Chapter 513: Limitation and Fairness

That’s right, since we are going for mid-to-high-end products, we naturally cannot produce on a large scale.

Things are rare.

This truth will never change at any time.

If Erguotou is everywhere on the streets and everyone can buy it, how can we show the preciousness of this wine?

In fact, there is nothing special about the thing itself, but if people can only see it but cannot get it, this feeling of discomfort will make this wine more unique.

Moreover, at such a high price, even if the supply quantity is limited, the profit margin is still huge!

Another point is that the extra wine can be stored in the wine cellar. In five or ten years, who knows how many times its price will increase!

Simply accomplishing multiple things with one stone!

As for wine, the older it is, the more valuable it is!

This Erguotou can be considered a real success when the buyers can save it and take it out to drink on important holidays and occasions!

Seeing that the bosses were puzzled, Xu Huizhen did not explain and just asked to ensure the quality and taste.

She smiled and said,

“Of course, our price will not increase and will remain the same. As for how everyone can obtain the right to purchase this wine, we will also adopt a fair and just approach.”

"Fair and just?"

Everyone is puzzled.

"Yes."

Xu Huizhen smiled and said,

"Any customer who wants to participate in the purchase of our products has the right to draw a number. Every time we sell a product, there will be a special batch number. As long as you can draw the corresponding batch number, you can get the right to purchase our products."

As soon as these words came out, the scene was in an uproar.

The bosses present here have been doing business for several years, but this is the first time they have seen so many opportunities to make money but instead impose purchase restrictions!

It would be fine if there was a purchase restriction, the worst that can happen is that we just have to pay a little more, but Xu Huizhen actually requires us to draw a number!

Isn’t this too complicated?

"Okay, the batch number of our product today is 830225. Good luck to everyone!"

Xu Huizhen gave a brief explanation and then asked the staff to take out the cardboard boxes that had been prepared long ago. Inside were paper balls that had been made in advance, each with a different number written on it.

Seeing this scene, even though the bosses were puzzled, they could only follow the local customs and follow Xu Huizhen's rules.

"Hey, mine is 830234, not much different."

"Mad, I'm not very lucky."

“Haha, I won, I won!”

When it comes to lotteries, luck plays a huge role. Some people just have bad luck and miss out, while others are extremely lucky and win the corresponding batch number directly.

For a while, discussions arose one after another in the huge open space.

As for Xu Huizhen, she will also sell the latest batch of wine to the corresponding lucky boss as agreed before.

As for these bosses, who they sell the wine to and how they sell it, that is not her business.

Not to mention, seeing so many bosses fighting over their products, Xu Huizhen felt secretly happy.

"Mr. Li, Mr. Li, you can't drink so much wine. How about this, I'll pay for it and we split it in half?"

"Split equally? Who are you looking down on? Is it easy for me to win the lottery? I won't sell it, not even one bottle!"

"Well, Mr. Jiang, do you want to cooperate? I'm willing to buy it at a high price. Can you give me some of it?"

"High price? How high?"

As Xu Huizhen left, seeing that a few lucky bosses had won a large amount of Erguotou, the other bosses who didn't win immediately gathered around and wanted to buy at a higher price.

After all, judging from Xu Huizhen's expression, this will be the sales method in the future. If you want to buy this Erguotou, you need more than just money, you also need good luck! This is not just difficult!

Faced with the high prices offered by everyone, some bosses sold their products just to get a bargain.

Some bosses thought that the wine was scarce and the price might even go up, so they did not transfer it. Instead, they made a phone call and asked their people to drive over and take it away.

These bosses, unknowingly, have become scalpers of later generations.

Of course, these bosses are not stupid. After taking the wine back home, they imitate the guests' needs.

"Ladies and gentlemen, it's not that we don't want to sell it, it's just that this wine is extremely difficult to get. Our stock is limited, and we don't know when the next batch will arrive after we sell it out."

Mr. Li came to his restaurant and explained to the guests personally,

"You don't know that even when we go to the winery to purchase goods, we still have to draw numbers. So, for the sake of fairness, we also limit purchases. Everyone has a chance to draw a lottery. Those who win will win, and those who don't, there's nothing we can do!"

As they were all businessmen, they quickly figured out the secret.

This lottery idea is brilliant. Not only can it create a strong demand, but it can also make guests feel that the wine is hard-earned, which in turn highlights the preciousness of the wine.

Sometimes it is like this, the more people cannot get something, the more they want it, even if they have to pay double the price for it.

For a time, similar dramas were performed in major hotels and shopping malls in the city, becoming the focus of people's discussion.

And whenever someone wins Erguotou, they will show off to their relatives and friends.

Yes, it is becoming increasingly difficult to obtain this wine, and anyone who wins the lottery will be envied by others.

It has even formed a special black market, with people using their connections to buy it at high prices, but it is still difficult to get a bottle.

"Can you still play like this?"

Looking at the various information collected by his secretary, Qin Ye said he was confused.

He never imagined that it was just a bottle of wine, but the winery across the street could make something so special out of it.

It’s bad enough that they just make reservations in advance and stock up to sell, but even when buying a bottle of wine, there’s a lottery.

Qin Ye had never encountered this kind of pattern before.

But he also had to admit that He Daqing and Xu Huizhen's strategy was successful, and now almost everyone knew about the existence of Erguotou.

In comparison, my own Niulanshan Erguotou is a bit disappointing.

Although some old customers still choose it, they have unknowingly found that their wine has been regarded as low-end goods and can only be used for small general gatherings, but not for formal holiday gatherings.

"If this continues, we will be trampled under their feet. We can't just sit there and wait for death!"

Qin Ye clenched his fists and gritted his teeth.

"Since they can do it, why can't we? Contact the relevant personnel and tell them that we will also upgrade the packaging like Sijiucheng Erguotou. Let everyone know that our Niulanshan is not a cheap product. In addition, we will also raise the price!"

In Qin Ye's opinion, since Xu Huizhen's wine can sell well by raising the price, his can do the same.

After all, the quality of the wines from both sides was not much different, it was just that Xu Huizhen was better at packaging and enjoying wine than him. As long as he copied it, it would still be a big hit!