Chapter 769 Red Bull Promotion
Chapter 769 Red Bull Promotion
It was October soon;
This year is 1976, the year of the Olympic Games. The Winter Olympics was held in Innsbruck, Austria during this period. Coincidentally, it was also the Chinese New Year in Hong Kong, so TVB broadcast the entire program.
The popularity of the Winter Olympics is not as high as that of the Summer Olympics, but in this era of lack of entertainment, it is also very lively to have such an event, especially since Hong Kong also sent a delegation to participate, which has caused a hot search in Hong Kong;
"Come on, come on." In many tea restaurants, many people were eating dinner or supper, watching the Winter Olympics being held in a different place with a time difference;
There are also many gangs that secretly carry out DB activities. As long as these people have the opportunity, they will do such things. It is impossible to suppress them. The fundamental reason is that many people like gambling too much. Even players in the stock market and real estate market are among them.
Yang Wendong and several heads of subsidiaries also came here. Occasionally, they would find a clean little shop to experience a different lifestyle. The food in five-star hotels is just so-so after a while. On the contrary, some folk food is very good, but the premise is that the hygiene is good.
People at the scene didn't recognize Yang Wendong, which was normal. Although he was famous, his photos were strictly controlled. The general media didn't dare to publish his photos casually. Even when he was exposed with the Governor of Hong Kong or at special events, the photos were usually not very clear.
Moreover, these photos will be gradually collected later. It is impossible to collect all of them, but at least most of them can be avoided. Unless they are people of a high social level or people with ulterior motives, ordinary people will not be able to recognize Yang Wendong when he stands in front of them.
This is also for safety reasons. The best mode is that many people do not know you. This is the safest way and it is not easy to be stared at by countless people, which will affect the bodyguards' judgment.
"Qian's performance was not bad. Although we lost the game, we still brought glory to Hong Kong." Yang Wendong said with emotion as he watched the efforts of Hong Kong athletes in the skiing competition on TV.
Fang Xianming followed up, "Yes, there is not much snow in Hong Kong after all, and the cost of training is extremely high. This can only be a game for many rich people. It is difficult to select professional athletes. It is really good that Qian Sheng can enter the top 16."
"Yes, it's OK as long as he can participate. I'm going to give him a little reward. What do you think?" Yang Wendong asked back;
For any sports program to have elites, the premise is that it is a national sport, and then it is screened. For example, in the past life, the most famous sport in the mainland was football, but there was almost no training in junior high and high schools in the country. In this case, it would be abnormal for strong people to emerge;
On the contrary, in the slums of Brazil and Argentina, where there is no quality education, children play football when they have nothing to do, and the land area per capita is large, there are naturally conditions for the development of football.
Of course, the lack of attention from society is also one of the reasons. For a long time, China has focused too much on learning, and everything else is useless.
Fang Xianming said, "It's a piece of cake. Just give me a house in Kowloon as a reward. Our group can also take this opportunity to get a headline in the news. It would be best if we could choose a product from one of our subsidiaries and treat it as an advertisement."
"Well, OK." Yang Wendong nodded and said, "Also, ask him for his opinion. He can't participate in competitions for a lifetime. Since he is already famous in Hong Kong, he can also consider joining TVB and becoming an actor. Maybe it will be a lifelong career."
The life span of athletes is very short. They basically rely on their youth to make a living. Most of them are no longer able to perform at the age of 25. Some gymnastics athletes have to retire in their early 20s.
Therefore, many athletes, if they do not have adequate protection after retirement, will fall into financial difficulties, especially those who have not won any championships.
Fang Xianming smiled and said, "Okay, I will discuss it with Qi Sheng. TVB recruits new people every year, so one more person won't matter. Qian Sheng is already somewhat famous. If he has talent in acting, then becoming a second-tier star won't be a problem."
Yang Wendong said: "Well, I also hope to give Hong Kong athletes a way out, so that those who concentrate on participating in sports will not have to worry about the consequences."
"I understand. Mr. Yang has good intentions." Fang Xianming said, "Changxing Real Estate has built 23 football fields and various sports venues throughout Hong Kong. I think Hong Kong will become stronger and stronger in sports in the future."
"I hope so too. It would be great if we could win a gold medal in the Olympics someday." Yang Wendong laughed.
After becoming a super-rich man, his life goals became fewer and fewer. In the early days, he hoped that the development of his business would bring employment to many poor Hong Kong people. By the 70s, this goal was basically achieved. With Hong Kong's economy, no one would go hungry.
After the basic living needs are met, the next step is the spiritual aspect, which is in the field of science and technology on the one hand and sports on the other.
