Chapter 584: Advancement in a Complex Situation
Chapter 584: Advancement in a Complex Situation
The lives of ordinary people can sometimes have extraordinary power.
As soon as Douyin’s #Heroesarearoundyou# campaign was launched, it immediately attracted a large number of people to submit their works enthusiastically.
Among them is the story of Deng Panpan, a young man from Sichuan. An accident made him, a college student majoring in dance, lose the chance to dance from then on.
So he learned photography, moved back to the countryside from the city, and used a camera to record his daily life with his "father-in-law" in the countryside.
The morning sun shines on the fields, the breeze blows through the rice ears, and the air is filled with the fragrance of earth.
In the video, an old man and a young man clean the yard together, do farm work in the fields together, and have a simple dinner together... Under the light, the warm moments of two generations are frozen in the camera.
Grandpa always told Panpan to "do what you love". These simple and unpretentious truths are contained in the daily life of every vegetable and every meal, and they have nurtured an optimistic young man who is not impatient in an anxious era.
A similar experience also happened to An Zhuang, a boy born after 95 in Qingdao. He was called a "bad student" in high school, but he made a comeback in college with a "camera". Not only did he earn his first pot of gold in life by photography, he also gained millions of fans on Douyin by recording the love story of his grandparents in their 80s.
In his videos, the life of his grandparents is simple, but you can always find some gentle and subtle details in them, such as the focused look of grandma when she is knitting a sweater for grandpa, and the carefulness of grandpa when he picks up food for grandma. A smile will appear on your face subconsciously as you watch them.
Some people use Douyin to record their love, and naturally there are also people who use it to record their family affection.
A mother named He Jiajia is teaching her 2-year-old baby to say numbers in English.
She repeated each word patiently, and the baby imitated it in a childish voice, sometimes tilting his head mischievously in thought.
When the baby answered the last question incorrectly, both mother and daughter laughed out loud at the same time.
Such scenes make many men and women of marriageable age who are afraid of marriage and childbearing suddenly feel that nurturing a new life and teaching it to grow up step by step does not seem to be such a scary thing.
On Douyin, millions of parent-child videos are posted every day. There are many new parents like He Jiajia who use short videos to record the novelty and joy of being a first-time parent.
At the same time, in a remote county in the northeast, Zhang Tie, a rice farmer, helped his fellow villagers sell rice outside the county by filming the daily conversations of his "funny family" and using the live broadcast business that Douyin had just launched.
Although in the video, Zhang Tie's mother is a super "daughter-in-law-control" person who always enjoys "suppressing" her own son and pampering her daughter-in-law, but in real life, the family's life is always full of laughter.
In addition, there is a vocal teacher named "Teacher Shitou" in Rizhao, Shandong. His teaching method is very special: he does not pursue mainstream singing methods, but teaches them to sing in a way that suits each child's voice.
He used his own methods to transform several children who were evaluated by other institutions as "unsuitable for singing", and also helped a "genius child" named Tiantian who sang in the countryside to successfully leave the countryside and step onto the big stage of a music show.
Of course, if you think the characters in the above videos are still extraordinary, then a girl named Weiwei can definitely prove that even in the most ordinary and boring things, if you can find fun in them and keep persisting, you can also achieve results.
The content of her videos is very simple, with only the two words "running".
Whether it is raining, snowing or sunny, Weiwei always runs forward with the sunniest smile and vitality.
The vitality emanating from ordinary life deeply touches everyone who sees it.
Being content with being ordinary is not an excuse for doing nothing, but the ability to still love life after realizing its ordinariness.
“Tik Tok, find touching moments in the ordinary!”
Unconsciously, the advertising language of Douyin has changed. With the help of this event and the popularity of "The Three-Body Problem 1", this short video APP began to enter thousands of households, and its user registration volume also skyrocketed.
Moreover, unlike platforms like Kuaishou, the rapidly expanding Douyin’s product tone has not only not been downgraded, but has been labeled as “people-friendly” and “positive energy” by the public.
Through this platform, everyone has discovered that there are many ordinary people around us doing ordinary things, yet they are so extraordinary.
Of course, if you say how great the effect of this activity is, that would be an exaggeration.
