Chapter 770 Investing in Apple

Chapter 770 Investing in Apple

Chapter 770 Investing in Apple
"Okay, in addition to various large-scale sports events, we also need to sponsor small-scale exciting activities. The more exciting the better." Yang Wendong thought for a while and said, "For example, tightrope walking, paragliding, mountain racing and other programs. Fans of these programs basically like adrenaline stimulation and may also like sports. These are the first batch of global users we need to grasp."

Red Bull previously developed in a targeted manner, such as targeting a certain urban area, factory, truck driver, etc. This was also an inevitable process due to the limited production capacity and slow channel expansion in the early days;

But now the scale of the Hong Kong Red Bull factory is already very large, and there are more and more channels around the world, so it can carry out large-scale publicity on major TV stations to expand its market visibility;
Zhou Haoran agreed, "I understand. In addition to Li Xiaolong's endorsement, I am already preparing to cooperate with several adventure programs in the United States for joint promotion."

"Okay, once the specific plan is ready, let me see it first." Yang Wendong nodded and said;
He knew that he had to pay every price to promote Red Bull, so as to avoid being discovered and caught up by other beverage giants because of being slow.

However, the specific promotion methods and which programs to cooperate with will be handled by professionals. He only needs to take a look and understand them. There will be no big problem.

Zhou Haoran said, "Okay, Mr. Yang, I am also planning to cooperate with Hollywood giants and American TV programs to embed Red Bull drinks into soft advertising."

"Okay, that's no problem. Find those more famous programs." Yang Wendong agreed.

The American dramas of this era were also very famous, and the plots were much better than those of TVB. When he was bored, Yang Wendong would often find these programs to watch;

In fact, Yang Wendong originally thought about whether he could film some classic American TV series from his previous life, but after thinking it over again and again, he gave up. The truth is that he knew some stories, but he was not clear about the plots. For example, for "Friends", he only remembered a few highlights now, so he couldn't write it.

Of course, you can find a team to shoot, but this is a normal investment. Whether it will be successful also depends on the team. There is not much significance for him as a time traveler.

Even though "Friends" was a success, there were actually too many comedies that failed during the same period, but everyone only knows about the successful ones.

Even for a 90-minute movie, he doesn’t remember it. He just waits until the right time and has the opportunity to invest. If not, it doesn’t matter. There are too many industries in the world, and it is impossible for him to participate in or invest in every industry.
Just be able to grasp the core industries;
Time soon came to early April, and Yang Wendong took a private plane to the United States, because this month, a future top giant was born.

In Cupertino, California, with the help of a local agent, Yang Wendong and several of his subordinates successfully found a small garage, which was also the place where the future Apple was born.

"Steve, Woz, a guest is here," the agent yelled.

Soon, two young men with beards came out. When they saw the newcomer, they smiled and said, "Bob, why are you here? We can't afford to rent your house."

Bob shook his head and said, "I'm not here to rent a house from you, but to bring you a client. This Mr. Yang is interested in your computer."

"Really." A slightly taller man suddenly became interested, looked at Yang Wendong, shook his hand and said, "My name is Steve Jobs, and this is my entrepreneurial partner Steve Wozniak."

"My name is Eric Yang, just call me Eric." Yang Wendong looked at Woz next to him and said, "Are both of you called Steve?"

In Europe and America, many people have the same name, such as the common Mark, Lily, Oliver, James, etc. When I watched NBA in my previous life, there were many stars with the same name;

Of course, there are repeated names in Chinese, but the logical structure of Chinese makes this probability very low.

Woz walked up and said, "Just call me Woz."

"Okay." Yang Wendong nodded.

Jobs said, "Let's go in then. It's a bit windy outside, and you need to take a look at our computers."

Yang Wendong smiled and said, "Okay, I'm also very interested."

As for the future of Apple, Yang Wendong had been considering how to operate it a few years ago, whether to intervene himself or wait until the time was right to invest;

After careful consideration, he finally chose the latter, because if he poached Jobs or Wozniak, he would at most be an employee, and they might not be happy to work for others. Even if they were successful, they would not be able to achieve the same results as in the previous life.

Most importantly, the personal computer industry needs someone like Steve Jobs to step to the forefront and become an entrepreneurial hero in the eyes of Americans. Only in this way can the entire industry be developed and more people will know about the existence of personal computers because of Steve Jobs.

Just like electric cars in the past, it was Musk who made it a household name. Only after being publicly praised by Hollywood and Silicon Valley giants did electric cars become an accepted product. The entire industry only needs one person to be a pioneer, and other brands will reap the benefits. This is indeed Tesla's credit, even if its technology gradually deteriorates in the future.

Yang Wendong has absolutely no chance of replacing Jobs. Not to mention his ability, his non-American identity alone means he is doomed to fail.

So even though his game lacked a capable person to improve it, he didn't go to find Wozniak, but waited for Apple to be born. He only showed up when Apple appeared.

After arriving at the garage door, Yang Wendong looked at the mark above the garage and asked, "Steve, what is this?"

"This is our brand logo." Steve introduced happily: "This picture refers to the time when Newton was hit by an apple and discovered the great law of gravity, which led mankind into a new era."

"So your company is called Apple." Yang Wendong nodded and said, "The company's meaning is very good, but as a brand, your logo is so incomprehensible that people won't know what it means after just one glance, so such an image is not acceptable."

Jobs took one look at the complicated picture above and asked, "So how do you think we should change it?"

Yang Wendong said: "Since it's called Apple, just draw an apple."

Wozniacki said, "No, an apple is a fruit, and no one can monopolize its shape."

"Then make a slight change, at least the Apple appearance should be there." Yang Wendong did not argue much. As for the brand avatar, it was enough to have it almost like that. There was no need for him to say what it was like in its previous life.