Yang Wendong also likes football, but it is difficult for Hong Kong, with such a small population, to achieve global success, so he does not need to be ambitious. Winning an Olympic medal in any sport is a success for Hong Kong sports.
To this end, he specifically purchased some land in many towns in Hong Kong to build football fields, basketball courts, running playgrounds, badminton, table tennis and other venues, just to facilitate citizens to exercise, and then to select suitable young talents. Of course, this itself also has a certain purpose of hoarding land;
In fact, this is the only way to achieve long-term development. After all, if Yang Wendong invests money alone, it will not last long. Only when both parties benefit, it will be the most successful.
Fang Xianming smiled and said, "If we win gold in the Olympics, what kind of reward will Yang Sheng give us?"
"Gold medal?" Yang Wendong smiled and said, "Then you will get a 1,000-square-foot mansion in Central, a cash reward, and a high-paying, stable job, or a job at TVB."
If he really wins the gold medal, the advertising value in Hong Kong alone will be far more than what I have given. If he can sign it, he will definitely not lose money. Of course, the same goes for Olympic winners. Only with the strong background of Changxing Group can he maintain his strongest fame.
"Then I am releasing this news to encourage the Hong Kong team members participating in this year's Olympics?" Fang Xianming asked. Yang Wendong nodded and said, "Okay, let alone gold medals, even bronze and silver medals, I will have a certain degree of reward."
Fang Xianming said: "Okay, I'll send someone to inform them right away."
"Yeah, but it's hard enough to get a medal," Yang Wendong said with emotion;
He remembered that in Hong Kong's history in the past, only two people won gold medals, and a few people won silver or bronze medals. With Hong Kong's small population base, it was difficult for any industry to achieve top results. The only chance was the occasional emergence of a few talented people.
Fang Xianming nodded and said, "Yes, it is difficult."
"Never mind, let's continue watching." Yang Wendong didn't think much about it;
These rewards and such were just for fun, just some fun in the boring daily life, but he also wanted to see Hong Kong win;
Or after the mainland's reform and opening up in the future, I can also provide appropriate sponsorship. Not to mention other things, food and meat are no problem. These don't cost much money. And if a few gold medal athletes emerge, they can endorse my products when I enter the domestic market. That would be a perfect business closed loop.
Soon, the Winter Olympics entered the next stage. No Hong Kong people participated in this competition, so naturally many viewers lost interest. However, there were still some people watching, which was nothing special.
Suddenly, someone said, "Hey, a Red Bull billboard? They're going to the Winter Olympics."
"Red Bull? Is that true? My relative works at the Red Bull factory and he doesn't even know about this."
"This kind of thing must be known only by the top management. What does your relative do at Red Bull?"
"Screw it in."
"Cut~"
"Brother, I heard that the salary of an ordinary worker at Red Bull is pretty good. Would you like to introduce one to me?"
"What are you dreaming about? If I could get an introduction, I would have been in long ago. It's not that easy to get into Changxing Group."
"I heard that the salary of Changxing Group's regular employees is much higher than that of their peers, and they also have very good benefits. For example, if they get sick or have an accident, even if it has nothing to do with the company, they will receive a certain amount of financial assistance?"
"Yes, Changxing Group has this strategy. The company directly pays a portion of the money, and then calls on employees to donate voluntarily. Thousands of people each donate a few dollars, which is more than 10,000 yuan. So once you get in, you don't have to worry about anything for half your life, unless you have a terminal illness."
"Haha, minor illnesses heal on their own, but major illnesses come on their own. If it's a serious illness, no amount of money can save it."
Many people were chatting nearby, and Yang Wendong heard them. He smiled and said, "It seems that the high welfare benefits of Changxing Group have been deeply rooted in the hearts of Hong Kong people."
“Yes, in fact it’s not just in Hong Kong. Our factories in Singapore, Taiwan and Malaysia are representatives of high welfare. Many local people dream of working there,” replied Zhou Haoran of Watsons.
Yang Wendong nodded and said, "Well, this is also good, but to give employees high benefits, the premise is that our company must have high profits. Glory Electronics now has arcade machines, and its profits have skyrocketed;
Changxing Industrial has also developed several industries well, especially containers, which have considerable profits. But Watsons is doing normal business. Red Bull is the source of future profits, so it will continue to advertise on a large scale in Europe and the United States. "
"I understand, Mr. Yang. In this summer's Olympics, Red Bull has already received more advertising space than Coca-Cola." Zhou Haoran replied: "If the athletes we bet on are successful, we will definitely get a rich return on publicity."
PS: Please give me a monthly ticket
(End of this chapter)