However, the spread of positive energy and many touching stories have indeed made the atmosphere of the entire Douyin platform more harmonious.
And as a film promotion campaign, its effect is also very obvious.
On Friday, August 8, the single-day box office of "The Three-Body Problem 11" rebounded to 1 million yuan, and the cumulative box office performance officially exceeded 1.6 billion yuan, once again pushing the Chinese film box office performance to a new height.
Just like before, the "1 billion" box office poster of "The Three-Body Problem 60" was still posted on major platforms, and once again received congratulations from most of the entertainment industry and crazy likes from netizens.
At the same time, after 22 days of release, it still has a box office revenue of over 1 million yuan. It seems that it is just around the corner for "The Three-Body Problem 1" to break the 70 billion yuan record.
On August 8, Saturday, the single-day box office of "The Three-Body Problem 12" continued to rise, closing at 1 million.
On Sunday, August 8, the single-day box office of "The Three-Body Problem 13" was reported to be 1 million.
Adding the box office results of the two days, the cumulative box office results of "The Three-Body Problem 1" exceeded 65.5 billion.
Among them, some areas also organized free movie-watching activities for groups such as doctors, nurses, sanitation workers, firefighters, teachers and students.
But these are just small factors. The reason why "The Three-Body Problem 1" is still so strong more than 20 days after its release is not only because the quality of the movie itself is outstanding, but also because after the box office exceeded 50 billion or even 60 billion, the growth of the data is more dependent on the Chinese people's desire to break records and the habit of rounding up.
Anyway, it has exceeded 50 billion and is not far from 60 billion, so just keep trying.
Anyway, it has already exceeded 60 billion, and we will strive to reach 70 billion, setting a new record for domestic films and surpassing those Hollywood films.
Driven by this inertia, many people even started to watch "The Three-Body Problem 1" for the second or third time. At the same time, they did not forget to post their movie tickets online to show their support for domestic films.
It's a pity that the overall market of the Chinese film market is limited. According to the best estimate, it is only about 560 billion, which is slightly more than last year. Although the summer season is one of the most popular seasons of the year, the number of viewers is there.
Last year's total box office for the summer season was only 131.2 billion yuan. This year, the release and explosive popularity of "The Three-Body Problem 1" has stretched the summer season's market significantly upwards. Major ticketing platforms predict that there will be an increase of % to %.
But it is unrealistic to expect that this one movie alone can double the summer box office.
After a period of rapid growth, "The Three-Body Problem 1", which has almost exhausted its potential, is about to enter its fifth week of release.
On Monday, August 8, the single-day box office of "The Three-Body Problem 14" closed at 1 million yuan, finally falling below the 0.9 million yuan mark, which also made many people who were paying attention to the film breathe a sigh of relief.
Although there are fewer negative voices about "The Three-Body Problem 1" on the Internet and in the media at this stage, it does not mean that some people have given up paying attention to it.
The appearance of "The Three-Body Problem 1" has indeed become a thorn in the hearts of some people.
Before this movie, there had not been a movie in the past 20 years that had both strong commercial value and ideological dissemination like "The Three-Body Problem 1".
Although Wang Hao’s previous films “Wolf Warrior 1, 2”, “Gravity” and “Ball Lightning” also had some signs of ideological dissemination and possessed positive energy and patriotic sentiments, more people still classified them into the main theme category like “Founding of a Republic”.
But "The Three-Body Problem 1" is different. What makes it different from those mainstream works is that it tells a science fiction story from the perspective of people's history. While criticizing the hypocritical environmental protection behavior of the West, it also mocks their backward spiritual hero worship thinking.
It's like peeling off the skin of Western civilization and sprinkling a handful of salt on the bloody flesh.
Especially with the improvement of China's national strength in recent years, a large number of young Chinese have become disenchanted with the so-called more advanced Western civilization.
A few years ago, the well-known journalist Chai made a documentary at his own expense, focusing on environmental and energy issues, which gradually saw a reversal in reputation.
A large number of so-called public intellectuals and experts have also had their true colors exposed due to the rapid spread of information in the new era.
At this time, a commercial blockbuster that slaps the faces of those so-called public intellectuals and is shot and produced from the standpoint of the people can be said to be in line with the trend of the times.
