Chapter 586: Getting Started, the Spread of Film Industrialization
Chapter 586: Getting Started, the Spread of Film Industrialization
#Xue Zhiqian's character collapses#
#Fan Binbin's boyfriend proposed to her on her birthday#
#“Three Lives Three Worlds Ten Miles of Peach Blossoms” set off a craze for fairy idols, and Galaxy Group has another hit product#
#Diplomatic issues intensify, US-Russia relations difficult to thaw#
#The new movie universe is launched, Xu Ke returns with "Swords of Shushan"#
#Major scientific and technological achievements such as quantum communication have emerged#
#"Pure Mind: Chasing the Dream of the Entertainment Industry" was released, setting a new record for the lowest level of bad domestic films#
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"Boss, this is your schedule for today."
Early in the morning, in the chairman's office on the top floor of Galaxy Building, Wang Hao put down the tablet in his hand, took the document handed over by the secretary, and asked casually: "Is there anything I need to pay special attention to?"
The young female secretary nodded and said, "You may need to arrive a little earlier for the premiere of "Swords of Shushan" this afternoon."
"Okay, I see."
Wang Hao nodded, opened the file, looked at the itinerary, and after making sure there were no problems, he started his day's work.
The first is the work report of each department of the company.
As for movies, "The Three-Body Problem 1" has been postponed for 20 days, and after much persuasion, the box office has finally exceeded 80 billion.
However, regarding this news, Galaxy Pictures only promoted it briefly and did not make a big fanfare.
After all, both people in the industry and outsiders know that there is a lot of water in the 80 billion box office performance.
Of course, even if there is some water in it, it does not affect Wang Hao's current status in the circle and the public's view of him.
So after "The Three-Body Problem 1", the company's other film and television projects also received a lot of capital attention.
For example, "Swords of Shu Mountain" which will be released on October 10st.
This is the third movie universe launched by Galaxy Group after the "Galaxy Cinematic Universe" and the "Fengshen Animation Universe". It is also a series of ancient costume fantasy films based on Chinese traditional culture.
With a big director + a big IP + a big production, it is hard not to be popular. No wonder those theaters are rushing to schedule a large number of screenings for "Swords of Shu Mountain".
In addition to this upcoming fantasy masterpiece, Galaxy Pictures has several other films scheduled for release.
For example, "The Accidental Murderer" in mid-November and "Kingsman: The Golden Circle" in early January next year, both of which are transitional films between the second and third phases of the [Galaxy Cinematic Universe], catering to the domestic and overseas markets respectively.
There is also the comedy film "The Richest Tomato" which will be released during the Spring Festival in February next year. These films are not solely funded by Galaxy Group. Other investors have the incentive of "The Three-Body Problem 2" and are very optimistic about several projects.
While the film industry is thriving, Galaxy Group's other businesses are equally impressive.
With the opportunity of exclusively distributing all the movies under Galaxy Group, Tao Piaopiao has firmly established itself as the leading ticketing website.
Star Video also firmly holds a 27% market share due to its unique qualifications for introducing Japanese and Korean dramas, and is on par with video websites such as iQiyi, Tencent, and Youku.
At the same time, due to the fierce competition among these companies and the popularity of Star Video's exclusive dramas, major video platforms have been forced to invest more funds in self-produced dramas and variety shows. This further benefits upstream film and television production units, allowing the scale of domestic online dramas to once again usher in rapid growth.
In 2017 alone, the overall content quality of domestic online dramas has improved significantly, the professionalism of genre works has been strengthened, and the production system and broadcasting model have become increasingly mature. Many works are not inferior to TV dramas.
For example, the recently popular "Day and Night" has a Douban score of 9.0.
还有星河集团旗下周易文化制作的《河神》（8.3分），以及其他的《花间提壶方大厨》（8.0分）、《一起同过窗2》（8.8分）、《我叫黄国盛》（8.4分）、《无证之罪》（8.2分）、《杀不死》（8.2分）、《少年有点酷》（8.1分）、《大军师司马懿之军师联盟》（8.1分）……
It can be seen that among the online dramas launched in 2017, many have ratings exceeding 8 points.