Jobs nodded and said, "Okay, we'll think about it carefully."

After everyone entered the garage, a smell immediately hit Yang Wendong's nose. It was a bit strange, but not very unpleasant. The entire garage could be described as a mess. There was a running computer on a table, and there were a lot of electronic parts and tools around it. There were also a lot of electronic parts piled up in other places. On the only cabinet, there were many books, all of which were about electronic products in English.

Jobs said quickly: "Sorry, it's a bit messy."

"It doesn't matter. When I started my business in Hong Kong, the scene was also very chaotic." Yang Wendong smiled.
When he first started making mouse traps, it was done manually by four people. The environment there was really not as good as here. In order to prevent the wind from blowing the paper everywhere, they didn't even turn on the fan. It was so hot that they were out of breath, but they persisted.

Looking back now, they are indeed beautiful memories of my youth. Although I am rich and powerful now, I still like to reminisce about the past when I was young.

Wozniacki packed up a bit and said, "Eric, how many computers do you want to buy?"

"Let me take a look at the functions of your computer first." Yang Wendong did not answer directly, but said;

In fact, the earliest Apple computers, or any personal computers, were not very useful because they had no graphical interface. To do anything, you had to enter code, and only professionals could operate them.

If Yang Wendong came, he would be completely unable to do anything;

"Okay." Wozniacki walked over, dragged a chair and sat down, then started to work on the computer. While typing on the keyboard, he introduced: "Eric, look, our computer can input commands for simple execution."

Yang Wendong looked at it seriously, but he couldn't understand it at all after a while, as if he was reading a book written in heaven. But Wang Zhiqun next to him, as a professional in the electronics industry, although he could not compare with the technical masters of Silicon Valley, he could still understand it.

Wozniacki continued to introduce himself excitedly, regardless of whether others were professional or not;

After a long while, the discussion ended, and Jobs smiled and asked, "Eric, what do you think?"

"Very good." Yang Wendong could only praise it. In fact, it doesn't matter what the current Apple computers are like.

Jobs then asked, "How many units do you plan to buy, Eric?"

"How many? How many can you assemble in a day now?" Yang Wendong asked;
Jobs replied, "If we have enough parts, we can assemble about three computers a day, but the reality is that we need to buy parts, check the quality of the parts, and test the computers after they are assembled, so on average, we can only assemble about one computer a day."

"It seems you need to recruit people." Yang Wendong said with a smile: "I plan to buy 30 units."

"30 units." Wozniacki, who had just been sitting, suddenly sat up after hearing this number, with a hint of surprise in his eyes.

Yang Wendong nodded and said, "Yes, this is only the first batch. If there is no problem with your product, I will continue to purchase it later."

The first generation of Apple computers in the past were once auctioned for hundreds of thousands of dollars in the 21st century. It can be said that they are worth investing, although if there are more of them, they may not be so valuable.
But these are not important. Now that we have entered the electronic age, many of our own companies also need to gradually carry out computer office work;
The reason why computers can be successful is that their capabilities surpass those of humans to a certain extent. It’s just that they are still immature now, and they need to be replaced step by step. Software will also be very important in the future.

"That's great." Jobs was delighted and said, "Then I will definitely be able to give you the computer within a month."

"One month is too slow. You need to recruit other employees." Yang Wendong shook his head and said, "If we want to develop, we can't just rely on the two of you. It was the same when I started my business."

In his early years, when he was exterminating rats in warehouses, he recruited many young people from squatters to do the work, as long as they were given food. It was difficult for ordinary people in Hong Kong at that time to have stable jobs.

Jobs thought about it and said, "If that's the case, we'll have to collect a considerable deposit. Otherwise, we won't have the initial capital. And if we succeed in making it, you won't want it?"

Although there will be a contract, it is unrealistic for a small garage business like theirs to sue, so the best way is to collect a deposit first;
But this business model is also difficult, because others will not give money first at will;
"No problem." Yang Wendong nodded and said, "I can pay 50% of the fee first."

Jobs was delighted and said, "Let's negotiate the price. Our computer sells for $660. Since you have a large quantity, we can charge you $600."

"Okay." Yang Wendong smiled. There was no need for him to bargain for such a sum of 10,000 or 20,000 US dollars.
Jobs smiled and shook hands and said, "Okay, I wish us a pleasant cooperation."

For their garage startup, an order of nearly $2 is a huge sum of money. If everything goes well, they can earn $, which is a year's salary for many people.

"It's a pleasure to work with you." Yang Wendong also shook hands, and then asked, "Steve, Woz, does your Apple company accept investment?"

"You want to invest in our company?" Jobs was a little puzzled.

Yang Wendong nodded and said, "Yes, I am very optimistic about your product, but even if you two recruit more people, it will be difficult to scale up. Only by setting up your own factory and mass-producing computers can you open up the market.

And once you have scale, you will be able to make the next step of upgrading the design and make a better computer."

The reason he came to Apple was, of course, for investment. It was impossible for him to do so just for an Apple computer that would be auctioned for hundreds of thousands of dollars in the future. To him, money alone was meaningless, not to mention that it would happen decades later.

Jobs and Wozniak looked at each other and asked, "How much can you invest?"

"For $10, I can get 30% of Apple's shares. How about that?" Yang Wendong said, "In addition, as long as the quality is good, I can continue to buy thousands of Apple computers."

The United States has its own industry, Best Buy. Even if it does not use it in the future, it can still be used as a sales channel, so it can easily sell thousands of units.

If Apple becomes really popular in the future, I might have to ask Apple for products instead.

PS: Please give me a monthly ticket
(End of this chapter)