Chapter 587: Preparation will lead to success, failure to do so will result in failure.
Chapter 587: Preparation will lead to success, failure to do so will result in failure.
According to the film industrialization development strategy discussed by Galaxy Group and higher-level cultural departments, the first step is to conduct a survey of all film and television cities across the country, and then rate these film and television bases.
Among them, the first ones are naturally Hengdian Film City and Galaxy Film City, which are large-scale film and television bases with good business conditions, high profits and rapid development.
The second group is composed of film and television bases like Xiangyang Tang City and Shanghai Chedun Film and Television City, which do not have much development potential but can operate normally on their own.
As for the third and fourth sequences, the former are facing operational difficulties and are making slight losses, but can still barely maintain themselves, while the latter are completely unable to continue operating and have become abandoned or closed film and television bases.
For these four sequences of film and television bases, the first and second sequences are in good condition and do not require assistance from the Galaxy Group.
The Fourth Sequence is already beyond redemption, and even Galaxy Group’s assistance is unlikely to be of any use.
Only the third-order film and television bases may still have some support. However, according to the investigation of Galaxy Group, China today has the most third-order film and television bases.
Moreover, the current situation is that not only some traditional old-fashioned film and television bases are facing crises, but many new film and television base projects are waiting for approval or have already started construction.
In fact, all of this is to be blamed on Galaxy Group. It is because of their existence that the domestic film and television cultural industry has flourished. A large number of high-grossing movies and peripheral income from the industrial chain have made many investors jealous, while also delaying the arrival of the "film and television winter".
The industry is booming, the market is expanding, and the prospects are good, so naturally more capital will be invested in competition.
For example, the in-depth investigation report on the cinema project that Wang Hao is currently reading shows that even though 85% of the existing film and television bases in China are in the red, 10% are breaking even, and only 5% can earn a small profit, in the cultural industry planning of many cities across the country, projects such as "film and television cities" and "film and television bases" are still listed as the first choice.
Wang Hao didn't know what to say about this. Is it really because of the success of [Galaxy Movie City] that film and television cities have become so popular?
Obviously not. The reason why projects such as "Film and Television City" and "Film and Television Base" are favored by local governments is actually because of their own real estate economic attributes.
A film and television city project first requires the purchase of land, and then the investment amount can easily be hundreds of millions or even tens of billions. Then the film and television city can also develop cultural tourism, and once the city is built it can be displayed there as a political achievement.
In comparison, local investment in filming, or in training related talents, as well as film and television work, special effects companies, and animation companies, is not enough.
Moreover, the current wave of construction of "film and television cities" is actually nothing new.
There is nothing new under the sun. As early as seven or eight years ago, there was a bustling scene of "film and television cities" being launched all over the country.
For example, in 2008, Jiangsu started to build Yandu Film and Television City with an initial investment of 80 billion yuan. Its total planned area is as high as more than 600 acres.
It claims to be the "most luxurious" film and television base in Asia, and even ignores Hengdian, wanting to "challenge American Hollywood."
Then in early 2009, the second phase of the Hongcun Film and Television Base project, "Huizhou Ancient Street", with a total investment of 9000 million yuan, broke ground in Yi County, Huangshan City, Anhui Province.
At the end of 2009, the Henan "Xuchang Three Kingdoms Cultural Park" project, which planned to invest 6 million yuan to build a -acre film and television base, was officially signed.
At the same time, Benshan Media Vice Chairman Zhao Hengyu also confirmed that Benshan Media Hainan Company had signed an agreement with the local government of Boao, Hainan, and planned to purchase 800 acres of land for the construction of Benshan Film and Television Base, of which the construction of the base hotel alone might cost 15 billion yuan.
Of course, the Galaxy Group's [Galaxy Film City] project was actually started at that stage.
However, today, with the help of Beijing's geographical and political advantages, [Galaxy Movie Metropolis] has developed into the country's leading film and television cultural base, attracting various large-scale film and television projects from all over the country and overseas.
Many of the film and television bases that were launched at the same time as it became unfinished projects, and many ended up in a dismal end due to operational difficulties.