Among them are works invested and produced by Galaxy Group, as well as the fruits of labor of other video platforms and companies. However, no matter which company produces the online drama, or the popular TV series and domestic films nowadays, they all benefit from Galaxy Group’s mature film industrialization system.
After more than ten years of development, the film industrialization system that Galaxy Group has spent a lot of money and effort to build has begun to develop from supporting the works of the group's own companies to benefiting the entire film and television industry, and has transformed from the past Galaxy film industrialization system to the China film industrialization system.
This transformation of domestic production was of course also part of Wang Hao's plan.
When he met with senior leaders from the cultural department, he had proposed a three-step strategy for establishing a Chinese film industrialization system.
At present, the first step of the three-step strategy has basically been successfully completed and achieved good results.
As the seed of China's film industrialization, Galaxy Group has completed the establishment of an industry closed loop and ecological industrial chain on a small scale.
Whether it is the cultivation of talents, basic industrial technology research and development and equipment production, or further resource integration, industry management, industrial base construction, film production standardization, and cultural peripheral value-added development, the Galaxy Group has explored a set of solutions that suit itself and the current national conditions.
The second step they need to take is to use Galaxy Group as a template to spread this set of things and teach other companies, so as to change the production model of the entire Chinese film and television cultural industry, first industrialize and then drive industrialization, so that the entire Chinese film industry can complete a comprehensive upgrade in technology, management and creation.
Currently, Galaxy Group is already working towards this goal.
For example, the HaoZuoPian.com, a vertical niche website under their group company, has been deeply engaged in the digitalization and informatization of film and television production management.
With the strong support of Galaxy Group, "Haozhipian" has now completely occupied the track of film and television production management, with 300 million registered users, covering all first-, second-, third- and fourth-tier celebrity artists, as well as a large number of extras and well-known directors, editors, photographers, costumes, props, lighting, art and music, and other practitioners in the field of film and television production. In addition, the other end of Haozhipian is connected to nearly a thousand film and television cultural companies, such as China Film Group, Shanghai Film Group, Guangguang, Bona, and Huace Film and Television, Noon Sunshine, New Classics Media, etc. At present, as long as film and television projects are produced, they basically cannot do without the help of Haozhipian.
Even the film and television companies that cooperate with Internet companies such as iQiyi, Youku and Tencent have to use the good production network under the Galaxy Group.
They had previously relied on the technological accumulation of Internet companies to develop similar websites and apps, trying to compete with the "good producers" of the Galaxy Group to prevent their own project information from being leaked to competitors.
But the market size of professional tracks in vertical segments such as film and television production management is only so large. With "Good Production" having the first-mover advantage and the support of Galaxy Group behind it, the professional management apps independently developed by several Internet companies are unlikely to pose a threat to "Good Production".
However, even when such "good producers" have basically monopolized the field of film and television production management, Galaxy Group has taken the initiative to give up this digital management system.
At present, Galaxy Group actually only holds 24% of the shares of "Good Production" and part of the management rights.
As for the other shares, several well-known domestic film and television art schools such as Beijing Film Academy, Shanghai Theatre Academy, and Shanghai Film Academy bought a part, state-owned film and television groups such as China Film Group and Shanghai Film Group bought a part, and large and small film and television industry associations such as the Directors Association, Screenwriters Association, Photographers Association, and Filmmakers Association bought a part.
It can be said that the current "good producers" are actually transforming into the role of digital information platforms in the film and television industry. They are trying to bring together grassroots organizations that have a certain influence in the industry through the Internet.
Previously, registered users of "Hao Zhipian" were just registered users, but after obtaining authorization and support from major associations, registered users of "Hao Zhipian" can now easily become members of major associations.
At the same time, some of the service rights obtained by registered users can also be more conveniently linked to major associations.
For example, a college student majoring in photography at a film and television school can register as a "Good Producer" user while studying on campus and submit the corresponding information to become a provisional member of the local photography association.
If he accepts certain photography tasks on "Hao Shengpian" or participates in film and television production projects posted on "Hao Shengpian", he can obtain corresponding points and performance qualifications.