But when the old era comes to an end, it is often also the time when the remaining evil forces counterattack most fiercely.
In fact, although there are fewer criticisms of "The Three-Body Problem 1" on the Internet nowadays, there are many more criticisms of director Wang Hao, Galaxy Group and Galaxy Cinematic Universe in private.
Moreover, these people have become smarter and know that some of their views are no longer popular among the new generation of young people, and repeated emphasis and criticism will also become annoying.
So they broke up into small groups and spread out onto major media platforms. Some of the more well-known people began to dispel the halo of Wang Hao and his company in a rational and objective manner.
For example, they say that Wang Hao’s work is good, but it still lacks in terms of picture communication/film rhythm/actor training.
Or they say that Wang Hao's movies are good, but his character is not commendable. He is arrogant, conceited, and disrespectful to his seniors in the industry.
Some people also say that with the current scale of Galaxy Group, it has formed a monopoly on China's film industry, which is very detrimental to the development of China's film industry.
Looking at the high-grossing domestic films in recent years, almost all of them are produced by Galaxy Group. Ordinary new generation directors will never have a chance to succeed unless they choose to join Galaxy Group.
There are many young art film directors who secretly complained that the Galaxy Group is very overbearing and has extremely demanding requirements for film and television projects that come to them for cooperation. They insist that they follow their set of industrial processes and systems and conduct market assessments, which greatly restricts the artistic creation and performance of young directors.
The monopoly of large group companies has suppressed the free development of film, television, culture and art. Just look at Hollywood, where there are still 5 or 6 film and television companies. If a film and television company is too strong, it will face antitrust splitting by the government.
However, Galaxy Group not only has strong capabilities in producing film and television works, it is also involved in industries such as ticketing systems, film distribution, video streaming, film peripherals and film and television bases. Now it is even involved in theater business. It is already too big to fail, and there is no way for other film and television companies and latecomers to survive.
And the Galaxy Cinematic Universe, nowadays, has become a routine work, filled with a lot of official propaganda tasks and self-righteous preaching, and is a far cry from the surprising film works it once was...
Similar rhetoric appears in every corner of the Internet platform. It seems insignificant, but it pops up from time to time to influence a small number of people.
It’s just that some people think that their actions are flawless, but they don’t know that the public opinion monitoring department of the Galaxy Group is more skilled.
After a long period of targeted research and development, they are the first department within the group company to use artificial intelligence.
With the help of public opinion monitoring AI in information screening, Galaxy Group cannot say that it knows everything about the situation on the Internet, but as long as the terms "Wang Hao" and "Xinghe Group" are involved in the speeches, they will be specially marked out and then enter their company's field of vision.
Wang Hao did not have any reactive reaction to the remarks made by these people on the Internet that slandered him and the group company.
After all, he is a young man with a strong ability to accept things. He knows that there are all kinds of people in this society and on the Internet. His rise has also blocked the way for many people or made some people jealous. This is normal. Naturally, he will not be as sad as Yu Donglai.
Moreover, he believes that today's highly educated young people have their own discernment. As the saying goes, justice is in the hearts of the people, and the eyes of the masses are sharp.
The Galaxy Group and Wang Hao are upright and naturally not afraid of other people's slander. Those rats hiding in the dark are at most struggling before death.
When the Internet real-name registration policy is released next year and Internet IP display becomes normalized in the future, the rats and bedbugs of the old era will be swept into the trash.
It was amidst this public expectation and the gnashing of teeth by a small number of people that "The Three-Body Problem 1" earned 0.6 million, 0.7 million and 0.5 million respectively on the second, third and fourth days of its fifth week of release, and its cumulative box office has reached 68.2 billion.
Then on Friday, August 8, the box office rebounded to 18 million, pushing the cumulative box office to 0.8 billion.
The public and officials breathed a sigh of relief but also began to wait nervously.
Everyone knows now that based on the situation in the past few weeks, "The Three-Body Problem 1" will definitely see a box office rebound in the coming weekend.
Therefore, the 70 billion box office mark will be broken only by whether it is broken on Saturday or Sunday.
(End of this chapter)