Only a few years have passed, and the construction of film and television cities, which was once criticized for being excessive and costly, has now undergone a complete transformation. With the booming film and television cultural industry and the opportunity of cultural exchanges in the Asia-Pacific region, it has been awarded the title of "helping the development of the cultural industry" and has officially ascended to the throne of "leading project", which is truly unexpected.
Looking at the data summarized in the survey report, with 85% of the existing film and television bases in the country already operating at a loss, the cultural industry parks that are currently being built or have already issued plans in various places still include projects such as "film and television cities" and "film and television bases". As many as hundreds of cities in the country have plans to build film and television cities, and the investment amount is often hundreds of millions or even tens of billions.
Seeing this, the female secretary walked into the office and reminded him that he had to attend a lunch party at noon.
Wang Hao nodded immediately and closed the document in his hand.
"You guys work overtime at noon and make a concise summary of the film and television base industry. I will use it this afternoon."
The female secretary took the document and nodded quickly.
At noon, Wang Hao accompanied the leaders of the Shangjing Municipal Government and the TZ District Government to visit the construction site of the Galaxy Park, which already had a rough outline. He introduced the construction status of this film and television amusement park, and then had a simple lunch with them.
After a short rest after lunch, he took the materials sorted out by his secretary at noon and went to a small reception room on the upper floor of the Galaxy Theater.
Several middle and senior leaders of the cultural department were in the room. There were still a few hours before the premiere of "Swords of Shu Mountain" in the evening. The leaders arrived early to take this opportunity to continue chatting with him about supporting domestic film and television bases.
"Leader, before our Galaxy Group provides assistance to those film and television bases to improve the level of domestic film industrialization, I think we should first solve some related problems."
As Wang Hao spoke, he took out the documents that his secretary had sorted out and copied.
"This is the result of our company hiring Director Zhao of the Film and Television Center of the Cultural Industry Research Institute of Shanghai University to conduct a survey on the current status of domestic film and television cities."
Several leaders took the document and started looking through it, while listening to Wang Hao's story.
"According to Director Zhao's research, the current status of domestic film and television cities is worrying, but what is even more worrying is that there are still quite a few cities and counties that are eager to launch film and television city projects.
To be honest, there are film and television bases in every province now, but not many of them are well-established, and even fewer can operate normally, only fourteen or fifteen, and a dozen are not large-scale. However, there are more than 110 film and television bases that have been approved.
When Director Zhao and his colleagues were investigating the cultural industry at the grassroots level, they found that almost all cultural industry parks across the country, whether in local counties or provincial capitals, had the idea of building a film and television city, and some had even passed the project approval.
How is this possible? "
Wang Hao's expression was quite solemn, and some leaders also looked unhappy after looking through the documents in their hands.
"These film and television bases have investments of over 300 million yuan. According to incomplete statistics, the total investment in the hundreds of film and television base projects awaiting approval is close to billion yuan.
Have they ever thought about whether these hundreds of millions of dollars of investment can be effectively recovered? Are the current domestic film and television project production resources sufficient to use so many film and television bases? Can the large tracts of land be effectively utilized? And most importantly, how do these larger and larger film and television cities make a profit?
If the film and television base cannot maintain normal operation and make profits through its own operation, then there will be countless film and television bases that will face operational difficulties or even fail to complete their projects in the future. If our assistance can help some film and television bases with operational difficulties to turn around, it will actually encourage investors in some film and television base projects.
At that time, they will think that if there is any problem, Galaxy Group and the cultural department will cover it, so they should invest earlier and faster, and get more meat and soup. "
Several leaders of the cultural departments also felt that Wang Hao’s words and the contents of the documents made sense, but even though they made sense, they were helpless about many things.
"Director Wang."
The only middle-level director who came with them said helplessly:
“In fact, we have already noticed and paid attention to the problems you pointed out.
In response to the wave of cultural industry park construction that has swept across the country, our cultural department issued a notice last year, requiring strict control over the number of cultural industry parks and bases to be developed, and resolutely preventing blind investment and duplicate construction.