These points and performance qualifications are also recognized by the Photography Association. After reaching a certain level of achievement, the student can be directly promoted to a formal member of the Photography Association. He no longer needs to submit an application to the association in person within a limited period of time each year as before, and the application may not be approved.
In addition, after the photography students become registered users of "Good Producer", they can take the skill level qualification examination of "Good Producer", and the results they obtain will also be recognized by the corresponding associations and major companies.
Before this, although "Good Producer" had provided skill training and skill level certification for registered users, and the user information column would also be labeled with labels such as A-level photographer, C-level lighting technician, and S-level director, but that was only a certain recognition within the APP. Without "Good Producer", other film and television companies might not recognize this title and qualifications.
But now, major film and television schools and professional associations are cooperating with "good producers" to endorse the professional evaluation of "good producers". The relevant professional skill level certification can be filed with the association, which already has a certain value and credibility.
Moreover, the cultural departments and several national professional associations are now discussing how to better use "good producers" to achieve the informationization upgrade of national association management, so that domestic writers, actors, directors, screenwriters, photography, music and other film and television related associations can unite and play a more active role like those foreign associations, and contribute more to China's film and television cultural industry.
To be honest, it is impossible for Galaxy Group to continue to hold on to such a "good producer" in this situation. They can only take the initiative to bring it under the overall management of the cultural department.
In addition to the integration of "good producers" and major associations, another way for Galaxy Group to spread the film industrialization system is to provide support to other film and television production bases.
In fact, matters in this regard are led by the leaders of the higher-level cultural departments.
In the past, due to the development of the film and television industry and the real estate industry, a large number of film and television production bases were built.
Sometimes, it is even possible to build a movie studio somewhere to shoot a movie or a TV series.
For example, the famous Xiangshan Film and Television City and the Xiangyang Tang City built for the filming of "The Legend of the Demon Cat" are all such examples.
But nowadays, the real estate industry has begun to gradually decline, and film and television production has also changed from real-life shooting across the country to a lower-cost studio plus special effects production model. Coupled with poor management, some marginal film and television cities with no special features have also slowly begun to decline.
Places like Shaoxing Zhuji Film and Television City, Jiaozuo Film and Television City, Zhongshan Film and Television City, Feng Xiaogang Film Commune, and Dunhuang Film and Television City are currently in a similar situation, facing the dilemma of not making enough money or even being on the verge of bankruptcy.
What the Galaxy Group needs to do is to leverage their group's operating experience in the [Oriental Galaxy Movie Metropolis] and, under the leadership of higher-level cultural departments, provide assistance to those film and television bases that still have certain value but are experiencing operational difficulties.
For example, Dunhuang Film and Television City can be regarded as the earliest film and television production base supported by Galaxy Group. When Wang Hao went to the northwest to shoot "Ball Lightning", he had several discussions with the local government on this matter.
Later, under the witness of the cultural department, Galaxy Group finally reached a cooperation with Dunhuang Urban Investment Company. The local government provided venues, supporting facilities and policy benefits, and Galaxy Group was responsible for sending personnel to manage and operate the entire Dunhuang Cinema, while providing support in terms of technology and film and television resources.
Nowadays, under the management of Galaxy Group, Dunhuang Galaxy Cinema has long been on the right track. Relying on the unique local geological and geomorphological advantages and the publicity of "good production", many crews go here to shoot every year.
With such an example in front of them, other film and television cities that were not doing well were naturally very jealous and came knocking on their door one after another.
This happened to fit in with Wang Hao's strategy for developing the Chinese film industrialization system, so Galaxy Group did not reject all of it, but it did not act as a pure good guy either.
According to Wang Hao's idea, as the real economy in the film and television cultural industry, the film and television city must have a necessity to exist.
The shooting and production of movies and TV series cannot rely entirely on interior sets, computer special effects and cutouts.
However, it is not advisable to build film and television bases in a rush like before, which will lead to the dispersion of resources.
Therefore, the Galaxy Group, together with higher-level cultural departments, first conducted a preliminary investigation of the film and television cultural base industry across the country to help with subsequent policy formulation.
(End of this chapter)