearing this, Qin Ye showed a look of disdain on his face.

"A bottle of Erguotou itself doesn't cost much, but they gave the unsold Erguotou to the workers as welfare. It's really unbelievable. I think they have a cash flow problem!"

During this period, Qin Ye has also been paying attention to Sijiucheng Erguotou.

After all, he is his competitor, and the boss behind the scenes is He Daqing, so he can't underestimate him.

But after such a long time, seeing that the sales of Sijiucheng Erguotou had not changed much, while the sales of his own Erguotou had skyrocketed, Qin Ye couldn't help but feel a little inflated.

"It seems that He Daqing is just so-so!"

Qin Ye sneered, waved his hand, and asked the secretary to leave.

Immediately, he stretched and prepared to get up and leave the winery.

The Chinese New Year is coming soon and the factory will be closed in two days. During these days before the New Year, he also has to spend more time with several major partners.

If you don't keep the relationship going, it will fade. Chinese New Year is such an important festival, you must give more gifts, so that after the New Year, others will be willing to help you sell!

Of course, self-produced Erguotou is indispensable. Qin Ye gives them away in boxes. After all, they are not that expensive. In addition, he has to buy some other gifts, otherwise he won’t be able to present them.

"Mr. Li, Happy New Year! Happy New Year! I wish you a happy New Year in advance!"

"This is a small gift from our winery. I hope Mr. Niu will accept it. Mr. Niu, I wish you a prosperous business in the new year!"

Qin Ye took these gifts and went door to door to deliver them.

After all, they are all my partners. Now the factory has not yet grown big and strong, so it would be more important for me to go there in person to pay more attention to it.