But we don’t have the approval power for the development of industrial parks, which is linked to local economic development. We only have the right to make suggestions, not the right to make decisions.”
Wang Hao could understand what the director said.
It is indeed as the other party said, the scope of the cultural department's control is limited.
However, he also knows that the cultural department may not be able to fully manage some smaller film and television base projects, but it can definitely put a bottleneck on the approval process.
It's just that you can put a stranglehold on others, and local authorities can also use roundabout ways to gain connections in order to achieve political achievements.
The cultural department does not have the determination and motivation to carry out strict control in this regard. That would be equivalent to cutting off people's financial resources and opportunities for advancement, which is an offensive thing.
Even if the cultural department does not agree, the local government does not have to apply in the name of a film and television base.
It is also acceptable to change the name and make it into a cultural and tourism project such as "Eternal Love", "Mochou Village", "XX Ancient Town" or "XX Ancient City". After all, they are all tourist attractions with artificial landscapes and antique buildings, and there is almost no difference.
“But if this is the case, even if our Galaxy Group helps those film and television bases that are still worth saving, it will hardly be effective.
After all, there are only so many film and television projects in the country every year. Even if those film and television bases don’t have any advantages, they can always attract one or two projects when they are first launched.
In order to operate, they will certainly engage in vicious competition through low prices and subsidies.
Our Galaxy Film City is definitely not afraid, but the same cannot be said for the film and television bases that are being supported."
"So what do you mean, Xiao Wang?" The older department leader then asked Wang Hao for his opinion.
Wang Hao had actually prepared a speech before he came. He pondered for a moment and then said:
“I think we still need to curb the craze of blindly building film and television bases, not just the ones that are being built now or in the future.
Some old film and television bases that are difficult to maintain should also be eliminated if possible.
Of course, I also know that it is difficult and complicated to restrict the construction boom of film and television bases from an administrative perspective.
But some things, no matter how difficult they are, have to be solved.
As the director just said, the higher authorities issued a notice last year, but due to lack of means, the notice was not implemented and did not produce any effect.
Now if there is cooperation from the entire industry, administrative orders and measures, wouldn’t things be easier?
This is what I think. For example, can the authorities establish a strict pre-evaluation mechanism in the approval process, and require applicants to provide detailed feasibility reports for planned new film and television base projects?
The content of this report needs to be based on research on the film and television markets covered, the expected volume of film and television projects to be undertaken, and the integration planning of local cultural and tourism resources.
Then, the cultural department will take the lead and form a jury in conjunction with professional institutions such as market supervision and economic research to score and evaluate the projects.
A basic entry score is set, and only projects that meet the standard are eligible to proceed to the next step.
In terms of fund control, the source of funds for the construction of film and television bases should be strictly examined to prevent funds from flowing illegally into non-film and television related fields such as real estate.
The construction party is required to provide a detailed report on the flow of funds, which will be jointly reviewed by the financial regulatory department and the cultural department.
Once misappropriation of funds is discovered, the relevant funds will be frozen immediately, and the companies and responsible persons involved will be severely punished in accordance with the law.
In addition, the film and television bases that have been built and operated cannot be left unattended.
An annual assessment and evaluation system can be established to conduct assessments from multiple dimensions such as the volume of film and television business undertaken, service quality, driving effect on local cultural industries, and tourist satisfaction. The assessment results will be divided into four levels: excellent, good, qualified, and unqualified.
Then the higher authorities will issue a 'blacklist' of film and television production bases. Any film and television base project that fails the application and approval but insists on going ahead, or any film and television base project that later fails the assessment, will be included in the cultural department's 'film and television base blacklist'.
For film and television bases that have been included in the blacklist for three consecutive years, higher authorities should force them to suspend operations and rectify. If they still fail to meet the standards after rectification, their qualifications to operate film and television bases will be revoked.
Of course, most of those film and television bases are located in local areas, and even if there is a "blacklist", it will definitely be able to completely restrict the following.
But with this, we, Good Producers, major film and television industry associations, distribution companies and theaters will be able to impose multi-faceted restrictions on film and television project crews that choose to shoot in the film and television cities on the list. "
(End of this chapter)