Chapter 508 Adding fire
"That's it."
From her voice, it can be heard that Xu Huizhen seems a little anxious.
He Daqing smiled and said,
"There's still a short time. I feel like it's still a little short of perfection."
"Almost done? Dad, what do you mean?"
Xu Huizhen blinked, looking confused.
He Daqing Road,
"Huizhen, do you still remember the crosstalk performer in our restaurant?"
"A crosstalk performer? Isn't that Ma Shuhuai, Mr. Ma? Dad, why are you talking about this?"
Xu Huizhen was stunned. Weren't they talking about selling wine? Why were they talking about Ma Shuhuai out of nowhere?
Ma Shuhuai is indeed a good friend of He Daqing.
The last time the wedding shop was a big hit, it was all thanks to Ma Shuhuai’s support.
Later, Ma Shuhuai would often introduce celebrities to Qin Jingru's clothing store.
"Dad, do you want me to ask a celebrity to endorse our wine?"
Xu Huizhen seemed to understand something and suddenly thought of the secret of Qin Jingru's clothing store's popularity.
At the beginning, Qin Jingru's clothing store was not doing well and had no reputation.
But with the endorsement of big stars, sales have skyrocketed.
If you also invite celebrities to endorse your products, wouldn’t it be possible to achieve the same effect?
"You can be the spokesperson, but there's no need to do that right now. There's an opportunity right now."
He Daqing pondered for a moment and reminded,
"Huizhen, the Chinese New Year is coming next month, right? I heard from Ma Shuhuai that there will be a Spring Festival Gala this year. It will be broadcast live all over the country on the night of New Year's Eve."
Xu Huizhen was confused.
“Does this have anything to do with our winery?”
"Of course!"
He Daqing had no choice but to speak directly.
"Since we are going to hold the Spring Festival Gala, we naturally need sponsorship. What do you think will happen if we take on the expenses for the first part of the Spring Festival Gala and let them advertise Erguotou for us?"
That’s right, it’s almost 1983.
The first Spring Festival Gala was of far-reaching significance, symbolizing the arrival of a new era.
However, if He Daqing remembers correctly, there was no advertiser sponsorship for the first Spring Festival Gala. It was not until the enthusiastic response that product placement began in the second year's Spring Festival Gala.
Although most people didn’t have a television at home in 1983, in that era, anyone who could afford a television was considered more or less wealthy.
If we could insert an Erguotou advertisement into the Spring Festival Gala, the effect would be extraordinary!
In the next twenty years, let alone the Spring Festival Gala, how much sales would a Melatonin advertisement bring during the 8 o'clock prime time every day?
He Daqing felt that it was necessary to seize this opportunity.
"That's a great idea, and it has to be you!"
Upon hearing this, Xu Huizhen's eyes suddenly lit up.
After all, my vision is still small.
Asking a celebrity to endorse a product can only increase exposure by relying on the influence of a celebrity.
But if you advertise on TV, the audience you face will be the wealthy people in various provinces!
In this day and age, if there is something important, CCTV-1 will definitely receive it!
"Also, tell Qin Jingru about this. Since we're the ones paying for it, we should maximize its value! And Chen Xueru's hotel, Jingli's wedding shop, anything that can be advertised, put it up there!"
Advertisements at that time were not so segmented, unlike later generations, when an advertisement was worth tens of millions and many businessmen would compete for it.
But now, there is a blank in this area!
"Okay, I get it!"
Xu Huizhen hung up the phone with a smile.
Then, she called Chen Xueru, Qin Jingru and her daughter one by one. When the women heard this, they hit it off and immediately made an appointment to go look for Ma Shuhuai together.
"Director Huang, let me introduce you. This is Boss Chen Xueru, the owner of Zhengyang Clothing Store Qin Jingru, and the owner of Xingfu Wedding Company, Mr. He..."
Soon, Ma Shuhuai brought a few women to meet with director Huang He.
"Hello!"
Huang He smiled slightly and shook hands with everyone enthusiastically.
"You are all advanced representatives of the Four-Nine City now. I have heard of your great names for a long time. I have heard of your great names for a long time!"
As the director of the first Spring Festival Gala, Huang He was naturally familiar with the names of these people. When he learned that these people were going to invest in their own Spring Festival Gala, he couldn't help but be slightly stunned.
“Some of you may not know.”
Huang He took a sip of tea and said with a smile,
"We are just organizing a Spring Festival event to get everyone together and have some fun. There is not even a script. We just want everyone to have fun together..."
Yes, for the first Spring Festival Gala, everything was kept simple, whether it was the live stage or other facilities.
The audience seats were filled with crosstalk actors. The venue was small and the program was simply choreographed, but it was very lively. The actors chatted and laughed, and the whole series of programs went smoothly. This sense of relaxation and liveliness was something that later Spring Festival Galas could not achieve.
Of course, what Huang He meant was that such a Spring Festival Gala basically doesn’t cost much.
"Director Huang, that's not right."
Xu Huizhen smiled and said,
"Since we're going to be on TV, we'll need some good cameras, right? Also, the actors will need to put on makeup and dress up, so we need to pay them, right? Besides that, props and stuff all cost money."
Chen Xueru immediately agreed.
"This is our first Spring Festival Gala, so we have to do it right. Director Huang, we all know your abilities, so just plan it according to your own ideas, and leave the money-related matters to us."
"As long as we can show up on the Spring Festival Gala, we will be satisfied!"
Huang He listened and fell into silence.
He had originally wanted to just make some fun, but after hearing what Chen Xueru and Xu Huizhen said, he realized that this was indeed the truth.
This is a task assigned by our superiors. Although the funding is limited, who wouldn't want to do this program well? Moreover, it should be broadcast live for people across the country to watch.
If you do it badly, it will be embarrassing.
When I think about it this way, the funding available at the station is really not enough.
Especially when it comes to cameras, it touches Huang He's heart.
Cameras are expensive these days.
If someone could sponsor new equipment, he would be more than happy to do so.
"so……"
After thinking for a moment, Huang He looked at everyone and said,
"Let me go back and discuss it with the station. If it's possible, we can contact each other again. How about that?"
This is a serious matter and he cannot sit still alone. He needs to ask for opinions from his superiors.
After all, this amount of money is not a small sum.
If you operate it improperly, it will affect your future.
"Row!"
Xu Huizhen stood up with a smile, looked at Huang He sincerely and said,
"If Director Huang needs anything, just tell us anytime!"
Judging from her many years of experience in observing people's words and expressions, this cooperation will most likely be successful.
As long as the opening is made, the rest of the things will be much easier.